Energy Drink Market

Energy Drink Industry Market Share from 2024 to 2034

The Energy Drinks Market is an ever-evolving one. While initially, it targeted at the athletic community only, energy drinks now find their place in the lives of daily office-going consumers as well. This has pushed the valuation to a staggering USD 38,300 million in 2024. By 2034, it is slated to surpass USD 64,876 million at a 5.40% CAGR.

Energy Drink in Market Analysis

• Energy drinks have come a long way to make their place in the shopping baskets of the middle-class population. The most popular functional beverage, energy drinks are now being consumed by almost all age groups, genders, lifestyles, and professions.
• With the promise of increased mental and physical energy, manufacturers are now introducing energy drinks with new varieties, tastes, flavors, sugar preferences, etc. This is making the drink more appealing, especially among the younger generation.
• Health-conscious trends and the rising number of the general population following an athletic lifestyle are also one of the main factors for the growth of this market. People in this consumer group are using energy drinks as pre and post-workout drinks.
• The expanding nutraceutical industry globally coupled with the vast penetration of companies in the developing and developed parts of the world is also having a positive effect on the market.
• Per capita income-rise across the world, with a substantial chunk of the population ready to invest in affluent drinks and functional beverages to complement their day-to-day activities. This is also significantly shaping the future of the market.
• Energy drinks have always been seen as sugar-containing, aerated, preservative-filled, and unhealthy drinks. This negative notion about energy drinks is impeding its adoption in the general population.
• The ongoing trend of organic, natural, and fresh fruit juices is also slowing down the sales of energy drinks in the market.
• There are still some concerns regarding the addictiveness of certain energy drinks in the minds of the general population. Long-term consumption of these drinks is also considered harmful to kidneys and livers. Awareness about these issues is also stopping people from consuming energy drinks.

Attributes	Details
Energy Drink Market share for 2024	USD 38,300 million
Forecast Market Value for 2034	USD 64,876 million
Value-based CAGR from 2024 to 2034	5.40%

Energy Drink Market Trends 2024 to 2034

• Amino-acid-infused drinks for more hydration and recovery are also being introduced and marketed by key companies, not just for gym-goers and fitness enthusiasts, but also for the general public.
• Plant-based and non-dairy drinks are also found in supermarkets and online shopping platforms to cater to the demands of vegan consumers. Soy milk and almond milk are used increasingly in such drinks.
• Considering the rising incidences of chronic diseases, such as hypertension, diabetes, and obesity, brands in the market are also introducing energy drinks with low to no sugar content. This is attracting a substantial consumer base to the market.
• The segment of gamer energy drinks, still in its nascent stages, is also very likely to have a promising future. According to a survey, 30% of United States men, aged 18 to 34, have consumed gamer energy drinks in the last three months period.
• Influencer brands also hold enormous sway in the energy drink market, especially among the younger generation. For instance, ‘Prime’, launched by internet sensations, Logan Paul and KSI, in 2022, has changed the way people see energy drinks.

Category-wise Insights

Caffeinated Energy Drinks to Capture Widespread Admiration

Caffeinated energy drinks have been consumed by people since the beginning of the century. It is slated to hold a market share of 76.50% in 2024.

Attributes	Details
Top Product Type	Caffeinated
Market Share (2024)	76.50%

• Caffeinated drinks have gained a lot of popularity right from the time of its inception. These drinks provide great energy while also offering a sense of buzz due to their caffeine content. Their adoption numbers are excellent, especially among the millennial population.
• Caffeinated drinks are also accepted worldwide due to their non-alcoholic nature. These drinks can be taken anywhere, to schools, colleges, offices, etc. This helps brands broaden their consumer base.

RTD Energy Drinks Garners Widespread Popularity

Consumers all over the world are seeking convenience and comfort, even when it comes to their beverages. Ready-to-drink energy drinks provide that and are slated to hold 66.40% of the global energy drink market, based on format.

Attributes	Details
Top Format	RTD
Market Share (2024)	66.40%

• RTD or ‘Ready to drink’ energy drinks are very convenient to consume. These drinks, which often come in tetra-packets or compact bottles, can be carried anywhere. The ongoing trend of on-the-go consumption of food and beverages is one of the key factors benefitting RTD energy drinks.
• RTD drinks also are available in almost all convenience stores and local shops. Their significant adoption rates are proof of their easy availability and affordability in the general market.

Country-wise Insights

Asian countries, thanks to their enormous population and emerging economies, have great prospects in this market. The growth rates of India, China, Japan, Germany, and the United States have been mentioned below. The United States and German markets for energy drinks are being influenced by health-conscious populations and fitness trends.

Countries	CAGR (2024 to 2034)
India	7.60%
China	7.00%
Japan	6.10%
Germany	5.60%
The United States	5.00%

Indian Market for Energy Drinks benefits from the Rising Youth Population

The Indian market for energy drinks is slated to grow at a CAGR of 7.60% for the forecasted period of 2024 to 2034.

India is home to one of the largest youth populations in the world. With this demographic, the demand for energy drinks in the country is very likely to experience a significant surge.

The demographic shift along with the rising disposable incomes in the hands of the Indian middle class is also contributing to the growth of this market. This consumer group is ready to spend a part of their disposable income on affluent energy drinks and functional beverages, which is fueling the market growth.

China’s E-commerce Rise Strengthens the Energy Drink Market share

China, like India, also possesses one of the largest populations in the world. The market in China is set to progress at an outstanding 7.00% CAGR through 2034.

China’s e-commerce is one of the fastest and most vibrant sectors in the world. With the entering of a substantial number of foreign players in the market, the Chinese consumer has a plethora of options to choose their energy drink. This variety fuels the market growth for energy drinks in China.

China is also one of the largest consumers of plant-based food and beverages. This introduction of novel functional drinks and energy beverages by domestic as well as international brands in the country has benefitted the Chinese energy drink market.

Aging Population and Vegan Trends to Fuel the Japanese Energy Drink Market

Japan is also one of the most lucrative countries in this market. It is very likely to grow at a CAGR of 6.10%. Japan, just like other developed countries, is currently dealing with the problem of a growing aging population. This population base is more prone to dehydration than any other demographic segment.

Thus, creating opportunities for beverage producers to customize their offerings and expand in this market. Apart from this, the Japanese population is also following vegan and plant-based lifestyles. This is motivating companies to introduce non-dairy, vegan, and animal cruelty-free energy drinks in the country.

Continuing Culture of Sports to Shape Germany’s Energy Drink Market

The German market for energy drinks is also a promising one. It is slated to grow at a modest CAGR of 5.60% through 2034. The German population is lenient towards their spending on sports and sports-associated necessities.

With the popularity of sports such as football, rugby, hockey, etc., the demand for energy drinks in the country has reached its all-time peak. To attract more consumers, brands are often found collaborating with athletes and sports personalities for the promotion of their products.

Influencer Brands in the United States to Change the Energy Drinks Game

The United States is one of the most vibrant markets for energy drinks. It is inclined to grow at a modest CAGR of 5.00% through 2034.

Influencer brands in the United States, such as Prime, Rockstar, Red Bull, etc. are all set to change the way people consume energy drinks. These drinks, promoted by social media sensations, are gaining a lot of momentum in the last few years.

Despite their heavy costs, these drinks are being increasingly admired by people in the United States due to their above-average incomes and aspirational lifestyles.

Competitive Landscape

The energy drink market share 2023 is a well-established one and is filled with a multitude of international and domestic brands. These brands, which initially targeted only the athletic community, soon shifted their consumer base.

With the proliferation of eCommerce and last-mile delivery services in developing and underdeveloped parts of the world, international brands find it very easy to place their products in these countries.

Some of the biggest energy drink companies in the market are Monster Beverage Corp., Kraft Foods Inc., The Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., etc. These companies have stretched their consumer reach beyond international borders due to their prolonged presence in the market.

Recent Developments

• In January 2024, Unites States-based 'craft' soft drinks group Sprecher Brewing Co. entered the energy drink market by acquiring Juvee, a label known for its range of flavored energy drinks, from US lifestyle brand and gaming group 100 Thieves.
• Monster Energy Ultra revealed its latest flavor, Fantasy Ruby Red, through an unprecedented augmented reality experience in Los Angeles in March 2024.
• Tata Consumer Products (TCP) entered the energy drink market in September 2023 with the offering of 'Say Never' Energy Drink. Thus, exhibiting the spirit of resilience and perseverance.
• In March 2024, the Los Angeles Lakers sealed an exclusive partnership with Prime Energy drink, founded by YouTubers Logan Paul and KSI. This marks it as the team's official beverage.

Key Companies

• Monster Beverage Corp.
• Kraft Foods Inc.
• The Gatorade Company, Inc.
• PepsiCo Inc.
• Coca-Cola Co.
• Red Bull GmbH
• Nestlé S.A.
• Carlsberg A/S
• NEALKO ORAVAN, spol s.r.o
• Kabisa B.V.
• Suntory Holdings Ltd.
• Asia Brewery Incorporated
• Otsuka Pharmaceutical Co.
• Dali foods group
• LT Group Inc.
• Shenzhen Eastroc Beverage Co. Ltd.

Key Coverage in the Energy Drink Market

• Growth of the Energy Drink Market
• Demand for Energy Drink in Developing Countries
• North America Energy Drink Market
• Industrial Analysis of Functional Beverage Market
• Energy Drinks Demand Analysis

Key Segments Covered in the Energy Drink Market

By Product Type:

• Caffeinated Beverage
• De-caffeinated Beverage

By Format:

• Shots
• Powder
• Ready-To-Drink (RTD)

By Flavor:

• Unflavored
• Flavored
  • Citrus
  • Berries
  • Mocha
  • Pomegranate
  • Apple
  • Mint
  • Blends (Mix)
  • Cola
  • Watermelon
  • Chocolate
  • Others

By Categories:

• Natural Energy Drink
• Sports Drink
• Non-Alcoholic Beverage
• Functional beverages
• Non-carbonated packaged drinks

By Nature:

• Organic
• Conventional

By Distribution Channel:

• B2B
• B2C
  • Store-Based Retailing
  • Hypermarkets /Supermarkets
  • Convenience Stores
  • Mom And Pop Stores
  • Discount Stores
  • Specialty Stores
  • Independent Small Groceries
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Energy Drink Market Worth in 2024?

The energy drink market is expected to be worth USD 38,300 million by 2024.

What is the Sales Forecast for Energy Drinks through 2034?

The market is expected to reach USD 64,876 million by 2034.

At What rate is the Energy Drink Market growing?

The market is expected to grow at a CAGR of 5.40% from 2024 to 2034.

Which are the key Companies in the Energy Drink Market?

Monster Beverage Corp., Kraft Foods Inc., The Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, etc., are some of the major players in the market.

What was the Overall Value of the Market in 2019?

The valuation for energy drinks in 2019 was USD 33,231.4 million.