Emulsified Shortenings Market Outlook (2022-2032)

[250+ Pages Report] The sale in the global emulsified shortenings market is expected to project growth at a CAGR of around 5% to 6% during the forecast period from 2022 to 2032. Growing food & beverage products manufacturers' emphasis on launching novel products with unique taste and unparalleled mouth feel is estimated to accelerate the demand for emulsified shortenings in the global market.

Report Attribute Details
Emulsified Shortenings Market Projected Growth Rate (2022-2032) 5% to 6% CAGR

Emulsified shortenings, also referred to as icing shortening or high ratio shortening, is a type of fat made from animal fats or vegetable oils. These shortenings are of white color, creamy texture, and have a neutral taste, thereby, they do not interfere with the other flavorings.

They contain micro emulsifiers that act as a molecular matchmaker by holding water, oil, and shortening together, which assists the products in holding moisture for a longer period of time.

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What are the Prominent Opportunities Creating Growth Prospects in the Global Emulsified Shortenings Market?

Emulsified shortenings are garnering immense popularity across diverse food & beverage sectors, on account of their ability to elevate taste, enhance texture, increase moisture, and improve mouth feel.

It also helps in increasing the volume of bakery products, improves crumb structure in cakes, assist in strengthening the gluten network in the dough, and enhances the structure of whipped products. Attributed to this, these shortenings are finding a wide range of applications in the preparation of various products such as dairy, bakery, confectionery, and desserts.

Hence, increasing consumption of cakes, brownies, bread, candies, ice creams, smoothies, chocolates, desserts, and others across the world is estimated to bolster the sales of emulsified shortenings in the global market.

What are the Leading Factors Restraining the Growth in the Global Emulsified Shortenings Market?

There has been a significant increase in the prevalence of lifestyle diseases such as hypertension, obesity, diabetes, and others worldwide over the past few years. For instance, according the National Health and Nutrition Examination Survey, around 42.4 % of the overall population, or more than 2 out of 5 adults between the ages 18 and 69 were reported to be suffering from obesity.

Hence, rising concerns regarding healthly lifestyle, and growing focus on decreasing the consumption of fatty & high-calorie foods such as cakes, ice creams, chocolates, and others are estimated to hinder the sales of emulsified shortenings in the market.

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Nandini Roy Choudhury

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What is the Demand Outlook for Emulsified Shortenings in the North America Market?

As per Future Market Insights, North America is projected to emerge as a highly remunerative market for emulsified shortenings during the forecast period 2022-2032.

Due to the shifting consumer preference towards adopting packed and convenience food, the consumption of quality bakery products such as pastries, bread, cakes, cookies, and others is increasing at a rapid pace. To capitalize on this trend, leading Hotels, Restaurants, and Café (HoReCa) industry players are aiming at launching novel outlets.

For instance, in March 2020, Levain Bakery, a U.S-based retail bakery announced opening a new outlet in Lower Manhattan, New York, the U.S. to expand its footprint. Since emulsified shortenings is used in preparing bakery products, a multiplicity of such developments is estimated to augment the demand for emulsified shortenings in the North America market.

Why is Europe Emerging as a Highly Lucrative Emulsified Shortenings Market?

As per a study by FMI, Europe is estimated to register robust growth in the global emulsified shortenings market during the forecast period 2022-2032.

With growing adoption of novel additives shortenings for enhancing the texture, volume, and moisture of processed food products and rising shift towards adopting plant-based ingredients, key companies are focusing on launching novel products sourced from plants.

For instance, in 2019, Bunge Loders Croklaan B.V., A Netherlands-based producer of sustainable specialty oils and fats announced launching a new plant-based specialty emulsified shortenings Vream Elite, sourced from soy. It aids in maximizing the texture, taste, and functionality of cakes, icings, donuts, pies, and cookies. Such new product launches are anticipated to favor the growth in the Europe market.

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Market Competition

Some of the leading players in the emulsified shortenings market are Cargill, Incorporated, Bunge Limited, Mallet & Company, Inc., Lonza Group AG, Palsgaard, Archer Daniels Midland Company, and others.

Leading manufacturers of emulsified shortenings in the global market are aiming at adoption strategies such as new product launch, production capacity expansion, acquisition, collaboration, and others for strengthen their footprint in the competitive market.

Report Scope

Report Attribute Details
Growth Rate CAGR of 5% to 6% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons and CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Form
  • Source
  • End Use
  • Region
Countries Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Companies Profiled
  • Cargill, Incorporated
  • Bunge Limited
  • Mallet & Company, Inc.
  • Lonza Group AG
  • Palsgaard
  • Archer Daniels Midland Company
  • Others
Customization Available Upon Request

Key Segments Profiled in the Emulsified Shortenings Market Survey

By Form:

  • Dry
  • Powder
  • Pellets
  • Liquid

By Source:

  • Plant-based
  • Animal-based

By End Use:

  • Food Processing
  • Bakery
  • Confectionery
  • Dairy
  • Desserts
  • Foodservice/HoReCa (Hotels/ Restaurants/ Café)
  • Household

By Sales Channel:

  • Direct Sales/ B2B
  • Indirect Sales/ B2C
  • Hypermarkets/ Supermarkets
  • Wholesalers
  • Convenience Stores
  • Specialty Stores
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the sales forecast for emulsified shortenings in the global market until 2032?

FMI projects the sales of emulsified shortenings in the market is expected to rise at 5% to 6% value CAGR by 2032.

Which region is forecast to be the most lucrative for emulsified shortenings market growth?

The global emulsified shortenings market is expected to be dominated by North America over the forecast period 2022-2032

Which are some leading emulsified shortenings manufacturers?

Cargill, Incorporated, Bunge Limited, Mallet & Company, Inc., Lonza Group AG, Palsgaard, Archer Daniels Midland Company, and others are some of the leading players in the prominent emulsified shortenings market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Form

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Form, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Form, 2022-2032

        5.3.1. Dry

        5.3.2. Powder

        5.3.3. Pellets

        5.3.4. Liquid

    5.4. Y-o-Y Growth Trend Analysis By Form, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Form, 2022-2032

6. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Source

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Source, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Source, 2022-2032

        6.3.1. Plant-based

        6.3.2. Animal-based

    6.4. Y-o-Y Growth Trend Analysis By Source, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Source, 2022-2032

7. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By End-use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By End-use, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By End-use, 2022-2032

        7.3.1. Food Processing

        7.3.2. Bakery

        7.3.3. Confectionery

        7.3.4. Dairy

        7.3.5. Desserts

        7.3.6. Foodservice/HoReCa

        7.3.7. Household

    7.4. Y-o-Y Growth Trend Analysis By End-use, 2017-2021

    7.5. Absolute $ Opportunity Analysis By End-use, 2022-2032

8. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Distribution Channel, 2017-2021

    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022-2032

        8.3.1. Direct Sales

        8.3.2. Indirect Sales

            8.3.2.1. Hypermarkets/Supermarkets

            8.3.2.2. Wholesalers

            8.3.2.3. Convenience Stores

            8.3.2.4. Specialty Stores

            8.3.2.5. Online Retailers

    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021

    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032

9. Global Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021

    9.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. U.S.

            10.2.1.2. Canada

        10.2.2. By Form

        10.2.3. By Source

        10.2.4. By End-use

        10.2.5. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Form

        10.3.3. By Source

        10.3.4. By End-use

        10.3.5. By Distribution Channel

    10.4. Key Takeaways

11. Latin America Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Form

        11.2.3. By Source

        11.2.4. By End-use

        11.2.5. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Form

        11.3.3. By Source

        11.3.4. By End-use

        11.3.5. By Distribution Channel

    11.4. Key Takeaways

12. Europe Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. U.K.

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Form

        12.2.3. By Source

        12.2.4. By End-use

        12.2.5. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Form

        12.3.3. By Source

        12.3.4. By End-use

        12.3.5. By Distribution Channel

    12.4. Key Takeaways

13. Asia Pacific Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. Malaysia

            13.2.1.5. Singapore

            13.2.1.6. Australia

            13.2.1.7. New Zealand

            13.2.1.8. Rest of APAC

        13.2.2. By Form

        13.2.3. By Source

        13.2.4. By End-use

        13.2.5. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Form

        13.3.3. By Source

        13.3.4. By End-use

        13.3.5. By Distribution Channel

    13.4. Key Takeaways

14. MEA Emulsified Shortenings Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Form

        14.2.3. By Source

        14.2.4. By End-use

        14.2.5. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Form

        14.3.3. By Source

        14.3.4. By End-use

        14.3.5. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Emulsified Shortenings Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Form

            15.1.2.2. By Source

            15.1.2.3. By End-use

            15.1.2.4. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Form

            15.2.2.2. By Source

            15.2.2.3. By End-use

            15.2.2.4. By Distribution Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Form

            15.3.2.2. By Source

            15.3.2.3. By End-use

            15.3.2.4. By Distribution Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Form

            15.4.2.2. By Source

            15.4.2.3. By End-use

            15.4.2.4. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Form

            15.5.2.2. By Source

            15.5.2.3. By End-use

            15.5.2.4. By Distribution Channel

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Form

            15.6.2.2. By Source

            15.6.2.3. By End-use

            15.6.2.4. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Form

            15.7.2.2. By Source

            15.7.2.3. By End-use

            15.7.2.4. By Distribution Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Form

            15.8.2.2. By Source

            15.8.2.3. By End-use

            15.8.2.4. By Distribution Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Form

            15.9.2.2. By Source

            15.9.2.3. By End-use

            15.9.2.4. By Distribution Channel

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Form

            15.10.2.2. By Source

            15.10.2.3. By End-use

            15.10.2.4. By Distribution Channel

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Form

            15.11.2.2. By Source

            15.11.2.3. By End-use

            15.11.2.4. By Distribution Channel

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Form

            15.12.2.2. By Source

            15.12.2.3. By End-use

            15.12.2.4. By Distribution Channel

    15.13. Malaysia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Form

            15.13.2.2. By Source

            15.13.2.3. By End-use

            15.13.2.4. By Distribution Channel

    15.14. Singapore

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Form

            15.14.2.2. By Source

            15.14.2.3. By End-use

            15.14.2.4. By Distribution Channel

    15.15. Australia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Form

            15.15.2.2. By Source

            15.15.2.3. By End-use

            15.15.2.4. By Distribution Channel

    15.16. New Zealand

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Form

            15.16.2.2. By Source

            15.16.2.3. By End-use

            15.16.2.4. By Distribution Channel

    15.17. GCC Countries

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Form

            15.17.2.2. By Source

            15.17.2.3. By End-use

            15.17.2.4. By Distribution Channel

    15.18. South Africa

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Form

            15.18.2.2. By Source

            15.18.2.3. By End-use

            15.18.2.4. By Distribution Channel

    15.19. Israel

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Form

            15.19.2.2. By Source

            15.19.2.3. By End-use

            15.19.2.4. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Form

        16.3.3. By Source

        16.3.4. By End-use

        16.3.5. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Cargill, Incorporated

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Bunge Limited

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Mallet & Company, Inc.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Lonza Group AG

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Palsgaard

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Archer Daniels Midland Company

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Wilmar International Limites

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Ventura Foods LLC

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. AAK AB

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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