Embedded Lending Market

Embedded Lending Market Demand Outlook 2024 to 2034

The embedded lending market share is estimated to show staggering growth throughout the forecast period, expanding at a CAGR of 19.6%. The embedded lending market value is expected to expand from USD 7,657.9 million in 2024 to USD 45,743.3 million by 2034.

The growth of this market is opening up opportunities for both banks and non-bank businesses to reach their potential customers in distinct ways.

Attributes	Key Insights
Estimated Embedded Lending Market Size (2024E)	USD 7,657.9 million
Projected Embedded Lending Industry Value (2034F)	USD 45,743.3 million
Value-based CAGR (2024 to 2034)	19.6%

Drivers, Trends, and Opportunities in the Embedded Lending Market

• Businesses are increasingly integrating embedded lending solutions into their platform to meet the demands of certain clients through white-label solutions and customizable APIs.
• Increasing traction for embedded lending as it allows businesses to provide customers with a contextual credit experience that enhances the product stickiness and customer involvement.
• Common growth factors include rapid digitalization, increasing customer demand for swift and easy access to credit, and technological advancement.
• Vendors of embedded lending solutions are utilizing the credit markets to easily acquire tools and services to succeed in the market, by offering businesses and customers small installment loans.
• Embedded lending firms are identifying opportunities for innovation owing to their increased access to customer data. Companies that use Open Banking connect a user’s multiple bank accounts to a single platform, thus expanding awareness of the user’s financial condition. Similarly, PSD2 is expected to open up opportunities for enhanced data accessibility, more engaging user experiences, and quicker transactions.
• Factors like increasing investments in strategic skillsets, fast adoption of technology, and timely utilization of data are expected to generate opportunities in embedded lending.

Category-wise Embedded Lending Market Share Analysis

Embedded Lending Platform to Possess a Massive Market Share

Leading Solution	Embedded Lending Platform
Value Share (2024)	71.30%

Based on the solution, the embedded lending platform is projected to acquire 71.30% of the market by 2024 end. Key factors that are driving the segment growth are:

• Demand for embedded lending platforms is increasing as it streamlines the buying process, giving customers more options. It provides an alternative to the "pay" approach.
• Increasing attractiveness of embedded lending platforms as they help financial institutions reach the market of dealers and distributors to sell banking products.

Adoption of Embedded Lending Services Surging in Small and Mid-sized Enterprises (SMEs)

The growth of small and mid-sized enterprises is backed by the following factors:

• Vendors of embedded lending are providing a range of loans, marketplaces, payments, and social media platforms for cloud-based financial management, productivity solutions, accounting, and collaborations. These solutions are highly trusted by small business owners.
• The embedded lending services allow SMEs to integrate directly into the platforms that SMEs already use. Thus, streamlining the application process and leading to faster funding and approvals.

Real Estate to be a Prominent User of Embedded Lending Services and Solutions

Leading Industry	Real Estate
Value Share (2024)	19.40%

By industry, the real estate segment is projected to acquire 19.40% in 2024. Over the assessment period, the industry is expected to be supported by:

• Real estate platforms embedded with lending platforms permit buyers to easily compare and apply for loans within the same ecosystem. Thus, saving big on time and effort.
• Integration of financial solutions into real estate platforms opens doors for more innovation like rent-to-own financing options, personalized investment calculators, or even proptech solutions integrated with financing capabilities.

Regional Analysis of Embedded Lending Market

Growth of embedded lending is expected to be relatively more in Asia Pacific over the forecast period than its counterparts, North America and Europe. Key factors that are driving the regional expansion in Asia Pacific are:

• Top embedded lending firms are situated in Asia Pacific.
• Increasing technological developments by vendors have made Asia Pacific a global leader in fintech innovations.
• Market growth is propelled by the rising presence of a surging population of tech-savvy individuals who utilize smartphones.
• Robust development of digitization in developing countries is piquing the interest of industry participants.
• Fintech trends in this region suggest that the development of the embedded lending market is expected to stir up as more startups enter the market.

Embedded Lending Market Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
The United States	16.40%
Germany	15.0%
Japan	14.30%
China	20.10%
Australia	23.10%

Future of Embedded Lending in Australia is Replete with Emerging Opportunities

The Australia embedded lending industry is expected to register a CAGR of 23.1% over the forecast period, higher than the global average. Key factors that support the market growth are:

• The embedded lending field in Australia has been experiencing a huge transformation owing to rapid digitization.
• Key forces that support the expansion of embedded lending in Australia include convenience and simplicity of credit access.
• Variation in purchasing behavior brought on by the global pandemic.
• Upsurge in tech startups and innovation in the country.
• Altering compliance laws making it easier for fintech companies and institutions to innovate.

Spike in eCommerce Sales to Promote Embedded Lending in China

The market in China is estimated to record a CAGR of 20.1% CAGR through 2034. Top factors backing the regional market are:

• Massive surge in eCommerce sales and the constantly growing popularity of embedded lending options are primary elements attracting foreign investment to the country.
• China is projected to undergo significant development due to the government’s constant efforts to facilitate growth in the online credit market.
• Emergence of several startups in embedded lending in China, including Fenqile, PINTEC, P Omni Prime, etc.

Many Embedded Lending Platforms Crowd the Market in Japan

The Japan embedded lending industry is projected to expand at a CAGR of 14.3% through 2034. The main forces behind the market dynamics in the country are:

• Consumers in Japan are increasingly adopting online shopping, which is popularising electronic payments.
• Surging demand for convenient payment methods.
• Numerous embedded lending platforms are concentrated in Japan.
• Market players are vying for customers' business in an intensifying cutthroat environment.
• Industry contenders are launching new items to attract more customers in Japan and leverage the emerging opportunity.

Evolution of Embedded Lending in the United States

The embedded lending industry in the United States is forecast to register a CAGR of 16.4% over the assessment period. The adoption of embedded lending is propelled by:

• Changing customer expectations is a core driver for the growth of embedded lending. Online marketplaces, eCommerce platforms, automotive original equipment manufacturers (OEM), software companies, and retailers are progressively integrating financial solutions and services into their end-to-end customer journeys.
• Market players are addressing the real-time needs of customers with the help of their financial products.

Germany Leads the Embedded Lending Innovation in Europe

The adoption of embedded lending in Germany is projected to be at 15% CAGR over the next 10 years. Key factors that are propelling market growth are:

• Several fintech companies in Germany are utilizing embedded lending services to propel growth for platforms by backing their sellers with entirely digital business loans.
• Increasing nonbank-led embedded finance propositions offered in Germany is catering to market growth. For instance, Solaris, a frontrunner in banking-as-a-service, has developed unique partnerships with brands like Grover, Navit, and Samsung. Mercedes Benz, a German automaker, is also experimenting with Mastercard and Visa for tokenized in-car payments.

Competitive Competition

Fintech companies are collaborating with traditional banks to create powerful partnerships. Thus, allowing them to provide a broader range of financial products and reach more customers.

Key players are further partnering with different platforms that are linked with certain customer segments. Thereby, allowing embedded lending players to effectively reach the targeted audiences.

Industry participants are significantly investing in dynamic and user-friendly Application Programming Interfaces (APIs) to seamlessly integrate with different platforms.

This simplifies the lending process for customers and businesses. Additionally, players are leveraging artificial intelligence and data analytics to improve risk assessment, personalize loan offerings, and automate decision-making processes.

For continued growth, players are expected to expand geographically and continuously develop new products.

Latest Developments in the Embedded Lending Market

• In March 2024, ChargeAfter, which is a leading provider of embedded lending for point-of-sale financing, introduced The Lending Hub to allow banks to develop, manage, and distribute any lending product from a single centralized platform.
• In January 2024, Lendica and CSG Forte partnered to enable small and medium-sized businesses (SMBs) to directly take a loan from software vendors rather than traditional financial institutions.
• In October 2023, Aryza released a range of products to back the embedded finance. The firm intends to provide businesses with a simple, automated, and digital journey that can be altered to fit their requirements.
• In June 2022, Finastra released its embedded consumer lending solution, facilitating access to traditional regulated lending options for customers at point-of-sale (POS). Merchants, financial institutions, and distributors are expected to benefit from a platform that enables their customers to easily access lending options.

Key Coverage in the Global Embedded Lending Market Research Report

• Adjacent Study of Banking-as-a-Service (BaaS) Platform Market and Embedded Credit Market
• Impact Analysis of Embedded Lending on the Future of Digital Lending
• Optimization of Embedded Lending in India and Other High-growth Markets in the Assessment Period
• Exclusive Data Projections of the Embedded Lending Market

Key Players in the Embedded Lending Market

• Turnkey Lender
• Lendflow
• Afterpay
• Banxware
• Affirm
• Klarna
• Tapwater
• Alchemy
• Migo
• Liberis
• Kanmon
• Sivo
• Hokodo
• Jaris
• Biz2X
• Others

Embedded Lending Market Research by Categories

By Solution:

• Embedded Lending Platform
• Embedded Lending Services

By Deployment:

• Cloud / Web Based
• On-Premise

By Enterprise Size:

• Small and Mid-sized Enterprises (SMEs)
• Large Enterprises

By Industry:

• Retail
• Education
• Medical and Healthcare
• IT / IT Services
• Real Estate
• Manufacturing
• Transportation
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Frequently Asked Questions

How Big Will be the Embedded Lending Industry in 2024?

The market is estimated to account for USD 7,657.9 million in 2024.

At What Rate Will the Embedded Lending Industry Grow?

Throughout the forecast period, the embedded lending industry is projected to register a CAGR of 19.6%.

What is the Expected Value of the Embedded Lending Industry by 2034?

By 2034, the embedded lending industry is forecast to be worth USD 45,743.3 million.

Which Solution is Expected to Acquire a Significant Share in the Embedded Lending Industry?

Embedded lending platform is expected to obtain a considerable value share in the embedded lending industry.

Which Country is Projected to Find Significant Growth Opportunities?

Australia is expected to find substantial growth prospects in the future.

Who are the Leading Companies in the Embedded Lending Industry?

Leading companies in the embedded lending industry include Turnkey Lender, Lendflow, and Afterpay.