Embedded Banking Market

Embedded banking Market Outlook from 2024 to 2034

The embedded banking market revenue is estimated to be totaled USD 20,339.6 million in 2024. The market is expected to reach USD 149,426.9 million by 2034, registering a CAGR of 22.10% over the forecast period.

Attributes	Key Statistics
Expected Base Year Value (2024)	USD 20,339.6 million
Anticipated Forecast Value (2034)	USD 149,426.9 million
Estimated Growth (2024 to 2034)	22.10% CAGR

Key Market Drivers

Embedded banking services, also known as ‘embedded financing’ or ‘banking as a service’, have been gaining widespread impetus since past few years. The market developed at a 19.90% CAGR between 2019 and 2023. Several reasons are attributed to this rapid growth:

• Growing number of MSMEs in developing and underdeveloped countries has pushed the demand for embedded banking platforms as these institutions require automated financial processes.
• Rising integration of eCommerce and social media with embedded banking systems is also forcing companies to adopt these platforms to enhance consumer engagement and retention.
• Embedded financial platforms also enable companies to save on operational costs through outsourcing financial services rather than developing them in-house.
• By using embedded platforms, companies can also collect consumer data from various sources. This helps them understand the market well, leading to better insights.
• AI-driven embedded banking platforms are also gaining impetus as they provide finance solutions according to the businesses.
• Businesses, especially small-scale enterprises, are also increasingly adopting embedded financing as they provide more accessible, easy, and efficient banking services for day-to-day activities.

Trends in the Embedded banking Market

The embedded banking market has witnessed several notable trends that are shaping its trajectory:

• Embedded banking platforms are increasingly focusing on combining third-party applications with API. This smoothens the integration process by providing a streamlined user experience.
• To enhance security, transparency, and efficiency in financial transactions, businesses are using Blockchain and DLT technologies in their embedded financial systems, which allows improved auditability in international transactions.
• Embedded banking platforms are also integrating artificial intelligence and machine learning algorithms to detect frauds and credit scores and give personalized financial recommendations to the users.
• In some instances, biometrics and digital signatures are also being used to enhance security and streamline customer authentication processes.

Reliance on Outdated Financial Systems to Slow down the Market Growth for Embedded Banking

Despite the growing popularity of embedded banking services in the international marketplace, several factors are hindering the market growth:

• Despite the trust shown by a significant share of businesses across industries in embedded banking systems, there are still concerns regarding data breaches, identity theft, and cyber-attacks in the minds of business owners. This is considerably slowing down the adoption of these platforms.
• There is little to no awareness regarding the benefits of embedded financial systems in businesses and consumers. This factor also is slowing down the market growth for the embedded banking market.
• Reluctance to embrace new financial systems from traditional ones is also deterring a noticeable amount of consumers from adopting embedded banking systems.
• Embedded banking systems are relatively complex and require a certain level of training and expertise. Small-scale businesses with limited financial resources find it difficult to invest that amount of capital as well as training hours.

Category-wise Insights

Embedded Banking Platform APIs are Gaining Popularity among Businesses

On the basis of solutions, the embedded banking market is segmented into embedded banking platform API and services. The banking platform API segment is anticipated to hold a share of 66.40% of the overall embedded banking market in 2024.

Attributes	Details
Solutions	banking Platform API
Market Share in 2024	66.40%

• The demand for banking platform API among businesses across industries is touching the sky as they allow enterprises to customize and integrate banking services directly into their existing platforms or applications. This makes the adoption easy and cost-effective.
• Businesses can also launch new financial products and services without the need to build complex banking infrastructure from scratch using banking platform APIs. This is also one of the main reasons for the increased adoption.

Large Organizations Increasingly Rely on Embedded Banking for their Financial Operations

On the basis of organization size, the large organization segment takes the majority share of the embedded banking market. It is anticipated to hold a market value of 57.30% in 2024.

Attributes	Details
Organization Type	Large Organizations
Market Share in 2024	57.30%

• Large organizations, across various industries, are increasingly using embedded banking solutions as they help reduce a considerable amount of financial capital by minimizing transaction fees, currency conversion fees, and manual reconciliation efforts.
• Another reason why large organizations, especially multinational companies, are adopting embedded financing is because they operate in multiple jurisdictions. These platforms help them manage their operations while adhering to local law and order.

Country-wise Insights

This section offers a comprehensive analysis of the embedded banking market across various countries, including Australia, China, the United States, Germany, and Japan. The table presents the CAGR for each country, depicting the estimated market growth in these regions until 2034.

Countries	Forecasted CAGR from 2024 to 2034
Australia	25.60%
China	22.60%
United States	18.90%
Germany	17.50%
Japan	16.80%

Highly Digitized Financial System to Augment Market Growth in Australia

Australia is expected to exhibit significant market growth over the forecast period. The Australia embedded banking market is anticipated to develop at a CAGR of 25.60% through 2034.

Australia is blessed with a financial system that is very well-established and highly digitized. This allows companies offering embedded financing solutions to easily integrate their services into the existing financial system.

Besides this, the country’s highly competitive banking sector is also pushing companies in this market to offer innovative financial services through APIs. These factors have positioned Australia as one of the lucrative markets for embedded banking solutions.

Government’s Push for Financial Inclusion to Boost Market Growth in China

China is also one of the lucrative markets in the embedded banking industry. The Chinese market for embedded banking is anticipated to progress at a CAGR of 22.60%.

The Chinese government, in the last few years, has been actively taking initiatives to bring their people into the country’s financial system. Due to this, the country now has a well-developed digital ecosystem with a substantial amount of internet companies expanding into embedded financial services. The embedded banking market is also touching the skies in China as many people make use of these platforms for their financial operations.

The United States Embedded Banking Industry to Benefit from the Presence of Industry Leaders

The United States also is a promising embedded banking industry. Over the next ten years, the demand for embedded banking in the United States is projected to rise at an 18.90% CAGR.

The United States is a global hub for the embedded banking industry with the presence of numerous industry giants such as Plaid, Stripe, Square, Adyen, Marqeta, Galileo Financial Technologies, Synapse, etc. These companies have a strong foothold in the domestic as well as international marketplace, bringing in an appreciable amount of expertise and revenue to the United States embedded banking market.

Open Banking System in Germany to Aid the Market Growth for Embedded Banking

Germany is also one of the lucrative markets in the embedded banking industry. The Germany embedded banking market is anticipated to inflate at a CAGR of 17.50%.

Open banking systems have played a significant role in the growth of the embedded banking industry in Germany. With such a system, financial institutions in Germany find it relatively easier to collaborate with third-party providers. This has allowed them to offer innovative offers to their consumers, which is exponentially expanding the embedded banking solution market in the country.

Well-established Banking Sector to Propel the Japan Embedded Banking Market

Japan also exhibits a promising future in the global embedded banking industry. The market in Japan is anticipated to retain its position by progressing at a growth rate of 16.80% till 2034.

Japan, as a country, is very tech-savvy when it comes to their financial capabilities. This has made the adoption of these complex embedded financial systems very easy for businesses as well as individual owners. Besides this, the country’s lenient banking regulations have also enabled the entry of numerous companies into Japan’s market, which has substantially spurred its growth in the past few years.

Competitive Landscape

The embedded banking market consists of numerous companies that cater to businesses in a wide array of industries and sectors, as well as individual consumers in developed and developing economies.

Companies invest a hefty amount of their financial capital in smoothening the integration of modern financial services into conventional ones. These companies are also offering various financial services such as credit cards and post-paid payments to attract more consumers to the market.

Recent Developments

• In March 2024, Synctera secured an impressive USD 18.6 million in Series A-1 funding to enhance embedded banking globally. The investment, co-led by Lightspeed and Fin Capital, included contributions from previous backers such as NAventures and Diagram, with new investors Banco Popular and Mana Ventures joining.
• In March 2024, PNC partnered with Koxa to introduce embedded banking, facilitating real-time balance checks and payment processing within the Workday ERP system.
• In February 2024, Quaint Oak Bank selected Finzly to modernize its payments infrastructure, aiming to streamline payment processing. The move followed Quaint Oak's intention to tailor its product line and embrace emerging trends like embedded finance, enhancing customer experience and operational efficiency.

Key Companies in the Market

• Bankable
• Banxware
• Bond
• Cross River
• Finix
• Flywire
• Marqeta
• MX
• OpenPayd
• Plaid
• Q2
• Railsbank
• Synapse
• Tink
• UNIPaaS Payments Technologies

Key Coverage in the Embedded Banking Industry Report

• Embedded Finance Platforms in India
• Embedded Banking Infrastructure in Europe
• Recent Trends in the Embedded Banking Market
• Industrial Analysis of Banking-As-A-Service Market
• Embedded Financial Ecosystem

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution
  • 5.1. Platform API
  • 5.2. Services
    • 5.2.1. Payment Processing
    • 5.2.2. Lending
    • 5.2.3. Contactless Payment
    • 5.2.4. Card Issuing
    • 5.2.5. Bank Transfer
    • 5.2.6. Others
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization Size
  • 6.1. Small and Mid-Sized Enterprises
  • 6.2. Large Enterprises
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-User
  • 7.1. Banks
  • 7.2. FinTech Corporations
  • 7.3. Investment Firms
  • 7.4. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 8.1. North America
  • 8.2. Latin America
  • 8.3. Western Europe
  • 8.4. Eastern Europe
  • 8.5. South Asia and Pacific
  • 8.6. East Asia
  • 8.7. Middle East and Africa
• 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Key Countries Market Analysis
• 17. Market Structure Analysis
• 18. Competition Analysis
  • 18.1. Bankable Ltd
  • 18.2. Banxware GmbH
  • 18.3. Flywire
  • 18.4. Marqeta
  • 18.5. UNIPaaS Payments Technologies
  • 18.6. Tink AB
  • 18.7. Plaid Inc
  • 18.8. OpenPayd Services Ltd
  • 18.9. Cross River Bank
  • 18.10. Finix Payments, Inc
• 19. Assumptions & Acronyms Used
• 20. Research Methodology