Email Marketing Market Outlook 2024 to 2034

Businesses are transforming their go-to models to capitalize on emerging opportunities by relying more on digital strategies. As the email marketing market extends its size in the year 2024, the market is expected to accumulate US$ 16,974.36 million by the year-end.

The email marketing market is teeming with opportunities and by 2034, the market has the potential to reach US$ 81,592.84 million. During the forecast period, the market is estimated to expand at a pace of 17%.

Attributes Key Insights
Email Marketing Market Size (2024E) US$ 16,974.36 million
Market Valuation (2034F) US$ 81,592.84 million
Value-based CAGR (2024 to 2034) 17%

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Email Marketing Market Trends and Emerging Opportunities

  • Release of AI-powered marketing solutions is seeing an increase as customers are showing interest in AI capabilities to personalize campaigns, automate tasks, and refine results. With new and updated features in marketing, customers are using the tool to accelerate e-commerce growth, save time, and receive more personalized support.
  • There is a growing demand for technology-enabled digital marketing solutions among medium and small-sized businesses. These solutions enable SMBs to craft and deploy optimized email ad campaigns, manage communications, and collect customer feedback. They also empower clients to effectively acquire, enhance, and retain relationships with existing and prospective customers.
  • Increasing trend of personalization is expected to propel demand for email ads.

Category-wise Email Marketing Market Analysis

Email Campaign Software Projected to Accumulate Sizeable Market Share

Leading Component Email Campaign Software
Value Share (2024) 24.80%

The email campaign software segment is projected to gain a hold of 24.80% of the market by the year-end of 2024. The adoption of email campaign software is surging as businesses aim to enhance their consumer base by using advanced marketing tools.

The email campaign software is essential to increase customer connections and preserve customer loyalty. This software further allows businesses to communicate a commercial message to a group of people through email.

Cloud-based Marketing Segment to Gain a Massive Market Value

Leading Type Cloud-based
Value Share (2024) 56.90%

The cloud-based email ad segment is expected to account for 56.90% of the market share in the year 2024. Startups as well as small and medium-sized businesses are rapidly employing cloud-based, subscription-based, and cost-optimized strategies for email marketing. This factor is raising the demand for cloud-based marketing and allowing it to dominate the deployment category.

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Email Marketing Market Demand Analysis by Country

Countries Forecast CAGR (2024 to 2034)
United States 17.0%
Germany 12.70%
Japan 13.40%
China 19.10%
Australia & New Zealand 16.50%

Innovation and Progress are the Key Markers Behind the United States' Prominence

In the United States, the email marketing market is poised to expand at a 17% CAGR over the next ten years. Digital transformation of end-use industries is maximizing the use of email-based marketing. Therefore, the strong presence of end-user industries and digital agencies is propelling the industry in the United States.

Some of the many email ad service providers that operate in the country include j2 Global, Inc., Benchmark Internet Group, Constant Contact, Inc., Martal Group, Hubspot Inc., Jivox Corporation, ConvertKit LLC, and others. Additionally, the growing demand for personalization and distinct concepts is projected to boost the sales of email marketing services.

In the healthcare sector of the United States, especially in hospitals, health systems, and life sciences, the demand for email-based marketing is surging to drive more engagement from targeted audiences. Demand for tailored content is rising as personalization of email on previous behavior shows effective results.

The market is expected to further progress as players adopt acquisition and mergers as their expansion strategies. For instance, in September 2023, H.I.G. Capital, which is a prominent alternative investment company with over US$ 58 billion capital under management, announced that Hibu, Inc., its portfolio company, has obtained Signpost, Inc.’s marketing automation software business,. The intent behind this acquisition was to raise conversions from digital marketing campaigns.

Email Marketing Shows Enduring Appeal in Germany

The industry in Germany is slated to accelerate at 12.70% CAGR over the upcoming period. The growth of the email marketing market is driven by the introduction of ground-breaking innovations to empower users in the country.

Growing demand for marketing optimization is fueling the market growth. Brands are using email ad tools to make data-driven decisions with influential insights into what is engaging the audience and raising sales.

Small businesses are extensively using email ads to stand out as an invaluable tool. The increasing presence of email ad businesses for small as well as medium-sized businesses is leading to growth in the country.

Personalized Email Marketing to Gain Traction in Japan

The demand for email marketing solutions in Japan is slated to rise at a CAGR of 13.40% over the next decade. A rising number of businesses are focusing on email advertising to drive increased sales of their products.

Key players are enhancing diverse facets of email ads like advertising initiatives and feedback emails to help businesses improve their understanding of target consumers and increase their brand recognition.

The Japanese industry benefits from the progress made in technology, such as data analytics and artificial intelligence. These innovations help firms track campaign performance in real time, personalize their marketing efforts, and make data-driven decisions to maximize their revenue.

China Bustling with Huge Opportunities for Market Players

China's email marketing industry has the potential to expand at 19.10% CAGR over the upcoming decade. With over 731 million people residing in China, the country has a large contingent of internet users. Companies with global aspirations cannot afford to miss this bustling, lucrative market. Email ads are thus emerging as an effective tool to pierce through the barriers posed by political, cultural, and linguistic diversity in the nation.

Email ads are an effective direct marketing channel in China that is extensively used by marketers. To tap into the marketing potential in China, players need to be cognizant of local regulations, craft mail in the local language, make the email design responsive, and play with the color perceptions of the Chinese population.

Businesses in Australia and New Zealand Utilize Email-based Marketing to Effectively Communicate with their Clients

The Australia and New Zealand market is in line to progress forward at a CAGR of 16.50% over the next ten years. The countries are proliferating with email marketing agencies that help maximize email revenue.

Recognizing the power of first-class email advertising campaigns, businesses across the country are employing email ads to communicate directly and clearly with their visitors and potential clients.

Some widely used email advertising software used by established players and startups in Australia and New Zealand include Moosend, Brevo, Freshmarketer, and CakeMail.

Competitive Landscape in the Email Marketing Market

The industry is characterized by its highly fragmented nature, with several firms stepping forward to offer new email advertising software and solutions. They are employing a combination of strategies to boost market profit and develop trust by offering improved, more personalized services.

Key players are diversifying their portfolios through various market strategies. They commonly engage in mergers, collaborations, acquisitions, partnerships, product launches, upgrades, market studies, and new initiatives.

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Profiles of Leading Market Players

  • Alchemy Worx Ltd.

Alchemy Worx Ltd. is a world-famous email marketing agency that provides full-service solutions, including paid social and SMS support, and email marketing, to enterprise-level and eCommerce firms.

The companies’ test and learn strategy has assisted clients with online sales to boost audiences with powerful results. The company creates, manages, and utilizes customer and business emails for Fortune 500 companies and international brands.

  • Adestra Ltd

Adestra Ltd is a leading and trusted provider of first-person marketing solutions for growing as well as global brands. The company helps organizations and companies with innovative marketing technology services and software. The email automation software instigates engagement by developing personalized content and optimized send times to boost conversions.

  • GetResponse

GetResponse is an email marketing platform that helps solopreneurs, marketers, coaches, and small businesses with powerful yet affordable tools. These tools help engage subscribers, grow the audience base, and convert subscribers into paying customers.

News Coverage Containing Recent Developments Occurring in the Email Marketing Market

  • In September 2023, Sales Jet Digital Marketing Agency, which is a prominent provider of digital marketing services, announced the launch of AI-powered marketing solutions. The new solutions utilize artificial intelligence (AI) to personalize campaigns, automate tasks, and improve results. The company envisions a much brighter future where humans use AI capabilities to perform menial work.
  • In June 2023, Mailchimp, which is a famous email marketing platform, leveraged AI to change into a powerhouse of omnichannel marketing. The company is expanding its offerings with artificial intelligence (AI) to become a comprehensive marketing automation solution for medium- and small-sized businesses.
  • In September 2023, Litmus launched AI-powered content optimization solutions, integrating Litmus Personalize functionality, and Litmus Email Guardian into its platform. These transformational innovations assist users with unprecedented personalization. These email testing solutions are aimed at fortifying brand trust, supercharging email engagement, and boosting revenue outcomes.

Key Coverage in the Global Email Marketing Market Research Report

  • Market Share of Email Marketing Service Providers
  • Market Analysis of Distribution Channels for Digital Marketing Solutions
  • Impact of GDPR and Privacy Regulations on Email Marketing Market
  • Market Research on Effectiveness and ROI of Email Campaigns

Enlisted Below are Some Top Market Players

  • Alchemy Worx Ltd.
  • Adestra Ltd
  • GetResponse
  • VerticalResponse Inc.
  • dotdigital Ltd.
  • Others

Market Segmentation of Email Marketing

By Deployment:

  • On-premise
  • Cloud-based

Based on Component:

  • Software
    • White Label Software
    • Third-party Standard
    • Web-based Application
  • Services
    • Integration and Installation
    • Support and Maintenance

By Enterprise:

  • SMEs
  • Large Enterprise

By Solution:

  • Email Campaign Software
  • Marketing Automation Platform
  • CRM Email Marketing Software
  • Lead Generation Tools
  • Others

Top End-use Industries of Email Marketing are:

  • Retail/E-Commerce
  • IT and Telecom
  • Travel and Leisure
  • Print/Publishing
  • BFSI
  • Others

Different Regional Markets are as Follows:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Frequently Asked Questions

What is the Market Valuation of Email Marketing Market as of 2024?

Current projections of the market indicate a valuation of US$ 16,974.36 million in 2024.

What is the Projected Adoption Rate of Email Ads for the Years Between 2024 to 2034?

Looking ahead to 2034, the current forecast projects a CAGR of 17% for the industry.

How Much Revenue is this Industry Expected to Generate by 2034?

FMI predicts the market to reach US$ 81,592.84 million by the year 2034.

Which Type of Segment Holds a Significant Market Share?

The cloud-based segment is predicted to hold a leading market share in 2024.

Which Countries Offer Growth Opportunities?

The United States and China are predicted to offer lucrative opportunities for investors and stakeholders.

Which Players in the Industry are Influential?

Alchemy Worx Ltd., Adestra Ltd, and GetResponse are powerful players in the email marketing industry.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Traditional

        5.3.2. Automated

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Component, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2024 to 2034

        6.3.1. Software

            6.3.1.1. White Label Software

            6.3.1.2. Third-Party Standard

            6.3.1.3. Web-Based Application

        6.3.2. Services

            6.3.2.1. Integration and Installation

            6.3.2.2. Support and Maintenance

    6.4. Y-o-Y Growth Trend Analysis By Component, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Component, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Enterprise Size

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2024 to 2034

        7.3.1. SMEs

        7.3.2. Large Enterprise

    7.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Enterprise Size, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-Use Industry

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By End-Use Industry, 2019 to 2023

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-Use Industry, 2024 to 2034

        8.3.1. Retail/E-Commerce

        8.3.2. IT & Telecom

        8.3.3. Travel & Leisure

        8.3.4. Print/Publishing

        8.3.5. BFSI

        8.3.6. Others

    8.4. Y-o-Y Growth Trend Analysis By End-Use Industry, 2019 to 2023

    8.5. Absolute $ Opportunity Analysis By End-Use Industry, 2024 to 2034

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Western Europe

        9.3.4. Eastern Europe

        9.3.5. South Asia and Pacific

        9.3.6. East Asia

        9.3.7. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Type

        10.2.3. By Component

        10.2.4. By Enterprise Size

        10.2.5. By End-Use Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Component

        10.3.4. By Enterprise Size

        10.3.5. By End-Use Industry

    10.4. Key Takeaways

11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Type

        11.2.3. By Component

        11.2.4. By Enterprise Size

        11.2.5. By End-Use Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Component

        11.3.4. By Enterprise Size

        11.3.5. By End-Use Industry

    11.4. Key Takeaways

12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. UK

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Western Europe

        12.2.2. By Type

        12.2.3. By Component

        12.2.4. By Enterprise Size

        12.2.5. By End-Use Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Component

        12.3.4. By Enterprise Size

        12.3.5. By End-Use Industry

    12.4. Key Takeaways

13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. Poland

            13.2.1.2. Russia

            13.2.1.3. Czech Republic

            13.2.1.4. Romania

            13.2.1.5. Rest of Eastern Europe

        13.2.2. By Type

        13.2.3. By Component

        13.2.4. By Enterprise Size

        13.2.5. By End-Use Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Component

        13.3.4. By Enterprise Size

        13.3.5. By End-Use Industry

    13.4. Key Takeaways

14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. India

            14.2.1.2. Bangladesh

            14.2.1.3. Australia

            14.2.1.4. New Zealand

            14.2.1.5. Rest of South Asia and Pacific

        14.2.2. By Type

        14.2.3. By Component

        14.2.4. By Enterprise Size

        14.2.5. By End-Use Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Component

        14.3.4. By Enterprise Size

        14.3.5. By End-Use Industry

    14.4. Key Takeaways

15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. China

            15.2.1.2. Japan

            15.2.1.3. South Korea

        15.2.2. By Type

        15.2.3. By Component

        15.2.4. By Enterprise Size

        15.2.5. By End-Use Industry

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Component

        15.3.4. By Enterprise Size

        15.3.5. By End-Use Industry

    15.4. Key Takeaways

16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        16.2.1. By Country

            16.2.1.1. GCC Countries

            16.2.1.2. South Africa

            16.2.1.3. Israel

            16.2.1.4. Rest of MEA

        16.2.2. By Type

        16.2.3. By Component

        16.2.4. By Enterprise Size

        16.2.5. By End-Use Industry

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Type

        16.3.3. By Component

        16.3.4. By Enterprise Size

        16.3.5. By End-Use Industry

    16.4. Key Takeaways

17. Key Countries Market Analysis

    17.1. USA

        17.1.1. Pricing Analysis

        17.1.2. Market Share Analysis, 2023

            17.1.2.1. By Type

            17.1.2.2. By Component

            17.1.2.3. By Enterprise Size

            17.1.2.4. By End-Use Industry

    17.2. Canada

        17.2.1. Pricing Analysis

        17.2.2. Market Share Analysis, 2023

            17.2.2.1. By Type

            17.2.2.2. By Component

            17.2.2.3. By Enterprise Size

            17.2.2.4. By End-Use Industry

    17.3. Brazil

        17.3.1. Pricing Analysis

        17.3.2. Market Share Analysis, 2023

            17.3.2.1. By Type

            17.3.2.2. By Component

            17.3.2.3. By Enterprise Size

            17.3.2.4. By End-Use Industry

    17.4. Mexico

        17.4.1. Pricing Analysis

        17.4.2. Market Share Analysis, 2023

            17.4.2.1. By Type

            17.4.2.2. By Component

            17.4.2.3. By Enterprise Size

            17.4.2.4. By End-Use Industry

    17.5. Germany

        17.5.1. Pricing Analysis

        17.5.2. Market Share Analysis, 2023

            17.5.2.1. By Type

            17.5.2.2. By Component

            17.5.2.3. By Enterprise Size

            17.5.2.4. By End-Use Industry

    17.6. UK

        17.6.1. Pricing Analysis

        17.6.2. Market Share Analysis, 2023

            17.6.2.1. By Type

            17.6.2.2. By Component

            17.6.2.3. By Enterprise Size

            17.6.2.4. By End-Use Industry

    17.7. France

        17.7.1. Pricing Analysis

        17.7.2. Market Share Analysis, 2023

            17.7.2.1. By Type

            17.7.2.2. By Component

            17.7.2.3. By Enterprise Size

            17.7.2.4. By End-Use Industry

    17.8. Spain

        17.8.1. Pricing Analysis

        17.8.2. Market Share Analysis, 2023

            17.8.2.1. By Type

            17.8.2.2. By Component

            17.8.2.3. By Enterprise Size

            17.8.2.4. By End-Use Industry

    17.9. Italy

        17.9.1. Pricing Analysis

        17.9.2. Market Share Analysis, 2023

            17.9.2.1. By Type

            17.9.2.2. By Component

            17.9.2.3. By Enterprise Size

            17.9.2.4. By End-Use Industry

    17.10. Poland

        17.10.1. Pricing Analysis

        17.10.2. Market Share Analysis, 2023

            17.10.2.1. By Type

            17.10.2.2. By Component

            17.10.2.3. By Enterprise Size

            17.10.2.4. By End-Use Industry

    17.11. Russia

        17.11.1. Pricing Analysis

        17.11.2. Market Share Analysis, 2023

            17.11.2.1. By Type

            17.11.2.2. By Component

            17.11.2.3. By Enterprise Size

            17.11.2.4. By End-Use Industry

    17.12. Czech Republic

        17.12.1. Pricing Analysis

        17.12.2. Market Share Analysis, 2023

            17.12.2.1. By Type

            17.12.2.2. By Component

            17.12.2.3. By Enterprise Size

            17.12.2.4. By End-Use Industry

    17.13. Romania

        17.13.1. Pricing Analysis

        17.13.2. Market Share Analysis, 2023

            17.13.2.1. By Type

            17.13.2.2. By Component

            17.13.2.3. By Enterprise Size

            17.13.2.4. By End-Use Industry

    17.14. India

        17.14.1. Pricing Analysis

        17.14.2. Market Share Analysis, 2023

            17.14.2.1. By Type

            17.14.2.2. By Component

            17.14.2.3. By Enterprise Size

            17.14.2.4. By End-Use Industry

    17.15. Bangladesh

        17.15.1. Pricing Analysis

        17.15.2. Market Share Analysis, 2023

            17.15.2.1. By Type

            17.15.2.2. By Component

            17.15.2.3. By Enterprise Size

            17.15.2.4. By End-Use Industry

    17.16. Australia

        17.16.1. Pricing Analysis

        17.16.2. Market Share Analysis, 2023

            17.16.2.1. By Type

            17.16.2.2. By Component

            17.16.2.3. By Enterprise Size

            17.16.2.4. By End-Use Industry

    17.17. New Zealand

        17.17.1. Pricing Analysis

        17.17.2. Market Share Analysis, 2023

            17.17.2.1. By Type

            17.17.2.2. By Component

            17.17.2.3. By Enterprise Size

            17.17.2.4. By End-Use Industry

    17.18. China

        17.18.1. Pricing Analysis

        17.18.2. Market Share Analysis, 2023

            17.18.2.1. By Type

            17.18.2.2. By Component

            17.18.2.3. By Enterprise Size

            17.18.2.4. By End-Use Industry

    17.19. Japan

        17.19.1. Pricing Analysis

        17.19.2. Market Share Analysis, 2023

            17.19.2.1. By Type

            17.19.2.2. By Component

            17.19.2.3. By Enterprise Size

            17.19.2.4. By End-Use Industry

    17.20. South Korea

        17.20.1. Pricing Analysis

        17.20.2. Market Share Analysis, 2023

            17.20.2.1. By Type

            17.20.2.2. By Component

            17.20.2.3. By Enterprise Size

            17.20.2.4. By End-Use Industry

    17.21. GCC Countries

        17.21.1. Pricing Analysis

        17.21.2. Market Share Analysis, 2023

            17.21.2.1. By Type

            17.21.2.2. By Component

            17.21.2.3. By Enterprise Size

            17.21.2.4. By End-Use Industry

    17.22. South Africa

        17.22.1. Pricing Analysis

        17.22.2. Market Share Analysis, 2023

            17.22.2.1. By Type

            17.22.2.2. By Component

            17.22.2.3. By Enterprise Size

            17.22.2.4. By End-Use Industry

    17.23. Israel

        17.23.1. Pricing Analysis

        17.23.2. Market Share Analysis, 2023

            17.23.2.1. By Type

            17.23.2.2. By Component

            17.23.2.3. By Enterprise Size

            17.23.2.4. By End-Use Industry

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Type

        18.3.3. By Component

        18.3.4. By Enterprise Size

        18.3.5. By End-Use Industry

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. HubSpot, Inc

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

        19.1.2. Constant Contact, Inc

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

        19.1.3. Sendinblue

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

        19.1.4. Campaign Monitor Pty Ltd.

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

        19.1.5. AWeber Communications

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

        19.1.6. Salesforce.com, Inc

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

        19.1.7. ConvertKit LLC

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

        19.1.8. Benchmark Internet Group

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

        19.1.9. Jivox Corporation

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

        19.1.10. j2 Global, Inc

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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