Future Market Insights’ updated report on the electronic medical record ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the electronic medical record market is set to account for a current valuation of US$ 18.82 billion in 2024.
Reflecting on consumers’ expectations, electronic medical record producers work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of US$ 34.34 billion, with a CAGR of 6.2% by 2034.
Attributes | Details |
---|---|
Market Value for 2024 | US$ 18.82 billion |
Market Value for 2034 | US$ 34.34 billion |
Market Forecast CAGR for 2024 to 2034 | 6.20% |
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From recessionary pressures induced by a general economic slowdown and the COVID-19 pandemic, the market experienced sluggish expansion from 2018 to 2023, registering an 8% CAGR.
Historical CAGR | 8.00% |
---|---|
Forecast CAGR | 6.20% |
The augmented growth is attributed to factors such as the rise in the adoption of digital healthcare solutions, government initiatives promoting healthcare digitization, and the need for efficient patient data management.
EMRs have reformed healthcare delivery by providing centralized and easily accessible patient information, improving patient care, streamlined workflows, and cost savings for healthcare providers.
While the forecasted CAGR of 6.20% indicates slightly slower growth than historical trends, the EMR market is expected to continue enlightening steadily. Factors driving future growth include technological advancements such as interoperability enhancements, artificial intelligence integration, and the propelling demand for cloud-based EMR solutions.
As healthcare systems globally prioritize digital transformation initiatives and adopt value-based care models, the demand for EMRs is projected to remain strong.
Innovations in EMR Technology Compels the United States Market to Grow
Continuous innovation in EMR technology, including interoperability improvements, AI integration, and enhanced security features, serves as a beacon guiding the market forward.
Such advancements offer opportunities for improved patient care, streamlined workflows, and better data analytics, driving adoption and market growth.
Volatility in Privacy and Security of Data
Repetative concerns regarding the privacy and security of patient data pose significant challenges for the EMR market.
High-profile data breaches and compliance risks associated with regulations such as HIPAA (Health Insurance Portability and Accountability Act) underscore the importance of robust data protection measures, requiring substantial investments in cybersecurity infrastructure and compliance frameworks.
The below section shows the leading segment. Based on the product type, the hospital EMR segment is accounted to hold a market share of 89.40% in 2024. Based on component, the EMR software segment is accounted to hold a market share of 66.50% in 2024.
Government regulations such as the Meaningful Use program in the United States incentivize hospitals to implement EMR systems to improve patient care quality, safety, and interoperability.
Software developers constantly enhance EMR solutions with new features, functionalities, and integrations to address evolving healthcare needs and regulatory requirements.
Category | Market Share in 2024 |
---|---|
Hospital EMR | 89.40% |
EMR Software | 66.50% |
Based on product type, the hospital EMR segment stands out, capturing a significant market share of 89.40%.
Hospital EMRs provide comprehensive patient data management solutions tailored to healthcare institutions' complex workflows and regulatory requirements.
As hospitals highly digitize their operations to enhance efficiency, improve patient care, and meet regulatory mandates, the demand for robust EMR systems designed for hospital environments continues to grow.
Based on components, the EMR software segment is accounted to hold a market share of 66.50% in 2024.
EMR software serves as the core component of electronic medical records systems, facilitating the digitization, storage, retrieval, and analysis of patient health information.
As healthcare providers prioritize adopting integrated EMR solutions for streamlining clinical workflows and improving decision-making, the demand for sophisticated EMR software with advanced functionalities such as interoperability, data analytics, and decision support capabilities remains high.
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The table describes the top five countries ranked by CAGRs, with China holding the top position.
The dominance of EMRs in China led to the enhancement of clinical efficiency and improving the health of its patients. The emergence of AI and telemedicine, thus, tends to meet the evolving needs of healthcare systems.
Forecast CAGRs from 2024 to 2034
Countries | CAGR |
---|---|
United States | 4.5% |
Germany | 5.9% |
France | 5.2% |
China | 9.5% |
India | 6.8% |
EMRs are extensively used in the United States across healthcare facilities, including hospitals, clinics, and private practices.
With a CAGR of 4.5%, the United States market is driven by regulatory mandates such as the Health Information Technology for Economic and Clinical Health (HITECH) Act, which incentivizes EMR adoption.
EMRs in the United States are primarily utilized for patient data management, electronic prescribing, clinical documentation, and interoperability to support value-based care initiatives.
In Germany, the EMR market is experiencing steady growth with a CAGR of 5.9%. EMRs are widely used in healthcare facilities to digitize patient records, improve care coordination, and enhance clinical decision-making. The healthcare system emphasizes patient privacy and data protection, influencing EMR usage patterns in the country.
German EMRs prioritize compliance with stringent regulatory standards such as the European General Data Protection Regulation (GDPR) while facilitating seamless information exchange among healthcare providers.
With a CAGR of 5.2%, EMRs play a significant role in the healthcare landscape of France. EMR adoption in healthcare facilities is propelled by government initiatives to modernize healthcare delivery and improve patient outcomes.
EMRs are utilized for patient data centralization, care coordination, and electronic health record sharing among healthcare professionals. EMRs in France focus on interoperability to facilitate communication between different healthcare settings and support collaborative care models.
China exhibits rapid EMR market growth with a CAGR of 9.5%, augmented by ambitious healthcare reform efforts and digital transformation initiatives. EMRs are extensively used in hospitals and clinics to modernize healthcare delivery, enhance clinical efficiency, and improve patient care quality.
The EMRs of China emphasize scalability, customization, and integration with emerging technologies such as artificial intelligence and telemedicine to meet the evolving needs of healthcare systems.
In India, the EMR market demonstrates robust growth with a CAGR of 6.8%. EMRs are widely adopted by healthcare providers to digitize patient records, streamline workflows, and enable remote consultations.
Indian EMRs focus on affordability, accessibility, and adaptability for catering to the diverse needs of healthcare facilities across urban and rural areas. EMR usage in India is initiated by government initiatives promoting digital healthcare infrastructure and increasing awareness of the benefits of electronic health records.
Key factors driving competition include product innovation, interoperability capabilities, user experience, and regulatory compliance. Market players compete to offer comprehensive EMR solutions tailored to diverse healthcare settings, addressing the evolving needs of providers and patients. Some of the key developments are:
Attributes | Details |
---|---|
Estimated Market Size in 2024 | US$ 18.82 billion |
Projected Market Valuation in 2034 | US$ 34.34 billion |
Value-based CAGR 2024 to 2034 | 6.20% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2018 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for electronic medical records is expected to be valued at US$ 18.82 billion.
The electronic medical record market is projected to expand at a CAGR of 6.20% between 2024 and 2034.
EMR software is highly preferred, constituting 66.5% of the total demand in 2024.
By 2034, the market value of the EMR is expected to reach US$ 34.34 billion.
China is likely the top-performing market, with a CAGR of 9.5%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034
5.3.1. Hospital EMR
5.3.2. Ambulatory EMR
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Component, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2024 to 2034
6.3.1. EMR Software
6.3.2. EMR Services
6.4. Y-o-Y Growth Trend Analysis By Component, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Component, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Application, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Application, 2024 to 2034
7.3.1. Client Server Setup EMR
7.3.2. Hybrid Server Setup EMR
7.3.3. Cloud Based EMR
7.4. Y-o-Y Growth Trend Analysis by Application, 2019 to 2023
7.5. Absolute $ Opportunity Analysis by Application, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034
8.3.1. Hospitals
8.3.2. Specialized Clinics
8.3.3. General Physician Clinics
8.3.4. Ambulatory Surgical Centres
8.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. USA
10.2.1.2. Canada
10.2.2. By Product Type
10.2.3. By Component
10.2.4. By Application
10.2.5. By End User
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Component
10.3.4. By Application
10.3.5. By End User
10.4. Key Takeaways
11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Product Type
11.2.3. By Component
11.2.4. By Application
11.2.5. By End User
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Component
11.3.4. By Application
11.3.5. By End User
11.4. Key Takeaways
12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. UK
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Product Type
12.2.3. By Component
12.2.4. By Application
12.2.5. By End User
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Component
12.3.4. By Application
12.3.5. By End User
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Product Type
13.2.3. By Component
13.2.4. By Application
13.2.5. By End User
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Component
13.3.4. By Application
13.3.5. By End User
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Product Type
14.2.3. By Component
14.2.4. By Application
14.2.5. By End User
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Component
14.3.4. By Application
14.3.5. By End User
14.4. Key Takeaways
15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Product Type
15.2.3. By Component
15.2.4. By Application
15.2.5. By End User
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Component
15.3.4. By Application
15.3.5. By End User
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Product Type
16.2.3. By Component
16.2.4. By Application
16.2.5. By End User
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Product Type
16.3.3. By Component
16.3.4. By Application
16.3.5. By End User
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2023
17.1.2.1. By Product Type
17.1.2.2. By Component
17.1.2.3. By Application
17.1.2.4. By End User
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2023
17.2.2.1. By Product Type
17.2.2.2. By Component
17.2.2.3. By Application
17.2.2.4. By End User
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2023
17.3.2.1. By Product Type
17.3.2.2. By Component
17.3.2.3. By Application
17.3.2.4. By End User
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2023
17.4.2.1. By Product Type
17.4.2.2. By Component
17.4.2.3. By Application
17.4.2.4. By End User
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2023
17.5.2.1. By Product Type
17.5.2.2. By Component
17.5.2.3. By Application
17.5.2.4. By End User
17.6. UK
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2023
17.6.2.1. By Product Type
17.6.2.2. By Component
17.6.2.3. By Application
17.6.2.4. By End User
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2023
17.7.2.1. By Product Type
17.7.2.2. By Component
17.7.2.3. By Application
17.7.2.4. By End User
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2023
17.8.2.1. By Product Type
17.8.2.2. By Component
17.8.2.3. By Application
17.8.2.4. By End User
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2023
17.9.2.1. By Product Type
17.9.2.2. By Component
17.9.2.3. By Application
17.9.2.4. By End User
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2023
17.10.2.1. By Product Type
17.10.2.2. By Component
17.10.2.3. By Application
17.10.2.4. By End User
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2023
17.11.2.1. By Product Type
17.11.2.2. By Component
17.11.2.3. By Application
17.11.2.4. By End User
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2023
17.12.2.1. By Product Type
17.12.2.2. By Component
17.12.2.3. By Application
17.12.2.4. By End User
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2023
17.13.2.1. By Product Type
17.13.2.2. By Component
17.13.2.3. By Application
17.13.2.4. By End User
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2023
17.14.2.1. By Product Type
17.14.2.2. By Component
17.14.2.3. By Application
17.14.2.4. By End User
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2023
17.15.2.1. By Product Type
17.15.2.2. By Component
17.15.2.3. By Application
17.15.2.4. By End User
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2023
17.16.2.1. By Product Type
17.16.2.2. By Component
17.16.2.3. By Application
17.16.2.4. By End User
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2023
17.17.2.1. By Product Type
17.17.2.2. By Component
17.17.2.3. By Application
17.17.2.4. By End User
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2023
17.18.2.1. By Product Type
17.18.2.2. By Component
17.18.2.3. By Application
17.18.2.4. By End User
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2023
17.19.2.1. By Product Type
17.19.2.2. By Component
17.19.2.3. By Application
17.19.2.4. By End User
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2023
17.20.2.1. By Product Type
17.20.2.2. By Component
17.20.2.3. By Application
17.20.2.4. By End User
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2023
17.21.2.1. By Product Type
17.21.2.2. By Component
17.21.2.3. By Application
17.21.2.4. By End User
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2023
17.22.2.1. By Product Type
17.22.2.2. By Component
17.22.2.3. By Application
17.22.2.4. By End User
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2023
17.23.2.1. By Product Type
17.23.2.2. By Component
17.23.2.3. By Application
17.23.2.4. By End User
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Product Type
18.3.3. By Component
18.3.4. By Application
18.3.5. By End User
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. Cerner Corporation (Oracle)
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.2. GE Healthcare
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.3. Veradigm LLC (Allscripts Healthcare, LLC)
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.4. Epic Systems Corporation
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.5. eClinicalWorks
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.6. Greenway Health, LLC
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.7. NextGen Healthcare, Inc.
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.8. Medical Information Technology, Inc. (Meditech)
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.9. Health Information Management Systems
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.10. AdvancedMD, Inc.
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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