Global demand for an electric toothbrushes is expected to register a CAGR of 7.8% by garnering a market value of US$ 9.8 billion by 2033. The market is currently estimated to hold a value of US$ 4.6 billion in 2023. The growth of the market can be attributed to:
The increasing importance of health and maintaining clean hygiene is leading to the wide adoption of electric toothbrushes. Furthermore, electric toothbrushes are offering real-time insights and help users clean their teeth properly.
| Attribute | Details |
|---|---|
| Estimated Electric Toothbrush Market Size 2023 | US$ 4.6 billion |
| Projected Electric Toothbrush (2033) Market Size | US$ 9.8 billion |
| Value CAGR (2023 to 2033) | 7.8% |
| Electric Toothbrush Market Top Players' Share in 2023 | 15% to 20% |
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Electric toothbrushes’ ability to maintain oral hygiene and clean tongue, teeth, and gums is making them instantly popular in the market among all age groups. As the electric toothbrush is technologically sound, it easily cleans the mouth without much human intervention. This has led to the increasing popularity of electric toothbrushes. In addition, the usage of the electric toothbrush is helping in the reduction of tooth decaying and retaining gum health.
Despite the rising popularity of electric toothbrushes, it is yet to penetrate the market extensively due to a lack of awareness of the need and the benefits of electric toothbrushes. Coupled with the fact that the product is often priced at a higher point than regular toothbrushes, gaining traction in developing markets could prove to be difficult.
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Unlike a regular toothbrush that can easily be thrown out or replaced, electric toothbrushes warrant significant maintenance costs. Consumers when required to spend additional cost on a high-priced product for battery/electricity might prefer product alternatives. The maintenance of the delicate electric circuit of toothbrushes can prove quite tedious for consumers. After shelling out higher than normal for an electric toothbrush, consumers might not want to pay even more for its replacement services.
North America is expected to be the leading contributor to the electric toothbrush market. This is owing to the growing inclination of users to invest in electric products and appliances. Furthermore, the strong presence of established players in the region is further advancing the growth of the market. In addition, manufacturers are focusing on implementing various promotional as well as advertisement strategies. This, in turn, is boosting the market in the USA.
The growing demand for oral care products is motivating manufacturers to invest in research and development to develop technologically advanced products. The rechargeable aspect of an electric toothbrush offers longevity and durability. Thus, the long-lasting nature of electric toothbrushes is favoring the growth of the market. The penetration of electric toothbrush start-ups too is changing the landscape of the market.
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Awareness Programmes: The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year. This is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals. The rise in awareness levels related to oral health is anticipated to fuel the market. Continued efforts to improve awareness levels among the global population are another key factor driving the market growth.
High Prevalence of Oral Diseases: This is anticipated to increase the importance of good oral health, thereby fueling product demand. The surge in healthcare spending is anticipated to propel product sales.
Adoption of Latest Innovation by Key Players: Prominent players operating in the global market are focusing on product availability, product differentiation, promotional activities, and other strategies. These are aimed at expanding their business through broader landscapes. Moreover, players are implementing the usage of high-tech materials and technology that is likely to expand the customer base even further.
Future Market Insights predict a comparison and review analysis of the dynamics of the electric toothbrush market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Key new advances that have taken place in the market include manufacturers producing a variety of products such as battery-powered and rechargeable toothbrushes.
Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owed to increasing disposable income and the technologically embedded toothbrush offers longer use time along with better cleansing properties that help cleanse dental plaque much better than the manual treatments.
The excessive removal of tartar is another factor leading to the increased adoption of such automatic toothbrushes by consumers. In 2021, Koninklijke Philips N.V. launched the Philips Sonicare 9900 Prestige, which is integrated with AI technology and can detect when a user forgets to brush their molars in response, with the help of the Philips Sonicare App, it makes the user aware of it and advises to brush there.
Key Market Restraints in 2023:
Despite these prospects, a few of the challenges faced by the industry include the redundancy of electronics and parts in case of the discontinuation of a product and the rising customer preference for advanced oral hygiene products.
Between 2017 and 2022, the market grew at a CAGR of 7.3%, to attain a valuation of US$ 4.3 billion in 2022.
The increment in growth rate during the current forecast period can be attributed to a plethora of factors.
Short Term (2023 to 2026): The increased awareness of oral hygiene at all times and its importance in living a healthy life is leading to a change. The preference of customers is shifting from conventional oral care products to contemporary oral care products such as electric toothbrushes.
Currently, the demand for electric toothbrushes is rising amongst those with bad tooth alignment, dental cavities, fillings, and braces. These are also widely recommended by dentists to those who need additional oral hygiene care. Modern food habits and consumption of sugary acidic substances have increased consumer demand for efficient oral care products globally.
Medium Term (2026 to 2029): In the technologically embedded toothbrush offers longer use time along with better cleansing properties that help cleanse dental plaque much better than manual treatments. The excessive removal of tartar is another factor that could lead to the increased adoption of such automatic toothbrushes by consumers.
Owing to a busy lifestyle, consumers are unable to spend a lot of time using manual toothbrushes. Electric toothbrushes promise them good oral hygiene in half the time. Additionally, innovations such as attachment switches and universal sizes are propelled to drive product adoption during this phase.
Long Term (2029 to 2033): In the long run, the growing market for oral care products is expected to push manufacturers to offer more variety of products. These could include diverse variants of battery-powered and rechargeable toothbrushes.
Modern technologies could have the capability of rotating, exceeding the current 7,000-30,000 strokes per minute, whereas the manual toothbrush can only complete 300-400 strokes per minute.
During the current forecast period, the market is projected to grow at a CAGR of 7.8%.
Oral complications such as gingivitis and periodontal diseases have posed a burden in many countries. These result in pain, discomfort, disfigurement, and even death. According to the World Health Organization (WHO), around 10% of the global population is affected due to severe periodontal (gum) disease that can result in tooth loss.
An increase in dental diseases in all age groups is compelling a substantial population to switch to better oral care products. The benefits offered by electric toothbrush is helping customers to cure or prevent the ramifications of such diseases. This has, in turn, increased the volume of sales contributing towards market growth.
key players are strategically focusing on dynamic markets in North America and Europe. Besides, the upsurge in the concentration of technology assessment as a developmental strategy is partaking in emerging and developed regions of the world. The regional population in such areas is adapting to electric toothbrushes with great enthusiasm and this provides an opportunity for the players in the market.
North America is expected to remain one of the key markets in 2023 owing to the presence of key manufacturers of electric toothbrushes in the region. To grab a considerable share in the potential market, manufacturers are implementing various promotional as well as advertisement strategies, thus, boosting the market in the USA.
During the forecast period, the USA market is projected to grow at a CAGR of 6.3%. The market is expected to reach a valuation of US$ 2.7 billion by 2033.
Electric toothbrush sales in East Asia are expected to register a significant CAGR from 2023 to 2033, with China being the leading revenue contributor to the market in the region. The highly developed manufacturing industry on top of the high availability of raw materials is the main contributing factor towards the market growth in the region.
The China market is anticipated to grow at a CAGR of 10.7% between 2023 and 2033.
The United Arab Emirates is a highly lucrative market for the electric toothbrush industry since the country has an extensive habit of chewing khat and this leads to problems related to oral and dental conditions such as keratotic white lesions, mucosal pigmentation, periodontal disease, tooth loss, etc. Thus, the growing dental concerns among individuals in the region are likely to help them to shift towards the adoption of the electric toothbrush and create new growth opportunities for the market.
| Region | North America |
|---|---|
| Country | United States of America |
| CAGR | 6.3% |
| Market Value (2033) | US$ 2.7 billion |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 6.5% |
| Market Value (2033) | US$ 511.1 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 10.7% |
| Market Value (2033) | US$ 919.4 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 6.20% |
| Market Value (2033) | US$ 92.2 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 10.60% |
| Market Value (2033) | US$ 608.1 million |
In terms of product type, the rechargeable toothbrush is likely to hold a notable share. This can be attributed to the rise in customers opting for efficient electric products. These offer better outcomes over battery-powered products that provide low capacity and less power compared to the former one.
Between 2023 and 2033, the rechargeable product type segment is projected to grow at a CAGR of 6.6%.
In terms of price, the economy price electric toothbrush holds a considerable amount of share the market. The rough competition in the market has compelled manufacturers to offer high-end products with low price tags. With such prices, customers can buy a budget-friendly electric toothbrush. These offer the same features similar to that of premium-priced products and hence, the significant shift of customers to economically priced products.
Based on head movement, rotation/oscillation electric toothbrush holds the maximum share in the market. The smaller size of such toothbrushes to the conventional toothbrush provides the ability to clean individual teeth at a time. Moreover, the unique design enables the user to move the toothbrush smoothly in every direction. Thus, this segment has gained a substantial customer base leading to market growth.
In terms of sales channels, hypermarkets/supermarkets are still a prominent segment, accounting for a notable share in 2023. The visibility and availability of products in such superstores are better as compared to other sales channels. Moreover, the significant increase in hypermarkets/supermarkets across different landscapes has led to consumers’ shift towards them. This has led to a noteworthy market share of the segment over other sales channels.
During the forecast period, the hypermarket/supermarket in the sales channel segment is anticipated to grow at a CAGR of 7.5%.
Prominent players operating in the global market are focusing on product availability, product differentiation, promotional activities, and other strategies to expand their business through broader landscapes.
Globally, key players are investing heavily in research and development. This is projected to lead to the development of innovative variants that are not only affordable but also easier to maintain. This can effectively contain the current market deterrents and foster steady market progress.
Leading Startups to Lookout For
SURI:
| Start-up Company | SURI |
|---|---|
| Country | United Kingdom |
| Description | SURI is a London-based startup that stands for Sustainable Rituals. Their innovative electric toothbrushes’ body is crafted from recyclable aluminum. The plastic heads are plant-based and can be recycled or industrially composted. The embedded electric parts can be easily repaired or replaced. |
Quip:
| Start-up Company | Quip |
|---|---|
| Country | United States of America |
| Description | Quip is a startup that aims to make oral care affordable, accessible, and efficient. The startup supplies its subscribers with oral care supplies every three months, worldwide. It also provides users, with free dental care advice. It is also currently developing an online platform where users can seamlessly connect with dental care professionals. |
Xiaomi Corporation:
| Company | Xiaomi Corporation |
|---|---|
| Details | Xiaomi Corporation is an internet company founded in 2010. It is a prominent manufacturer of smartphones and smart hardware. |
| Recent Developments | In June 2020, Xiaomi launched the T100 electric toothbrush series in India. The product comes with 30 days of battery life. It has low noise properties as well as a glossy design. It has an in-built rechargeable Li-ion battery that can be charged using a micro USB port. |
Koninklijke Philips N.V. :
| Company | Koninklijke Philips N.V. |
|---|---|
| Details | Philips is a pioneer in driving health and wellness innovations. The company has several initiatives focusing on serving underdeveloped territories. |
| Recent Developments |
In March 2021, Philips and Colgate announced a collaboration that aims to widen awareness of the oral benefits of an electric toothbrush. Currently, the focus of this venture is on the South American market. In 2021, Koninklijke Philips N.V. launched the Philips Sonicare 9900 Prestige. This product uses advanced Artificial Intelligence technology. It can easily detect the brushing pattern to warn the user of missed spots. The product can be sued in integration with the Philips Sonicare App. |
Colgate Palmolive Company:
| Company | Colgate Palmolive Company |
|---|---|
| Details | Colgate Palmolive Company is a leading global retail products company, specializing in oral care, personal care, home care, and pet nutrition. The company has expanded its presence to over 200 countries. |
| Recent Developments | The Colgate Palmolive company has bolstered its research and development investment from US$ 276 million in 2018 to US$ 280 million in 2019. |
Goldman, Sachs & Co:
| Company | Goldman, Sachs & Co |
|---|---|
| Details | Goldman, Sachs & Co Goldman Sachs, founded in 1869, is one of the top global investment banking, securities, and investment management firm. It has its headquarters in New York, and has a presence across all the key financial centers, globally. |
| Recent Developments | In May 2020, Goldman Sachs announced that it shall be investing in an innovative electric toothbrush. The product is named Burst Oral Care. |
The global electric toothbrush market value could be nearly US$ 4.6 billion in 2023.
The United States market is projected to retain its dominance, growing at 6.3% CAGR through 2033.
Panasonic, Colgate-Palmolive, and Procter & Gamble are the leading suppliers of electric toothbrushes.
Rechargeable electric toothbrush creates more than 70% sales and could register a 6.6% CAGR through 2033.
The United Kingdom achieves higher sales of electric toothbrushes, and it could surge at 6.5% CAGR by 2033.
1. Executive Summary | Electric Toothbrush Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Rechargeable
5.3.2. Battery
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Price
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price, 2017 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price, 2023 to 2033
6.3.1. Economy
6.3.2. Mid-Range
6.3.3. Premium
6.4. Y-o-Y Growth Trend Analysis By Price, 2017 to 2022
6.5. Absolute $ Opportunity Analysis By Price, 2023 to 2033
7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Head Movement
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Head Movement, 2017 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Head Movement, 2023 to 2033
7.3.1. Rotation/Oscillation
7.3.2. Sonic/Side-by-side
7.4. Y-o-Y Growth Trend Analysis By Head Movement, 2017 to 2022
7.5. Absolute $ Opportunity Analysis By Head Movement, 2023 to 2033
8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Hypermarkets / Supermarkets
8.3.2. Specialty Stores
8.3.3. Drug Stores & Pharmacies
8.3.4. Convenience Stores
8.3.5. Online Retailers
8.3.6. Other
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. ASIA PACIFIC EXCLUDING JAPAN
9.3.5. Japan
9.3.6. Middle East and Africa (MEA)
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. United States of America
10.2.1.2. Canada
10.2.2. By Product Type
10.2.3. By Price
10.2.4. By Head Movement
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Price
10.3.4. By Head Movement
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Product Type
11.2.3. By Price
11.2.4. By Head Movement
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Price
11.3.4. By Head Movement
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom
12.2.1.3. Spain
12.2.1.4. France
12.2.1.5. Italy
12.2.1.6. Rest Of Europe
12.2.2. By Product Type
12.2.3. By Price
12.2.4. By Head Movement
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Price
12.3.4. By Head Movement
12.3.5. By Sales Channel
12.4. Key Takeaways
13. ASIA PACIFIC EXCLUDING JAPAN Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. India
13.2.1.3. Malaysia
13.2.1.4. Singapore
13.2.1.5. Australia
13.2.1.6. Rest of ASIA PACIFIC EXCLUDING JAPAN
13.2.2. By Product Type
13.2.3. By Price
13.2.4. By Head Movement
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Price
13.3.4. By Head Movement
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.2. By Product Type
14.2.3. By Price
14.2.4. By Head Movement
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Price
14.3.4. By Head Movement
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By Price
15.2.4. By Head Movement
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Price
15.3.4. By Head Movement
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. United States of America
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Product Type
16.1.2.2. By Price
16.1.2.3. By Head Movement
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Product Type
16.2.2.2. By Price
16.2.2.3. By Head Movement
16.2.2.4. By Sales Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Product Type
16.3.2.2. By Price
16.3.2.3. By Head Movement
16.3.2.4. By Sales Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Product Type
16.4.2.2. By Price
16.4.2.3. By Head Movement
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Product Type
16.5.2.2. By Price
16.5.2.3. By Head Movement
16.5.2.4. By Sales Channel
16.6. United Kingdom
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Product Type
16.6.2.2. By Price
16.6.2.3. By Head Movement
16.6.2.4. By Sales Channel
16.7. Spain
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Product Type
16.7.2.2. By Price
16.7.2.3. By Head Movement
16.7.2.4. By Sales Channel
16.8. France
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Product Type
16.8.2.2. By Price
16.8.2.3. By Head Movement
16.8.2.4. By Sales Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Product Type
16.9.2.2. By Price
16.9.2.3. By Head Movement
16.9.2.4. By Sales Channel
16.10. China
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Product Type
16.10.2.2. By Price
16.10.2.3. By Head Movement
16.10.2.4. By Sales Channel
16.11. India
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Product Type
16.11.2.2. By Price
16.11.2.3. By Head Movement
16.11.2.4. By Sales Channel
16.12. Malaysia
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Product Type
16.12.2.2. By Price
16.12.2.3. By Head Movement
16.12.2.4. By Sales Channel
16.13. Singapore
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Product Type
16.13.2.2. By Price
16.13.2.3. By Head Movement
16.13.2.4. By Sales Channel
16.14. Australia
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Product Type
16.14.2.2. By Price
16.14.2.3. By Head Movement
16.14.2.4. By Sales Channel
16.15. Japan
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Product Type
16.15.2.2. By Price
16.15.2.3. By Head Movement
16.15.2.4. By Sales Channel
16.16. GCC Countries
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Product Type
16.16.2.2. By Price
16.16.2.3. By Head Movement
16.16.2.4. By Sales Channel
16.17. South Africa
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Product Type
16.17.2.2. By Price
16.17.2.3. By Head Movement
16.17.2.4. By Sales Channel
16.18. Israel
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Product Type
16.18.2.2. By Price
16.18.2.3. By Head Movement
16.18.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Price
17.3.4. By Head Movement
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Panasonic Corporation
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Colgate-Palmolive Company
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. The Procter & Gamble Company
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Church & Dwight Co., Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. JSB Healthcare
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Koninklijke Philips N.V.
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Omron Healthcare, Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. FOREO Company
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Wellness Oral Care Company
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Fairywill Company
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. Ningbo Seago Electric Co, Ltd.
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Dretec Co., Ltd.
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Electric Toothbrush Market
