As per newly released data by Future Market Insights (FMI), the electric massagers market is estimated at USD 18,922.5 million in 2023 and is projected to reach USD 41,445.1 million by 2033, at a CAGR of 8.1% from 2023 to 2033.
Health activities are becoming more popular, with a focus on self-help and alternative health practices as a result of the rise in busy schedules and changing lifestyles around the world. Massage therapy is one such rapidly spreading approach. Hands-on techniques are used to improve blood circulation, reduce stress, relieve anxiety, promote muscle relaxation, and provide a variety of other health benefits.
Electric massagers are one such product that uses vibration on the skin's surface to relieve pains and strains while also stimulating relaxation. Electric massagers aid in the relief of aches and pains in the neck, shoulder, joints, back, and other areas of the body. To improve the overall performance of the product, the majority of electric massagers on the market are either battery-operated or wired. Electric massagers are now used as relaxation therapy by consumers on a daily basis, as well as after work and sports activities.
| Attribute | Details |
|---|---|
| Estimated Electric Massagers Market Size (2023E) | USD 18,922.5 million |
| Projected Electric Massagers Market Valuation (2033F) | USD 41,455.1 million |
| Value-based CAGR (2023 to 2033) | 8.1% |
| Collective Value Share: Top 5 Countries (2022) | 45% to 55% |
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The growing popularity of leisure, beauty, and health activities, as well as the rapidly accelerating miniaturization of electronic devices, is all factors influencing the growth of the electric massagers market in the near future. Furthermore, expanding advanced technology, frequent product launches, and increasing consumer awareness of the benefits of electric massagers, along with rapidly growing use for handheld electronic devices, are some of the other factors driving the growth of the electric massagers market during the forecast period.
Moreover, manufacturers are focusing on making these devices more user-friendly, compact, and portable. These features allow the users to take the products to the workplace and use it as and when required to relax the body. Moreover, people who follow rigorous workout schedules often experience muscle soreness where massaging can play an important role in pricing a soothing effect. These are some of the major factors responsible for the growing demand for the products.
Launch of New Lightweight Handheld Designs
Driven by technological and material advances as well as a demand for more energy-efficient transportation, lightweight products have become an important trend that’s significantly impacting manufacturers’ activities. It affects virtually all manufacturing, maintenance, and repair involved in the industry involving products people carry by hand, such as electronics and more.
Moreover, such products use less energy, making them more environmentally friendly, thus eradicating the concern among many “green” consumers and company leaders facing increasingly tight environmental regulations. The frequent launch of such products is highly favored by the manufacturers.
The surge in Usage of Speedy Recovery Applications
The electric massager market offers various types of massage instruments which provide quick recovery solutions, for instance: Gun Massager a type electric massager offers two instrument types: percussive treatment and vibration treatment. The gadget's most satisfying feature is its combined employment of these mechanisms, though the pounding affects the deeper layers of the tissue while the vibration affects the shallow levels.
Athletes can use electric massagers for physical benefits in an increasingly competitive world. As a result, it's become a fantastic therapeutic option for improving competitor recovery after competition or simply exercise. The thin margins at which professional athletes operate make such options highly lucrative, as they can provide a significant advantage in the long term.
The Green Factor Boosting Demand for Electronic Devices
Smart devices are proving to be crucial in lowering energy consumption, in addition to making customers’ lives easier and giving devices a lifelike ability to communicate with the user. One of the most appealing features is smart temperature control, which maintains optimum temperatures while preserving energy during operation.
Smart functions for speed control and motion control, in addition to temperature control, are another group of technologies that are making smart devices more energy efficient and appealing and making users more likely to adopt electric massagers, thus driving the volume of sales.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2022 (A) | 7.9% |
| Jul to Dec (H2), 2022 (A) | 8.0% |
| Jan to Jun (H1), 2023 Projected (P) | 8.0% |
| Jan to Jun (H1), 2023 Outlook (O) | 8.8% |
| Jul to Dec (H2), 2023 Outlook (O) | 8.9% |
| Jul to Dec (H2), 2023 Projected (P) | 8.1% |
| Jan to Jun (H1), 2023 Projected (P) | 8.2% |
| BPS Change: H1, 2023 (O) to H1, 2023 (P) | (+) 80 |
| BPS Change: H1, 2023 (O) to H1, 2022 (A) | (-) 88 |
| BPS Change: H2, 2023 (O) to H2, 2023 (P) | (+) 81 |
| BPS Change: H2, 2023 (O) to H2, 2022 (P) | (-) 89 |
| Country | USA |
|---|---|
| Market Share (2023) | 29.3% |
| Market Share (2033) | 20.7% |
| BPS Analysis | (-) 867 |
| Country | UK |
|---|---|
| Market Share (2023) | 3.9% |
| Market Share (2033) | 2.7% |
| BPS Analysis | (-) 113 |
| Country | India |
|---|---|
| Market Share (2023) | 2.8% |
| Market Share (2033) | 5.5% |
| BPS Analysis | (-) 277 |
Products Being Promoted through Various Promotional Strategies
The electric massagers market in the USA is estimated to grow at a CAGR of ~4.2% during the forecast period.
The trend of offering products with a special introductory offer is popular in the USA market. Rather than just announcing a new product or service, brands make it available as a part of a special introductory deal such as discounted pricing, reduced-rate bundle or package, joint promotion with a complementary business, etc.
For instance, Therabody Inc. promotes its new devices as fourth-generation devices that give mobile phone and computer users more advanced features, along with their pocket-friendly sizes, which mean they can be carried around by the user easily.
Purchasing Convenience in Online Retail to Result in Fast Growth
Consumers are increasingly adopting e-commerce sites to purchase electronic items including electric massagers, as they have the ability to offer a wide range of products with special discounts and prices. In addition, e-commerce websites also allow users to obtain specific devices as per requirements, even if the product is not available in the market in a particular region. Leading e-commerce sites, including Alibaba and Amazon, are offering an extensive range of products from around the world.
Factors such as easy product accessibility, convenience, and ease of shopping irrespective of geographic location are helping promote the channel for purchasing products like electric massagers. The electric massagers market is estimated to rise at a CAGR of ~4.5% during the forecast period.
Growing Number of Chronic Stress Cases around the Country
The growing number of stress-related medical cases around the world will propel the electric massager market to new heights. Rising stress levels can hinder a person's leisure and daily activities. This might result in physical deconditioning and muscle weakness, which can lead to back pain. Muscle tension and contraction difficulties might arise as a result of severe chronic stress, putting uneven pressure on the bones and resulting in subluxations. These factors will drive the electric massagers market in the coming years, as these therapeutic effects can be obtained without the usage of medications with massager devices.
The Indian electric massager market is projected to grow at a robust CAGR of 16.1% during the forecast period.
Electric Chairs are the Most Popular Type of Electric Massager
Electric massage chairs are the most popular type of massage device. These chairs are usually used for full body massage and are used in commercial segments of the market such as spas, hotels, malls, salons, etc. Due to their large spectrum of application, they held a major share of ~81.8% of the global market in 2022 and is expected to continue their dominance over the forecast period.
Higher Demand for Cordless Battery Type
Currently, there is a large number of electric massagers that have corded battery types as these devices are comparatively cheaper. However, electric massagers with cordless battery types are anticipated to have increased demand owing to their portability and convenience of use. The cordless battery-type massagers are estimated to grow with a robust CAGR of ~12.5% during the projection period.
Online Sales Channel is estimated to Gain Traction during the Forecast Period
The use of the internet surged to a great extent surging the pandemic. As a result, people have become more and more inclined towards online shopping platforms due to the ease of shopping in the post-pandemic era. Moreover, third-party online retailers also provide a lot of discounts and offers to attract more and more customers towards them. Hence, the online retail segment is projected to grow rapidly at a CAGR of ~13.3% during the forecast period.
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Leading companies in the global electric massagers market are extensively investing in R&D to bring new products and services to market. Moreover, the companies are also focusing on making strategic alliances and partnerships in order to increase their penetration in the market.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Product Type, Battery type, Price Range, End Use, Sales Channel, Country |
| Key Companies Profiled | Panasonic Corporation; Shenzhen Relcare Electronics; Luraco; Nureca; Medisana GmbH; Aurora Health & Beauty; HoMedics USA LLC; Wahl Clipper Corporation; Conair LLC; Therabody, Inc.; Fabrication Enterprises, Inc.; Infinity Massage Chairs Company; Osaki Massage Chair Inc.; Omron Corporation; Others (as per request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is estimated to reach USD 41,455.1 million by 2033.
The growth potential of the electric massagers market is 8.1% CAGR through 2033.
Manufacturers are promoting their products via different promotional strategies to propel the market.
Introduction of lightweight handheld designs are setting the market growth.
Massage chairs segment is likely to remain preferred through 2033.
| Expected Market Value (2022) | USD 1.68 Billion |
|---|---|
| Anticipated Forecast Value (2032) | USD 4.1 Billion |
| Projected CAGR (2022 to 2032) | 9.3 % |
| Market Size (2021) | USD 2.07 Billion |
|---|---|
| Market Size (2032) | USD 4.35 Billion |
| Market CAGR (2021 to 2032) | 7% |
| Market Value (2022) | USD 8.48 Billion |
|---|---|
| Market Value (2032) | USD 13.38 Billion |
| Market CAGR (2022 to 2032) | 5.2% |
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