As per newly released data by Future Market Insights (FMI), the electric massagers market is estimated at USD 18,922.5 million in 2023 and is projected to reach USD 41,445.1 million by 2033, at a CAGR of 8.1% from 2023 to 2033.
Health activities are becoming more popular, with a focus on self-help and alternative health practices as a result of the rise in busy schedules and changing lifestyles around the world. Massage therapy is one such rapidly spreading approach. Hands-on techniques are used to improve blood circulation, reduce stress, relieve anxiety, promote muscle relaxation, and provide a variety of other health benefits.
Electric massagers are one such product that uses vibration on the skin's surface to relieve pains and strains while also stimulating relaxation. Electric massagers aid in the relief of aches and pains in the neck, shoulder, joints, back, and other areas of the body. To improve the overall performance of the product, the majority of electric massagers on the market are either battery-operated or wired. Electric massagers are now used as relaxation therapy by consumers on a daily basis, as well as after work and sports activities.
| Attribute | Details |
|---|---|
| Estimated Electric Massagers Market Size (2023E) | US$ 18,922.5 million |
| Projected Electric Massagers Market Valuation (2033F) | US$ 41,455.1 million |
| Value-based CAGR (2023 to 2033) | 8.1% |
| Collective Value Share: Top 5 Countries (2022) | 45% to 55% |
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The growing popularity of leisure, beauty, and health activities, as well as the rapidly accelerating miniaturization of electronic devices, is all factors influencing the growth of the electric massagers market in the near future. Furthermore, expanding advanced technology, frequent product launches, and increasing consumer awareness of the benefits of electric massagers, along with rapidly growing use for handheld electronic devices, are some of the other factors driving the growth of the electric massagers market during the forecast period.
Moreover, manufacturers are focusing on making these devices more user-friendly, compact, and portable. These features allow the users to take the products to the workplace and use it as and when required to relax the body. Moreover, people who follow rigorous workout schedules often experience muscle soreness where massaging can play an important role in pricing a soothing effect. These are some of the major factors responsible for the growing demand for the products.
Driven by technological and material advances as well as a demand for more energy-efficient transportation, lightweight products have become an important trend that’s significantly impacting manufacturers’ activities. It affects virtually all manufacturing, maintenance, and repair involved in the industry involving products people carry by hand, such as electronics and more.
Moreover, such products use less energy, making them more environmentally friendly, thus eradicating the concern among many “green” consumers and company leaders facing increasingly tight environmental regulations. The frequent launch of such products is highly favored by the manufacturers.
The electric massager market offers various types of massage instruments which provide quick recovery solutions, for instance: Gun Massager a type electric massager offers two instrument types: percussive treatment and vibration treatment. The gadget's most satisfying feature is its combined employment of these mechanisms, though the pounding affects the deeper layers of the tissue while the vibration affects the shallow levels.
Athletes can use electric massagers for physical benefits in an increasingly competitive world. As a result, it's become a fantastic therapeutic option for improving competitor recovery after competition or simply exercise. The thin margins at which professional athletes operate make such options highly lucrative, as they can provide a significant advantage in the long term.
Smart devices are proving to be crucial in lowering energy consumption, in addition to making customers’ lives easier and giving devices a lifelike ability to communicate with the user. One of the most appealing features is smart temperature control, which maintains optimum temperatures while preserving energy during operation.
Smart functions for speed control and motion control, in addition to temperature control, are another group of technologies that are making smart devices more energy efficient and appealing and making users more likely to adopt electric massagers, thus driving the volume of sales.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2022 (A) | 7.9% |
| Jul to Dec (H2), 2022 (A) | 8.0% |
| Jan to Jun (H1), 2023 Projected (P) | 8.0% |
| Jan to Jun (H1), 2023 Outlook (O) | 8.8% |
| Jul to Dec (H2), 2023 Outlook (O) | 8.9% |
| Jul to Dec (H2), 2023 Projected (P) | 8.1% |
| Jan to Jun (H1), 2023 Projected (P) | 8.2% |
| BPS Change: H1, 2023 (O) to H1, 2023 (P) | (+) 80 |
| BPS Change: H1, 2023 (O) to H1, 2022 (A) | (-) 88 |
| BPS Change: H2, 2023 (O) to H2, 2023 (P) | (+) 81 |
| BPS Change: H2, 2023 (O) to H2, 2022 (P) | (-) 89 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 29.3% |
| Market Share (2033) | 20.7% |
| BPS Analysis | (-) 867 |
| Country | UK |
|---|---|
| Market Share (2023) | 3.9% |
| Market Share (2033) | 2.7% |
| BPS Analysis | (-) 113 |
| Country | India |
|---|---|
| Market Share (2023) | 2.8% |
| Market Share (2033) | 5.5% |
| BPS Analysis | (-) 277 |
Products Being Promoted through Various Promotional Strategies
The electric massagers market in the USA is estimated to grow at a CAGR of ~4.2% during the forecast period.
The trend of offering products with a special introductory offer is popular in the USA market. Rather than just announcing a new product or service, brands make it available as a part of a special introductory deal such as discounted pricing, reduced-rate bundle or package, joint promotion with a complementary business, etc.
For instance, Therabody Inc. promotes its new devices as fourth-generation devices that give mobile phone and computer users more advanced features, along with their pocket-friendly sizes, which mean they can be carried around by the user easily.
Purchasing Convenience in Online Retail to Result in Fast Growth
Consumers are increasingly adopting e-commerce sites to purchase electronic items including electric massagers, as they have the ability to offer a wide range of products with special discounts and prices. In addition, e-commerce websites also allow users to obtain specific devices as per requirements, even if the product is not available in the market in a particular region. Leading e-commerce sites, including Alibaba and Amazon, are offering an extensive range of products from around the world.
Factors such as easy product accessibility, convenience, and ease of shopping irrespective of geographic location are helping promote the channel for purchasing products like electric massagers. The electric massagers market is estimated to rise at a CAGR of ~4.5% during the forecast period.
Growing Number of Chronic Stress Cases around the Country
The growing number of stress-related medical cases around the world will propel the electric massager market to new heights. Rising stress levels can hinder a person's leisure and daily activities. This might result in physical deconditioning and muscle weakness, which can lead to back pain. Muscle tension and contraction difficulties might arise as a result of severe chronic stress, putting uneven pressure on the bones and resulting in subluxations. These factors will drive the electric massagers market in the coming years, as these therapeutic effects can be obtained without the usage of medications with massager devices.
The Indian electric massager market is projected to grow at a robust CAGR of 16.1% during the forecast period.
Electric Chairs are the Most Popular Type of Electric Massager
Electric massage chairs are the most popular type of massage device. These chairs are usually used for full body massage and are used in commercial segments of the market such as spas, hotels, malls, salons, etc. Due to their large spectrum of application, they held a major share of ~81.8% of the global market in 2022 and is expected to continue their dominance over the forecast period.
Higher Demand for Cordless Battery Type
Currently, there is a large number of electric massagers that have corded battery types as these devices are comparatively cheaper. However, electric massagers with cordless battery types are anticipated to have increased demand owing to their portability and convenience of use. The cordless battery-type massagers are estimated to grow with a robust CAGR of ~12.5% during the projection period.
Online Sales Channel is estimated to Gain Traction during the Forecast Period
The use of the internet surged to a great extent surging the pandemic. As a result, people have become more and more inclined towards online shopping platforms due to the ease of shopping in the post-pandemic era. Moreover, third-party online retailers also provide a lot of discounts and offers to attract more and more customers towards them. Hence, the online retail segment is projected to grow rapidly at a CAGR of ~13.3% during the forecast period.
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Leading companies in the global electric massagers market are extensively investing in R&D to bring new products and services to market. Moreover, the companies are also focusing on making strategic alliances and partnerships in order to increase their penetration in the market.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Product Type, Battery type, Price Range, End Use, Sales Channel, Country |
| Key Companies Profiled | Panasonic Corporation; Shenzhen Relcare Electronics; Luraco; Nureca; Medisana GmbH; Aurora Health & Beauty; HoMedics USA LLC; Wahl Clipper Corporation; Conair LLC; Therabody, Inc.; Fabrication Enterprises, Inc.; Infinity Massage Chairs Company; Osaki Massage Chair Inc.; Omron Corporation; Others (as per request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is estimated to reach US$ 41,455.1 million by 2033.
The growth potential of the electric massagers market is 8.1% CAGR through 2033.
Manufacturers are promoting their products via different promotional strategies to propel the market.
Introduction of lightweight handheld designs are setting the market growth.
Massage chairs segment is likely to remain preferred through 2033.
1. Executive Summary | Electric Massagers Market
1.1. Global Market Overview
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Coverage/Taxonomy
2.2. Market Definition/Scope/Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Launch of New Lightweight Handheld Designs
3.1.2. Incorporation of Smart Features in Devices
3.1.3. Focus on Simplifying Storage and Convenience
3.1.4. Launch of New to Achieve Equilibrium between Demand and Sales
3.1.5. Brands Increasingly Engaged in Promoting Their Products as Gifting Solutions
3.1.6. Others (during the course of study)
3.2. Product Innovation Trends
3.3. Future Prospects of the Industry
3.3.1. Factors Fuelling the Growth
3.3.2. Influx of Brands
3.3.3. Innovative Distribution and Marketing Strategies
4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Volume ('000 Units) Analysis, 2018 to 2022
4.2. Current and Future Market Volume ('000 Units) Projections, 2023 to 2033
4.3. Y-o-Y Growth Trend Analysis
5. Global Market - Pricing Analysis
5.1. Pricing Analysis By Product Type
5.2. Global Average Pricing Analysis Benchmark
6. Global Market Demand (in Value or Packaging Format in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Macro-Economic Factors
7.1.1. GDP Growth Outlook
7.1.2. Consumer Spending Outlook
7.1.3. GDP Growth Rate Analysis
7.1.4. Internet Penetration Rate Outlook
7.1.5. Income Group Population Overview
7.1.6. Per Capita Disposable Income
7.2. Forecast Factors - Relevance & Impact
7.2.1. Top Companies Historical Growth
7.2.2. Increasing number of Students across the world.
7.2.3. Urbanization Growth Outlook
7.2.4. Others
7.3. PESTLE Analysis of Global Market
7.4. Investment Feasibility Matrix of Market
7.5. Porter’s Five Forces Analysis of Global Market
7.6. Market Dynamics
7.6.1. Drivers
7.6.2. Restraints
7.6.3. Opportunity Analysis
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
8.3.1. Back and Neck Massager
8.3.2. Foot Massager
8.3.3. Electric Cupping
8.3.4. Hand Massager
8.3.5. Handheld Massager
8.3.6. Massage Chairs
8.3.7. Scalp Massager
8.3.8. Wand Massager
8.3.9. Air Pressure Massagers
8.3.10. Ultrasonic Massager
8.4. Market Attractiveness Analysis By Product Type
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Battery Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) and Volume Analysis By Battery Type, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Battery Type, 2023 to 2033
9.3.1. Corded
9.3.2. Cordless
9.4. Market Attractiveness Analysis By Battery Type
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Price Range
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) and Volume Analysis By Price Range, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Price Range, 2023 to 2033
10.3.1. Mass
10.3.2. Premium
10.4. Market Attractiveness Analysis By Price Range
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End Use
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) and Volume Analysis By End Use, 2018 to 2022
11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By End Use, 2023 to 2033
11.3.1. Residential
11.3.2. Commercial
11.3.2.1. Hotels/Resorts/Cruises
11.3.2.2. Spas
11.3.2.3. Health Clubs
11.3.2.4. Clinics & Hospitals
11.3.2.5. Long-Term Care Centres
11.3.2.6. Others
11.4. Market Attractiveness Analysis By End Use
12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2018 to 2022
12.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Sales Channel, 2023 to 2033
12.3.1. Direct
12.3.2. Indirect
12.3.2.1. Hypermarkets/Supermarket
12.3.2.2. Multi-Brand Stores
12.3.2.3. Specialty Stores
12.3.2.4. Independent Small Stores
12.3.2.5. Healthcare Stores
12.3.2.6. Online Retailers
12.3.2.7. Other Sales Channel
12.4. Market Attractiveness Analysis By Sales Channel
13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
13.1. Introduction
13.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Analysis by Country, 2018 to 2022
13.3. Current Market Size (US$ Million) and Volume (‘000 Units) Analysis and Forecast by Country, 2023 to 2033
13.3.1. United States
13.3.2. Canada
13.3.3. Brazil
13.3.4. Mexico
13.3.5. Germany
13.3.6. UNITED KINGDOM
13.3.7. France
13.3.8. Spain
13.3.9. Italy
13.3.10. Russia
13.3.11. Benelux
13.3.12. South Africa
13.3.13. Northern Africa
13.3.14. GCC Countries
13.3.15. China
13.3.16. Japan
13.3.17. South Korea
13.3.18. India
13.3.19. Thailand
13.3.20. Malaysia
13.3.21. Indonesia
13.3.22. Australia
13.3.23. New Zealand
13.3.24. Others (as per request)
13.4. Market Attractiveness Analysis by Country
14. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Country
14.4.1.1. USA
14.4.1.2. Canada
14.4.2. By Product Type
14.4.3. By Battery Type
14.4.4. By Price Range
14.4.5. By End Use
14.4.6. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Product Type
14.5.3. By Battery Type
14.5.4. By Price Range
14.5.5. By End Use
14.5.6. By Sales Channel
15. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Country
15.4.1.1. Brazil
15.4.1.2. Mexico
15.4.1.3. Rest of Latin America
15.4.2. By Product Type
15.4.3. By Battery Type
15.4.4. By Price Range
15.4.5. By End Use
15.4.6. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Product Type
15.5.3. By Battery Type
15.5.4. By Price Range
15.5.5. By End Use
15.5.6. By Sales Channel
16. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Country
16.4.1.1. Germany
16.4.1.2. Italy
16.4.1.3. France
16.4.1.4. UNITED KINGDOM
16.4.1.5. Spain
16.4.1.6. Rest of Europe
16.4.2. By Product Type
16.4.3. By Battery Type
16.4.4. By Price Range
16.4.5. By End Use
16.4.6. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Product Type
16.5.3. By Battery Type
16.5.4. By Price Range
16.5.5. By End Use
16.5.6. By Sales Channel
17. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
17.4.1. By Country
17.4.1.1. India
17.4.1.2. Thailand
17.4.1.3. Indonesia
17.4.1.4. Malaysia
17.4.1.5. Rest of South Asia
17.4.2. By Product Type
17.4.3. By Battery Type
17.4.4. By Price Range
17.4.5. By End Use
17.4.6. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Product Type
17.5.3. By Battery Type
17.5.4. By Price Range
17.5.5. By End Use
17.5.6. By Sales Channel
18. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
18.4.1. By Country
18.4.1.1. China
18.4.1.2. Japan
18.4.1.3. South Korea
18.4.2. By Product Type
18.4.3. By Battery Type
18.4.4. By Price Range
18.4.5. By End Use
18.4.6. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Product Type
18.5.3. By Battery Type
18.5.4. By Price Range
18.5.5. By End Use
18.5.6. By Sales Channel
19. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
19.4.1. By Country
19.4.1.1. Australia
19.4.1.2. New Zealand
19.4.2. By Product Type
19.4.3. By Battery Type
19.4.4. By Price Range
19.4.5. By End Use
19.4.6. By Sales Channel
19.5. Market Attractiveness Analysis
19.5.1. By Country
19.5.2. By Product Type
19.5.3. By Battery Type
19.5.4. By Price Range
19.5.5. By End Use
19.5.6. By Sales Channel
20. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
20.1. Introduction
20.2. Pricing Analysis
20.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
20.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
20.4.1. By Country
20.4.1.1. GCC Countries
20.4.1.2. Northern Africa
20.4.1.3. South Africa
20.4.1.4. Rest of Middle East and Africa
20.4.2. By Product Type
20.4.3. By Battery Type
20.4.4. By Price Range
20.4.5. By End Use
20.4.6. By Sales Channel
20.5. Market Attractiveness Analysis
20.5.1. By Country
20.5.2. By Product Type
20.5.3. By Battery Type
20.5.4. By Price Range
20.5.5. By End Use
20.5.6. By Sales Channel
21. Key Countries’ Market Analysis 2023 to 2033
21.1. Introduction
21.1.1. Market Value Proportion Analysis, By Key Countries
21.1.2. Global Vs. Country Growth Comparison
21.2. USA Market Analysis
21.2.1. By Product Type
21.2.2. By Battery Type
21.2.3. By Price Range
21.2.4. By End Use
21.2.5. By Sales Channel
21.3. Canada Market Analysis
21.3.1. By Product Type
21.3.2. By Battery Type
21.3.3. By Price Range
21.3.4. By End Use
21.3.5. By Sales Channel
21.4. Mexico Market Analysis
21.4.1. By Product Type
21.4.2. By Battery Type
21.4.3. By Price Range
21.4.4. By End Use
21.4.5. By Sales Channel
21.5. Brazil Market Analysis
21.5.1. By Product Type
21.5.2. By Battery Type
21.5.3. By Price Range
21.5.4. By End Use
21.5.5. By Sales Channel
21.6. Germany Market Analysis
21.6.1. By Product Type
21.6.2. By Battery Type
21.6.3. By Price Range
21.6.4. By End Use
21.6.5. By Sales Channel
21.7. Italy Market Analysis
21.7.1. By Product Type
21.7.2. By Battery Type
21.7.3. By Price Range
21.7.4. By End Use
21.7.5. By Sales Channel
21.8. UNITED KINGDOM Market Analysis
21.8.1. By Product Type
21.8.2. By Battery Type
21.8.3. By Price Range
21.8.4. By End Use
21.8.5. By Sales Channel
21.9. China Market Analysis
21.9.1. By Product Type
21.9.2. By Battery Type
21.9.3. By Price Range
21.9.4. By End Use
21.9.5. By Sales Channel
21.10. Japan Market Analysis
21.10.1. By Product Type
21.10.2. By Battery Type
21.10.3. By Price Range
21.10.4. By End Use
21.10.5. By Sales Channel
21.11. S. Korea Market Analysis
21.11.1. By Product Type
21.11.2. By Battery Type
21.11.3. By Price Range
21.11.4. By End Use
21.11.5. By Sales Channel
21.12. India Market Analysis
21.12.1. By Product Type
21.12.2. By Battery Type
21.12.3. By Price Range
21.12.4. By End Use
21.12.5. By Sales Channel
21.13. Australia and New Zealand Market Analysis
21.13.1. By Product Type
21.13.2. By Battery Type
21.13.3. By Price Range
21.13.4. By End Use
21.13.5. By Sales Channel
21.14. South Africa Market Analysis
21.14.1. By Product Type
21.14.2. By Battery Type
21.14.3. By Price Range
21.14.4. By End Use
21.14.5. By Sales Channel
22. Market Structure Analysis
22.1. Market Analysis by Tier of Companies (Electric Massagers)
22.2. Market Concentration
22.3. Market Share Analysis of Top Players
22.4. Market Presence Analysis
22.4.1. By Regional Footprint of Players
22.4.2. Product Footprint by Players
22.4.3. Channel Footprint by Players
23. Competition Analysis
23.1. Competition Dashboard
23.2. Pricing Analysis by Competition
23.3. Competition Benchmarking
23.4. Competition Deep Dive
23.4.1. Panasonic Corporation
23.4.1.1. Overview
23.4.1.2. Product Portfolio
23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
23.4.1.4. Sales Footprint
23.4.1.5. Strategy Overview
23.4.1.5.1. Marketing Strategy
23.4.1.5.2. Service Strategy
23.4.2. Shenzhen Relcare Electronics
23.4.3. Luraco
23.4.4. Nureca
23.4.5. Medisana GmbH
23.4.6. Aurora Health & Beauty
23.4.7. HoMedics USA LLC
23.4.8. Wahl Clipper Corporation
23.4.9. Conair LLC
23.4.10. Therabody, Inc.
23.4.11. Fabrication Enterprises, Inc.
23.4.12. Infinity Massage Chairs Company
23.4.13. Osaki Massage Chair Inc.
23.4.14. Omron Corporation
23.4.15. Others (as per request)
24. Assumptions and Acronyms Used
25. Research Methodology
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Electric Massagers Market
