Electric Facial Cleansing Brush Market Overview (2022 to 2032)

The electric facial cleansing brush market is expected to expand its roots at a moderate CAGR of 5.2% during the forecast period. As a result, the global market holds an estimated revenue of USD 8.48 Billion in 2022 and is likely to cross USD 13.38 Billion by the end of 2032.

The electric facial cleansing brush market is anticipated to show promising growth prospects during the forecast period.

Attributes Details
CAGR (2022 to 2032) 5.2%
Value (2022) USD 8.48 Billion
Value (2032) USD 13.38 Billion

From removing dirt to eliminating grime from the face, an electric facial cleansing brush does it all. As a result, electrical facial cleansing brushes are in high demand from consumers of daily use. These brushes also come for different skin types. The high demand for electrical facial cleansing brushes is attributed to the rising awareness of new skincare and the growing fashion sense.

Demand for electric facial cleansing brushes increases with women using these products to clean facial dirt, grim, and excess oil. The urge to become more beautiful and enhance your features is increasing with the rising e-commerce industry. As pollution increases, skincare becomes an important part of healthcare. This pushes the sales of electric facial cleansing brushes.

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What are the Key Drivers and Restraints to the Electric Facial Cleansing Brush Market?

The growing demand for electric facial cleansing brushes can be witnessed across the world. Increasing demand has engaged more manufacturers across the world in manufacturing electric facial cleansing brushes.

Key manufacturers in the market have focused on developing regions to penetrate due to increasing brand loyalty among consumers. However, the presence of unbranded products in the market may hamper the growth in demand for electric facial cleansing brushes during the forecast period.

Manufacturers of electric facial cleansing brushes are continuously investing in their Research and Development to come up with new features or products frequently. Increasing use of the dual motion technology in electric facial cleansing brushes that make skin soft is one of the factors expected to boost the market.

Competition is intense in the market as more companies are expressing interest in the electric facial cleansing brush market, increasing the sales of electric facial cleansing brushes.

Manufacturers are coming up with the latest technologies for electric facial cleansing brushes. Barrier care technology, and Hydro Boost cleanser are a few of the technologies that are generally used by manufacturers for producing electric facial cleansing brushes.

Which is the Key Electric Facial Cleansing Brush Market?

The electric facial cleansing brush market is expected to register healthy growth across all geographies during the forecast period. Individual use of electric facial cleansing brushes is higher than commercial use, which is growing across the globe and is likely to drive the sales of electric facial cleansing brushes in the market. Emerging countries, such as China, India, and Brazil, are the key markets with immense opportunities for the electric facial cleansing brush market.

A large number of populations, the growing popularity of skincare devices, changing lifestyles, and rising demand to look attractive boost the electric facial cleansing brush market.

The USA is the market dominator of the electric facial cleansing brush market due to better technology infrastructure, the high adoption rate of new launches, and the major market presence of manufacturers. Additionally, Middle East & Africa is projected to showcase steady growth in the sales of electric facial cleansing brush due to the growing demand for skincare & beauty products.

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Which are the Key Competitors of Electric Facial Cleansing Brush Market?

The key players in the Electric facial cleansing brush market are focusing on the efficiency, effectiveness, and skin-specific properties of these products. This drives the sales of hair lighting products.

Key players in the hair lighting products market include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Recent Market Development:

  • Panasonic has launched its latest micro-foaming facial cleansing brush that comes with a makeup removal plate, increasing the demand for electric facial cleansing brushes.
  • Olay has upgraded its Regenerist series with the Pro-X Advanced Cleansing System that does deep cleansing of each pour of skin.
  • Refa launched its new Refa Clear facial cleansing device in Singapore that is equipped with 3D Sonic Ion technology, which is said to be the first of its kind. Products like these increase the competition and increase the sales of electric facial cleansing brushes.

Report Scope

Report Attribute Details
Growth Rate CAGR of 5.2% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Technology, Price Range, Application, Sales Channel, Region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa
Key companies profiled Clinique; Panasonic; Clarisonic Mia; Foreo; Proactiv; Olay; Neutrogena; pixnore; Michael Todd; Lavo Skin; Phillips; Conair
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Table of Content
  • 1. Executive Summary 
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
  • 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
    • 5.1. Silicone
    • 5.2. Plastic
    • 5.3. Bristle
  • 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology
    • 6.1. Fixed
    • 6.2. Rotating
    • 6.3. Oscillating
  • 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
    • 7.1. Households
    • 7.2. Commercial
  • 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range
    • 8.1. Economy
    • 8.2. Mid-Range
    • 8.3. Premium
  • 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels
    • 9.1. Wholesalers/Distributors
    • 9.2. Hypermarkets/Supermarkets
    • 9.3. Multi-brand Stores
    • 9.4. Online Retailers
  • 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    • 10.1. North America
    • 10.2. Latin America
    • 10.3. Europe
    • 10.4. Asia Pacific
    • 10.5. Middle East and Africa
  • 11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
  • 12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
  • 13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
  • 14. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
  • 15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
  • 16. Key Countries Market Analysis
  • 17. Market Structure Analysis
  • 18. Competition Analysis
    • 18.1. L’Oreal
    • 18.2. Philips
    • 18.3. Clinique Laboratories
    • 18.4. Conair Corp
    • 18.5. Hitachi Ltd
    • 18.6. Amore Pacific Corp
    • 18.7. Pixnor
    • 18.8. Guthy-Renker
    • 18.9. Olay
    • 18.10. Foreo
    • 18.11. Panasonic
    • 18.12. P&G
    • 18.13. Johnson & Johnson
    • 18.14. Estee Lauder
    • 18.15. Proactiv
    • 18.16. Clarisonic Mia
    • 18.17. Foreo
  • 19. Assumptions & Acronyms Used
  • 20. Research Methodology

Key Segments

By Technology:

  • Sonic
  • Rotating

By Price Range:

  • Economy
  • Mid- Range
  • Premium

By Application:

  • Household
  • Commercial

By Sales Channel:

  • Direct
  • Indirect - Hypermarket
  • Specialty Stores
  • Independent Small Stores
  • Multi–Brand Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • Middle East and Africa

Frequently Asked Questions

What Region is the Biggest Electric Facial Cleansing Brush Market?

North America is the biggest market in the electric facial cleansing brush market. The factors that lead to the optimum growth of the market in this region are new trends in the skincare industry and new manufacturing units set up. This leads to the high demand for Electric facial cleansing brushes in developed countries like USA and Canada.

Who are the Key Players in the Electric Facial Cleansing Brush Market?

Key competitors holding substantial electric facial cleansing brush market share include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Which is the Key Driver in the Electric Facial Cleansing Brush Market?

Demand for hair lighting products is likely to increase with the high demand from fashion, electrical appliances, and the skincare & beauty industry are driving the sales of electric facial cleansing brushes.

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