Electric Facial Cleansing Brush Market Overview (2022 to 2032)

The electric facial cleansing brush market is expected to expand its roots at a moderate CAGR of 5.2% during the forecast period. As a result, the global market holds an estimated revenue of US$ 8.48 Billion in 2022 and is likely to cross US$ 13.38 Billion by the end of 2032.

The electric facial cleansing brush market is anticipated to show promising growth prospects during the forecast period.

Attributes Details
CAGR (2022 to 2032) 5.2%
Value (2022) US$ 8.48 Billion
Value (2032) US$ 13.38 Billion

From removing dirt to eliminating grime from the face, an electric facial cleansing brush does it all. As a result, electrical facial cleansing brushes are in high demand from consumers of daily use. These brushes also come for different skin types. The high demand for electrical facial cleansing brushes is attributed to the rising awareness of new skincare and the growing fashion sense.

Demand for electric facial cleansing brushes increases with women using these products to clean facial dirt, grim, and excess oil. The urge to become more beautiful and enhance your features is increasing with the rising e-commerce industry. As pollution increases, skincare becomes an important part of healthcare. This pushes the sales of electric facial cleansing brushes.

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What are the Key Drivers and Restraints to the Electric Facial Cleansing Brush Market?

The growing demand for electric facial cleansing brushes can be witnessed across the world. Increasing demand has engaged more manufacturers across the world in manufacturing electric facial cleansing brushes.

Key manufacturers in the market have focused on developing regions to penetrate due to increasing brand loyalty among consumers. However, the presence of unbranded products in the market may hamper the growth in demand for electric facial cleansing brushes during the forecast period.

Manufacturers of electric facial cleansing brushes are continuously investing in their Research and Development to come up with new features or products frequently. Increasing use of the dual motion technology in electric facial cleansing brushes that make skin soft is one of the factors expected to boost the market.

Competition is intense in the market as more companies are expressing interest in the electric facial cleansing brush market, increasing the sales of electric facial cleansing brushes.

Manufacturers are coming up with the latest technologies for electric facial cleansing brushes. Barrier care technology, and Hydro Boost cleanser are a few of the technologies that are generally used by manufacturers for producing electric facial cleansing brushes.

Which is the Key Electric Facial Cleansing Brush Market?

The electric facial cleansing brush market is expected to register healthy growth across all geographies during the forecast period. Individual use of electric facial cleansing brushes is higher than commercial use, which is growing across the globe and is likely to drive the sales of electric facial cleansing brushes in the market. Emerging countries, such as China, India, and Brazil, are the key markets with immense opportunities for the electric facial cleansing brush market.

A large number of populations, the growing popularity of skincare devices, changing lifestyles, and rising demand to look attractive boost the electric facial cleansing brush market.

The USA is the market dominator of the electric facial cleansing brush market due to better technology infrastructure, the high adoption rate of new launches, and the major market presence of manufacturers. Additionally, Middle East & Africa is projected to showcase steady growth in the sales of electric facial cleansing brush due to the growing demand for skincare & beauty products.

Sudip Saha
Sudip Saha

Principal Consultant

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Which are the Key Competitors of Electric Facial Cleansing Brush Market?

The key players in the Electric facial cleansing brush market are focusing on the efficiency, effectiveness, and skin-specific properties of these products. This drives the sales of hair lighting products.

Key players in the hair lighting products market include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Recent Market Development:

  • Panasonic has launched its latest micro-foaming facial cleansing brush that comes with a makeup removal plate, increasing the demand for electric facial cleansing brushes.
  • Olay has upgraded its Regenerist series with the Pro-X Advanced Cleansing System that does deep cleansing of each pour of skin.
  • Refa launched its new Refa Clear facial cleansing device in Singapore that is equipped with 3D Sonic Ion technology, which is said to be the first of its kind. Products like these increase the competition and increase the sales of electric facial cleansing brushes.

Report Scope

Report Attribute Details
Growth Rate CAGR of 5.2% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Technology, Price Range, Application, Sales Channel, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand
Country scope USA; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; United Arab Emirates(UAE); Iran; South Africa
Key companies profiled Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, Conair
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments

By Technology:

  • Sonic
  • Rotating

By Price Range:

  • Economy
  • Mid- Range
  • Premium

By Application:

  • Household
  • Commercial

By Sales Channel:

  • Direct
  • Indirect - Hypermarket
  • Specialty Stores
  • Independent Small Stores
  • Multi–Brand Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • Middle East and Africa

Frequently Asked Questions

What Region is the Biggest Electric Facial Cleansing Brush Market?

North America is the biggest market in the electric facial cleansing brush market. The factors that lead to the optimum growth of the market in this region are new trends in the skincare industry and new manufacturing units set up. This leads to the high demand for Electric facial cleansing brushes in developed countries like USA and Canada.

Who are the Key Players in the Electric Facial Cleansing Brush Market?

Key competitors holding substantial electric facial cleansing brush market share include Clinique, Panasonic, Clarisonic Mia, Foreo, Proactiv, Olay, Neutrogena, pixnore, Michael Todd, Lavo Skin, Phillips, and Conair

Which is the Key Driver in the Electric Facial Cleansing Brush Market?

Demand for hair lighting products is likely to increase with the high demand from fashion, electrical appliances, and the skincare & beauty industry are driving the sales of electric facial cleansing brushes.

Table of Content
1. Executive Summary | Electric Facial Cleansing Brush Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume Analysis By Product Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Product Type, 2022 to 2032
        5.3.1. Silicone
        5.3.2. Plastic
        5.3.3. Bristle
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Technology
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume Analysis By Technology, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Technology, 2022 to 2032
        6.3.1. Fixed
        6.3.2. Rotating
        6.3.3. Oscillating
    6.4. Y-o-Y Growth Trend Analysis By Technology, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Technology, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume Analysis By Application, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Application, 2022 to 2032
        7.3.1. Households
        7.3.2. Commerical
    7.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume Analysis By Price Range, 2017 to 2021
    8.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Price Range, 2022 to 2032
        8.3.1. Economy
        8.3.2. Mid-Range
        8.3.3. Premium
    8.4. Y-o-Y Growth Trend Analysis By Price Range, 2017 to 2021
    8.5. Absolute $ Opportunity Analysis By Price Range, 2022 to 2032
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume Analysis By Sales Channels, 2017 to 2021
    9.3. Current and Future Market Size Value (US$ Million) & Volume Analysis and Forecast By Sales Channels, 2022 to 2032
        9.3.1. Wholesalers/Distributors
        9.3.2. Hypermarkets/Supermarkets
        9.3.3. Multi-brand Stores
        9.3.4. Online Retailers
    9.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017 to 2021
    9.5. Absolute $ Opportunity Analysis By Sales Channels, 2022 to 2032
10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume Analysis By Region, 2017 to 2021
    10.3. Current Market Size Value (US$ Million) & Volume Analysis and Forecast By Region, 2022 to 2032
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Europe
        10.3.4. Asia Pacific
        10.3.5. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Product Type
        11.2.3. By Technology
        11.2.4. By Application
        11.2.5. By Price Range
        11.2.6. By Sales Channels
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Technology
        11.3.4. By Application
        11.3.5. By Price Range
        11.3.6. By Sales Channels
    11.4. Key Takeaways
12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. Brazil
            12.2.1.2. Mexico
            12.2.1.3. Rest of Latin America
        12.2.2. By Product Type
        12.2.3. By Technology
        12.2.4. By Application
        12.2.5. By Price Range
        12.2.6. By Sales Channels
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Technology
        12.3.4. By Application
        12.3.5. By Price Range
        12.3.6. By Sales Channels
    12.4. Key Takeaways
13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. Italy
            13.2.1.3. France
            13.2.1.4. United Kingdom
            13.2.1.5. Spain
            13.2.1.6. Russia
            13.2.1.7. BENELUX
            13.2.1.8. Rest of Europe
        13.2.2. By Product Type
        13.2.3. By Technology
        13.2.4. By Application
        13.2.5. By Price Range
        13.2.6. By Sales Channels
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Technology
        13.3.4. By Application
        13.3.5. By Price Range
        13.3.6. By Sales Channels
    13.4. Key Takeaways
14. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
            14.2.1.4. India
            14.2.1.5. Rest of Asia Pacific
        14.2.2. By Product Type
        14.2.3. By Technology
        14.2.4. By Application
        14.2.5. By Price Range
        14.2.6. By Sales Channels
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Technology
        14.3.4. By Application
        14.3.5. By Price Range
        14.3.6. By Sales Channels
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume Trend Analysis By Market Taxonomy, 2017 to 2021
    15.2. Market Size Value (US$ Million) & Volume Forecast By Market Taxonomy, 2022 to 2032
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. Rest of Middle East and Africa
        15.2.2. By Product Type
        15.2.3. By Technology
        15.2.4. By Application
        15.2.5. By Price Range
        15.2.6. By Sales Channels
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Technology
        15.3.4. By Application
        15.3.5. By Price Range
        15.3.6. By Sales Channels
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2021
            16.1.2.1. By Product Type
            16.1.2.2. By Technology
            16.1.2.3. By Application
            16.1.2.4. By Price Range
            16.1.2.5. By Sales Channels
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2021
            16.2.2.1. By Product Type
            16.2.2.2. By Technology
            16.2.2.3. By Application
            16.2.2.4. By Price Range
            16.2.2.5. By Sales Channels
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2021
            16.3.2.1. By Product Type
            16.3.2.2. By Technology
            16.3.2.3. By Application
            16.3.2.4. By Price Range
            16.3.2.5. By Sales Channels
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2021
            16.4.2.1. By Product Type
            16.4.2.2. By Technology
            16.4.2.3. By Application
            16.4.2.4. By Price Range
            16.4.2.5. By Sales Channels
    16.5. Argentina
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2021
            16.5.2.1. By Product Type
            16.5.2.2. By Technology
            16.5.2.3. By Application
            16.5.2.4. By Price Range
            16.5.2.5. By Sales Channels
    16.6. Germany
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2021
            16.6.2.1. By Product Type
            16.6.2.2. By Technology
            16.6.2.3. By Application
            16.6.2.4. By Price Range
            16.6.2.5. By Sales Channels
    16.7. Italy
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2021
            16.7.2.1. By Product Type
            16.7.2.2. By Technology
            16.7.2.3. By Application
            16.7.2.4. By Price Range
            16.7.2.5. By Sales Channels
    16.8. France
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2021
            16.8.2.1. By Product Type
            16.8.2.2. By Technology
            16.8.2.3. By Application
            16.8.2.4. By Price Range
            16.8.2.5. By Sales Channels
    16.9. United Kingdom
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2021
            16.9.2.1. By Product Type
            16.9.2.2. By Technology
            16.9.2.3. By Application
            16.9.2.4. By Price Range
            16.9.2.5. By Sales Channels
    16.10. Spain
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2021
            16.10.2.1. By Product Type
            16.10.2.2. By Technology
            16.10.2.3. By Application
            16.10.2.4. By Price Range
            16.10.2.5. By Sales Channels
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2021
            16.11.2.1. By Product Type
            16.11.2.2. By Technology
            16.11.2.3. By Application
            16.11.2.4. By Price Range
            16.11.2.5. By Sales Channels
    16.12. BENELUX
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2021
            16.12.2.1. By Product Type
            16.12.2.2. By Technology
            16.12.2.3. By Application
            16.12.2.4. By Price Range
            16.12.2.5. By Sales Channels
    16.13. China
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2021
            16.13.2.1. By Product Type
            16.13.2.2. By Technology
            16.13.2.3. By Application
            16.13.2.4. By Price Range
            16.13.2.5. By Sales Channels
    16.14. Japan
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2021
            16.14.2.1. By Product Type
            16.14.2.2. By Technology
            16.14.2.3. By Application
            16.14.2.4. By Price Range
            16.14.2.5. By Sales Channels
    16.15. South Korea
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2021
            16.15.2.1. By Product Type
            16.15.2.2. By Technology
            16.15.2.3. By Application
            16.15.2.4. By Price Range
            16.15.2.5. By Sales Channels
    16.16. India
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2021
            16.16.2.1. By Product Type
            16.16.2.2. By Technology
            16.16.2.3. By Application
            16.16.2.4. By Price Range
            16.16.2.5. By Sales Channels
    16.17. GCC Countries Countries
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2021
            16.17.2.1. By Product Type
            16.17.2.2. By Technology
            16.17.2.3. By Application
            16.17.2.4. By Price Range
            16.17.2.5. By Sales Channels
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Product Type
        17.3.3. By Technology
        17.3.4. By Application
        17.3.5. By Price Range
        17.3.6. By Sales Channels
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. L’Oreal
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segment
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
        18.1.2. Philips
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segment
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
        18.1.3. Clinique Laboratories
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segment
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
        18.1.4. Conair Corp
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segment
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
        18.1.5. Hitachi Ltd
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segment
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
        18.1.6. Amore Pacific Corp
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segment
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
        18.1.7. Pixnor
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segment
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
        18.1.8. Guthy-Renker
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segment
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
        18.1.9. Olay
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segment
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
        18.1.10. Foreo
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segment
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
        18.1.11. Panasonic
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segment
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
        18.1.12. P&G
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segment
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
                18.1.12.5.2. Product Strategy
        18.1.13. Johnson & Johnson
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segment
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
                18.1.13.5.2. Product Strategy
        18.1.14. Estee Lauder
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segment
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
                18.1.14.5.2. Product Strategy
        18.1.15. Proactiv
            18.1.15.1. Overview
            18.1.15.2. Product Portfolio
            18.1.15.3. Profitability by Market Segment
            18.1.15.4. Sales Footprint
            18.1.15.5. Strategy Overview
                18.1.15.5.1. Marketing Strategy
                18.1.15.5.2. Product Strategy
        18.1.16. Clarisonic Mia
            18.1.16.1. Overview
            18.1.16.2. Product Portfolio
            18.1.16.3. Profitability by Market Segment
            18.1.16.4. Sales Footprint
            18.1.16.5. Strategy Overview
                18.1.16.5.1. Marketing Strategy
                18.1.16.5.2. Product Strategy
        18.1.17. Foreo
            18.1.17.1. Overview
            18.1.17.2. Product Portfolio
            18.1.17.3. Profitability by Market Segment
            18.1.17.4. Sales Footprint
            18.1.17.5. Strategy Overview
                18.1.17.5.1. Marketing Strategy
                18.1.17.5.2. Product Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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