The egg white powder market is projected to settle at USD 1,768 million by the end of 2023. As per Future Market Insights (FMI), the growth rate for the forecast period is estimated to be 11% CAGR. By 2033 end, the market is assessed to surpass the market valuation of USD 5,071.5 million. The demand for egg white protein powder is projected to increase rapidly in the near future as the cosmetics industry is using it in various products.
Collectively, East Asia and North America are likely to account for half of the revenue shares in the global egg white powder market by the end of 2033. North America, due to the strong presence of the egg and egg-based products industry, is predicted to continue being a prominent regional market for egg white powder manufacturers.
Food & beverage and dietary supplement industries are expected to remain prominent application areas to invest in for egg white powder industry players. The food & beverage and dietary supplement industries have witnessed significant growth over the last few years, due to the increasing awareness of healthy lifestyles and nutritious food across the globe.
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Growing Consumer Focus on Protein Consumption
Consumers are now more health-conscious and concerned about their meals. Gluten-free, sugar-free, and fat-free items are preferred by consumers since these items assist them in maintaining a healthy weight. Moreover, an increase in protein consumption to prevent deficiency and maintain body weight is driving the attention of consumers toward high-protein meals.
Increased Satiety Levels
The digestion pace of proteins in egg white is moderate, according to sports scientist Jim Stoppani. Casein is a slow-digesting protein, while whey is a fast-digesting protein. Because egg white powder is digested at a medium pace, it allows muscle protein synthesis to continue for longer.
Surging Lactose-intolerant People
Whey and casein are both dairy-based and hence, not useful for individuals with dairy allergies. Egg white powder is lactose-free, making it a good alternative to dairy-based protein powders. Lactose-intolerant people are likely to find it to be a good source of protein. Many individuals have dairy allergies and hence, the demand for egg white powder is increasing rapidly.
| Attribute | Details |
|---|---|
| Egg White Powder Market Size Value in 2023 | USD 1,768 million |
| Egg White Powder Market Forecast Value in 2033 | USD 5,071.5 million |
| Global Growth Rate (2023 to 2033) | 11% CAGR |
| Forecast Period | 2023 to 2033 |
| Market Statistics | Details |
|---|---|
| H1,2021 (A) | 10.8% |
| H1,2022 Projected (P) | 10.9% |
| H1,2022 Outlook (O) | 12.9% |
| BPS Change: H1,2022 (O) - H1,2022 (P) | (+) 109 ↑ |
| BPS Change: H1,2022 (O) - H1,2021 (A) | (+) 119.9 ↑ |
Certain demographic and innovative elements of the market are dominant as a result of the subjective effects of macro- and industry-level variables.
The use of egg powder is rising particularly in the bread business. Eggs are a key component of several bread goods and are widely utilized all over the world. Egg powder is preferred by bakers over whole eggs for a variety of reasons, including easy shipping, transit, and long shelf-life.
The market for egg protein powder is expanding at a significant rate thanks to rising consumer expenditure on dietary supplements and increased consumption and production of dietary supplements globally.
The global egg white powder market expanded by 10.8% during the first half of 2021. However, not all areas have seen this rise equally; the developing markets have seen a rate of growth of 12.0 % (H1 2022 Expected). As a result, they are expected to be a 119.9 BPS point difference between H1 2022's anticipated growth and predicted growth.
A notable increase in egg production also contributes to the rise in demand. According to Poultry World, China is one of the leading egg producers in the Asia Pacific region, which makes up more than 40% of the world's total egg output. Due to the region's high output, producers are concentrating on turning eggs into egg powder to meet the growing demand from the food industry. This element is anticipated to increase demand for egg powder.
The high danger of contamination linked to eggs and egg powder might hinder the market growth. There is always a chance that eggs could be contaminated due to unsanitary circumstances, which could reduce the quality of eggs and processed egg products. Throughout the forecast period, this factor is anticipated to restrain the expansion of the egg powder market, particularly in Asia Pacific.
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Egg white protein powder hydrates and protects hair from damage and dryness. As a result, egg white protein powder can be utilized to make shampoos and conditioners. Egg white protein powder can also be used to make sunscreen, moisturizers, and face cleansers, among other things.
The demand for egg white protein powder is projected to skyrocket in the coming years, as cosmetics makers employ it as a key ingredient to maximize the benefits of the powder. Due to the increase in working women, cosmetic spending is significantly increasing.
The healthcare industry is witnessing a considerably quick shift from a ‘preventative’ approach to overtreatment, which has been offering a new dimension to the perception of clinicians and patients, about the overall industry. Since nutraceuticals constitute one of the key beneficiaries of this trend, opportunities are likely to remain to abound in the nutraceuticals category, for pharma and food companies, to enter the preventative healthcare landscape.
By building upon each other’s strengths, pharmaceuticals, and dietary supplements have blurred the application barriers of protein powders, such as egg white powder. This presents an exciting new opportunity to market players to diversify their offerings, for food processing and pharmaceutical companies.
The growth of the health & wellness trend is further reinforcing the prospects of egg white powder, primarily for the fact that this complete protein is diet-friendly, lactose-free, and aids in repairing muscles. The lactose-free attribute of egg white powder has been lately garnering interest as a potential replacement for dairy-based whey counterparts.
The rise in the demand for protein powder has its roots digging deep in the proliferating trend of health & wellness, with leading market players capitalizing on the growing craze for naturally high-protein foods. Leading companies in the market are vying on the back of the clean label profile of egg white powder to expand in terms of revenues.
‘Free-from’ Labels - The Masterstroke Assuring Consumer Retention
Natural and ‘free-from’ products have always managed to appeal to consumers as well as manufacturers in the food & beverages industry. In addition to the meat-free, protein-rich profile of egg white powder, its allergen-free profile has been and is expected to continue working in the favor of the sales of egg white powder.
Amid the growing quest of food processing companies to unleash a protein-rich profile of clean-label ingredients to appeal to the widening pool of health-conscious consumers, the stakeholders in the egg white powder market are likely to keep an eye on the opportunities arising in East Asia. Gains remain concentrated in the expanding food processing industry, within China, South Korea, and Japan.
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The egg white protein powder market picked up the pace of 2.4% CAGR in the historical period, to attain USD 1,700 million by 2022. Surging demand for foods and beverages that are enriched with protein has been fueling product sales.
The expert analysts of FMI further compartmentalize the growth trajectory of the egg white powder industry.
| Duration | Market Analysis |
|---|---|
| Short-term Growth | The market is anticipated to stand at a valuation of USD 2,178.35 million by 2025. Ample advantages associated with the use of egg white powder are increasing its utilization in products under different categories like that cosmetics and personal care, beverage processing, pharmaceuticals, dietary supplements, etc. Egg-based protein powder market is expected to witness sweeping growth. |
| Medium-term Growth | By 2028 end, the market is estimated to surpass the market worth of USD 2,979.18 million. An increase in the use of low-fat and protein-rich ingredients in food products, including protein shakes, bakery, and other products is projected to help the market advance during this assessment period. Consumers are showcasing heightened interest in functional food and beverage products, supported by the surging health consciousness, thereby increasing the sales of egg white powder in the predictable years. |
| Long-term Growth | The market is expected to amass a total of USD 5,071.5 million by 2033. Strengthening distribution channels of egg white powder is projected to have a positive impact on product sales. Hypermarkets and supermarkets, for instance, are observing noticeable growth on account of the easy availability of the product in nearby stores and appealing product displays over there. The market is expected to witness an increase in the launch of new products by key players to widen their product portfolio. Multiple other strategies to enhance their position in the dried egg white market are also anticipated to have a positive influence on the revenue stats for players active in the market. |
| Countries | Value CAGR |
|---|---|
| China | 5.1% |
| India | 9.6% |
| The United Kingdom | 5% |
Value Share (2022):
| Countries | Value Share (2022) |
|---|---|
| The United States | 12.2% |
| Germany | 2.9% |
| Japan | 4.1% |
| Australia | 2.7% |
Geographic Forecasts:
The United States egg white powder industry is set to hold a significant market share over the foreseeable years. The surge in specialty stores offering protein-enriched dietary supplements is projected to present a favorable growth trajectory in the years to come. A significant proportion of citizens in America are suffering from lactose intolerance, which disrupts their daily protein intake. As a result, the demand for egg white powder is anticipated to rise high due to its high level of protein. Key players operating in the United States are emphasizing new and inventive product releases, which are projected to have a significant impact on the market in the years to come.
The egg white powder industry in India is projected to expand at a robust pace in the forecast years. The country is teeming with opportunities for egg white powder manufacturers. India is observing a booming dietary supplement and nutraceutical industry. Rapid urbanization, inflating disposable incomes, and globalization have a key role in market growth. The prevalence of fitness centers and health clubs is yet another significant factor that has been instrumental in increasing the sales of egg white powder for applications in muscle building and weight loss. As a result, facilitated the egg white protein shake market to incline forward.
The application of egg white powder in the bakery industry is also fueling product demand for its gelling and foaming attributes. Consumption patterns in India reflect high expenditure on bakery products, which is expected to translate into a high rate of egg white powder consumption.
With the notable growth of internet retailing, an increase in manufacturers have launched stores on leading internet retailing websites. Although the share of the revenue from internet retailing is still low as compared to traditional retailing channels, the forecast period is expected to see the rapid development of integrated internet retailing platforms and logistics, improvements in the online buying experience for consumers, and a wider range of online payment systems. Consequently, internet retailing is expected to be a rapidly growing sales channel for egg white powder during the forecast period.
Powdered eggs have been around since the initial phase of the 20th century, and have evolved in terms of applications over the years. Looking at the increase in food allergy and intolerance cases, products such as egg white powder are being perceived as a profitable investment to enter the food ingredients category.
In addition to protein-rich attributes, egg white powder is capable of fulfilling the typically recommended dose of amino acids, calcium, and cholesterol-free protein. The meat-free nature of egg white powder further substantiates sales, particularly within the vegetarian consumer population. Moreover, with an evident shift of consumers to vegetarianism, the egg white powder market is likely to continue witnessing strong gains in years to come.
The future growth outlook of the egg white powder industry looks promising owing to its mild flavor that enables its usage as a complementary ingredient in processed food products, without compromising on the taste of other added ingredients.
A deep understanding of the market trends and preferential shifts of end-use segments across various regions is likely to create a bottleneck for prominent players, looking forward to untapped opportunities in the egg white powder market.
Innovation and product diversification remain in the stakeholders’ arsenal to seize a significant pie of the market revenues. Several innovations have made their mark in arming the gains of partakers in the egg white powder industry, wherein manufacturers have placed their focus on new and innovative flavors of egg white powders.
Egg white powder manufacturers have shifted their goalposts to customer-centric product offerings, as consumers are seemingly re-shifting preferences to traditional and novel flavors and tastes. This is opening a window of opportunities for manufacturers looking to experiment with permutations and combinations, to launch unusual offerings.
With innovation imparting new dimensions to the capabilities of egg white powder manufacturers, the lucrativeness of the market is projected to steadily grow in years to come.
Given the steady demand for unique clean-label ingredients, the egg white powder market is likely to witness a new stream of opportunities hugely in terms of applications taking shape in the forthcoming years.
End user demand for high-quality and safe ingredients is projected to continue expanding, and manufacturers, in response to the same, are expected to leverage consumer-centric approaches to render rewarding product developments.
Sensing the lucrativeness of the cosmetics and personal care industry, from an egg white powder application point of view, companies are leveraging online retailing to enable the easy availability of cosmetic egg white products, such as lotions, creams, and soaps.
The high focus of leading players on increasing market penetration of egg white powder products via online-based retailing is expected to fuel the adoption of egg white powder in the cosmetic sector. For this matter, several companies have even launched new online stores that are dedicated to the sales of egg white powder products.
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 1,768 million |
| Market Forecast Value in 2033 | USD 5,071.5 million |
| Global Growth Rate | 11% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; and The Middle East and Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Argentina, EU5, Nordic countries, BENELUX countries, Poland, Russia, India, Thailand, Singapore, Indonesia, China, Japan, South Korea, GCC countries, South Africa, Israel, Türkiye. |
| Key Market Segments Covered | End Use, Grade, and Sales Channel |
| Key Companies Profiled | Merck KGaA; HiMedia Laboratories Pvt. Ltd.; Kewpie Corporation; NOW Health Group, Inc.; Taiyo Kagaku Co. Ltd.; Avangardco; Sanovo; IGRECA; JW Nutritional, LLC; Rembrandt Foods; Rose Acre Farms; Others |
| Pricing | Available upon Request |
The egg white powder market touches a valuation of USD 1,768 million in 2023.
The egg white powder market is set to achieve an 11% CAGR during the forecast period, surpassing USD 5,071.5 million by 2033.
Given its versatility and longer shelf life, the food processing industry, mainly the bakery and confectionery sectors, significantly favors egg white powder.
Given protein-rich diet trends, health-conscious consumers, and food industry integration, the United States leads in egg white powder demand.
Rising egg white powder demand is driven by health-conscious trends, gluten-free demand, and adoption in sports nutrition and bakery sectors.
1. Executive Summary | Egg White Powder Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 5.1. Food Processing 5.2. Cosmetics & Personal Care 5.3. Pharmaceuticals 5.4. Dietary Supplements 5.5. Beverage Processing 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Online Retail Stores 6.2. Hypermarkets and Supermarkets 6.3. Specialty Stores 6.4. Other Sales Channels 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. Middle East and Africa (MEA) 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Merck KGaA 15.2. HiMedia Laboratories Pvt. Ltd. 15.3. Kewpie Corporation 15.4. NOW Health Group, Inc. 15.5. Taiyo Kagaku Co. Ltd. 15.6. Avangardco 15.7. Sanovo 15.8. IGRECA 15.9. JW Nutritional, LLC 15.10. Rembrandt Foods 15.11. Rose Acre Farms 16. Assumptions & Acronyms Used 17. Research Methodology
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Egg White Powder Market
