As per the latest Future Market Insights (FMI) analysis, the educational tourism market size will surpass USD 399.8 Billion in 2021. Between 2021 and 2031, the market is expected to exhibit compound annual growth rate (CAGR) of 17.2%.
Various countries are focusing on educational tourism as a development strategy. As the host country benefits from an international student's expenses on food and beverages, accommodation, tuition fees, entertainment and leisure activities and not to mention the inevitable taxes, the market will have a positive impact on the economy.
On the other hand, students benefit from education tourism as it fosters personal as well as professional growth, not only from their studies, but also from interacting with the people in the respective region. These factors have been contributing towards the growth of the educational tourism market in future. Future Market Insights (FMI) has forecast the market to register a year-on-year growth rate of 16.5% in 2021.
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To increase value for customers and for higher sales, various promotional activities like direct marketing, sales and discounts, offering free giveaways, hosting an event and many other activities to promote their countries are being followed in the educational tourism industry.
Given the scenario, digital marketing plays a vital role in the promotion or advertising of products or services being offered by any company. As the potential customers of edu-tourism are mostly millennials who spend much of their time on the internet using search and social media, creating an online presence will definitely increase the business value.
Hosting a seminar also has become a trend for the educational tourism industry, through which a company can engage with its students to better understand their needs and desires. FMI has forecast the educational tourism market to rise at 17.2% CAGR between 2021 and 2031.
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School trips are usually prearranged by the teachers or the students’ parents through private agencies or through scholarships provided by Ministries of Education. They are usually of short or medium stays since the students are of low age.
The main aim is to develop cultural knowledge and other languages. Moreover, the modality to learn foreign languages among young children is spurring, as they have more sharp and flexible minds than adults and therefore a greater ability to learn another language.
Thus, rising demand for national and international school trips is expected to supplement the market growth throughout the forecast period.
Private universities offer the opportunities to learn and explore alongside world-class faculty, for a lifetime of personal achievement. Further, many private universities have started the trend of foreign internships or international tours for a period of 2 to 3 months, which is creating a lot of traction among millennials.
As a result, they are willing to pay high prices for the courses in order to visit abroad. In addition, governments around the world, particularly those in developing countries, face significant educational challenges. As a result, students are more attracted towards private universities and colleges for further studies.
In Feb 2021, India gave the green-light to dual and joint degrees which are awarded by Indian universities with international partners as part of its internationalization plan being pushed through forcefully since its inclusion last year in the National Education Policy (NEP).
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According to Future Market Insights, the USA. is expected to account for over 3/4th of market share in educational tourism market. The market is acquiring popularity with regards to education, as it provides and strives to maintain the best educational facilities, encourages educational tours and spends on quality learning and research.
Presence of ivy-league collages and informative & profitable courses offered in the country for the students is propelling the market growth. Diverse international study programs and student exchange programs offered in the universities are attracting the international student bodies to the USA. ivy and community colleges.
Brazil is identified as the most attractive region for educational tourism and international studies among youth. The most significant economic feature of activities is that they contribute to three high-priority goals: the foreign exchange earnings, generation of income, and employment.
One of the main advantages of educational tourism is the ability to earn money through foreign exchange. Educational tourism expenditure generates income for the host economy. The money that the country makes from tourism is then reinvested in the economy.
Some countries like Brazil utilize the money on increasing their tourism industry further, while some countries in Latin America region spend the money on public services such as healthcare and education. In this respect, the educational tourism sector can play an important role as a driving force of economic development.
One of the benefits of educational tourism is the opportunity to have a new experience and witness different cultures especially in South-Asian countries such as India. Traveling outside one’s home region and comfort zone enhances the knowledge about different cultures in the world.
Educational tourists visit the area in order to learn more about a culture, or visit cultural and tourist attractions point, such as museums and live shows during the journey, which further helps to contribute to the economic growth of the area. Attractions must be staffed, bringing with it employment prospects, and tertiary businesses can also benefit, such as restaurants, taxi firms and hotels.
Furthermore, for those seeking in-depth cultural experiences, options such as homestays can have positive economic benefits for the members of the community which hosts the tourists. As a result, educational tourism activity helps oneself to understand the history and culture beyond their geographical location, which is further driving the education tourism industry.
Besides this, favorable government initiatives and offers on attractive Master’s degree and secondary education are expected to woo a lot of foreign exchange students, propelling the growth of educational tourism market.
The total number of global educational tourists in 2020 stood at 6,115,861. The number of tourists in the age group of 19-25 years is likely to increase significantly. As master’s degree has the highest demand among inbound educational tourists in global education tourism market.
Moreover, the increasing awareness and importance of Edu-tourism is driving the market growth. New information, education styles, research techniques and good exposure to science has enabled the growth of the educational scenario across the world.
According to Future Market Insights, around 73% of revenue for global educational tourism market is generated by the age group of 19-25 years.
In course type segment, master’s degree is more preferred by the customers to get better academic education, from reputed professors along with great facilities and academic resources.
Thus, customers are aiming for a highly ranked world universities which would help them to improve their language & communication skills, and helps students to stand out on the job market.
In education type segment, post graduate is more preferred by the students as having a period spent studying abroad or having attended international seminars gives a positive impression to the employers.
A well-travelled person who is open to different cultures and different points of view, and who has the ability to be independent and is likely to possess valuable language skills, can be a valuable employee. These are the some of the major factors propelling the growth of the educational tourism market.
The players are primarily engaged to establish a new standard for education and international development organizations and social enterprises. Further, several players run National Scholarship Programs (NSP) worldwide to enable and fund local nationals to participate in their programs and receive all relevant training.
Moreover, the players are adopting a virtual and online approach to connect with potential people/students. For instance, GVI Company provides virtual internship program and online classes. This approach helps the company to attract more people.
| Attribute | Details |
|---|---|
| Forecast Period | 2021 to 2031 |
| Historical Data Available for | 2016 to 2020 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa |
| Key Countries Covered | USA, Canada, Germany, UK, France, Italy, Spain, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
| Key Segments Covered (% of Demand) | Tourism Type, Purpose of Visit, Age Group, Education Type, Type of Occupation, Course Type, and Region |
| Key Companies Profiled | Meridean Overseas; GVI Company; Global Volunteers; Capital Tours, Inc.; EF Educational Tours; Road Scholar; AAI Edutourz; ACIS Educational Tours; GoIreland; Qadri International Education Consultancy; Intelligent Partners; Futures Abroad; ProEd DMCC; Education Resources Network (ERN); Education Zone; Fact; IQ Education Consultants; M.K.H Consultancy Services; Stratix Consultants |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
In 2021, the educational tourism market is expected to reach a valuation of over USD 399.8 Billion.
The educational tourism market grew at an impressive CAGR of 12.9% from 2016 to 2020.
Meridean Overseas, GVI Company, Global Volunteers, Capital Tours, Inc., EF Educational Tours, Road Scholar, AAI Edutourz, ACIS Educational Tours, GoIreland, Qadri International Education Consultancy, and Intelligent Partners are some of the leading market players, cumulatively accounting for a 15%-20% value share.
The U.S., the U.K., France, Canada, Hong Kong, New Zealand, Russia, Japan, Germany, China, Australia, and India, are major countries reflecting consistently high demand for educational tourism.
The educational tourism market grew by USD 56.6 Billion between 2020 and 2021.
Demand for new courses, increasing government initiatives to boost country’s tourism industry, and millennials growing interest to experience the culture and understand history of different places are some of the key factors that will fuel the growth.
As per Future Market Insights, North America will account for over 31% of global market share during the forecast period.
Europe will contribute nearly 27% of the global market share in educational tourism market over the next decade.
Increasing focus on promoting educational tourism as a development strategy by various countries around the world will continue positively affecting sales. Besides this, government policies aimed at boosting a country’s image as destination for educational tourism will create opportunities for growth.
1. Executive Summary 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Travel & Tourism To GDP 1.1.4. Direct Contribution of Travel & Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Market Introduction 3. Global Tourism Industry Analysis 4. Educational Tourism, a New Opportunity for the Industry 4.1. Various Stages of Educational Tourism 4.1.1. The Industrial Stage 4.1.2. The Fragmented Stage 4.1.3. The Benchmark Stage 4.1.4. The Mature Stage 4.2. Integrated Operational Model - Interaction of Educational & Tourism Activities 4.3. The 3 E’s of Education Tourism Learning 4.4. Educational Tourism: Strategy for Sustainable Tourism Development 5. World Top Educational Tourist Destinations (% of Demand) 5.1. United States 5.2. United Kingdom 5.3. Australia 5.4. France 5.5. Germany 5.6. Russia 5.7. Canada 5.8. Japan 5.9. Hong Kong 5.10. New Zealand 6. Top Universities - Global Analysis 6.1. University of California-Berkeley 6.2. Stanford University 6.3. Massachusetts Institute of Technology 6.4. Harvard University 6.5. Others 7. Key Risk and Success Factors 7.1. COVID-19 Risk Factor Assessment 7.1.1. Change in Inbound and Outbound Travel Footfall 7.1.1.1. Before and After COVID-19 Crisis 7.1.1.2. Before and After SARS Pandemic 7.1.1.3. Before and After Sub-prime Crisis – 2008 7.1.1.4. Change in Tourist Footfall Post Recovery Period (After Each Crisis) 7.1.2. Impact on Luxury Hotel Receipt Value (US$ Mn) 7.1.2.1. Likely Loss of Value in 2020 7.1.2.2. Mid-term and Long Term Forecast 7.1.2.3. Quarter by Quarter Dip and Recovery Assessment 7.1.3. Anticipated Tourist Footfall and Receipt Value Recovery Curve 7.1.3.1. Likelihood of U-Shape Recovery 7.1.3.2. Likelihood of L-Shape Recovery 7.1.4. Recovery Period Assessment by Key Countries 8. Global Educational Tourism Market Dynamics 9. Categorizing of Global Educational Tourism Market 9.2. Current Market Analysis By Age Group (% of Demand) 9.2.1. Less Than 12 Years 9.2.2. 13-18 Years 9.2.3. 19-25 Years 9.2.4. 26-40 Years 9.2.5. 41-55 Years 9.3. Current Market Analysis By Education Type (% of Demand) 9.3.1. Primary 9.3.2. Secondary 9.3.3. College 9.3.4. Post Graduate 9.4. Current Market Analysis By Type of Occupation (% of Demand) 9.4.1. Students 9.4.2. Scholar 9.4.3. Teachers 9.4.4. Government Officials 9.4.5. Corporation Managers 9.4.6. Enterprise Owners 9.4.7. Workers 9.4.8. Others 9.5. Current Market Analysis By Course Type (% of Demand) 9.5.1. Master Degree 9.5.2. Secondary Education 9.5.3. Primary Education 9.6. Current Market Analysis By Region (% of Demand) 9.6.1. North America 9.6.2. Latin America 9.6.3. Europe 9.6.4. South Asia 9.6.5. East Asia 9.6.6. Oceania 9.6.7. Middle East & Africa 10. Categorizing of North America Educational Tourism Market 11. Categorizing of Latin America Educational Tourism Market 12. Categorizing of Europe Educational Tourism Market 13. Categorizing of East Asia Educational Tourism Market 14. Categorizing of South Asia Educational Tourism Market 15. Categorizing of Oceania Educational Tourism Market 16. Categorizing of MEA Educational Tourism Market 17. Social Media Sentimental Analysis 17.1. Social Media Platforms Preferred 17.1.1. Facebook 17.1.2. YouTube 17.1.3. Instagram 17.1.4. Twitter 17.1.5. Linkedin 17.1.6. Pinterest 17.1.7. Google+ 17.1.8. Others 17.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 17.3. Trending #Hashtags 17.4. Social Media Platform Mentions (% of Total Mentions) 17.5. Region-Wise Social Media Mentions (% of Total Mentions) 17.6. Trending Subject Titles 18. Competition Analysis 18.1. Meridean Overseas 18.2. GVI Company 18.3. Global Volunteers 18.4. Capital Tours, Inc. 18.5. EF Educational Tours 18.6. Road Scholar 18.7. AAI Edutourz 18.8. ACIS Educational Tours 18.9. GoIreland 18.10. Qadri International Education Consultancy 18.11. Intelligent Partners 18.12. Futures Abroad 18.13. ProEd DMCC 18.14. Education Resources Network (ERN) 18.15. Education Zone 18.16. Fact 18.17. IQ Education Consultants 18.18. M.K.H Consultancy Services 18.19. Stratix Consultants 18.20. Others (As Per Request) 19. Assumptions and Acronyms Used 20. Research Methodology
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