Durable Medical Equipment Rental Market Overview (2023 to 2033)

A newly released Durable Medical Equipment Rental Market analysis report by Future Market Insights reveals that revenue through the Durable Medical Equipment Rental Market in 2022 was held at US$ 25.7 billion. With a CAGR of 5.7% from 2023 to 2033, the market is projected to reach a valuation of US$ 47 billion by 2033. Hospitals are expected to be the highest revenue-generating segment, projected to grow at a CAGR of over 5.7% from 2023 to 2033.

Attribute Details
Global Durable Medical Equipment Rental Market (2023) US$ 27 billion
Global Durable Medical Equipment Rental Market (2033) US$ 47 billion
Global Durable Medical Equipment Rental Market CAGR (2023 to 2033) 5.7%
The USA Durable Medical Equipment Rental Market CAGR (2023 to 2033) 6.1%
Key Companies Profiled
  • Hill-Rom Holdings Inc.
  • Stryker Corporation
  • Getinge Ab.
  • Siemens Financial Services Inc
  • Nunn’s Home Medical Equipment
  • Westside Medical Supply
  • Universal Hospital Services, Inc.
  • Woodley Equipment Company Ltd.
  • GE Healthcare
  • C.N.Y. Medical Products Inc.
  • All American Medical Supply Corp.
  • Homepro Medical Supplies, LLC

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Revenue of Durable Medical Equipment Rental Market from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the Durable Medical Equipment Rental Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the value of the Durable Medical Equipment Rental Market increased at around 5.1% CAGR.

Despite projected and exponential expansion, operators in the healthcare industry continue to struggle to find a sustainable financing alternative to invest in cutting-edge technology and equipment to keep up with an increasingly demanding client base. Rental medical equipment might be the next big thing in the global healthcare market, giving economical and cost-effective choices during difficult economic times.

As technology improves and the need for capital advances, providers struggle with finances. It becomes difficult to handle the equipment and finance them. Hospitals use rental equipment to deal with the capital crunch. Equipment integration, recalls, and reductions in reimbursement, are other factors that shift the focus from acquiring medical devices to renting them for use.

The geriatric population across the globe is growing at an unprecedented rate, which creates a significant demand for medical facilities, and hence renting medical equipment becomes feasible to cater to the growing demand.

Lately, it has been observed that handicapped persons have started accepting personal mobility and assistance, which can be ascribed to the dominance of durable medical equipment. Furthermore, with a huge customer base and continuous technological improvements, there has been a rising demand for monitoring and therapeutic instruments, which would help in driving the expansion of the medical equipment rental market.

Rising palliative care concerns, as well as legislative changes, are anticipated to boost the industry. Increased demand for rental equipment is being driven by regulatory changes or palliative care initiatives implemented by hospitals.

The necessity for personal mobility devices is rising throughout the world. With the increase in the number of people with impairment, the need for walkers and wheelchairs rises. Along with this, the demand for monitoring and therapeutic devices is also increasing because of better healthcare development globally. Moreover, renting medical equipment provides an advantage where patients can select their medical settings according to their requirements from a wide variety of products.

What Factors are Propelling Durable Medical Equipment Rental Demand?

Healthcare companies are currently operating in a dynamic environment, facing seismic shifts as a result of the advent of novel medical treatments and rising internet usage. Astute patients have become more cautious as a result of this, as well as unequaled online access to incredible volumes of information. As a result, there is an increased need for smart, economical, and personalized healthcare services. COVID-19 has also resulted in increased demand for healthcare and related products and services, which has boosted the overall performance of the healthcare business. This has created favorable conditions for the rental market of durable medical equipment.

However, the lack of consistent regulatory standards for medical equipment rental services and high costs is expected to stymie industry expansion. Simultaneously, it has been discovered that few medical gadgets come with insurance coverage, which will somehow hinder the growth of the global medical equipment rental industry.

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Region-wise Analysis

Which Region is projected to Offer the Largest Opportunity for Durable Medical Equipment Rental Market?

In 2022, the market was dominated by North America. The reasons for this are its strong healthcare infrastructure and government backing of privately held hospitals, clinics, and diagnostic centers.

Asia Pacific constitutes a large population and widespread incidences of infectious and chronic diseases. With the growing healthcare sector in the region and investments made by private healthcare institutions, there exists a significant opportunity for the market.

Country-wise Analysis

The USA Durable Medical Equipment Rental Market Analysis

The United States is expected to have the highest market of US$ 13.7 billion by 2033, growing at a CAGR of 6.1%, with an absolute growth opportunity of US$ 6.1 billion. The market in the country is expected to develop because of the rising elderly population, and high prevalence of lifestyle-related disorders. Other factors increasing demand for durable medical equipment include increased penetration of home nursing services and employees.

The United Kingdom Durable Medical Equipment Rental Market Analysis

The market in the United Kingdom is expected to reach a valuation of US$ 2.1 billion by 2033, growing at a CAGR of 5% from 2023 to 2033. The market is projected to gross an absolute dollar opportunity of US$ 840 million during the forecast period.

Japan Durable Medical Equipment Rental Market Analysis

In Japan, the market is expected to reach a valuation of US$ 2.2 billion by 2033. During the forecast period, the market in the country is expected to garner an absolute dollar opportunity of US$ 1.1 billion, growing at a CAGR of 7.4%.

South Korea Durable Medical Equipment Rental Market Analysis

The market in South Korea is projected to grow at a CAGR of 6.7% from 2023 to 2033. During this period, the market is projected to witness an absolute dollar opportunity of US$ 609 million and reach US$ 1.3 billion by 2033.

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Category-wise Insights

Which is the top application for the Durable Medical Equipment Rental Market?

From 2018 to 22 the largest share of revenue as well as a CAGR of approximately 5.1% was acquired by Bathroom Safety and Medical Furniture. The market through this application is projected to grow at a CAGR of 4.9% throughout the forecast period owing to the rising incidences of chronic conditions that require long-term care due to which rental services demand is upsurging. The demand for mattresses, bedding, and toilet safety rails is further driving the market.

Which is the largest end-user for Durable Medical Equipment Rental Market?

Durable medical equipment rental commanded the largest revenue from Hospitals and grew at a CAGR of 4.6% during 2018-22. The market is forecasted to grow at a CAGR of 5.4% throughout the forecasted period. This can be ascribed to bulk leasing, a relatively large patient intake, increased pressure to cut costs, and a strong demand for technologically sophisticated items in these healthcare settings.

Also, due to an increase in the rental of medical equipment, particularly therapeutic devices, during Covid-19, when equipment acquisition was substituted by renting, provided a boost to this segment. The massive patient pool, as well as the escalating government changes supporting the use of progressive healthcare infrastructure, are propelling the expansion of this market.

Competitive Analysis

Some of the key players operating in the medical equipment rental market include Hill-Rom Holdings Inc., Stryker Corporation, Getinge AB, Siemens Financial Services Inc, Nunn’s Home Medical Equipment, Westside Medical Supply, Universal Hospital Services, Inc., Woodley Equipment Company Ltd., GE Healthcare, C.N.Y. Medical Products Inc., All American Medical Supply Corp., and Homepro Medical Supplies, LLC.

Some of the recent developments of key Durable Medical Equipment Rental providers are as follows:

  • In June 2020, MedOne Company announced the launch of a new facility in North Carolina. The USA, for the rental and service of medical equipment.
  • In March 2020, Med-Equip announced the acquisition of Martab's equipment management services. The acquisition is being carried out to provide rentals of custom-made gadgets such as home testing kits.

Similarly, recent developments related to companies in the Durable Medical Equipment Rental Market have been tracked by the team at Future Market Insights, which are available in the full report.

Market Segments Covered in Durable Medical Equipment Rental Market Analysis

By Application:

  • Personal Mobility Devices
  • Bathroom Safety and Medical Furniture
  • Monitoring and Therapeutic Devices

By End Use:

  • Personal/Homecare
  • Institutes and laboratories
  • Hospitals

By Region:

  • North America
  • Latin America
  • Europe
  • APAC
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the expected market value in 2023?

The market is valued at US$ 27 million in 2023.

What is the CAGR from 2023 to 2033?

The market’s CAGR from 2023 to 2033 will be 5.7%.

What is Japan's estimated market value?

Japan is projected to reach US$ 2.1 billion by 2033.

What is the growth rate of bathroom safety and medical furniture?

By 2033, the segment growth rate is expected to reach 4.9%.

Which end use segment will lead by 2033?

Hospital segment to account for 5.4% CAGR through 2033.

Table of Content

1. Executive Summary | Durable Medical Equipment Rental Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ million) Analysis By Application, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Application, 2023 to 2033

        5.3.1. Personal Mobility Devices

        5.3.2. Bathroom Safety and Medical Furniture

        5.3.3. Monitoring and Therapeutic Devices

    5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ million) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Personal/Homecare

        6.3.2. Institutes and laboratories

        6.3.3. Hospitals

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia

        7.3.6. Oceania

        7.3.7. Middle East and Africa (MEA)

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Application

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Application

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Rest of Latin America

        9.2.2. By Application

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Application

        9.3.3. By End User

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. The United Kingdom.

            10.2.1.5. Spain

            10.2.1.6. Russia

            10.2.1.7. BENELUX

            10.2.1.8. Rest of Europe

        10.2.2. By Application

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Application

        10.3.3. By End User

    10.4. Key Takeaways

11. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Application

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Application

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Thailand

            12.2.1.3. Malaysia

            12.2.1.4. Indonesia

            12.2.1.5. Rest of South Asia

        12.2.2. By Application

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Application

        12.3.3. By End User

    12.4. Key Takeaways

13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Application

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Application

        13.3.3. By End User

    13.4. Key Takeaways

14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC

            14.2.1.2. Rest of MEA

        14.2.2. By Application

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Application

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. The USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Application

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Application

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Application

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Application

            15.4.2.2. By End User

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Application

            15.5.2.2. By End User

    15.6. Germany

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Application

            15.6.2.2. By End User

    15.7. Italy

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Application

            15.7.2.2. By End User

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Application

            15.8.2.2. By End User

    15.9. The United Kingdom

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Application

            15.9.2.2. By End User

    15.10. Spain

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Application

            15.10.2.2. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Application

            15.11.2.2. By End User

    15.12. BENELUX

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Application

            15.12.2.2. By End User

    15.13. China

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Application

            15.13.2.2. By End User

    15.14. Japan

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Application

            15.14.2.2. By End User

    15.15. South Korea

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Application

            15.15.2.2. By End User

    15.16. India

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Application

            15.16.2.2. By End User

    15.17. Thailand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Application

            15.17.2.2. By End User

    15.18. Malaysia

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Application

            15.18.2.2. By End User

    15.19. Indonesia

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Application

            15.19.2.2. By End User

    15.20. Australia

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Application

            15.20.2.2. By End User

    15.21. New Zealand

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Application

            15.21.2.2. By End User

    15.22. GCC Countries

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Application

            15.22.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Application

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Hill-Rom Holdings, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments+

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Stryker Corporation

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments+

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Getinge Ab

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments+

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Siemens Financial Services, Inc

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments+

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Nunn’s Home Medical Equipment

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments+

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Westside Medical Supply

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments+

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Universal Hospital Services, Inc

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments+

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Woodley Equipment Company Ltd

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments+

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. GE Healthcare

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments+

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. C.N.Y Medical Products Inc.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments+

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. All American Medical Supply Corp.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments+

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Homepro Medical Supplies, LLC

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments+

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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