Dry Sweeteners Market

Dry Sweeteners Market Snapshot (2022 to 2032)

Global Dry Sweeteners Market demand is anticipated to be valued at USD 4,200. Million in 2022, forecast a CAGR of 6.5% to be valued at USD 7,884 Million from 2022 to 2032. Growth is attributed to the increasing demand for bakery products. From 2016 to 2021 a CAGR of 4.1% was registered for the dry sweeteners market.

Global demand for dry sweeteners is supported by the following factors:

• Convenience food products are a must for consumers since they offer various functionalities such as texture, shelf-life, and stability, which facilitates cooking for consumers with a hectic life. This is a major driver expected to drive the global dry sweeteners market growth.
• Dry sweeteners are also being used in alcoholic and non-alcoholic beverages. Furthermore, these sweeteners can be used as decoration by spreading on baked goods before or after baking which increases their demand and applications in the baking industry.
• Consumers are increasingly spending on innovative food products, such as ready-to-eat food and sugar alternatives which are likely to drive the sales of dry sweeteners. Likewise, dry sweeteners are progressively being used as sweetening agents in ice creams and frozen desserts for health-conscious and diabetic people.
• Consumers in developed countries have lowered their sugar intake in the last few years. Thus, the consumption of white crystals is gradually decreasing as people become more serious about their health goals. This is a major driver which is expected to expand the global market size.

However, despite the healthy growth of the dry sweeteners market share, fluctuating prices of raw materials required to manufacture these sweeteners, along with the lack of awareness regarding their benefits, are expected to hamper the market growth.

Data Points	Key Statistics
Growth Rate (2016 to 2021)	4.1% CAGR
Projected Growth Rate (2022 to 2032)	6.5% CAGR
Expected Market Value (2022)	USD 4,200 Million
Anticipated Forecast Value (2032)	USD 7,884 Million

Healthy Lifestyles & Chocolate Confectionaries Rising Demand for Dry Sweeteners in Different Regions: North America & Europe

North America is currently the largest dry sweetener market which is attributed to huge investments made by prominent manufacturers, high confectionery consumption trends, and numerous product innovations. Moreover, there has been a growing desire of people in this region to lead convenient and healthier lifestyles.

People are consuming less packaged and heavily processed food and shifting their preference toward natural and organic products. In addition, the American food additives industry has witnessed a decline in the preference for white sugar as its excessive consumption leads to harmful effects on human health. These factors collectively contribute to the dry sweetener market growth in this region.

Europe is a growing dry sweetener market owing to the rising consumption of chocolate confectionaries, especially in the countries of the UK, Germany, and France. The consumption of chocolate and sugar confectionaries is high in Germany, as stated according to the Association of Chocolate, Biscuit, and Confectionary Industries of Europe. These factors are estimated to expand the global market size.

Creative Opportunities of Dry Sweeteners Offered by Key Manufacturers

New product launches are anticipated to generate market opportunities. Key players are mostly focusing on offering fortified products, preservation of food nutrients, and increasing the shelf life of food products. They aim to apply these aspects to the manufacturing of dry sweeteners.

Market players are primarily introducing dry sweeteners as flavor enhancements to improve taste profiles and mouthfeel with fewer calories. Top providers, on the other hand, are offering the broadest dry sweetener portfolio to meet their different customer and/or end user needs.

Since dry sweeteners differ in functional attributes, cost, and taste, key providers are focusing on partnering up with their customers to identify the best ingredient formulation for each of their products. By supplying a wide variety of nature-derived dry sweeteners, they are aiming to deliver the most challenging customer expectations, whether their objective is to create an entirely new product or reformulate an existing one.

They provide pilot production facilities and extensive application know-how, which helps the end user create new concepts and tailor existing formulations by bringing unmatched technical support and expertise to a partnership catered to their future success. Manufacturers are deploying brand-new innovation labs that have evolved facilities such as ovens, shearers, mixers, temperature-controlled incubators, proofers, as well as analytical equipment.

They encourage food and beverage companies to use these labs for formulation experimentation, binding, shelf life, testing the viability of various ingredients regarding flavour, and other critical factors. Hence, they make it easier for end users to test prototypes of new products and are expected to increase the adoption of dry sweeteners for various applications.

Manufacturers are further offering these sweeteners in convenient quantities and packaging for a variety of food, beverage and pharmaceutical applications. They are provided in a range of flavours, from neutral to sweet, depending on the cooking or baking requirements. These factors are anticipated to contribute to the global dry sweeteners market growth.

Dry sweeteners are sweetening agents that are mostly used in the bakery and confectionery for the preparation of the cookies, cakes, muffins, bread, and nut coatings. Dry sweeteners comprise of malt, raisins, dry honey, fruits sugars, molasses that can replaces liquid or raw sweeteners efficiently and effectively. Dry sweeteners mainly come in flake, powder and crystal form depends on the use of the sweetener in the industry.

Consumers facing many health problems are now finding organic sweeteners a more viable and favourable option for them. This change in the preference of consumers has added fuel to the growth of use and interest in organic stevia-based sweeteners in the market.

There is a rising number of product releases and innovations in the food and beverage sector, along with the requirement to meet the demand for sugar substitutes from customers with diabetes and obesity. Additionally, when more effective techniques are created. Growing demand for nutrition-rich products among consumers to lead a healthy lifestyle is expected to result in favorable growth of the dry sweeteners market around the corner.

Which are Some Prominent Drivers Spearheading Dry Sweeteners Market Growth?

Growing consumption Confectionery to Boost Growth of Dry Sweeteners

Rising use of confectionery and food products in the food parks, dairy and HoReCa (Hotel, Restaurants, and café) is the key driver for the growth of the global dry sweeteners market. Additionally, the increasing decorative features in the baking industry and other food industries are expected to increase the demand for dry sweeteners in the forecast years.

Dry Sweeteners can be used as a decoration by spreading on baking recipes before or after Baking. Dry sweeteners used to add shape, quality, and taste of food products in food and confectionery industry. Change in life style and increase in disposable income is increasing the consumer base for food industry, this in turn, is expected to increase the demand for dry sweeteners in near future. The dry sweeteners market is expected to register healthy growth during the forecast period as the food and beverages market is growing globally.

What are the Challenges Faced by the Dry Sweeteners Industry?

Although the dry sweeteners market has numerous end-uses, there are numerous obstacles that likely pose a challenge to market growth. The major challenge is that very little demand for baked goods in underdeveloped regions may hamper the growth of the biscuit mixes market in the forecasting period.

Furthermore, unstable demand and supply ratio is expected to restrain the market growth of dry sweeteners. Lack of awareness in developing economies and fluctuating prices of raw materials are expected to hinder market growth across the forecast period. As overconsumption of natural sweeteners can lead to health problems, such as tooth decay, weight gain, poor nutrition, and increased triglycerides this may impede the growth of the market.

Why is North America Emerging as an Opportunistic Dry Sweeteners Market?

Rising Demand for Bakery Products is expected to drive demand over the Forecast Period

According to Future Market Insights’ analysis, North America is expected to lead in the global dry sweeteners market, accumulating a market share of 24.1% by 2022-end. Growth is attributed to a number of factors, including overall high confectionery consumption trends, followed by numerous product innovations and investments by prominent manufacturers.

The increase in disposable incomes of middle-class households in the region leads to convenient and healthier lifestyles expected to augment the dry sweeteners market.

North America is prophesied to continue to be the opportunistic market for dry sweetener distributors and manufacturers, owing to increasing production and demand for natural sweeteners in prominent countries.

How is Europe Contributing to the Growth of the Dry Sweeteners Market?

The rise in Consumption of Chocolates in the Region Provides a Lucrative Opportunity for The Growth of the Market.

According to Future Market Insights, Europe is expected to provide immense growth opportunities for the dry sweeteners market, due to the rising consumption of chocolate confectioneries, including sweeteners, in European nations such as the United Kingdom, Germany, and France. Europe’s dry sweeteners market accounts for a 27.1% share of the total global market.

According to the Association of Chocolate, Biscuit, and Confectionery Industries of Europe (CAOBISCO), the consumption of chocolate confectionery and sugar confectionery is high in Germany. Also, the high spending power of consumers on food and beverage and the presence of a large number of player in the region is fueling the growth of the global dry sweeteners market.

For instance- Sweet Ingredients is a distributor for natural sweeteners as sugar substitutes and food additives, focusing on low-glycemic, tooth-friendly sugar substitutes, such as Xylitol. Other categories like Organic Coconut Sugar, Isomaltulose etc. are available as products.

Where does the Asia Pacific stand in the Global Dry Sweeteners Market?

Expanding Population and Rising Disposable Income to Boost the APAC Market

The Asia Pacific region is expected to grow at the fastest rate due to its rapidly growing population and significant demand over the forecast period. Rapid growth in the Asian bakery industry is a factor driving the dry sweeteners market. The strong presence of key companies in emerging countries, such as China, India, Singapore, and Japan.

The growing demand for frozen bakery products such as cakes, pastries, ready-to-eat-muffins, and croissants owing to their long shelf life and convenience has propelled the dry sweeteners market growth in the region.

Another projected lucrative market is Japan. Over the forecast period, Japan is expected to exhibit high growth due to rising demand for chocolate-based fillings and bakery products among young consumers across the region.

Role of Start-ups in the Dry Sweeteners Market

There are many prominent market players in the dry sweeteners market, who are working hand-in-hand to provide the best-in-class dry sweeteners for the food and beverage industry.

However, there are many global start-ups in the dry sweeteners, that are stepping forward in matching the requirements of the dry sweeteners domain. Some of the start-ups operating in the dry sweeteners market are Shandong Kangbao Biochemical Technology Co.,Ltd., Sunvision Sweet Co., Ltd., RAS Green Sweetener, and UHTCO Corporation

• RAS Greeen Sweetners are established in 2001 are engaged in manufacturing and exporting a high-quality range of Stevia Dry Leaves Powder, Organic Quinoa Seeds, Herbal Turmeric Powder, Psyllium Husk Powder, Stevia Full Grown Plants, Stevia Sweetener, Stevia Extract and many more. Offered products range consists of Calorie Sweetners, Herbal Leaves, and Herbal Beeds.

Market Competition

Some of the key participants present in the global dry sweeteners market include Archer Daniels Midland Company, Sweeteners Plus, Marroquin Organic

Nordic Sugar A/S, Cargill, Incorporated, Royal Ingredients Group, Tereos Starch & Sweeteners s.a.s., Health Care Products Ltd, Malt Products Corporation, Jimbo's Naturally among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as Archer Daniels Midland Company, Sweeteners Plus, Marroquin Organic account for considerable market size, several regional-level players are also operating across key growth regions, particularly in the Asia Pacific.

• In May 2021- International Molasses (IM), a leading supplier of molasses and natural sweeteners, has introduced CaneRite™ Panela, an all-natural, free-flowing powder sweetener made from the freshly squeezed juice of the entire sugar cane plant. Unlike conventional “raw sugar” products, CaneRite™ Panela is unrefined and non-centrifuged, so that it authentically and comprehensively retains all the cane plant’s original flavor and nutritional benefits.
• In August 2022 - ADM, have formed a strategic partnership to accelerate the development and commercialization of alternative dairy products. The partnership highlights both companies’ deep commitments to enabling a more sustainable food future.
• In January 2022- Cargill opened the Cargill Innovation Center in Gurugram, Haryana, to develop innovative solutions that address food and beverage (F&B) market trends. Cargill will partner with its F&B customers in India to identify consumer demands, translate global industry trends into the local application and accelerate customer product innovation pipelines by co-developing healthy, nutritious food options for consumers.

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 6.5% from 2022 to 2032
Expected Market Value (2022)	USD 4,200 Million
Anticipated Forecast Value (2032)	USD 7,884 Million
Base Year for Estimation	2021
Historical Data	2016 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Product Type, Application, Form, Region
Regions Covered	North America; Latin America; Europe; Asia Pacific; Middle East and Africa
Key Countries Profiled	USA, Canada, Mexico, Brazil, Germany, Italy, France, UK, Spain, China, Japan, South Korea, Malaysia, Singapore, Australia, New Zealand, GCC, South Africa, Israel
Key Companies Profiled	Archer Daniels Midland Company; Sweeteners Plus; Marroquin Organic; Cargill Incorporated; Royal Ingredients Group; Tereos Starch & Sweeteners s.a.s.; Health Care Products Ltd; Malt Products Corporation; Jimbo's Naturally; Tate & Lyle; Ingredion; Daesang Corporation; Roquette Freres
Customization	Available Upon Request

Key Segments Profiled in the Dry Sweeteners Industry Survey

By Product Type:

• Malt
• Raisins
• dry honey
• Fruits sugars
• Molasses
• Other Dry Sweeteners

By Application:

• Dry Sweeteners for Confectionery
• Dry Sweeteners for Bakery
• Dry Sweeteners for Dairy

By Form:

• Powder
• Crystal
• Flakes

By Region:

• North America Dry Sweeteners Market
• Latin America Dry Sweeteners Market
• Europe Dry Sweeteners Market
• Asia Pacific Dry Sweeteners Market
• Middle East and Africa Dry Sweeteners Market

Frequently Asked Questions

What is the anticipated growth of the dry sweeteners market until 2032?

FMI projects the global dry sweetener market to expand at a 6.5% value CAGR by 2032

Which region is forecast to be the most lucrative for dry sweeteners market growth?

North America is expected to be the most opportunistic with a 24.1% share of the total dry sweeteners market

Which are some prominent dry sweeteners manufacturers?

Archer Daniels Midland Company, Sweeteners Plus, and Marroquin Organic are some prominent dry sweeteners, market manufacturers.