According to FMI, the market is expected to have an adequate CAGR of 6% during the forecast period. As per recent estimates, the market is projected to generate a revenue of USD 14,356.4 million in 2023. By 2033, the market is expected to reach USD 25,710.1 million.
Demand for doula and birth coaching services is increasing as a competent doula gives a woman the confidence to express her wants and viewpoints and realize her desire for a healthy, satisfying birthing experience.
The mother's self-efficacy regarding her capacity to influence her pregnancy outcomes may have risen as a result of ongoing communication with and support from a doula. Support people known as doulas have grown more prevalent since many women find that having someone by their side throughout labor and delivery gives them comfort and encouragement. Thus, promoting the doula and birth coaching services market.
Doulas are qualified to support women physically, emotionally, and educationally during pregnancy, labor, delivery, and the first few weeks after giving birth. Moreover, many women can avoid epidurals, cesarean births, and difficult births with the help of doulas.
| Attribute | Details |
|---|---|
| Doula and Birth Coaching Services Market CAGR (2023 to 2033) | 6% |
| Doula and Birth Coaching Services Market Size (2023) | USD 14,356.4 million |
| Doula and Birth Coaching Services Market Size (2033) | USD 25,710.1 million |
Doula care has been demonstrated to provide significant benefits for socially disadvantaged women who have poor incomes, are single and expecting their first child alone in a hospital or face linguistic or cultural obstacles. As a result, the demand for doula and birth coaching services is constantly rising.
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One of the most promising factors promoting the growth of the doula and birth coaching services market is that they offer emotional and other support by being ‘constantly present’ for the duration of labor.
Moreover, offering specific labor support techniques and strategies, encouraging laboring women and their families, and facilitating communication between mothers and medical professionals are facilitating the demand for doula and birth coaching services.
Estimation Using Statistics
Attending nurses available to stay with a mother throughout labor has decreased as a result of contemporary hospital maternity care procedures.
According to one study, new mothers anticipated their nurse may spend 53% of her time supporting them, while in reality, she only spent 6% to 10% of her time doing so (Tumblin & Simkin, 2001).
Midwives are protecting the public's health by delivering high-quality midwifery care to women and newborns in hospitals or on the go. Pregnancy, labor, delivery, and the postpartum period are all recognized by midwifery as healthy and meaningful life experiences for women.
Estimation Using Statistics
Nearly 900,000 Auxiliary Nurse Midwives and over two million Registered Nurses are employed in India (ANMs). The Government of India has pledged to hire an additional 85,000 midwives by 2023, in addition to the current workforce, as part of their remarkable leadership in the field.
WHO supports this decision and acknowledges that funding for midwifery services is funding for universal access to health.
| Region | Europe |
|---|---|
| Market Share % (2022) | 27.3% |
The market share for doulas and birth coaches in Europe was recorded at 27.3% in 2022. Moreover, governments of emerging countries like China and India advocate contraception and fertility control as a means of reducing population growth.
However, due to the significant negative effects, women in Western nations no longer use the contraceptive pill and are instead gradually switching to IUDs and implants. Therefore, until the end of 2020, the expansion of this market is projected to be aided by the growing knowledge of alternate growth techniques.
| Region | North America |
|---|---|
| Market Share % (2022) | 30.2% |
The non-physician healthcare professionals who assist in childbirth and maternal care make up the midwives and doulas sector. Operators in the sector provide assistance to women who are expecting a child during pregnancy, labor, and the postpartum period. They may also support the mother with nursing while providing care for the infant up to the age of six weeks. The market for doulas and birth coaches has expanded and holds a share of 30.2% in 2022.
Due to a shortage of trained and motivated midwives, awareness must be raised about their functions, as well as how to meet the world's growing demand for additional doulas and birth coaching services.
Providers of doulas and birth coaching services have a lot to gain from marketing ideas, and several professional organizations within the NHS have already recognized their significance.
Key Players
A consistent focus of businesses like June Motherhood, My Baby Lady, and Birth Healing Group Coaching is on providing top-notch services and comforting experiences.
Founded in 2019, June Motherhood provides 1:1 consultations with a range of experts, including birth and postpartum doulas, as well as live, small-group classes.
Moreover, members who sign up are given access to a trial class where they can experience June's instructors, curriculum, and community. Members of June's subscription program have access to three in-person small-group sessions each month and are assigned to a small group of new and expectant mothers who are in a comparable stage of pregnancy. The encounter is entirely virtual.
Additionally, Birth Healing Group Coaching provides comparable services. All group coaching participants have access to a private Facebook group where they can continue working together between calls.
Furthermore, for use between group calls, this program includes a workbook notebook where you can complete the exercises. Every session is recorded, so you can listen to the call again if you'd like. A workbook notebook is included in this program so that you can complete the tasks in between private calls.
Demand for doulas and birth coaching is high, as it has been demonstrated that they enhance clients' experiences in general. It accomplishes this by offering companionship, support, a soothing voice, and non-medicated pain alleviation.
Moreover, participants in the doulas and birth coaching focus on touch, acupressure, breathing exercises, movement, and position changes, which are a few non-drug pain alleviation methods. Consequently, a doula may support your ability to make choices regarding your own body and unborn child.
In response, My Baby Lady introduced a virtual doula. Thanks to modern technology, women have access to Virtual Doulas and can get more assistance. Due to its comfort, affordability, and convenience, some parents already favor it.
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The market is estimated to secure USD 14,356.4 million in 2023.
The market is expected to reach USD 25,710.1 million by 2033.
The market is anticipated to expand at a CAGR of 6% through 2033.
Some key players in the market are My Baby Lady, The New Mummy Company, and Mothersdoula.com.
The market players are focused on raising awareness due to a shortage of trained and motivated midwives.
| Market Value 2023 | USD 2.3 Billion |
|---|---|
| Market Value 2033 | USD 4.5 Billion |
| CAGR 2023 to 2033 | 6.6% |
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Doula and Birth Coaching Services Market
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