The global dog food market is poised to reach a value of USD 48,368.9 Million by 2024 and it is projected to reach a value of USD 86,621.3 Million by 2034, reflecting a compound annual growth rate of 6% over the assessment period 2024 to 2034.
The global pet nutrition industry indicates a growing trend of growth in recent times due to increased pet ownership, change in the consumer’s attitude towards pets and enhanced knowledge on the well-being of the pets. Manufacturers are consistent on their emphasis on diversifying with premium, organic and new nutritional solutions for pets as they come in different sizes.
They are also investing in research to be able to develop new functional foods that can be designed to address particular health attributes, such as joint problems, allergies, or over-weight, thus targeting health conscious pet owners.
Regarding the demand aspect, the issues of sustainability and clean label appears to be promising, as many consumers are interested in the foods produced from materials obtained through ethical means. Meat substitutes and insect protein are other emergent trends in an attempt to attract consumers that are conscious of the environment.
Also, the personalization has emerged as another trend since pet companies now offer custom-made subscription programs that come with predetermined meal plans regarding the pet’s age, breed, and other specific features.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2024E) | USD 48,368.9 million |
| Projected Global Industry Value (2034F) | USD 86,621.3 million |
| Value-based CAGR (2024 to 2034) | 6.0% |
We still see that many consumers are interested in quality, product origin and nutritional values of food. Other dynamics, such as moving upmarket, are provoked by humanisation of pets as people become related with animals and will gladly spend on their pet’s needs. Another reason is other factors; preference, which is products that do not take lot of space and preparation time but can be served instantly as if freeze-dried or dehydrated foods etc.
In conclusion, the industry is yet to stabilize as manufactures look for ways of expanding their market share by targeting people who want to live healthier lives as well as those who are increasingly becoming conscious of the need to protect the environment. The progression of the sector is also being assisted by its expansion to the emerging countries and effective use of the e-commerce.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for dog food ecosystem.
This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 2023 | 5.2% (2023 to 2033) |
| H2 2023 | 5.6% (2023 to 2033) |
| H1 2024 | 5.7% (2024 to 2034) |
| H2 2024 | 6.3% (2024 to 2034) |
The global industry's predicted compound annual growth rate (CAGR) over a semi-annual period from 2024 to 2034 is shown in the above table. The business is anticipated to grow at a CAGR of 5.2% in the first half (H1) of 2023 and then slightly faster at 5.6% in the second half (H2) of the same year.
The CAGR is anticipated to rise somewhat to 5.7% in the first half of 2024 and stay continues to grow at 6.3% in the second half. The industry saw a decline of 45 basis points in the first half (H1 2024) and an increase of 58 basis points in the second half (H2 2024).
Sustainability Takes Centre Stage
Since most consumers are now wiser to concerns of sustainability, sustainability in pet nutrition is on the rise. The companies are shifting their efforts towards being sustainable and environmentally-friendly by minimising carbon emissions and using sustainable ingredients and packaging.
They point to new diets such as plant protein and those sourced from insects that take more sustainable sources of nutrients in their place. Transparency in sourcing is also of great importance and buyers expect brands to reveal their environmental policies, so as that their pet’s food conforms to their standards.
Personalized Nutrition for Pets
Customers are now in search of customized diets that shall fit their animals unlike before when they relied on general diets. Such services include membership products and meal delivery services that are provided based on certain parameters including breed, age, and health status of the animal.
Such customization helps pet owners to feed their pets foods that are healthy, balancing, nutritious, and more so for those with special needs such as weight loss, gastrointestinal problems, or for breeds that require high energy.
BRAND, Health-Centric Products are the New Call-To-Action
After the pets have been treated like mere property, people are now more concerned with their animals’ wellbeing. This has resulted in customer’s looking for food that is fortified with beneficial substances such as probiotics, omega-3 fatty acids, and antioxidants from foods like blueberries or kale.
Nutritional foods that boast to fit special health issues for instance joint health, skin related disorders and immunity are flooding the markets, because the citizens’ aim at making their pets comfortable as possible.
Organic and natural ingredients find its way into the consumer products.
An emerging issue of interest in the pet diets is the incorporation of organic and natural food commodities. This, together with the trend of a return to a healthy lifestyle, people want food to be natural, with no added additives and preservatives.
The desire for clean Label Products is linked to the increasing trend of pets humanization whereby the owners find the food they feed their pets to reflect their own healthy foods. Currently, this trend is forcing manufacturers to retune the relevant products to meet these requirements.
Variety of the freeze and dehydrated products gaining the consumer’s traction
In convenience, pet feeding trends you find most of the modern diets revolves around convenience and nutrition. Nowadays, freeze-dried and dehydrated types of foods are becoming more popular meals in people’s diets because of their convenience and stability of nutrients.
These products provide all the benefits of fresh foods with no chopping, cooking or messy clean up for the owner of the pet. They also have other advantages such as having long shelf life, which makes it convenient.
Increase in E-commerce followers allowing consumers to make more options.
The advancement in technology and more specifically e-commerce has however greatly influenced this market by affecting the way nutrition products are bought by the owners of these pets. One is able to shop from the comfort of his or her home, and more choices than in physical stores, whether they are expensive brands or cheap ones.
There are also active subscriptions service and direct to consumer service delivery with delivery and customization solutions. This shift is due to increased access and bargain that are available as compared to the physical store outlets.
Principal Consultant
According to the market analysis by FMI, it is predicted that the market is likely to experience a moderate trajectory of growth in the upcoming years, with a projected CAGR of 6% from 2024 and 2034. This demonstrates a compelling improvement as compared to the CAGR of 5.7% from 2019 to 2023.
In the product-type segment, preference for kibble/dry type is expected to continue at a constant rate, owing to its benefits from ease of consumption and longer shelf life. However, wet food is expected to gain more traction, due to the growing demand for palatable and moisture-rich foods.
The expanding e-commerce sector is one of the major factors influencing the global sphere. It offers convenience and a wider range of product selections to consumers. Rising disposable income is one of the leading elements promoting the customer to spend on premium products.
Tier 1 refers to the market leaders who have extensive research and development capabilities required to deliver substantial product portfolios and have significant market share. Such companies are responsible for leading innovations in formulation processes, delivery systems, and sustainability aspects.
Examples include Evanger’s Dog & Dog Food Company, Inc., Nestlà Purina Pet Care, P&G Pet Care, Hill's Pet Nutrition, Del Monte Pet Products, Affinity Petcare SA, Nutro Products Inc., Unicharm Pet Care Corp., Total Alimentos SA, Nutriara Alimentos Ltda., The J.M. Smucker Company, Dave's Pet Food and few others.
They have a worldwide presence through well-developed distribution channels added with enough resources required for investment in modern technologies. Hence, they enjoy competitive advantages over others because they offer many alternatives depending on the consumer’s need.
Tier 2 covers regional players and specialists who either deal with a given segment of the sector or concentrate on specific categories. These firms are less popular compared to MNCs, but they are excellent in niche categories or regions. Examples include Fromm Family Foods LLC, Boulder Dog Food Company, Real Pet Food Company Pty Ltd, Burgess Group PLC, Freshpet, Party Animal, Inc., Rollover Pet Food Ltd. and few others.
Quite often, these organizations have much emphasis on quality aspects and innovations within their respective specializations such as advanced infusion systems. This is why they quickly adapt to changing business ecosystems or emerging trends, thus maintaining business competitiveness confined to their niches.
Tier 3 features local and emerging enterprises that are newcomers or else operate within a limited scale inside the sector. They usually concentrate on serving small regional industries by providing them with cost-effective solutions, which are customized according to the peculiar needs of those.
Although they do not possess vast resources like larger counterparts do, these companies always give personalized attention and flexibility too. Often, they work together with local pet food manufacturers in addressing specific nutritional challenges, thereby contributing to the overall variety as well as dynamism that exists within the industry.
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The following table shows the estimated growth rates of the top three countries. USA, Germany and UK are set to exhibit high consumption, and CAGRs of 4.2%, 3.8% and 2.7%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| USA | 4.2% |
| Germany | 3.8% |
| UK | 2.7% |
In USA, pet owner are shifting their perception from actual physical needs and moving towards functional or medical need that their pets have. That trend follows the trend in the human’s diet where they want to see their pets healthy as well as making them healthier by using these foods that that promote joint health, digestion and general wellbeing of their pets.
Now pet owners are seeking functional treats with probiotics, glucosamine or omega 3 fatty acid, to keep their pets healthy and alive for more years.
The German business landscape is slowly shifting its pattern with more and more consumers looking for organic and plant-based products. At present, Germany is among the world’s most environmental-friendly markets for consumers of products, especially those that are safe for animals.
The trend is the most preferred by the young generation who avoid animal protein such as chicken or beef and turn to plant protein such as soy or bean or use other protein sources such as insects. Education is shifting towards online systems for more reasons apart from health, the other being ethics; it is in line with the Sustainable Creation in the country.
Analysing the trends of the popularity of pet insurance in the UK, it is possible to conclude that the tendency toward premiumisation is also growing with the increasing humanisation of pets. Owners are willing to forego extra cash on better-quality products as they see these as an investment in their pets health.
Some of the special pet foods are the organic food, the grain free foods or the gourmet foods, which target the customer who is conscious of what they buy for their pets. This trend is even especially evident in the urban setting since people have more disposable income and prefer to feed their pets with what they regard as exotic or being able to afford better lifestyles.
| Segment | Animal Derived (Source) |
|---|---|
| Value Share (2024) | 36.8% |
The inclusion of the animal-derived ingredients is a widely preferred option in the pet foods because of their nutrition density and the easy absorption of nutrients by the pet’s digestive system. Meats such as chicken, beef and fish are especially rich in amino acids that are of easy digestion which are important in building muscles and enhancing the body’s health.
These ingredients are also a source of other essential nutrients like Omega-3 fatty acids that are healthy to joints and the heart. Besides, animal-origin ingredients are tastier than those sourced from plants, thus satisfying the palates of the pets and making the owners satisfy the animals’ taste buds while feeding them. Enrichment of pet food with animal-originating components similarly appeals to the owners, who find it as the more natural diet for carnivorous pets.
| Segment | Pet Stores (Distribution Channel) |
|---|---|
| Value Share (2024) | 34.8% |
The specialty pet store channels and their strong distribution channels are critical in influencing the nutrition products’ consumption. These stores provides the best selective items and they provide premium quality food and products for the pet buyers. Most stores also offer specialized services, such as consultancy on the diets and other specialized services pertinent to the pet, which assist the store in its ability to attract its customers.
Availability of such stores, coupled with the professional staff, ensures that the consumers have increased chances to search and buy better materials. In addition, the availability of effective selling zones make people to purchase much more than they had originally intended to, thus increasing consumption levels.
Such close collaboration between brands and retailers also help on matters of stock and publicity in as much as new and more advanced products can easily find their way to consumers.
Competition landscape of global dog food industry is revolving around the significant number of organised players in North America and Europe. The rising number of pet ownership in the key countries in these regions elevating the sales revenue and the need of innovation of these key players.
These key manufacturers to attract the consumers are using several marketing and consumer attraction strategies like arrangement of pet competition, innovation and attractive designs of packaging of different types of food and competitive pricing offerings.
Separate food offering for dog according to their age and nutritional needs not only giving sales to manufacturers but it is also helping the pets to grow with healthy nutrition. These manufacturers are launching the new products to stay competitive in the industry.
For Instance
Under this segment sphere categorised into Organic, Monoprotein and Conventional.
Key source like Animal Derived (Fish, Chicken, Duck, Beef, Pork, Venison/Game, Lamb, Turkey), Plant-derived, Insect- derived (Crickets, Mealworms, and Black soldier flies) are included in the report.
Product types like Kibble/Dry (Extruded, Baked, Coated), Treats and Chews (Pastes, Creams / Cream-Snacks, Crunchy snacks, Chew sticks, Tablets, Biscuits, Jerky, Rawhide), Dehydrated Food, Freeze Dried Food, Freeze-Dried Raw, Wet Food, Frozen, Raw Food and Powder.
Under this segment industry has been categorised into Puppy, Adults and senior dogs
Packaging types like Pouches, Bags, Can, Bottles & jars, Folding cartons, Tubs & Cups are considered after exhaustive research.
Several Sales Channels like Store-based Retailing (Hypermarkets/Supermarkets, Convenience Stores, Mom and Pop Stores, Pet Stores, Discounters, Independent Grocery Retailers, Drugstores, Other Retail Formats) and Online Retailers included in the report.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, Central Asia, Russia and Belarus, Balkan Baltic Countries and Middle East and Africa.
The industry valuation reported by FMI in 2024 is USD 48,368.9 million.
Expected business valuation in 2034 is USD 86,621.3 million
The CAGR for last 4 years is about 5.7%.
The projected CAGR between 2024 to 2034 is 6.0%.
Some of the key players in manufacturing include Evanger’s Dog & Dog Food Company, Inc., Nestlà Purina Pet Care, P&G Pet Care, Hill's Pet Nutrition, Del Monte Pet Products, Affinity Petcare SA, Nutro Products Inc., Unicharm Pet Care Corp., Total Alimentos SA, Nutriara Alimentos Ltda., The J.M. Smucker Company, Dave's Pet Food, Fromm Family Foods LLC, Boulder Dog Food Company, Real Pet Food Company Pty Ltd, Burgess Group PLC, Freshpet, Party Animal, Inc., Rollover Pet Food Ltd. and few others.
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