The dog collars market is anticipated to expand to a valuation of US$ 5.38 billion in 2023 and is projected to exhibit a CAGR of 7.5% from 2023 to 2033 and reach US$ 11.08 billion in 2033.
In recent decades, millennials have surpassed Baby Boomers as the largest pet-owning generation. According to the 2019-2020 American Pet Products Association (APPA) National Pet Owners Study, 67% of U.S. households, or 84.9 million residences, have a pet.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value (2023) | US$ 5.38 billion |
| Anticipated Forecast Value (2033) | US$ 11.08 billion |
| Projected Growth Rate (2023 to 2033) | 7.5% CAGR |
Pet ownership is increasing in countries other than the United States. The humanization pattern, coupled with mounting scientific data on the health advantages of owning a pet, has led to a rise in statistics in Asia Pacific and Latin America.
While the preference for pets is personal, there is no doubt that dogs have been and proceed to be the most prevalent pets in houses. Dog food, apparel, and other items are a multibillion-dollar industry in their own right.
Collars represent the most common of the various dog apparel. Dog collars are also equipped with health information labels. Several collars are capable of helping shield off ticks and fleas, train dogs, safeguard against injuries, and deter barking, which increases consumer needs.
The burgeoning desire for higher-end products and swift profit growth across retail channels will drive sales growth. The worldwide dog collar market has already enjoyed solid growth in earlier years and is expected to maintain this pace during the analysis period.
Technological advancements have launched embedded sensors in dog collars that are equipped with a real-time exchange warning system that informs the operator, allowing pets to receive emergency treatment. These collars are intended to constantly monitor, identify, and log pulse rates.
Moreover, inertial sensors and temperature sensors are used to capture the pet's destination and temp. GPS systems can also be kitted with collars to easily track down lost pets. As a result, these collars are an efficient approach for both practitioners and pet owners to detect, discover, and monitor the health of their pets contributing to the market growth. The advancement of the e-commerce industry has opened up opportunities for resellers and manufacturers in the dog collar industry to market their goods through digital sites.
North America currently leads the global marketplace and is projected to continue to do so during the projected timeframe because of the extensive invasion of exercise and activity tracking devices for dogs and increasing pet health consciousness. The existence of well-known automakers is also projected to drive market expansion.
Europe is expected to be the second-largest region with a substantial share of the market; moreover, the Asian region will enhance heightened and rapid expansion over the forecast period. Deployment of household pets in emerging economies like Australia and India will drive regional market expansion. Besides that, the growing pet ownership in countries such as Fiji, Japan, and China will create significant potential for automakers conducting in the region as well as the international market.
To acquire a competitive edge in the global industry, firms are providing modern techniques combined with breakthroughs and collaborations.
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Millennials have become the biggest pet owner generation in recent years. As per the 2019 to 2020 American Pet Products Association (APPA) National Pet Owners Survey, 67% of The USA households own a pet, which equals to 84.9 million homes.
It is not only the US where pet ownership is witnessing an increase. The humanization trend, combined with growing scientific evidence on the positive health benefits of owning a pet, has led to an increase in numbers in Asia Pacific and Latin America.
While the choice of pet is subject to individual preference, there is no denying that dogs have, and continue to be, the most common pets across households. Dog food, accessories, and other products are itself a multi-million industry in their own right.
Among the various dog accessories, collars are the most ubiquitous. Traditionally, they served the purpose of restraint and protection, but today, they are extensions of the dog’s and the owner’s personality. In addition to serving the pragmatic purpose, they are a fashion statement!
Health information tags are additionally put on dog collars. Break-away collars, buckle collars, and safety stretch collars are common types exclusively utilized worldwide. A few collars can be utilized to ward off ticks and fleas or train dogs, protect against injuries, and discourage them from barking.
Growing demand for premium products and rapid sales growth through modern trade will bring incremental growth to the market. The global dog collar market has already savored decent growth in previous years and is anticipated to secure its positive growth pace during the assessment period.
Technological progressions have introduced smart connected dog collars which are outfitted with a real-time exchange alert system that notifies the owner; thus, providing immediate treatment for pets. These collars are designed to track, detect, and log heart rate continuously.
Furthermore, accelerometer and temperature sensor are utilized for recording location and temperature of the pet. GPS systems are also outfitted with collars to simply locate pets if lost. Thus, making these collars an efficient tool for both veterinarians and pet owners to track, locate, and monitor pets health.
Evolution of the e-commerce sector has generated prospects for distributors and producers operating in the dog collars market to sell their products via online platforms. Suppliers and producers of dog collars are focusing on selling their products on via several e-commerce platforms to cater to the requirements of extensive range of consumers worldwide.
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The availability of cheap and low-quality substitutes for dog collars can hamper the market growth over the years. Furthermore, the high initial cost of pet wearable devices due to the incorporation of high-end technology is projected to impede market expansion, particularly all over emerging economies. Moreover, the high power consumption and short battery life of smart dog collars are further raising bars for industry goliaths.
The COVID-19 pandemic has put a lot of pressure on the dog collars market with pet owners strictly following stay-at-home orders amid the crisis. Agencies such as CDC, WHO, and AVMA along with veterinary experts have provided guidelines and recommendations to ascertain people and their pets stay safe amid the crisis.
However, on the manufacturing front, dog collar manufacturers are experiencing demand–supply gap, which is compelling manufacturers to rethink their business strategies to transform their brand identities. Skyrocketing sales via online channels are expected to keep the market afloat as consumers are increasingly avoiding offline specialty stores.
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North America is leading the global market and is estimated to lead throughout the forecast period owing to the high penetration of fitness and activity monitoring devices for dogs and growing pet health awareness. The presence of prominent manufacturers is also anticipated to drive market growth.
Europe is anticipated to be the second biggest region with a noteworthy market share, however, the Asian region will have a positive and fast growth pace during the forecast period.
An increase in the adoption of companion animals in developing economies such as Australia and India will fuel regional market growth. Furthermore, the increasing number of pets in nations such as Fiji, Japan, and China will generate substantial opportunities for the manufacturers operating in the region along with the global market.
Some of the leading companies operating in the global dog collars market include-
Companies are offering innovative technologies incorporated with advancements and partnerships to gain a competitive advantage in the global market. For instance,
Hunter recently launched the AALBORG RUSTICA collar, all leather available in various sizes and colors, particularly hard-wearing and durable.
PetPace presented a smart collar for monitoring pet health. Being the first of its kind, the collar’s system also allows the pet to talk to the owners. FitBark gets into a partnership with Fitbit in order to gain a new customer base and positively influence the lives of individuals and their pets.
The global dog collars market is fragmented on the basis of following:
By Type
By Material
By Size
By Distribution Channel
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Dog Collars Market
