As per newly released data by Future Market Insights (FMI), the DIY eyelash extension market is estimated at USD 534.0 million in 2023 and is projected to reach USD 1,093.6 million by 2033, at a CAGR of 7.3% from 2023 to 2033. The share of DIY Eyelash Extension market in its parent market (Eye Extension Market) is approximately 25% to 35%.
| Attribute | Details |
|---|---|
| Estimated DIY Eyelash Extension Market Size (2023E) | US$ 534.0 Million |
| Projected DIY Eyelash Extension Market Valuation (2033F) | US$ 1,093.6 Million |
| Value-based CAGR (2023 to 2033) | 7.3% |
| Collective Value Share: Top 5 Countries (2022A) | 35% to 40% |
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The cosmetic industry's rapid development, as well as women's willingness to spend on beauty products, is likely to remain a major factor driving the market. As a result, the DIY Eyelash Extension market is expected to grow at a ~7.3% CAGR from 2023 to 2033, compared to a ~4.6% CAGR from 2018 to 2022.
During the forecast period, the DIY eyelashes extension Market is expected to see a growing trend of more prominent eyelashes along with novel beauty products. The growing number of employed women is likely to have a considerable positive impact on the market. In addition, the rapid emergence of social media influencers and the growing popularity of e-commerce are projected to play a significant role in boosting product demand.
The demand for DIY eyelash extensions in the industry is being driven by the quick rise in social media influences and the increased popularity of DIY eyelash extension companies through social media networks. The DIY eyelash extension market sales are driven by some the factors like they are at low –cost alternative to professional eyelash extensions, there is no need to wear as much makeup, many women's everyday make-up routines have changed as a result of it.
Further, it not only gives them the true beauty feelings they always wanted to project, but it also allows them to get ready for nearly any event in no time. These products last longer than traditional false lashes. Some other factors which drive the sales for these products are that they are more comfortable, much lighter, and much more customizable than strip lashes.
Women's spending on personal care and well-being items has increased as a result of their changing lifestyles and greater disposable income, which will drive up demand for DIY eyelash extensions. Women's changing lifestyles have increased the rivalry for external beauty, as well as understanding of interior components used in cosmetic product manufacturing.
Applying a DIY eyelash extension requires patience and professional work as the glue which is used for applying the extension can harm the consumer’s eyes and might cause eye infections such as conjunctivitis and more such infections. People are growing more and more health conscious and aware about the products they use on their body.
Some manufacturers of low quality products in the market tend to use low quality ingredients which may cause irritation and harm the user’s eyes, which acts as a restrain factor for the growth of DIY eyelash extension market.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 5.8% |
| Jul to Dec (H2), 2021 (A) | 5.9% |
| Jan to Jun (H1), 2022 Projected (P) | 5.9% |
| Jan to Jun (H1), 2022 Outlook (O) | 6.5% |
| Jul to Dec (H2), 2022 Outlook (O) | 6.6% |
| Jul to Dec (H2), 2022 Projected (P) | 6.0% |
| Jan to Jun (H1), 2023 Projected (P) | 6.4% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 59 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 65 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 60 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 66 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 24.0% |
| Market Share (2033) | 15.2% |
| BPS Analysis | (-) 888 |
| Country | Germany |
|---|---|
| Market Share (2023) | 4.3% |
| Market Share (2033) | 3.2% |
| BPS Analysis | (-) 117 |
| Country | India |
|---|---|
| Market Share (2023) | 4.2% |
| Market Share (2033) | 7.6% |
| BPS Analysis | (+) 345 |
Consumers and Beauty Influencers are preferring DIY Strip Lashes
The DIY eyelash extension market in the USA is benefiting from an increase in the number of working women and the number of beauty clinics. Due to the rise of beauty vloggers whose videos and Instagram stories demonstrate how to use DIY eyelash extension products, customers are discovering new products and interacting with companies in new ways.
Other factors that are expected to fuel DIY eyelash extension demand include rising per capita spending on personal appearance, a solid regulatory environment, and the rise of beauty products.
Growing Preference for Online Retail
In Europe, Germany have dominated the market for DIY eyelash extension market the reason being Women and younger consumers drive the German DIY eyelash extension industry, since they are prepared to spend more money on such products. Because of their convenient location and vast assortment of mass-market beauty brands, drug shops are the leading distribution channel in the beauty and personal care business in Germany.
Increasing Product Promotion by Beauty Influencers
The DIY eyelash extension business is one of India's fastest-growing markets, because to an increase in the embrace of western culture. The adoption of DIY eyelash extension items in the Indian market is expanding as the visual attractiveness of the youthful population grows. In terms of DIY eyelash extension, India is thought to be one of the fastest-growing countries in the South Asia region. Products from other countries have had a significant impact on the Indian market. As far as lifestyle enhancement items go, Indian customers prefer international brands.
Growing Expenditure on Beauty Products
Individual DIY eyelash extension gives more natural looks compared to the other types, and they are easy to apply and remove using only adhesive glue and tweezers when compared with false lashes which are harder to remove and affect natural lashes. Whereas on a regular basis Strip DIY eyelash extensions can look overly thick and false if they aren't applied correctly, or if the buyer chooses heavy fluttery lashes that aren't right for them.
Increasing Demand for Natural DIY Eyelash Extensions
The reason which drives the sales for natural type DIY eyelash extensions is, these are narrower at the tip and thicken as they progress down the lash line. This makes the eyelashes appear fuller and more natural. Natural eyelash extensions, unlike acrylic eyelash extensions, are smooth and easy to wear.
These products last for a span of six to eight weeks compared to others DIY eyelash extension. As they are made from natural products they are not harmful for eyes and skin. However, synthetic material type contributes the major share of about ~68.5% of the global market in 2022.
Online Retailing is anticipated to Gain Traction
A surge in internet consumption has been recorded since the pandemic. Populations throughout the world are increasingly relying on online platforms for various tasks. The trend of shopping online has also grown at a great extent, as it provides convenience. While, retailers offer massive discounts for shopping online which is attracting more and more customers.
As a result, the online retailing segment is estimated to grow at the fastest rate with a CAGR of ~10.9% during the forecast period.
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In order to enter regional markets and realize the benefits these attractive markets offer, companies have focused on inorganic growth tactics. Public figures and celebrities are also collaborating with cosmetics businesses to launch new products.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Product Type, Material Type, Sales Channel, Country |
| Key Companies Profiled | Kiss Products, Inc.; Huda Beauty; Lilly Lashes; Babil Lashes Factory Company; LASHVIEW BEAUTY; I-ENVY by Kiss; Calailis Beauty; Beyelian Lashes; Qingdao Elour Beauty; Emeda eyelash Company; XIZI LASHES; H.B. Fuller Company; Others (As Requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The beauty and personal care industry is the primary consumer for the market.
Key players in the DIY eyelash extension market are Eylure, Ardell, and Kiss.
The market is estimated to secure a valuation of US$ 534 million in 2023.
The market is estimated to reach US$ 1,093.6 million by 2033.
The beauty and personal care sector holds high revenue potential in the DIY eyelash extension market.
1. Executive Summary | DIY Eyelash Extension Market
1.1. Global Market Outlook
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. Product Evolution Analysis
1.5. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Winning Themes
3.3. Key Product Development Trends
3.3.1. Product Launches
3.3.2. Acquisition & Mergers
3.3.3. Expansion
4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Volume (‘000 Units) Analysis, 2018 to 2022
4.2. Current and Future Market Volume (‘000 Units) Projections, 2023 to 2033
4.3. Y-o-Y Growth Trend Analysis
5. Global Market - Pricing Analysis
5.1. Regional Pricing Analysis By Material Type
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Global Average Pricing Analysis Benchmark
6. Global Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Macro-Economic Factors
7.1.1. Global GDP Growth Outlook
7.1.2. Global Industry Value Added
7.1.3. Global Consumer Spending Outlook
7.1.4. Global E-Commerce Industry Outlook
7.1.5. Per Capital Spending Outlook
7.1.6. Urbanization Growth Outlook
7.1.7. Other Key Macro-Economic Factors
7.2. Industry Value and Supply Chain Analysis
7.3. Forecast Factors - Relevance & Impact
7.3.1. Top Companies Historical Growth
7.3.2. Global Population Growth Outlook
7.3.3. GDP Growth Rate Analysis
7.3.4. Contribution to GDP & Employment
7.3.5. Urbanization Growth Outlook
7.3.6. Manufacturing Sector GVA
7.3.7. Per Capita Disposable Income
7.3.8. Other Key Forecast Factors
7.4. PESTLE Analysis of Market
7.5. Porter’s Five Force
7.6. Investment Feasibility Analysis
7.7. Market Dynamics
7.7.1. Drivers
7.7.2. Restraints
7.7.3. Opportunity Analysis
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) and Volume Analysis By Product Type, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Product Type, 2023 to 2033
8.3.1. Strips
8.3.2. Individual
8.3.3. Clusters
8.3.4. Others
8.4. Market Attractiveness Analysis By Product Type
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) and Volume Analysis By Material Type, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Material Type, 2023 to 2033
9.3.1. Natural
9.3.2. Synthetic
9.4. Market Attractiveness Analysis By Material Type
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast Sales Channel, 2023 to 2033
10.3.1. Hypermarkets/Supermarkets
10.3.2. Specialty Stores
10.3.3. Drug & Pharmacy stores
10.3.4. Online Retailing
10.3.5. Others
10.4. Market Attractiveness Analysis By Sales Channel
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
11.1. Introduction
11.2. Historical Market Size (US$ Million) and Volume Analysis By Country, 2018 to 2022
11.3. Current Market Size (US$ Million) and Volume Analysis and Forecast By Country, 2023 to 2033
11.3.1. USA
11.3.2. Canada
11.3.3. Mexico
11.3.4. Argentina
11.3.5. Brazil
11.3.6. Germany
11.3.7. UK
11.3.8. Spain
11.3.9. France
11.3.10. Italy
11.3.11. China
11.3.12. Japan
11.3.13. India
11.3.14. South Korea
11.3.15. Thailand
11.3.16. Indonesia
11.3.17. Malaysia
11.3.18. Singapore
11.3.19. Australia
11.3.20. UAE
11.3.21. KSA
11.3.22. Others (As Requested)
11.4. Market Attractiveness Analysis By Country
12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
12.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
12.4.1. By Country
12.4.1.1. US
12.4.1.2. Canada
12.4.2. By Product Type
12.4.3. By Material Type
12.4.4. By Sales Channel
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Product Type
12.5.3. By Material Type
12.5.4. By Sales Channel
12.6. Market Trends
12.7. Key Market Participants - Intensity Mapping
12.8. Drivers and Restraints - Impact Analysis
13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
13.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
13.4.1. By Country
13.4.1.1. Brazil
13.4.1.2. Mexico
13.4.1.3. Rest of Latin America
13.4.2. By Product Type
13.4.3. By Material Type
13.4.4. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Product Type
13.5.3. By Material Type
13.5.4. By Sales Channel
13.6. Market Trends
13.7. Key Market Participants - Intensity Mapping
13.8. Drivers and Restraints - Impact Analysis
14. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Country
14.4.1.1. United kingdom
14.4.1.2. France
14.4.1.3. Germany
14.4.1.4. Italy
14.4.1.5. Spain
14.4.1.6. Rest of Europe
14.4.2. By Product Type
14.4.3. By Material Type
14.4.4. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Product Type
14.5.3. By Material Type
14.5.4. By Sales Channel
14.6. Market Trends
14.7. Key Market Participants - Intensity Mapping
14.8. Drivers and Restraints - Impact Analysis
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Country
15.4.1.1. China
15.4.1.2. Japan
15.4.1.3. South Korea
15.4.2. By Product Type
15.4.3. By Material Type
15.4.4. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Product Type
15.5.3. By Material Type
15.5.4. By Sales Channel
15.6. Market Trends
15.7. Key Market Participants - Intensity Mapping
15.8. Drivers and Restraints - Impact Analysis
16. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Country
16.4.1.1. India
16.4.1.2. Indonesia
16.4.1.3. Malaysia
16.4.1.4. Thailand
16.4.1.5. Rest of South Asia
16.4.2. By Product Type
16.4.3. By Material Type
16.4.4. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Product Type
16.5.3. By Material Type
16.5.4. By Sales Channel
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
16.8. Drivers and Restraints - Impact Analysis
17. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
17.4.1. By Country
17.4.1.1. Australia
17.4.1.2. New Zealand
17.4.2. By Product Type
17.4.3. By Material Type
17.4.4. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Product Type
17.5.3. By Material Type
17.5.4. By Sales Channel
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping
17.8. Drivers and Restraints - Impact Analysis
18. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
18.4.1. By Country
18.4.1.1. GCC Countries
18.4.1.2. South Africa
18.4.1.3. North Africa
18.4.1.4. Rest of MEA
18.4.2. By Product Type
18.4.3. By Material Type
18.4.4. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Product Type
18.5.3. By Material Type
18.5.4. By Sales Channel
18.6. Market Trends
18.7. Key Market Participants - Intensity Mapping
18.8. Drivers and Restraints - Impact Analysis
19. Market Structure Analysis
19.1. Market Analysis by Tier of Companies (DIY Eyelash Extension)
19.2. Market Concentration
19.3. Market Share Analysis of Top Players
19.4. Market Presence Analysis
19.4.1. By Regional footprint of Players
19.4.2. Product foot print by Players
19.4.3. Channel Foot Print by Players
20. Competition Analysis
20.1. Competition Dashboard
20.2. Pricing Analysis by Competition
20.3. Competition Benchmarking
20.4. Competition Deep Dive
20.4.1. Kiss Products, Inc.
20.4.1.1. Overview
20.4.1.2. Product Portfolio
20.4.1.3. Profitability by Market Segments (Product/Channel/Region)
20.4.1.4. Sales Footprint
20.4.1.5. Strategy Overview
20.4.2. Huda Beauty
20.4.2.1. Overview
20.4.2.2. Product Portfolio
20.4.2.3. Profitability by Market Segments (Product/Channel/Region)
20.4.2.4. Sales Footprint
20.4.2.5. Strategy Overview
20.4.3. Lilly Lashes
20.4.3.1. Overview
20.4.3.2. Product Portfolio
20.4.3.3. Profitability by Market Segments (Product/Channel/Region)
20.4.3.4. Sales Footprint
20.4.3.5. Strategy Overview
20.4.4. Babil Lashes Factory Company KORRES SA
20.4.4.1. Overview
20.4.4.2. Product Portfolio
20.4.4.3. Profitability by Market Segments (Product/Channel/Region)
20.4.4.4. Sales Footprint
20.4.4.5. Strategy Overview
20.4.5. Lashview Beauty
20.4.5.1. Overview
20.4.5.2. Product Portfolio
20.4.5.3. Profitability by Market Segments (Product/Channel/Region)
20.4.5.4. Sales Footprint
20.4.5.5. Strategy Overview
20.4.6. I-ENVY by Kiss
20.4.6.1. Overview
20.4.6.2. Product Portfolio
20.4.6.3. Profitability by Market Segments (Product/Channel/Region)
20.4.6.4. Sales Footprint
20.4.6.5. Strategy Overview
20.4.7. Calailis Beauty
20.4.7.1. Overview
20.4.7.2. Product Portfolio
20.4.7.3. Profitability by Market Segments (Product/Channel/Region)
20.4.7.4. Sales Footprint
20.4.7.5. Strategy Overview
20.4.8. Beyelian Lashes
20.4.8.1. Overview
20.4.8.2. Product Portfolio
20.4.8.3. Profitability by Market Segments (Product/Channel/Region)
20.4.8.4. Sales Footprint
20.4.8.5. Strategy Overview
20.4.9. Qingdao Elour Beauty
20.4.9.1. Overview
20.4.9.2. Product Portfolio
20.4.9.3. Profitability by Market Segments (Product/Channel/Region)
20.4.9.4. Sales Footprint
20.4.9.5. Strategy Overview
20.4.10. Emeda eyelash Company
20.4.10.1. Overview
20.4.10.2. Product Portfolio
20.4.10.3. Profitability by Market Segments (Product/Channel/Region)
20.4.10.4. Sales Footprint
20.4.10.5. Strategy Overview
20.4.11. XIZI LASHES BIOMILK™ Skincare
20.4.11.1. Overview
20.4.11.2. Product Portfolio
20.4.11.3. Profitability by Market Segments (Product/Channel/Region)
20.4.11.4. Sales Footprint
20.4.11.5. Strategy Overview
20.4.12. H.B. Fuller Company
20.4.12.1. Overview
20.4.12.2. Product Portfolio
20.4.12.3. Profitability by Market Segments (Product/Channel/Region)
20.4.12.4. Sales Footprint
20.4.12.5. Strategy Overview
20.4.13. Others
20.4.13.1. Overview
20.4.13.2. Product Portfolio
20.4.13.3. Profitability by Market Segments (Product/Channel/Region)
20.4.13.4. Sales Footprint
20.4.13.5. Strategy Overview
21. Assumptions and Acronyms Used
22. Research Methodology
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DIY Eyelash Extension Market
