Disposable E-cigarettes Market Outlook (2023 to 2033)

The disposable e-cigarettes market size is anticipated to gain astonishing growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to surpass a valuation of USD 69,961.2 million in 2023. It is estimated to attain a valuation of USD 189,880.3 million by 2033. The market is predicted to thrive at a CAGR of 10.50% from 2023 to 2033.

According to an article published by the National Library of Medicine, in February 2022, the use of disposable e-cigarettes among young adults in the United States increased to 50.2% from a former baseline of 22.1%. Such data suggest a positive outlook for the growth of the industry.

Attribute Details
Disposable E-cigarettes Market Share (2022) USD 63,428.1 million
Disposable E-cigarettes Market Share (2023) USD 69,961.2 million
Disposable E-cigarettes Market Share (2033) USD 189,880.3 million
Disposable E-cigarettes Market Share (2023 to 2033) 10.50%

A disposable e-cigarette is a ready-to-vape product, designed in such a way that it is thrown away after the e-liquid has run dry. Rising traction of using disposable e-cigarettes among the millennial population in North America and Europe is expected to drive market growth further.

Consumers’ shifting preference toward e-cigarettes to control daily nicotine dosage is one of the leading factors that is anticipated to boost the growth of the disposable e-cigarettes industry during the analysis period. Moreover, the companies are offering different flavors to increase their customer reach.

The demand for non-tobacco products is expected to augment the growth of the disposable e-cigarettes industry in the forthcoming years. It has been observed that old people prefer this product as it does not have any negative effect on health. On the contrary, the increasing potential risk caused at each stage of the disposable e-cigarette product lifecycle, including mining, manufacturing, using, and disposing of, could pose potential environmental harm, which is expected to impede the growth of the disposable e-cigarettes industry.

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Which Drivers Underpin Disposable E-cigarettes Industry Expansion?

Rising Popularity among Millennials to Boost Market Growth

The rising traction of using disposable e-cigarettes among consumers, especially the millennial population, is expected to accelerate the market in the forthcoming years. Key players are launching new and innovative products to comply with the growing demand for these products among consumers. For instance,

  • In January 2021, Dinner Lady, a United Kingdom-based vape brand launched a disposable vape pen, available in eight flavors, including Lemon Tart, Banana Ice, Citrus Ice, and Strawberry Ice. The initiative was taken to support consumers in terms of health and bring them toward sustainable options from combustible cigarettes.

Shifting Preference for Smokeless Cigarettes to Accelerate the Market Growth

The changing consumer shift toward smokeless and hassle-free cigarettes, without the need for recharging or refills, could help the market gain momentum in the upcoming years. For instance,

  • In May 2022, RELX International, entered the disposable market, adding two new disposable vape brands: RELX x BubbleMon and WAKA Mini to its line-up of premium vapes in the United Kingdom.

The product from the brand RELX x BubbleMon is available in two different styles such as patterned color and plain block color. The devices feature a transparent oil cabinet that reveals the levels of e-liquid remaining within the device, enabling consumers to know when to purchase a new device. Further, the growing inclination of consumers toward different flavored products such as cinnamon, berry, vanilla, saffron, and apple might provide a significant opportunity for the players operating in the market for disposable e-cigarettes. For instance,

  • In July 2021, BIDI Stick, a disposable e-cigarette brand unveiled new flavor names as direct translations from its previous flavors such as Marigold, (formerly Icy Mango), Arctic (formerly Mint Freeze), and Solar (formerly Berry Blast), among others. The approach was designed to subvert future restrictions on the sale of flavored disposable e-cigarettes that were not by government policy and modify its existing product characteristics.
Sudip Saha
Sudip Saha

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Which Factors are Limiting the Growth of the Disposable E-cigarettes Industry?

Increasing Risks Associated with Smoking to Impede the Market Growth

The increasing potential risk caused at each stage of the disposable e-cigarette product lifecycle, including mining, manufacturing, using, and disposing of, could pose potential environmental harm. In turn, it is expected to impede the growth of the disposable e-cigarettes industry.

According to an article published by Truth Initiative, in March 2021, almost half (49.1%) of young people don’t know what to do with used e-cigarette pods and disposable devices. The resulting e-waste is often shipped from Western countries to developing countries, which places the environmental hazard of reprocessing, reclaiming, and incinerating waste on poorer nations. All these factors are anticipated to hinder the growth of the disposable e-cigarette industry over the analysis period.

What Opportunities Are Predicted to Flourish in Market Growth?

  • Increasing consumer demand for tobacco alternatives.
  • Entry into other markets and geographical areas with laxer rules.
  • To meet the needs of shifting customer tastes, product design, and flavor innovation.
  • Opportunities to target certain customer segments and differentiate products.
  • Collaboration with public health agencies to advance harm reduction tactics.
  • Use cutting-edge technology to improve security features and user experience.

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Disposable E-cigarettes Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The disposable e-cigarettes industry’s size developed at a CAGR of 9.4% from 2018 to 2022. In 2018, the global market size stood at USD 44,280.5 million. In the following years, the market witnessed substantial growth, accounting for USD 63,428.1 million in 2022.

Disposable e-cigarettes are assumed to be a safe alternative to rechargeable e-cigarettes, which in turn is expected to fuel the market growth during the forecast period. Additionally, increasing acceptance of different vaping devices among young adults and adolescents is set to fuel the growth of the disposable e-cigarettes industry.

Historical CAGR (2018 to 2022) 9.4%
Forecasted CAGR (2023 to 2033) 10.50%

The key players in the market started offering these products online through various e-commerce websites such as Amazon. According to an article published by Truth Initiative, in June 2021, online retail for e-cigarettes including disposable products was 28%. In addition, the availability of approved disposable e-cigarettes from various health bodies such as the National Medical Products Administration (NMPA), as a better alternative to tobacco smoking, may integrate well with the growth trend.

Category-wise Insights

By Flavor, Which Disposable E-cigarettes Category is Projected to Remain Prominent?

Non-Tobacco Segment of Disposable E-cigarettes to Beat Competition in Untiring Markets

The non-tobacco held a revenue share of 69.4% in 2022 and is expected to maintain dominance during the forecast period. Growing consumer awareness about the degenerating effect of tobacco consumption is expected to drive the market in the forecast period.

According to an article published by the British Medical Journal (BMJ), in February 2020, around 11.2% of consumers in South California used disposable e-cigarettes. Among these product users, fruit/candy (80.7%), mint (77.4%), and menthol (67.7%) were commonly preferred flavors, while tobacco flavors were less commonly preferred (19.4%).

By Distribution Channel, which Disposable E-cigarettes Category is Likely to Dominate?

Offline Segment to Constitute the Bulk of the Disposable E-cigarettes Industry

The offline segment dominated the market for disposable e-cigarettes and accounted for a prominent revenue share of 78.5% in 2022. The availability of disposable e-cigarettes in various stores, such as supermarkets and hypermarkets is the primary factor for its large value generation in the year 2021. For instance,

  • Sainsbury's, the second prominent chain of supermarkets in the United Kingdom offers disposable vape - Aqua Vape Smok Disposable Mbar Pro in the flavor of Mango Ice.

Easy accessibility of e-cigarette stores and vape shops to try out and test these devices before making a purchase decision is expected to drive the segment.

Country-wise Insights

Is North America Projected to Continue Dominance in the Global Disposable E-cigarettes Industry?

Rising Popularity of Flavoured Disposable E-cigarettes in the Region to Boost the Market Growth

North America dominates the disposable e-cigarettes industry, accounting for a revenue share of 50.3% in 2022. The increasing popularity of flavored disposable e-cigarettes offered by brands such as Puff Bar, Vuse, and Suorin, is one of the leading factors that is expected to drive the growth of the industry in the region.

According to an article published by the United States Food and Drug Administration in March 2022, among students in the United States who currently used disposable e-cigarettes, Puff Bar was the most commonly reported usual brand (26.8%), followed by Vuse (10.5%), and Suorin (2.1%). Furthermore, the rising adoption of the product among millennials and Gen X is expected to boost the market growth.

Where Does the Growth of Europe’s Disposable E-cigarettes Market Stand?

High Adoption Rate of Disposable E-cigarettes in the Region to Fuel the Market Growth

The disposable e-cigarettes market in Europe accumulated a revenue share of 32.3% in 2022. The rising adoption of the product among millennials and Generation X is expected to propel the growth of the disposable e-cigarettes market in the region. The trend of vaping is increasing simultaneously in both the United Kingdom and France.

The adoption rate of disposable e-cigarettes is significantly high in the United Kingdom, France, and Germany. Further, the demand for fruit-flavored e-cigarettes is also significantly gaining popularity in this region.

How is the Growth of the Disposable E-cigarettes Market in the Middle East & Africa Predicted to Unfold?

Growing Awareness about the Harmful Effects of Tobacco to Reaffirm Growth in the Region

The disposable e-cigarettes market in the Middle East & Africa is expected to accumulate a market share of 12.9% in 2023, attributed to the:

  • Growing awareness among individuals about the harmful effects of tobacco.
  • The increasing willingness to quit smoking

Key players in the industry are launching products in the region to comply with the growing demand for the product. For instance, in September 2021, RELX, a premium vaping brand was launched in Saudi Arabia. Vaping products are also available in the United Arab Emirates and Kuwait. The launch comes in the form of a healthy alternative to cigarettes.

Country Forecasted CAGR (2023 to 2033)
The United States 42.6%
The United Kingdom 11.3%
China 13.6%
Japan 5.4%
India 16.5%

Competitive Landscape

The Start-Up Ecosystem: How Key Players are Opening Frontiers for Future Growth?

Given the increasing preference amongst millennials and other tobacco consumers for smoke-free tobacco products, the interest in disposable e-cigarettes is only expected to rise in forthcoming years. Consequently, leading start-ups offering disposable e-cigarettes have appeared in the limelight. Some notable players are as follows:

Start-up Litejoy
Origin India
Year of Establishment 2012
Start-up MYLE Vape
Origin The United States
Year of Establishment 2016
Start-up Ambition Vape
Origin China
Year of Establishment 2019
Start-up Smokeshop
Origin Sweden
Year of Establishment 2016
Start-up The Electronic Cigarette Company
Origin The United Kingdom
Year of Establishment 2008
  • Litejoy provides a premium range of vaping products including Disposable Electronic Cigarettes, Electronic Cigarette Starter Kits, Eliquids, Electronic Cigarette Accessories, and E Shisha. Litejoy also provides a selection of nicotine-free e-cigarettes perfect for the non-smoker looking to try something new because they contain no nicotine.
  • In June 2022, MYLE Vape showcased its Micro Bar and DRIP Disposable vaping product lines at the World Vape Show in Dubai. The Micro Bar is a small, sleek, and compact disposable mesh coil in 20 flavors. The product line is an upgrade from the MYLE Mini. The DRIP is a handheld double injection disposable which features a large 6 ml tank that may deliver 2000 puffs, a 1.75-ohm coil for large vapor production, and an 850 mAH battery.
  • E-Nicotine Technology is a healthcare company that has developed a device for nicotine delivery as a substitute for cigarettes. It produces a condensation aerosol of nicotine using a proprietary thermal drug delivery technology. The eNT platform produces the right dose of the right-sized nicotine particles for deep lung delivery resulting in craving reduction. No carcinogens as found in cigarette smoke. The company claims that its product uses 40-70% less nicotine than conventional cigarettes or e-cigarettes.

Recent Developments Observed by FMI:

  • In May 2022, Flawless, one of Europe's prominent vaping distributors signed an exclusive agreement with the leading manufacturer of vape disposables in China, ELF BAR, to create the Gee600 disposable device, for the United Kingdom's vape and FMCG sector.
  • In April 2022, Vaptex launched a new vape device GORIN MAX 4500 puffs adjustable airflow disposable pod, which extends some features between TAKIN and GORIN for a better combination for all vapers.
  • In August 2019, VPR Brands, a market leader and pioneer in E-Cigarettes and vaporizers for nicotine, cannabis, and cannabidiol (CBD), announced the re-launch of its most popular e-cigarettes brand, KRAVE, an exceptional tasting, high-quality alternative to cigarettes.

Leading Players Operating in the Global Market

  • Puff Bar
  • JUUL Labs Inc.
  • British American Tobacco Plc
  • Imperial Brands Plc
  • Japan Tobacco Inc.
  • NJOY
  • YouMe Co. Ltd.
  • Shenzhen IVPS Technology Co. Ltd.
  • Kaival Brands Innovations Group Inc.
  • JAC Vapour

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million for Value
Key Regions Covered North America; Latin America; Europe; Asia Pacific; The Middle East & Africa (MEA)
Key Countries Covered The United States, Canada, Germany, The United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASIAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others
Key Segments Covered Flavour, Distribution Channel, Region
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Disposable E-cigarettes Market Segmentation

By Flavour:

  • Non-tobacco
  • Tobacco

By Distribution Channel:

  • Online
  • Offline

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East & Africa (MEA)

Frequently Asked Questions

How Big will be the Disposable E-Cigarettes Market by 2033?

The market is estimated to reach USD 189,880.3 million by 2033.

What is the Growth Potential of the Disposable E-Cigarettes Market?

The growth potential of the disposable e-cigarettes market is 10.5% through 2033.

What Drives Sales of Disposable E-Cigarettes?

Growing popularity of the flavored variants and surging awareness about the degenerative effects of tobacco are expected to drive sales of disposable e-cigarettes.

What Opportunities lie Ahead for the Market Players?

Key players are seeking expansion into markets with less strict laws.

Which is the Top Trend in the Disposable E-Cigarettes Market?

Increasing interest in smokeless cigarettes to drive the market.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour
		5.1. Non-Tobacco
		5.2. Tobacco
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		6.1. Online
		6.2. Offline
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		7.1. North America
		7.2. Latin America
		7.3. Western Europe
		7.4. Eastern Europe
		7.5. South Asia and Pacific
		7.6. East Asia
		7.7. Middle East and Africa
	8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Key Countries Market Analysis
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Puff Bar
		17.2. JUUL Labs, Inc.
		17.3. British American Tobacco Plc
		17.4. Imperial Brands Plc
		17.5. Japan Tobacco Inc.
		17.6. NJOY
		17.7. YouMe Co. Ltd
		17.8. Shenzhen IVPS Technology Co., Ltd.
		17.9. Kaival Brands Innovations Group, Inc.
		17.10. JAC Vapour
	18. Assumptions & Acronyms Used
	19. Research Methodology
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