Directional Drilling Service Market Overview for 2024 to 2034

The directional drilling service market is estimated to be valued at US$ 10.3 billion in 2024. The pace of progress for the market from 2024 to 2034 is projected to be promising, with a CAGR of 6.3%. By 2034, the directional drilling service industry value is forecasted to hit US$ 19.0 billion.

Directional Drilling Service Market Dynamics

  • Petroleum and oil play key roles in the economies of developing nations, thus encouraging the use of directional drilling services in these economies.
  • The demand for directional drilling services is increasing alongside the non-abating rise of the petroleum sector in developed and Middle Eastern countries.
  • As the demand for shale gas increases, there is a growing need for directional drilling services to enhance the efficiency of the gas extraction process.
  • Demand for directional drilling services is getting increased with the discovery of new oilfields, leading to the geographical expansion of the market.
  • With the increasing number of onshore wells, there is a rising demand for directional drilling services to extract oil at a faster rate.
Attributes Details
Directional Drilling Service Market Value for 2024 US$ 10.3 billion
Projected Market Value for 2034 US$ 19.0 billion
Value-based CAGR of Market for 2024 to 2034 6.3%

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Directional Drilling Service Market Trends

  • Vertical drilling becomes cumbersome for extracting and measuring oil in certain unconventional reserves. This is where directional drilling services step in, using non-vertical angles to reach further and extract oil that is unreachable by traditional drilling methods.
  • The demand for crude oil shows no signs of decreasing; instead, it is increasing exponentially. In such cases, directional drilling services are experiencing rising demand.
  • To meet the rising demand for fuel, fuel-producing companies are increasing production rates, with directional drilling services enabling them to do so.
  • While onshore drilling is the traditional method in the market, the increasing convenience of offshore drilling is leading to a more positive outlook for offshore directional drilling services.
  • The rise in the number of deepwater drilling sites is benefiting the market, as directional drilling services are making more inroads into the deepwater area.
  • Oil extraction and the drilling services associated with it are often affected by geopolitical conditions in prominent oil extraction areas. With several oil-producing nations embroiled in geopolitical conflicts, oil extraction and drilling become difficult, negatively impacting the directional drilling service industry.
  • Regulatory pressure on enterprises in the oil and gas industry is increasing due to the rising demand for sustainability. Thus, companies in the directional drilling service market have to navigate around standards even while trying to expand.

Category-wise Outlook

When it comes to the type of directional drilling services, the conventional method still rules the market. On the other hand, although offshore drilling is gaining popularity, onshore drilling remains the predominant location in the market.

Comfortability with Conventional Equipment Ensures Conventional Mode of Drilling Remains the Top Mode in the Market

The conventional type of directional drilling services are expected to progress at a CAGR of 6.0% during the forecast period. Factors driving the growth of the conventional directional drilling service market include:

  • Conventional equipment, such as mud motors used for directional drilling, has earned the trust of end users. This makes conventional directional drilling services the most frequently utilized.
  • Although rotary steerable systems offer various benefits, such as better measurement, they are also costlier and face issues related to drillers' lack of awareness on how to operate them. Thus, conventional drilling remains the preferred type.
Attributes Details
Top Type Conventional
Forecasted CAGR (2024 to 2034) 6.0%

Onshore Drilling Continues to Enjoy Popularity among End Users in the Market

Onshore directional drilling services are predicted to register a CAGR of 5.8% during the forecast period. Some factors contributing to the growth of the onshore drilling segment in the directional drilling service market include:

  • While offshore drilling has experienced a surge in popularity, complex geopolitical conditions limit the growth of this type of drilling. Thus, onshore drilling continues to be the preferred location for directional drilling services.
  • Onshore drilling enables gas sector companies to closely monitor proceedings, thereby driving demand for onshore directional drilling services.
Attributes Details
Top Location Onshore
Forecasted CAGR (2024 to 2034) 5.8%
Nikhil Kaitwade
Nikhil Kaitwade

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Country-wise Analysis

Europe is home to numerous areas where oil rigs and oil drilling are integral parts of life for a significant portion of the population. Similarly, North America also hosts several countries where activities related to oil and gas are prominent features of economies and people's lives. With increasing foreign investment, the market in the Asia Pacific is receiving a boost. The discovery of new oilfields is another factor propelling demand in the region.

Countries Forecasted CAGR (2024 to 2034)
United States 6.6%
United Kingdom 5.3%
China 7.4%
Japan 7.7%
South Korea 3.4%

Surging Demand for Shale Gas in Japan’s Automobile Sector Powers Growth in Directional Drilling Services

The market in Japan is anticipated to register a CAGR of 7.7% during the forecast period. Some factors driving the growth of the market in the country include:

  • Japan's automobile industry requires significant quantities of shale gas. To meet these needs, shale gas extraction is increasing in the country, benefiting the directional drilling service market.
  • Crude oil demand in Japan shows no signs of abating, driven by the increased adoption of vehicles in the region. As a result, directional drilling services are being regularly called upon.

South Korea's Fuel Firms Ramp up Production, Fostering Growth in Directional Drilling Service Market

South Korea is set to see the market expand at a CAGR of 3.4% over the forecast period. Prominent factors driving the growth of the market include:

  • Petroleum companies in South Korea, both local and foreign multinationals, are increasing production to meet the growing demand in South Korea. Consequently, there is an increased demand for directional drilling services.
  • Higher-end companies based in South Korea are increasing their investment in offshore drilling, leading to a boost in offshore directional drilling services in the country.

China's Government Drive Boosts Petroleum Prowess, Spurring Directional Drilling Service Market Growth

The market in China is expected to register a CAGR of 7.4% through 2034. Some factors driving the growth of the market in China include:

  • The government's aim is to establish China as a significant player in the petroleum industry. Thus, the conditions are favorable for the growth of the directional drilling service industry in the country.
  • Drilling of onshore wells is a prominent activity for petroleum sector players in China, and directional drilling services are assisting these companies in their endeavors.

The United Kingdom's Collaborative Approach Elevates Directional Drilling Services to Prominence

The market is set to progress at a CAGR of 5.3% in the United Kingdom between 2024 and 2034. Factors influencing the growth of the market in the United Kingdom include:

  • Companies in the United Kingdom are leveraging partnerships to expand the scope of their operations.
  • United Kingdom-based market players are increasing investment in regions with high oil extraction, such as the Middle East, as a way of keeping the drilling process going.

Expansive Oil and Gas Sector of the United States Fuels Soaring Demand for Directional Drilling Services

The market is expected to register a CAGR of 6.6% in the United States from 2024 to 2034. Some reasons for the growth of directional drilling services in the country include:

  • The United States oil and gas sector is renowned and considered to be the largest in the world, leading to a thriving directional drilling service industry in the country.
  • Onshore gas drilling in the United States is on the rise, with companies particularly attracted to the economic nature of the activity. As a result, directional drilling services are becoming increasingly common in the country.

Competitive Landscape in the Directional Drilling Service Market

While companies interested in directional drilling to increase fuel output are concentrated, market players providing those services are plentiful. Thus, the nature of the market is fragmented, with local companies competing with reputable names for a piece of the pie. Market players are adopting collaborative strategies to streamline the drilling process. The manufacturing of tools that make the drilling process more efficient is a common concern among market players.

Recent Developments in the Directional Drilling Service Market

  • In August 2023, OCU invested about US$ 950,000 to buy two LaValley Tongh attachments and two Cat 320 excavators to make its services more efficient.
  • In November 2021, Nabors Industries Ltd. teamed up with Chesapeake Energy Corporation for an oil and gas drilling project in the United States.
  • In February 2024, Seros Group showcased its services, including directional drilling services, at the India Energy Week.

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Key Companies in the Directional Drilling Service Market

  • Schlumberger
  • Baker Hughes
  • Halliburton
  • Weatherford
  • National Oilwell Varco

Key Coverage in the Directional Drilling Service Industry Report

  • Directional Drilling Services Market Dynamics
  • Adjacent Study on Global Directional Drilling Services Market
  • Horizontal Drilling Services Market Report
  • Growth Analysis of Directional Drilling Services
  • Directional Boring Services Market Outlook
  • Geotechnical Opportunity Analysis of Directional Drilling Services

Key Segments

By Type:

  • Conventional
  • Rotary Steerable Systems (RSS)

By Location:

  • Onshore
  • Offshore

By Application:

  • Measurement While Drilling (MWD)
  • Logging While Drilling (LWD)
  • Rotary Steerable System
  • Mud Motors
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Directional Drilling Service Market?

The market is estimated to be US$ 10.3 billion in 2024.

What are the Key Companies in the Directional Drilling Service Market?

Schlumberger, Baker Hughes, Halliburton, and Weatherford are some of the key companies in the market.

What Will the Market Worth of Directional Drilling Services be by 2034?

The directional drilling service market is expected to reach a valuation of US$ 19.0 billion in 2034.

Which is the Predominant Type of Directional Drilling Service?

Conventional type drilling dominates the market, forecasted to progress at a CAGR of 6.0% from 2024 to 2034.

What are the Key Trends in the Directional Drilling Service Market?

An increase in the number of oilfields and an acceleration of deepwater drilling are two of the trends in the directional drilling services market.

What is the Sales Outlook for Directional Drilling Services?

The directional drilling service market is expected to progress at an encouraging CAGR of 6.3% from 2024 to 2034.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Conventional

        5.3.2. Rotary Steerable Systems (RSS)

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Location

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Location, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Location, 2024 to 2034

        6.3.1. Onshore

        6.3.2. Offshore

    6.4. Y-o-Y Growth Trend Analysis By Location, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Location, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        7.3.1. Measurement While Drilling (MWD)

        7.3.2. Logging While Drilling (LWD)

        7.3.3. Rotary Steerable System

        7.3.4. Mud Motors

        7.3.5. Others

    7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Location

        9.2.4. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Location

        9.3.4. By Application

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Location

        10.2.4. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Location

        10.3.4. By Application

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Type

        11.2.3. By Location

        11.2.4. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Location

        11.3.4. By Application

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Type

        12.2.3. By Location

        12.2.4. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Location

        12.3.4. By Application

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Type

        13.2.3. By Location

        13.2.4. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Location

        13.3.4. By Application

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Type

        14.2.3. By Location

        14.2.4. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Location

        14.3.4. By Application

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Type

        15.2.3. By Location

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Location

        15.3.4. By Application

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Type

            16.1.2.2. By Location

            16.1.2.3. By Application

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Type

            16.2.2.2. By Location

            16.2.2.3. By Application

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Type

            16.3.2.2. By Location

            16.3.2.3. By Application

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Type

            16.4.2.2. By Location

            16.4.2.3. By Application

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Type

            16.5.2.2. By Location

            16.5.2.3. By Application

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Type

            16.6.2.2. By Location

            16.6.2.3. By Application

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Type

            16.7.2.2. By Location

            16.7.2.3. By Application

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Type

            16.8.2.2. By Location

            16.8.2.3. By Application

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Type

            16.9.2.2. By Location

            16.9.2.3. By Application

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Type

            16.10.2.2. By Location

            16.10.2.3. By Application

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Type

            16.11.2.2. By Location

            16.11.2.3. By Application

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Type

            16.12.2.2. By Location

            16.12.2.3. By Application

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Type

            16.13.2.2. By Location

            16.13.2.3. By Application

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Type

            16.14.2.2. By Location

            16.14.2.3. By Application

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Type

            16.15.2.2. By Location

            16.15.2.3. By Application

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Type

            16.16.2.2. By Location

            16.16.2.3. By Application

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Type

            16.17.2.2. By Location

            16.17.2.3. By Application

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Type

            16.18.2.2. By Location

            16.18.2.3. By Application

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Type

            16.19.2.2. By Location

            16.19.2.3. By Application

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Type

            16.20.2.2. By Location

            16.20.2.3. By Application

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Type

            16.21.2.2. By Location

            16.21.2.3. By Application

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Type

            16.22.2.2. By Location

            16.22.2.3. By Application

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Type

            16.23.2.2. By Location

            16.23.2.3. By Application

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Type

        17.3.3. By Location

        17.3.4. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Schlumberger (Texas, USA)

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Baker Hughes (Texas, USA)

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Halliburton (Texas, USA)

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Weatherford (Texas, USA)

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. National Oilwell Varco (Texas, USA)

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Nabors Industries (Hamilton, Bermuda)

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Leam Drilling Systems LLC (Louisiana, Value (US$ Million) USA)

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Jindal Drilling & Industries Limited (Haryana, India)

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Gyrodata (Texas, Value (US$ Million) USA)

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. China Oilfield Services Limited (Beijing, China)

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. Phoenix Technology Services (Calgary, Canada)

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. Scientific Drilling (Texas, USA)

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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