Evaluating Direct to Garment Printing Market Share & Provider Insights

Direct to Garment Printing Market Share Analysis Outlook (2025 to 2035)

The direct-to-garment (DTG) printing market is expanding rapidly as businesses and entrepreneurs increasingly adopt versatile, high-quality, and eco-friendly printing solutions. Leading companies like Kornit Digital, Epson, and Brother International drive the market forward with cutting-edge technologies and sustainable practices.

The market is projected to exceed USD1382.96 million by 2035, growing at a compound annual growth rate (CAGR) of 4.4%. Rising demand from custom apparel, promotional products, and e-commerce fuels this growth, alongside a global focus on sustainability and personalization.

Metric	Value
Market Size, 2035	USD1382.96 million
CAGR (2025 to 2035)	4.4%

Market Overview

The DTG printing market is transforming the textile printing market with innovative, eco-friendly, and high-performance solutions. The market continues to be driven by increasing consumer demand for customized apparel and faster turnaround times.

Adoption Drivers

• Customization: DTG printing enables vibrant, personalized designs tailored to individual customer needs.
• Eco-Friendly Printing: Water-based inks and low-waste production methods match the sustainability trends of the global market.
• Operational Efficiency: The new printer models reduce set-up times, and are integrable with any e-commerce platform without any issues.

Vendor Performance

Global Market Share & Industry Share (%)

Category	Market Share (%)
Top 3 Players (Kornit, Epson, Brother)	16%
Rest of Top 5 Players	5%
Next 5 of Top 10 Players	8%

Type of Player & Industry Share (%) 2025

Player Tier	Industry Share (%)
Top 10 Players	29%
Next 20 Players	60%
Remaining Players	11%

Market Concentration 2025E

Year-over-Year Leaders

• Kornit Digital: Leads the market with sustainable, high-quality DTG printers tailored for industrial use.
• Epson: Focuses on user-friendly, versatile printers for small businesses and startups.
• Brother International: Specializes in reliable and scalable DTG solutions for various applications.

Vendor Insights

• Kornit Digital: Maintains its leadership by investing in waterless printing technologies and eco-friendly practices
• Epson: Responds to market needs with compact, affordable, and high-performance DTG printers.
• Brother International: Consolidates its position by offering robust, scalable printing solutions for small and large enterprises.

Technology Trends in the DTG Printing Market

• Eco-Friendly Inks: Manufacturers focus on water-based, non-toxic inks to reduce environmental impact.
• Automation Integration: Automated workflows enhance productivity and minimize manual intervention.
• Advanced Print Heads: Innovations improve print resolution and reduce ink consumption.

Sustainability Trends

The DTG printing market aligns with sustainability goals by reducing waste, conserving resources, and adopting energy-efficient technologies.

Key Sustainability Phenomena

• Low-Waste Production: On-demand printing minimizes fabric waste and overproduction.
• Energy-Efficient Devices: Modern printers consume less power while maintaining high output.
• Recyclable Materials: Manufacturers use sustainable packaging and recyclable components in printers.

Consumer Trends

• Demand for Custom Apparel: Consumers value unique designs that reflect personal style and identity.
• Focus on Sustainability: Eco-conscious buyers prefer brands that adopt green printing methods.
• Ease of Online Integration: Seamless integration with e-commerce platforms enhances customer experience and order fulfillment.

Regulatory Insights

Regional Compliance

• North America: Strict regulations on chemical usage in printing drive the adoption of water-based inks.
• Europe: Sustainability-focused directives encourage energy-efficient and eco-friendly printing solutions.
• Asia-Pacific: Rapid e-commerce growth fuels demand for cost-effective and scalable DTG printers.

Export Opportunities

Global demand for customized, eco-friendly apparel creates significant export opportunities for DTG printer manufacturers. High-growth regions include Asia-Pacific, Latin America, and Africa.

Challenges and Opportunities

Challenges

• High Initial Investment: Advanced DTG printers and software require significant upfront costs.
• Technological Learning Curve: Businesses may need training to optimize new printing technologies.

Opportunities

• E-Commerce Integration: Expanding online platforms create demand for scalable, on-demand printing solutions.
• Technological Innovations: AI and automation in DTG printing open new possibilities for efficiency and customization.

Market Context

Regional Analysis

• North America (40%): Leads with advanced technologies and a thriving custom apparel market.
• Europe (30%): Concentrates on eco-friendly printing and high-quality outputs.
• Asia-Pacific (25%): Continues to exhibit strong growth through surging e-commerce and apparel exports.
• Other Regions (5%): Emphasizes cost-effectiveness and scalability

End-Use Industry Segments

• Custom Apparel: 50% of revenue is generated in this segment through custom clothing demand.
• Promotional Products: 25% is driven by branding and advertising requirements.
• E-Commerce: 20% is dominated by fast production and delivery needs for online ventures.
• Others: Comprise 5%, including uniforms and specialty items.

Recommendations for Technology Suppliers

• Invest in Sustainability: Focus on water-based inks and energy-efficient printers.
• Enhance E-Commerce Integration: Develop software and systems that integrate seamlessly with online platforms.
• Offer Scalable Solutions: Provide printers that cater to businesses of all sizes, from startups to industrial-scale operations.

Future Roadmap

The DTG printing market will thrive through advancements in automation, eco-friendly practices, and high-resolution technologies. Companies prioritizing innovation and customization will lead the market’s evolution.

Market KPIs

• Regional Revenue Growth: Monitor expansion in Asia-Pacific and other emerging markets.
• Segment-Specific Metrics: Track adoption across custom apparel, promotional products, and e-commerce industries.

Who Shaped the Year

• Kornit Digital: Sets benchmarks with sustainable, high-performance DTG printers.
• Epson: Leads with compact, user-friendly, and versatile solutions.
• Brother International: Stands out with reliable and scalable DTG technologies.

Key Players

• Kornit Digital: Innovates with eco-friendly, high-quality printers tailored for custom apparel.
• Epson: Excels in user-friendly designs and scalable solutions.
• Brother International: Focuses on robust and versatile DTG printing technologies.

Tier-Wise Vendor Classification

Tier	Key Companies
Tier 1	Kornit Digital, Epson, Brother
Tier 2	Aeoon Technologies, Mimaki
Tier 3	Omniprint International, Ricoh

Key Vendor Initiatives

• Kornit Digital: Expanded its portfolio with waterless printing technologies and automation tools.
• Epson: Launched compact DTG printers designed for small businesses and startups.
• Brother International: Invested in advanced print head technologies to enhance resolution and speed.

Conclusion

The DTG printing market is positioned for strong growth, driven by innovation, customization, and sustainability. Companies investing in advanced technologies and scalable solutions will lead this dynamic industry forward.

Appendix

• Key Definitions and Terminology:
  • Direct to Garment Printing (DTG): A method of printing designs directly onto textiles using specialized inkjet technology.
  • Eco-Friendly Inks: Water-based, non-toxic inks designed for sustainable printing.
  • Automation Integration: The use of automated workflows to streamline printing processes.
• Research Methodology:
  • Primary research included interviews with stakeholders and industry experts.
  • Secondary research involved analysis of market reports and data modeling.
  • Findings were validated through expert consultations.
• Market Definition:
  • The DTG printing market includes versatile, sustainable, and scalable printing solutions for custom apparel, promotional products, and e-commerce applications.

Table of Content

1. Direct to Garment Printing Market Analysis
2. Executive Summary
3. Market Overview
   • Market Growth
   • Adoption Drivers
4. Vendor Performance
   • Global Market Share & Industry Share
   • Year-over-Year Leaders
   • Key Vendor Insights
5. Technology Trends
   • Eco-Friendly Inks
   • Automation Integration
   • Advanced Print Heads
6. Market Context
   • Regional Analysis
   • End-Use Segments
7. Recommendations for Technology Suppliers
8. Key Recommendations
9. Future Focus
10. Market Metrics
11. Who Shaped the Year
12. Methodology
13. Market Definition
14. Key Players