Digital travel Market Outlook (2022-2032)

[333 Pages Report] Over the predicted time period, the digital travel market is expected to advance at a CAGR of 15%. (2022 to 2032). From US$ 400 billion in 2022, experts predict that the digital travel market is expected to expand to US$ 1,618 billion by 2032.

Attributes Details
Digital travel Market (2022) US$ 400 Billion
Digital travel Market (2032) US$ 1,618 Billion
Digital travel Market CAGR (2022 to 2032) 15%

The popularity of the internet has led to a rise in the need for digital travel market and its ancillaries. The major driving factors of the demand for digital travel could be distinguished as:

  • rising disposable income
  • government efforts to expand tourism
  • rising internet and credit card usage
  • development of new online niches

One of the major trends as seen in the digital travel market and corroborated by numbers is the mobile vs desktop use for travel related services. Currently, mobile devices account for 55% of all online traffic and are the preferred method of accessing travel-related websites.

Despite this, mobile sales account for only 44% of all online sales, and 85.2% of all mobile browser sessions are abandoned. As a result, it appears that mobile devices are used more for window shopping than actual purchases.

For this reason, travel ecommerce sites should consider this stage of the customer experience and provide tools to aid in making the final purchase choice. Email marketing, such as browse abandonment emails and email personalization, are only two of the many ways to notice an improvement in conversion rates.

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Tech Revolution in the Digital Travel Market

The most important tech innovations that are leaving a mark in the travel industry are:

Mobile Applications: Aside from being a convenient tool for communication, the cell phone has also taken on the role of tour guide, travel agent, finest restaurant finder, map, and more. It sticks with us throughout the entire buying process. In fact, 45% of smartphone users completely rely on their devices for all vacation-related tasks, as reported by TripAdvisor.

It has become important for businesses to make their services and communications suitable for mobile devices. The airline KLM, for instance, has already set up a Facebook Messenger-based passenger information service.

After a booking has been completed, this system is expected to notify the passenger via Facebook Messenger of any changes to their flight, send them their boarding pass, or provide them with flight status updates. There is no need for the user to download any additional software because they are likely to have all the information, they need regarding their journey in the palm of their hand using an app they are already familiar with.

Internet of Things (IoT): The travel industry stands to gain greatly from the innovations the IoT is sure to bring. Among these are Internet-connected sensors built into everyday objects like automobiles, bags, and even entire structures.

In some cases, guests at Virgin Hotels can use an app to adjust the temperature or switch channels on the in-room television. To prevent misplacement of luggage at the airport or elsewhere, some bags come equipped with tracking devices that can be monitored remotely via a mobile phone.

Virtual Assistants: Virtual assistants tailored to the hospitality industry are now here, and hotels are beginning to recruit their "help." Watson Assistant, IBM's new artificial intelligence-powered virtual assistant, was just released.

This is the type of freely available technology that any business can use. This manner, the hotel can give the virtual assistant any name it likes instead of using the moniker "Watson."

5G: With the support of 5G networks, transportation technology can reach new heights. They guarantee increased upload and download speeds, a larger service area, and a more reliable connection. In addition to being able to download content twenty times quicker than before, 5G paves the way for the deployment of technologies that were previously impossible on 4G networks. That implies there will be more connectivity between smart gadgets, and we may start to experience the benefits of the Internet of Things (IoT).

Tourists will soon be able to become the main characters of their own adventures thanks to the rise of immersive tourism. Plus, 360-degree videos and other forms of augmented reality (AR) will be easier to find and use.

Rating and Reviewing: In particular, digital travel and tourism-oriented social media platforms like Facebook, Yelp, TripAdvisor, and travel websites enable customers to quickly and easily share their ideas, allowing hotels and tour operators to gain a deeper understanding of their guests' wants and needs.

These technological aids encourage establishments to focus on excellence in order to attract and retain customers and to increase their legitimacy by means of testimonials from those patronising their services. Plus, it's a trustworthy resource that can be used as a reference when making a final decision about a specific travel service or product. Nonetheless, the goal of this movement is improved customer service, not higher profits for tourism-related enterprises. This is changing the digital travel market outlook.

The adoption of digital travel is gaining traction as the digital travel domain across the world is basking with a slew of new customer friendly initiatives that are cementing their base in the extremely competitive travel and hospitality sector.

In addition to this, the demand for digital travel is on the rise in the last few years as a greater number of travellers are taking the digital path to reach their coveted tourist destinations.

The digital revolution has opened several new corridors for tourists who are eager to set sail into the unknown and created numerous digital travel market opportunities as online travel platforms have empowered consumers as well as hoteliers.

A large pool of information and the chance of understanding the contenders are some of the significant factors that are impacting the digital travel market size, where the digital travel market accounts for 6% to 9% of the total tourism market.

The emergence of the android market and a massive boost in the number of mobile-friendly consumers are significantly impacting the demand for digital travel and the demography of the tourism industry around the world.

The digital travel market trends are set by the modern breed of travellers as they cling into their mobiles for all travel related activities, whether it is flight booking or hotel booking travellers, etc.

The online platforms or digital travel space is filled with latest offers and packages to lure maximum travellers, in turn, skyrocketing the adoption of digital travel.

Moreover, the demand for digital travel is rising as customers are queuing in on digital travel platforms to avail some extremely happening offers.

The digital travel canvas is populated with several in-depth reviews and blogs on travel destinations and facilities that are extremely helpful for tourists, boosting the digital travel market growth.

Apart from these, the social media platforms also sway the digital travel adoption trends to an extent as a traveller’s group on social media or a Facebook page of a luxury hotel can feed in some key information to budding travellers.

What are Some of the Drivers & Restraints in the Digital travel Market?

The digital drive has immensely changed the face of the industry and paved a new way of growth for stakeholders, expanding the digital travel market share.

Moreover, digitisation has multiplied the digital travel market growth and benefitted it in many ways.

The digital boom has equipped a massive population of travellers with apps and user-friendly systems that have tattered the conventional set rules of the travel industry.

The digital travel market is flooded with several tourism and hospitality friendly apps that have helped redefine the service quality of the hotel and airline industry and also affected their annual revenues.

Advanced cloud computing technology has simplified the entire travel experience of a tourist, in turn, fuelling the adoption of digital travel in many parts of the world.

Moreover, travel companies today can preserve crucial data related to customer behaviour and can use this to offer enhanced customer experiences, positively influencing the digital travel market outlook.

Several hotel chains and tourism companies are doing every bit to ride the digital growth wave and capture a sizeable digital travel market share.

They are using tailor-made apps, customer friendly software and a plethora of digital processes to enhance customer experience, catering to the demand for digital travel.

A glut of travel blogs, pictures and other first-hand accounts of surfers are motivating new travellers and it is impacting the digital travel market trends and forecast to a considerable extent.

Though the concept of digital travel has earned ample accolades in the last few years, there are some hurdles that are likely to muzzle its potential growth going forward.

The underdeveloped travel and tourism sector in different parts of the world and a massive population of elderly citizens is creating a vacuum in the digital travel sector.

Further, the surge of digital travel and digital travel market statistics are dwindled by several natural and manmade disasters that have occurred in the last few years.

Sudip Saha
Sudip Saha

Principal Consultant

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Who are a Few Bigwigs in the Digital travel Market?

The digital travel sector is populated by several customer-friendly apps that are extremely useful for tourists and business insiders.

Platforms such as travelpod.com, flickr.com, technocrati.com, 43places.com, and tripmates.com are some of the frequently used sites by tourists and service providers.

Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc., Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.), SABS Travel Technologies, Tavisca Solutions Pvt. Ltd., Thomas Cook India Ltd., travelomatix.com, Trip.com Group, Tripadvisor, Inc., and WEX Inc. are some of the best players in the market.

The players in the travel industry are expanding their penetration in the digital mode. One of the recent developments in digital travel market could be the launch of Travel + Liesure Co.launches online booking platform.

Report Scope

Report Attribute Details
Growth Rate CAGR of 15% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2014 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million, Volume in Kilotons and CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Tour Type
  • Consumer Orientation
  • Tourist Type
  • Age Group
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Expedia Group, Inc.
  • Ebury Partners UK Ltd
  • Fareportal Inc.
  • Hostelworld.com Limited
  • Hurb Co S/A
  • HRS
  • MakeMyTrip Ltd.
  • Oracle Corporation
  • Priceline (Booking Holdings Inc.)
  • SABS Travel Technologies
  • Tavisca Solutions Pvt. Ltd.
  • Thomas Cook India Ltd.
  • travelomatix.com
  • Trip.com Group
  • Tripadvisor, Inc.
  • WEX Inc.
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Key Segments

By Tour Type:

  • Domestic
  • International

By Consumer Orientation:

  • Men
  • Women

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group:

  • 26-35 Years
  • 36-45 Years
  • 46-55 Years

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • MEA

Frequently Asked Questions

What is the Growth Outlook for the Digital travel Market?

The global digital travel market likely to advance at a CAGR of 15% from 2022 to 2032.

Which is the Estimated Digital travel Market Share of APAC?

APAC is anticipated to hold a digital travel market share of 33%.

Who is the Future of the Digital travel Market?

The digital travel market is likely to account for US$ 1,618 billion by 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. Value Chain Analysis

        3.5.1. Profit Margin Analysis

        3.5.2. Service Providers

    3.6. PESTLE and Porter’s Analysis

    3.7. Regulatory Landscape

        3.7.1. By Key Regions

        3.7.2. By Key Countries

    3.8. Regional Parent Market Outlook

4. Global Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Portal Tytpe

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Portal Tytpe, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Portal Tytpe, 2022-2032

        5.3.1. Cloud Based

        5.3.2. Web Based

    5.4. Y-o-Y Growth Trend Analysis By Portal Tytpe, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Portal Tytpe, 2022-2032

6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By End User, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By End User, 2022-2032

        6.3.1. Tour Operators

        6.3.2. Individual Tourists

    6.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021

    6.5. Absolute $ Opportunity Analysis By End User, 2022-2032

7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021

    7.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia & Pacific

        7.3.6. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    8.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    8.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Portal Tytpe

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Portal Tytpe

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. Mexico

            9.2.1.2. Brazil

            9.2.1.3. Rest of Latin America

        9.2.2. By Portal Tytpe

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Portal Tytpe

        9.3.3. By End User

    9.4. Key Takeaways

10. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. U.K.

            10.2.1.5. Spain

            10.2.1.6. BENELUX

            10.2.1.7. Russia

            10.2.1.8. Rest of Europe

        10.2.2. By Portal Tytpe

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Portal Tytpe

        10.3.3. By End User

    10.4. Key Takeaways

11. East Asia Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Portal Tytpe

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Portal Tytpe

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia & Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. ASEAN

            12.2.1.3. Australia and New Zealand

            12.2.1.4. Rest of South Asia & Pacific

        12.2.2. By Portal Tytpe

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Portal Tytpe

        12.3.3. By End User

    12.4. Key Takeaways

13. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. Turkey

            13.2.1.3. South Africa

            13.2.1.4. Rest of MEA

        13.2.2. By Portal Tytpe

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Portal Tytpe

        13.3.3. By End User

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. U.S.

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2021

            14.1.2.1. By Portal Tytpe

            14.1.2.2. By End User

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2021

            14.2.2.1. By Portal Tytpe

            14.2.2.2. By End User

    14.3. Mexico

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2021

            14.3.2.1. By Portal Tytpe

            14.3.2.2. By End User

    14.4. Brazil

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2021

            14.4.2.1. By Portal Tytpe

            14.4.2.2. By End User

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2021

            14.5.2.1. By Portal Tytpe

            14.5.2.2. By End User

    14.6. Italy

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2021

            14.6.2.1. By Portal Tytpe

            14.6.2.2. By End User

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2021

            14.7.2.1. By Portal Tytpe

            14.7.2.2. By End User

    14.8. U.K.

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2021

            14.8.2.1. By Portal Tytpe

            14.8.2.2. By End User

    14.9. Spain

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2021

            14.9.2.1. By Portal Tytpe

            14.9.2.2. By End User

    14.10. BENELUX

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2021

            14.10.2.1. By Portal Tytpe

            14.10.2.2. By End User

    14.11. Russia

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2021

            14.11.2.1. By Portal Tytpe

            14.11.2.2. By End User

    14.12. China

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2021

            14.12.2.1. By Portal Tytpe

            14.12.2.2. By End User

    14.13. Japan

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2021

            14.13.2.1. By Portal Tytpe

            14.13.2.2. By End User

    14.14. South Korea

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2021

            14.14.2.1. By Portal Tytpe

            14.14.2.2. By End User

    14.15. India

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2021

            14.15.2.1. By Portal Tytpe

            14.15.2.2. By End User

    14.16. ASEAN

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2021

            14.16.2.1. By Portal Tytpe

            14.16.2.2. By End User

    14.17. Australia and New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2021

            14.17.2.1. By Portal Tytpe

            14.17.2.2. By End User

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2021

            14.18.2.1. By Portal Tytpe

            14.18.2.2. By End User

    14.19. Turkey

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2021

            14.19.2.1. By Portal Tytpe

            14.19.2.2. By End User

    14.20. South Africa

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2021

            14.20.2.1. By Portal Tytpe

            14.20.2.2. By End User

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Portal Tytpe

        15.3.3. By End User

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. travelpod.com

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. flickr.com

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. technocrati.com

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. tripmates.com

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Booking.com

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Kiwi.com

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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