The global sales digital printed pouch are estimated to be worth USD 3.7 billion in 2021 and are anticipated to reach a value of USD 6.6 billion by 2031. Sales are projected to rise at a CAGR of 6.0% over the forecast period between 2021 and 2031. The revenue generated by digital printed pouch in 2020 was USD 3.5 billion.
Digital printed pouches are flexible packaging solutions widely used for the packaging in food, beverages and pharmaceutical industries among others. The ease in the manufacturing process, storage and cost efficiency of digital printed pouches compared to the rigid packaging solutions provides a great upside to the manufacturers which are making it a choice product among them.
The consumers prefer them as they are fairly easy to handle, store and use for many common products available in the market. These factors are anticipated to significantly bolster the demand for the digital printed pouch in the global market.
Global Digital Printed Pouch Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 | USD 3.5 billion |
| Estimated Size, 2021 | USD 3.7 billion |
| Projected Size, 2031 | USD 6.6 billion |
| Value-based CAGR (2021 to 2031) | 6.0% |
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The growing popularity of using stand-up pouches as an alternative to rigid packaging solutions like jars and bottles is gaining traction in the market. Many items that were traditionally only packaged in rigid packaging solutions for their ability to stand erect are now being packed in comparatively light-weight and economical stand-up digital printed pouches.
This trend is gaining pace and many manufacturers from various industries are launching their product in the stand-up digital printed pouch to avail its benefits.
The food and beverage industry across the globe is consistently making advancements for many decades. The growth of food processing technology has led to a drastic evolution of the packaged food and beverage industry in the last 10 years which is noticeable in many parts of the world.
Further, the increase in consumer awareness in terms of health benefits gained from micronutrients available in packaged healthy food and beverage items like nutrition bars, fruit and vegetable juices, protein shakes among others is augmenting its market demand. As digital printed pouch are preferred in packaging for many of these items, it is anticipated to experience heightened demand from this end-use industry during the forecast period.
Principal Consultant
The digital printed pouch are a convenient and efficient packaging solution compared to the rigid packaging solutions but, it is difficult for many manufacturers in the end-use industries to make a transition as it requires them to change many aspects of the manufacturing process and it also costs a large amount of money.
Even though the digital printed pouch can be and are being manufactured from paper the pouches manufactured from plastic cover a major market share which is a cause of concern for many consumers as well as manufacturers as they are not sustainable and heavily contribute to the problem of plastic waste generation. These factors might restrain the market growth of digital printed pouch.
Key global players such as
among others are in the digital printed pouch market.
In the Asian region, players like
are actively involved in the digital printed pouch market.
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The digital printed pouch market is very fragmented and as a result highly competitive. Key global players have to compete against many regional and small players to capture maximum market share.
The manufacturers are adopting strategies like mergers, acquisitions and forming strategic alliances to penetrate the market and elevate their market share.
The increasing demand for the sustainable digital printed pouch is gaining pace in the market. The alarmingly high generation of plastic waste across the globe is one of the factors that is augmenting the demand for the digital printed pouch that are either compostable or biodegradable.
The manufacturers have the potential to capture this increasing demand by expanding their product offering made from paper and bio-plastics.
In India, the packaged food industry has witnessed tremendous growth in the past 5 years as a result of increasing urbanization and rising per capita income of the consumers. This has resulted in generating significant demand for feasible packaging solutions. Digital printed pouch is one of the favored choices for manufacturers in the food and beverage industry.
The increasing number of players entering the packaged food and beverage industry is anticipated to elevate the demand for the digital printed pouch in the country.
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Digital Printed Pouch Market
