The global digital marketing software market demand is anticipated to be valued at US$ 68,814 million in 2023 and is forecasted to expand at a CAGR of 14.5% from 2023 to 2033. The market is expected to value at US$ 2, 66,523 million by 2033.
Growth is attributed to the increasing penetration of software implementation in organizations. From 2018 to 2022, a CAGR of 14% was registered for the digital marketing software market.
Digital marketing software helps in promoting the brand by enhancing customer experience through a digital channel. Further, increasing competition has compelled marketers to change marketing strategies and growing internet penetration are two factors attributing to the increase in the adoption of digital marketing software for the organization.
Digital marketing software assists in maintaining and sustaining long-term relationships with clients through social network sites, mobile applications, and instant messaging. Furthermore, digital marketing software that helps to target audiences, generate reports and analytics, create landing pages, and perform all other types of promotion techniques can consider online marketing software.
| Report Attributes | Details |
|---|---|
| Growth Rate (2018 to 2022) | 14% CAGR |
| Projected Growth Rate (2023 to 2033) | 14.5% CAGR |
| Expected Market Value (2023) | US$ 68,814 million |
| Anticipated Forecast Value (2033) | US$ 2,66,523 million |
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Increasing internet subscribers and growing adoption of mobile devices are the factors responsible for the growth of the digital marketing software market over the forecast period.
Digital marketing cloud software is expected to propel market growth owing to its various attributes such as easy accessibility, cost-effectiveness, automatic integrations, and minimum IT investment. In addition, the growing inclination toward mobile marketing and social media marketing are the two factors coupled together to drive the digital marketing software market in recent years.
Numerous obstacles are likely to pose a challenge to market growth, although the digital marketing software market has numerous end-uses. Data-protection challenges, privacy issues, and administration requiring comprehensive reporting on user behavior are the restraints of the digital marketing software market.
Continuously changing technology and platforms are the biggest challenge to the digital marketing software market and may hinder the growth of the market. Also, digital marketing software requires a strong internet connection like LAN or WAN. Inadequate network infrastructure in developing countries may pose a challenge to the growth of the market.
High transparency of pricing and increased price competition and high maintenance costs due to the continuously evolving environment may pose challenges to the growth of the market.
Principal Consultant
North America was the notable market for the digital marketing software market and the trend is expected to continue into the forecast period owing to the rapid digitalization in the region. Also, the region is forecasted to have a 38% total digital marketing software market share.
North America is expected to be the next dominant region witnessing high adoption rates for the digital marketing software market during the forecast period. With rapid technological development and an increasing number of organizations in North America, demand for the digital marketing software market is anticipated to rise in the region. Also, the increasing sales of mobile phones, tablets, and laptops in the region boost the growth of the market.
According to Future Market Insights, Europe is expected to provide immense growth opportunities for the digital marketing software market due to the expansion of the business sector in the region. Additionally, the digital marketing software market is expected to witness sustained growth over the forecast period.
Europe accounts for a total 23% share of the global digital marketing software market. With increasing technological investments, the number of organizations and businesses is also growing in the nation. The presence of prominent digital marketing software market vendors and providers also benefits Europe’s digital marketing software market.
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SmartSites, Open Moves, Deutch, OpenMoves, DirectOnline Marketing, HOP Online, and Demandworks, are some of the startup companies operating in the digital marketing software market.
Some of the key participants present in the global cloud printing services market include SAS Institute Inc, Adobe Systems, Hewlett-Packard (HP), IBM Corporation, Hubspot, Oracle Corporation, Microsoft Corporation, SAP AG, Marketo, and Salesforce.Com Inc. among others.
Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as SAS Institute Inc, Adobe Systems, and Hewlett-Packard (HP) account for considerable market size, a few regional-level players are also operating across key growth regions, particularly in the Asia Pacific.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 14.3 % from 2023 to 2033 |
| Expected Market Value (2023) | US$ 68,814 million |
| Anticipated Forecast Value (2033) | US$ 2,66,523 million |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
The market is anticipated to be valued US$ 68,814 million in 2023.
Up until 2033, the market is anticipated to develop at a CAGR of 14.5%.
The global market expanded at a quicker CAGR of 14% between 2018 and 2022.
By 2033, the market is anticipated to be worth US$ 2, 66,523 million.
A 38% share of the global market is anticipated for North America.
In total, Europe holds a 23% market share for digital marketing software worldwide.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Service, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service, 2023 to 2033
5.3.1. Deployment and Integration
5.3.2. Professional Digital Marketing Services Software
5.3.3. Managed Digital Marketing Services Software
5.4. Y-o-Y Growth Trend Analysis By Service, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Service, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Software
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Software, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Software, 2023 to 2033
6.3.1. E-Commerce
6.3.2. Web Content Management (WCM)
6.3.3. CRM
6.3.4. E-Mails
6.3.5. Web Analytics
6.3.6. Automation Software
6.3.7. Social CRM
6.4. Y-o-Y Growth Trend Analysis By Software, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Software, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Deployment , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment , 2023 to 2033
7.3.1. Cloud Based
7.3.2. On Premise
7.4. Y-o-Y Growth Trend Analysis By Deployment , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Deployment , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
8.3.1. BFSI
8.3.2. Manufacturing
8.3.3. Telecom and IT
8.3.4. Energy
8.3.5. Healthcare and Life Sciences
8.3.6. Education
8.3.7. Public Sector & Utilities
8.3.8. Retail
8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. USA.
10.2.1.2. Canada
10.2.2. By Service
10.2.3. By Software
10.2.4. By Deployment
10.2.5. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Service
10.3.3. By Software
10.3.4. By Deployment
10.3.5. By Application
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Service
11.2.3. By Software
11.2.4. By Deployment
11.2.5. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Service
11.3.3. By Software
11.3.4. By Deployment
11.3.5. By Application
11.4. Key Takeaways
12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom.
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Service
12.2.3. By Software
12.2.4. By Deployment
12.2.5. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Service
12.3.3. By Software
12.3.4. By Deployment
12.3.5. By Application
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Service
13.2.3. By Software
13.2.4. By Deployment
13.2.5. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Service
13.3.3. By Software
13.3.4. By Deployment
13.3.5. By Application
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Service
14.2.3. By Software
14.2.4. By Deployment
14.2.5. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Service
14.3.3. By Software
14.3.4. By Deployment
14.3.5. By Application
14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Service
15.2.3. By Software
15.2.4. By Deployment
15.2.5. By Application
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Service
15.3.3. By Software
15.3.4. By Deployment
15.3.5. By Application
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Service
16.2.3. By Software
16.2.4. By Deployment
16.2.5. By Application
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Service
16.3.3. By Software
16.3.4. By Deployment
16.3.5. By Application
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA.
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2022
17.1.2.1. By Service
17.1.2.2. By Software
17.1.2.3. By Deployment
17.1.2.4. By Application
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2022
17.2.2.1. By Service
17.2.2.2. By Software
17.2.2.3. By Deployment
17.2.2.4. By Application
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2022
17.3.2.1. By Service
17.3.2.2. By Software
17.3.2.3. By Deployment
17.3.2.4. By Application
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2022
17.4.2.1. By Service
17.4.2.2. By Software
17.4.2.3. By Deployment
17.4.2.4. By Application
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2022
17.5.2.1. By Service
17.5.2.2. By Software
17.5.2.3. By Deployment
17.5.2.4. By Application
17.6. United Kingdom.
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2022
17.6.2.1. By Service
17.6.2.2. By Software
17.6.2.3. By Deployment
17.6.2.4. By Application
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2022
17.7.2.1. By Service
17.7.2.2. By Software
17.7.2.3. By Deployment
17.7.2.4. By Application
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2022
17.8.2.1. By Service
17.8.2.2. By Software
17.8.2.3. By Deployment
17.8.2.4. By Application
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2022
17.9.2.1. By Service
17.9.2.2. By Software
17.9.2.3. By Deployment
17.9.2.4. By Application
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2022
17.10.2.1. By Service
17.10.2.2. By Software
17.10.2.3. By Deployment
17.10.2.4. By Application
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2022
17.11.2.1. By Service
17.11.2.2. By Software
17.11.2.3. By Deployment
17.11.2.4. By Application
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2022
17.12.2.1. By Service
17.12.2.2. By Software
17.12.2.3. By Deployment
17.12.2.4. By Application
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2022
17.13.2.1. By Service
17.13.2.2. By Software
17.13.2.3. By Deployment
17.13.2.4. By Application
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2022
17.14.2.1. By Service
17.14.2.2. By Software
17.14.2.3. By Deployment
17.14.2.4. By Application
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2022
17.15.2.1. By Service
17.15.2.2. By Software
17.15.2.3. By Deployment
17.15.2.4. By Application
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2022
17.16.2.1. By Service
17.16.2.2. By Software
17.16.2.3. By Deployment
17.16.2.4. By Application
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2022
17.17.2.1. By Service
17.17.2.2. By Software
17.17.2.3. By Deployment
17.17.2.4. By Application
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2022
17.18.2.1. By Service
17.18.2.2. By Software
17.18.2.3. By Deployment
17.18.2.4. By Application
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2022
17.19.2.1. By Service
17.19.2.2. By Software
17.19.2.3. By Deployment
17.19.2.4. By Application
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2022
17.20.2.1. By Service
17.20.2.2. By Software
17.20.2.3. By Deployment
17.20.2.4. By Application
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2022
17.21.2.1. By Service
17.21.2.2. By Software
17.21.2.3. By Deployment
17.21.2.4. By Application
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2022
17.22.2.1. By Service
17.22.2.2. By Software
17.22.2.3. By Deployment
17.22.2.4. By Application
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2022
17.23.2.1. By Service
17.23.2.2. By Software
17.23.2.3. By Deployment
17.23.2.4. By Application
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Service
18.3.3. By Software
18.3.4. By Deployment
18.3.5. By Application
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. SAS Institute Inc.
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.2. Adobe Systems
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.3. Hewlett-Packard (HP)
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.4. IBM Corporation
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.5. Hubspot
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.6. Oracle Corporation
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.7. Microsoft Corporation
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.8. SAP AG
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.9. Marketo
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.10. Salesforce.Com Inc.
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
Technology
May 2022
REP-GB-14688
299 pages
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Digital Marketing Software Market
