With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering USD 6,979.7 million for 2024.
Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.
The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns.
These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.
The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations.
This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to USD 37,470.04 million by the end of 2034.
| Attributes | Details |
|---|---|
| Market Value for 2024 | USD 6,979.7 million |
| Projected Market Value for 2034 | USD 37,470.04 million |
| Value-based CAGR of the Market for 2024 to 2034 | 18.30% |
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Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.
| Attributes | Details |
|---|---|
| Solution | Software |
| Market Share (2024) | 73.70% |
Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.
| Attributes | Details |
|---|---|
| End User | Large Enterprises |
| Market Share (2024) | 64.70% |
| Countries | CAGR (2024 to 2034) |
|---|---|
| China | 20.40% |
| The United States | 18.30% |
| Australia and New Zealand | 14.40% |
| Japan | 13.80% |
| Germany | 12.60% |
The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.
Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.
Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.
The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.
The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry.
Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.
The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.
Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.
The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.
Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally.
The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.
The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.
Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.
The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature.
It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.
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The digital marketing analytics market is expected to be worth USD 6,979.7 million in 2024.
The market is expected to reach USD 37,470.04 million by 2034.
The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.
Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.
The valuation for the market in 2023 was USD 5,900 million.
| Industry Size, 2024 | USD 1,010.9 million |
|---|---|
| Projected Industry Revenue, 2034 | USD 2,250.8 million |
| Value-based CAGR (2024 to 2034) | 15.0% |
| Projected Growth Rate (2023 to 2033) | 14.5% CAGR |
|---|---|
| Expected Market Value (2023) | USD 68,814 million |
| Anticipated Forecast Value (2033) | USD 2,66,523 million |
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