With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering US$ 6,979.7 million for 2024. Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.
The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns. These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.
The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations. This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to US$ 37,470.04 million by the end of 2034.
Attributes | Details |
---|---|
Market Value for 2024 | US$ 6,979.7 million |
Projected Market Value for 2034 | US$ 37,470.04 million |
Value-based CAGR of the Market for 2024 to 2034 | 18.30% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.
Attributes | Details |
---|---|
Solution | Software |
Market Share (2024) | 73.70% |
Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.
Attributes | Details |
---|---|
End User | Large Enterprises |
Market Share (2024) | 64.70% |
Countries | CAGR (2024 to 2034) |
---|---|
China | 20.40% |
The United States | 18.30% |
Australia and New Zealand | 14.40% |
Japan | 13.80% |
Germany | 12.60% |
The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.
Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.
Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.
The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.
The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry. Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.
The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.
Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.
The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.
Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally. The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.
The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.
Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.
The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature. It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.
Recent Developments
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The digital marketing analytics market is expected to be worth US$ 6,979.7 million in 2024.
The market is expected to reach US$ 37,470.04 million by 2034.
The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.
Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.
The valuation for the market in 2023 was US$ 5,900 million.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034
5.3.1. Software
5.3.2. Services
5.3.2.1. Consulting
5.3.2.2. Design & Implementation
5.3.2.3. Support & Maintenance Services
5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2024 to 2034
6.3.1. Small & Medium Enterprises
6.3.2. Large Enterprises
6.4. Y-o-Y Growth Trend Analysis By Organization Size, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Organization Size, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
7.3.1. Social Media Marketing
7.3.2. Email Marketing
7.3.3. Content Marketing
7.3.4. SEO Marketing
7.3.5. Pay Per Click Marketing
7.3.6. Video Marketing
7.3.7. Display Marketing
7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Solution
9.2.3. By Organization Size
9.2.4. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Solution
9.3.3. By Organization Size
9.3.4. By Application
9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Solution
10.2.3. By Organization Size
10.2.4. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Solution
10.3.3. By Organization Size
10.3.4. By Application
10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Solution
11.2.3. By Organization Size
11.2.4. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Solution
11.3.3. By Organization Size
11.3.4. By Application
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Solution
12.2.3. By Organization Size
12.2.4. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Solution
12.3.3. By Organization Size
12.3.4. By Application
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Solution
13.2.3. By Organization Size
13.2.4. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Solution
13.3.3. By Organization Size
13.3.4. By Application
13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Solution
14.2.3. By Organization Size
14.2.4. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Solution
14.3.3. By Organization Size
14.3.4. By Application
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Solution
15.2.3. By Organization Size
15.2.4. By Application
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Solution
15.3.3. By Organization Size
15.3.4. By Application
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2023
16.1.2.1. By Solution
16.1.2.2. By Organization Size
16.1.2.3. By Application
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2023
16.2.2.1. By Solution
16.2.2.2. By Organization Size
16.2.2.3. By Application
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2023
16.3.2.1. By Solution
16.3.2.2. By Organization Size
16.3.2.3. By Application
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2023
16.4.2.1. By Solution
16.4.2.2. By Organization Size
16.4.2.3. By Application
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2023
16.5.2.1. By Solution
16.5.2.2. By Organization Size
16.5.2.3. By Application
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2023
16.6.2.1. By Solution
16.6.2.2. By Organization Size
16.6.2.3. By Application
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2023
16.7.2.1. By Solution
16.7.2.2. By Organization Size
16.7.2.3. By Application
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2023
16.8.2.1. By Solution
16.8.2.2. By Organization Size
16.8.2.3. By Application
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2023
16.9.2.1. By Solution
16.9.2.2. By Organization Size
16.9.2.3. By Application
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2023
16.10.2.1. By Solution
16.10.2.2. By Organization Size
16.10.2.3. By Application
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2023
16.11.2.1. By Solution
16.11.2.2. By Organization Size
16.11.2.3. By Application
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2023
16.12.2.1. By Solution
16.12.2.2. By Organization Size
16.12.2.3. By Application
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2023
16.13.2.1. By Solution
16.13.2.2. By Organization Size
16.13.2.3. By Application
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2023
16.14.2.1. By Solution
16.14.2.2. By Organization Size
16.14.2.3. By Application
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2023
16.15.2.1. By Solution
16.15.2.2. By Organization Size
16.15.2.3. By Application
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2023
16.16.2.1. By Solution
16.16.2.2. By Organization Size
16.16.2.3. By Application
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2023
16.17.2.1. By Solution
16.17.2.2. By Organization Size
16.17.2.3. By Application
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2023
16.18.2.1. By Solution
16.18.2.2. By Organization Size
16.18.2.3. By Application
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2023
16.19.2.1. By Solution
16.19.2.2. By Organization Size
16.19.2.3. By Application
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2023
16.20.2.1. By Solution
16.20.2.2. By Organization Size
16.20.2.3. By Application
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2023
16.21.2.1. By Solution
16.21.2.2. By Organization Size
16.21.2.3. By Application
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2023
16.22.2.1. By Solution
16.22.2.2. By Organization Size
16.22.2.3. By Application
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2023
16.23.2.1. By Solution
16.23.2.2. By Organization Size
16.23.2.3. By Application
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Solution
17.3.3. By Organization Size
17.3.4. By Application
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Adobe Systems Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Pega-Systems
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. Teradata Corporation
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. HubSpot
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Resultics
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. UAWC Agency
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. INGENIA AGENCY
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Sherlock Communications
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Punto Rojo
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. Digital Consulting Group
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
Technology
February 2024
REP-GB-19150
246 pages
Explore Technology Insights
View Reports