Industry Trends in Digital Marketing Analytics

With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering US$ 6,979.7 million for 2024. Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.

The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns. These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.

The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations. This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to US$ 37,470.04 million by the end of 2034.

Attributes Details
Market Value for 2024 US$ 6,979.7 million
Projected Market Value for 2034 US$ 37,470.04 million
Value-based CAGR of the Market for 2024 to 2034 18.30%

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Category-wise Insights

Digital Marketing Analytics Software to Become a Must-have for Every Business

Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.

Attributes Details
Solution Software
Market Share (2024) 73.70%
  • Organizations are increasingly preferring digital marketing analytics software as it helps businesses make sense of data. The software does this by providing valuable insights into customer behavior, preferences, and interactions with marketing efforts.
  • The demand for this software is touching the skies as they monitor key metrics such as website traffic, conversion rates, click-through rates, engagement levels, and return on investment (ROI). This assists businesses in identifying which marketing strategies are working well and which ones need improvement.

Large Enterprises Make the Predominant Consumer Base in the Market

Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.

Attributes Details
End User Large Enterprises
Market Share (2024) 64.70%
  • Large enterprises are generating an excellent demand for online marketing analytics solutions. They typically have a vast consumer base, generating substantial volumes of data from various digital touchpoints such as websites, mobile apps, social media platforms, and online transactions.
  • Large enterprises can afford advanced analytics platforms equipped with features such as predictive modeling, machine learning, and AI-driven algorithms. This allows them to uncover deeper insights, and forecast future trends, with price often not a barrier.

Country-wise Insights

Countries CAGR (2024 to 2034)
China 20.40%
The United States 18.30%
Australia and New Zealand 14.40%
Japan 13.80%
Germany 12.60%

Brands to Target Local Platforms for their Digital Marketing in China

The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.

Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.

Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.

Presence of Social Media Companies to Fuel Market Growth in the United States

The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.

The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry. Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.

Australian and New Zealand Digital Marketing Companies Leveraging AI for Growth

The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.

Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.

Japanese Companies to Leverage Digital Marketing Tools for Tech-savvy Consumers

The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.

Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally. The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.

German Digital Marketing Analytics Market Benefits from Increased Digitization

The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.

Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.

Sudip Saha
Sudip Saha

Principal Consultant

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Competitive Landscape of Digital Marketing Analytics

The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature. It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.

Recent Developments

  • In February 2024, Improvado, a marketing analytics platform, partnered with SXSW, enhancing enterprise insights. Their AI-driven approach streamlined data analysis, providing brands with comprehensive reports and quicker insights into marketing strategies.
  • In January 2024, Primetag secured €3.5M in funding for its influencer marketing analytics platform. The investment, co-led by Indico Capital Partners and Iberis Capital, propelled Primetag to further develop its SaaS platform, enabling comprehensive campaign measurement and optimization for brands and influencers alike.
  • In March 2024, Gonzaga University unveiled new online programs in digital marketing and business analytics, addressing the growing demand for digital skills in the workforce. The collaboration with Ziplines Education offers professionals opportunities to enhance their capabilities in today's digital-first environment.
  • Anova.ai launched its Marketing Analytics Platform for SMBs in October 2023, enabling marketers to effortlessly converse with data, obtain instant insights, and streamline decision-making without requiring technical expertise.
  • In February 2024, Alembic, backed by Jeffrey Katzenberg's WndrCo, secured a $14 million Series A funding round. The startup, pioneering marketing analytics with pandemic-era contact tracing math, responded to escalating demands from Fortune 500 CMOs seeking AI-driven solutions for tracking ROI across digital platforms.
  • In April 2024, United Kingdom-based digital marketing agency Modo25 secured a six-figure contract with online tool retailer SGS Engineering. The agency provides various digital marketing services, aiming to boost the retailer's online revenue and ROI over the 12-month partnership.
  • In May 2023, Mixpanel launched Marketing Analytics, targeting the full user journey. It aimed to empower marketers with insights into user behavior pre- and post-acquisition, enhancing campaign targeting and ROAS monitoring.
  • In June 2023, Wavemaker launched its digital solutions pillar, enhancing its Data and Analytics Department. The new offering provided diverse services, including social media analysis and influencer marketing, to drive brand growth in the digital realm.

Key Companies

  • Google Analytics
  • Adobe Analytics
  • HubSpot Analytics
  • IBM Digital Analytics
  • Salesforce Marketing Cloud
  • Oracle Marketing Cloud
  • Nielsen Marketing Cloud
  • Datorama
  • Mixpanel
  • Moz
  • SEMrush
  • Ahrefs
  • BuzzSumo
  • Brandwatch
  • Talkwalker
  • Crimson Hexagon
  • Sprout Social
  • Hootsuite Analytics
  • Piwik PRO
  • Webtrends

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Key Coverage in the Digital Marketing Analytics Industry

  • Impact of AI in the digital marketing analytics market
  • Consumer behavior analysis in the digital marketing sector
  • Emerging markets for digital marketing analytics
  • Social media analytics trends for marketing professionals
  • Real-time data analytics for digital marketing campaigns

Key Segments of the Digital Marketing Analytics Industry

By Solution:

  • Digital Marketing Analytics Software
  • Services
  • Consulting
  • Design & Implementation
  • Support & Maintenance Services

By Enterprise Size:

  • Small & Medium Enterprises
  • Large Enterprises

By Application:

  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • SEO Marketing
  • Pay Per Click Marketing
  • Video Marketing
  • Display Marketing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Much is the Digital Marketing Analytics Market Currently Worth?

The digital marketing analytics market is expected to be worth US$ 6,979.7 million in 2024.

What is the Sales Forecast for Digital Marketing Analytics Through 2034?

The market is expected to reach US$ 37,470.04 million by 2034.

At What Rate is the Digital Marketing Analytics Market Growing?

The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.

Which are the Key Companies in the Digital Marketing Analytics Market?

Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.

What was the Value of the Digital Marketing Analytics Market in 2023?

The valuation for the market in 2023 was US$ 5,900 million.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034

        5.3.1. Software

        5.3.2. Services

            5.3.2.1. Consulting

            5.3.2.2. Design & Implementation

            5.3.2.3. Support & Maintenance Services

    5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization Size

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2024 to 2034

        6.3.1. Small & Medium Enterprises

        6.3.2. Large Enterprises

    6.4. Y-o-Y Growth Trend Analysis By Organization Size, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Organization Size, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034

        7.3.1. Social Media Marketing

        7.3.2. Email Marketing

        7.3.3. Content Marketing

        7.3.4. SEO Marketing

        7.3.5. Pay Per Click Marketing

        7.3.6. Video Marketing

        7.3.7. Display Marketing

    7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Solution

        9.2.3. By Organization Size

        9.2.4. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Solution

        9.3.3. By Organization Size

        9.3.4. By Application

    9.4. Key Takeaways

10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Solution

        10.2.3. By Organization Size

        10.2.4. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Solution

        10.3.3. By Organization Size

        10.3.4. By Application

    10.4. Key Takeaways

11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Solution

        11.2.3. By Organization Size

        11.2.4. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Solution

        11.3.3. By Organization Size

        11.3.4. By Application

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Solution

        12.2.3. By Organization Size

        12.2.4. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Solution

        12.3.3. By Organization Size

        12.3.4. By Application

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Solution

        13.2.3. By Organization Size

        13.2.4. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Solution

        13.3.3. By Organization Size

        13.3.4. By Application

    13.4. Key Takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Solution

        14.2.3. By Organization Size

        14.2.4. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Solution

        14.3.3. By Organization Size

        14.3.4. By Application

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Solution

        15.2.3. By Organization Size

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Solution

        15.3.3. By Organization Size

        15.3.4. By Application

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Solution

            16.1.2.2. By Organization Size

            16.1.2.3. By Application

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Solution

            16.2.2.2. By Organization Size

            16.2.2.3. By Application

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Solution

            16.3.2.2. By Organization Size

            16.3.2.3. By Application

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Solution

            16.4.2.2. By Organization Size

            16.4.2.3. By Application

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Solution

            16.5.2.2. By Organization Size

            16.5.2.3. By Application

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Solution

            16.6.2.2. By Organization Size

            16.6.2.3. By Application

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Solution

            16.7.2.2. By Organization Size

            16.7.2.3. By Application

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Solution

            16.8.2.2. By Organization Size

            16.8.2.3. By Application

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Solution

            16.9.2.2. By Organization Size

            16.9.2.3. By Application

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Solution

            16.10.2.2. By Organization Size

            16.10.2.3. By Application

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Solution

            16.11.2.2. By Organization Size

            16.11.2.3. By Application

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Solution

            16.12.2.2. By Organization Size

            16.12.2.3. By Application

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Solution

            16.13.2.2. By Organization Size

            16.13.2.3. By Application

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Solution

            16.14.2.2. By Organization Size

            16.14.2.3. By Application

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Solution

            16.15.2.2. By Organization Size

            16.15.2.3. By Application

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Solution

            16.16.2.2. By Organization Size

            16.16.2.3. By Application

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Solution

            16.17.2.2. By Organization Size

            16.17.2.3. By Application

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Solution

            16.18.2.2. By Organization Size

            16.18.2.3. By Application

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Solution

            16.19.2.2. By Organization Size

            16.19.2.3. By Application

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Solution

            16.20.2.2. By Organization Size

            16.20.2.3. By Application

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Solution

            16.21.2.2. By Organization Size

            16.21.2.3. By Application

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Solution

            16.22.2.2. By Organization Size

            16.22.2.3. By Application

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Solution

            16.23.2.2. By Organization Size

            16.23.2.3. By Application

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Solution

        17.3.3. By Organization Size

        17.3.4. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Adobe Systems Inc.

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Pega-Systems

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Teradata Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. HubSpot

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Resultics

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. UAWC Agency

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. INGENIA AGENCY

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Sherlock Communications

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Punto Rojo

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Digital Consulting Group

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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