Industry Trends in Digital Marketing Analytics

With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering US$ 6,979.7 million for 2024. Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.

The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns. These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.

The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations. This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to US$ 37,470.04 million by the end of 2034.

Attributes Details
Market Value for 2024 US$ 6,979.7 million
Projected Market Value for 2034 US$ 37,470.04 million
Value-based CAGR of the Market for 2024 to 2034 18.30%

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Category-wise Insights

Digital Marketing Analytics Software to Become a Must-have for Every Business

Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.

Attributes Details
Solution Software
Market Share (2024) 73.70%
  • Organizations are increasingly preferring digital marketing analytics software as it helps businesses make sense of data. The software does this by providing valuable insights into customer behavior, preferences, and interactions with marketing efforts.
  • The demand for this software is touching the skies as they monitor key metrics such as website traffic, conversion rates, click-through rates, engagement levels, and return on investment (ROI). This assists businesses in identifying which marketing strategies are working well and which ones need improvement.

Large Enterprises Make the Predominant Consumer Base in the Market

Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.

Attributes Details
End User Large Enterprises
Market Share (2024) 64.70%
  • Large enterprises are generating an excellent demand for online marketing analytics solutions. They typically have a vast consumer base, generating substantial volumes of data from various digital touchpoints such as websites, mobile apps, social media platforms, and online transactions.
  • Large enterprises can afford advanced analytics platforms equipped with features such as predictive modeling, machine learning, and AI-driven algorithms. This allows them to uncover deeper insights, and forecast future trends, with price often not a barrier.

Country-wise Insights

Countries CAGR (2024 to 2034)
China 20.40%
The United States 18.30%
Australia and New Zealand 14.40%
Japan 13.80%
Germany 12.60%

Brands to Target Local Platforms for their Digital Marketing in China

The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.

Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.

Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.

Presence of Social Media Companies to Fuel Market Growth in the United States

The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.

The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry. Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.

Australian and New Zealand Digital Marketing Companies Leveraging AI for Growth

The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.

Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.

Japanese Companies to Leverage Digital Marketing Tools for Tech-savvy Consumers

The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.

Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally. The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.

German Digital Marketing Analytics Market Benefits from Increased Digitization

The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.

Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.

Sudip Saha
Sudip Saha

Principal Consultant

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Competitive Landscape of Digital Marketing Analytics

The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature. It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.

Recent Developments

  • In February 2024, Improvado, a marketing analytics platform, partnered with SXSW, enhancing enterprise insights. Their AI-driven approach streamlined data analysis, providing brands with comprehensive reports and quicker insights into marketing strategies.
  • In January 2024, Primetag secured €3.5M in funding for its influencer marketing analytics platform. The investment, co-led by Indico Capital Partners and Iberis Capital, propelled Primetag to further develop its SaaS platform, enabling comprehensive campaign measurement and optimization for brands and influencers alike.
  • In March 2024, Gonzaga University unveiled new online programs in digital marketing and business analytics, addressing the growing demand for digital skills in the workforce. The collaboration with Ziplines Education offers professionals opportunities to enhance their capabilities in today's digital-first environment.
  • Anova.ai launched its Marketing Analytics Platform for SMBs in October 2023, enabling marketers to effortlessly converse with data, obtain instant insights, and streamline decision-making without requiring technical expertise.
  • In February 2024, Alembic, backed by Jeffrey Katzenberg's WndrCo, secured a $14 million Series A funding round. The startup, pioneering marketing analytics with pandemic-era contact tracing math, responded to escalating demands from Fortune 500 CMOs seeking AI-driven solutions for tracking ROI across digital platforms.
  • In April 2024, United Kingdom-based digital marketing agency Modo25 secured a six-figure contract with online tool retailer SGS Engineering. The agency provides various digital marketing services, aiming to boost the retailer's online revenue and ROI over the 12-month partnership.
  • In May 2023, Mixpanel launched Marketing Analytics, targeting the full user journey. It aimed to empower marketers with insights into user behavior pre- and post-acquisition, enhancing campaign targeting and ROAS monitoring.
  • In June 2023, Wavemaker launched its digital solutions pillar, enhancing its Data and Analytics Department. The new offering provided diverse services, including social media analysis and influencer marketing, to drive brand growth in the digital realm.

Key Companies

  • Google Analytics
  • Adobe Analytics
  • HubSpot Analytics
  • IBM Digital Analytics
  • Salesforce Marketing Cloud
  • Oracle Marketing Cloud
  • Nielsen Marketing Cloud
  • Datorama
  • Mixpanel
  • Moz
  • SEMrush
  • Ahrefs
  • BuzzSumo
  • Brandwatch
  • Talkwalker
  • Crimson Hexagon
  • Sprout Social
  • Hootsuite Analytics
  • Piwik PRO
  • Webtrends

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Key Coverage in the Digital Marketing Analytics Industry

  • Impact of AI in the digital marketing analytics market
  • Consumer behavior analysis in the digital marketing sector
  • Emerging markets for digital marketing analytics
  • Social media analytics trends for marketing professionals
  • Real-time data analytics for digital marketing campaigns

Key Segments of the Digital Marketing Analytics Industry

By Solution:

  • Digital Marketing Analytics Software
  • Services
  • Consulting
  • Design & Implementation
  • Support & Maintenance Services

By Enterprise Size:

  • Small & Medium Enterprises
  • Large Enterprises

By Application:

  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • SEO Marketing
  • Pay Per Click Marketing
  • Video Marketing
  • Display Marketing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Much is the Digital Marketing Analytics Market Currently Worth?

The digital marketing analytics market is expected to be worth US$ 6,979.7 million in 2024.

What is the Sales Forecast for Digital Marketing Analytics Through 2034?

The market is expected to reach US$ 37,470.04 million by 2034.

At What Rate is the Digital Marketing Analytics Market Growing?

The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.

Which are the Key Companies in the Digital Marketing Analytics Market?

Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.

What was the Value of the Digital Marketing Analytics Market in 2023?

The valuation for the market in 2023 was US$ 5,900 million.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034
        5.3.1. Software
        5.3.2. Services
            5.3.2.1. Consulting
            5.3.2.2. Design & Implementation
            5.3.2.3. Support & Maintenance Services
    5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization Size
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2024 to 2034
        6.3.1. Small & Medium Enterprises
        6.3.2. Large Enterprises
    6.4. Y-o-Y Growth Trend Analysis By Organization Size, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Organization Size, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034
        7.3.1. Social Media Marketing
        7.3.2. Email Marketing
        7.3.3. Content Marketing
        7.3.4. SEO Marketing
        7.3.5. Pay Per Click Marketing
        7.3.6. Video Marketing
        7.3.7. Display Marketing
    7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Solution
        9.2.3. By Organization Size
        9.2.4. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Solution
        9.3.3. By Organization Size
        9.3.4. By Application
    9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Solution
        10.2.3. By Organization Size
        10.2.4. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Solution
        10.3.3. By Organization Size
        10.3.4. By Application
    10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Solution
        11.2.3. By Organization Size
        11.2.4. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Solution
        11.3.3. By Organization Size
        11.3.4. By Application
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Solution
        12.2.3. By Organization Size
        12.2.4. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Solution
        12.3.3. By Organization Size
        12.3.4. By Application
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Solution
        13.2.3. By Organization Size
        13.2.4. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Solution
        13.3.3. By Organization Size
        13.3.4. By Application
    13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Solution
        14.2.3. By Organization Size
        14.2.4. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Solution
        14.3.3. By Organization Size
        14.3.4. By Application
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Solution
        15.2.3. By Organization Size
        15.2.4. By Application
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Solution
        15.3.3. By Organization Size
        15.3.4. By Application
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2023
            16.1.2.1. By Solution
            16.1.2.2. By Organization Size
            16.1.2.3. By Application
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2023
            16.2.2.1. By Solution
            16.2.2.2. By Organization Size
            16.2.2.3. By Application
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2023
            16.3.2.1. By Solution
            16.3.2.2. By Organization Size
            16.3.2.3. By Application
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2023
            16.4.2.1. By Solution
            16.4.2.2. By Organization Size
            16.4.2.3. By Application
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2023
            16.5.2.1. By Solution
            16.5.2.2. By Organization Size
            16.5.2.3. By Application
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2023
            16.6.2.1. By Solution
            16.6.2.2. By Organization Size
            16.6.2.3. By Application
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2023
            16.7.2.1. By Solution
            16.7.2.2. By Organization Size
            16.7.2.3. By Application
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2023
            16.8.2.1. By Solution
            16.8.2.2. By Organization Size
            16.8.2.3. By Application
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2023
            16.9.2.1. By Solution
            16.9.2.2. By Organization Size
            16.9.2.3. By Application
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2023
            16.10.2.1. By Solution
            16.10.2.2. By Organization Size
            16.10.2.3. By Application
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2023
            16.11.2.1. By Solution
            16.11.2.2. By Organization Size
            16.11.2.3. By Application
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2023
            16.12.2.1. By Solution
            16.12.2.2. By Organization Size
            16.12.2.3. By Application
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2023
            16.13.2.1. By Solution
            16.13.2.2. By Organization Size
            16.13.2.3. By Application
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2023
            16.14.2.1. By Solution
            16.14.2.2. By Organization Size
            16.14.2.3. By Application
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2023
            16.15.2.1. By Solution
            16.15.2.2. By Organization Size
            16.15.2.3. By Application
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2023
            16.16.2.1. By Solution
            16.16.2.2. By Organization Size
            16.16.2.3. By Application
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2023
            16.17.2.1. By Solution
            16.17.2.2. By Organization Size
            16.17.2.3. By Application
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2023
            16.18.2.1. By Solution
            16.18.2.2. By Organization Size
            16.18.2.3. By Application
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2023
            16.19.2.1. By Solution
            16.19.2.2. By Organization Size
            16.19.2.3. By Application
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2023
            16.20.2.1. By Solution
            16.20.2.2. By Organization Size
            16.20.2.3. By Application
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2023
            16.21.2.1. By Solution
            16.21.2.2. By Organization Size
            16.21.2.3. By Application
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2023
            16.22.2.1. By Solution
            16.22.2.2. By Organization Size
            16.22.2.3. By Application
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2023
            16.23.2.1. By Solution
            16.23.2.2. By Organization Size
            16.23.2.3. By Application
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Solution
        17.3.3. By Organization Size
        17.3.4. By Application
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Adobe Systems Inc.
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Pega-Systems
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. Teradata Corporation
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. HubSpot
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Resultics
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. UAWC Agency
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. INGENIA AGENCY
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. Sherlock Communications
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. Punto Rojo
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. Digital Consulting Group
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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