With a major chunk of the world’s population relying on the Internet for their day-to-day operations and spending, digital marketing is rapidly gaining prominence, especially in businesses with the B2C model. This has taken the digital marketing analytics market’s expected valuation to a staggering US$ 6,979.7 million for 2024. Dedicated teams in corporations, institutes, and certifications associated with digital marketing analytics have also bolstered market growth in recent times.
The integration of artificial intelligence and cloud-based platforms has also contributed to the market’s growth. These platforms not only make operations easy and fast but also provide reliable recommendations to business owners about their marketing campaigns. These features have indeed increased the adoption of digital marketing analytics platforms and the market is slated to grow at an outstanding CAGR of 18.30% through 2034.
The post-pandemic economic recovery in emerging countries has facilitated the growth of an enormous number of start-ups and small-scale organizations. This consumer group is leveraging the full potential of digital marketing platforms not just to gain a wider consumer base but also to market their product offerings and influence sales. All these factors are collectively responsible for pushing this valuation to US$ 37,470.04 million by the end of 2034.
Attributes | Details |
---|---|
Market Value for 2024 | US$ 6,979.7 million |
Projected Market Value for 2034 | US$ 37,470.04 million |
Value-based CAGR of the Market for 2024 to 2034 | 18.30% |
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Digital marketing is analyzed through various platforms, such as software, services, consultations, etc. Among these, digital marketing analytics software is expected to take the majority share of 73.70% of the market in 2024.
Attributes | Details |
---|---|
Solution | Software |
Market Share (2024) | 73.70% |
Digital marketing analytics solutions are used by both, small-scale as well as large enterprises. Based on end users, the large enterprise consumer base is anticipated to hold a market share of 64.70% in 2024.
Attributes | Details |
---|---|
End User | Large Enterprises |
Market Share (2024) | 64.70% |
Countries | CAGR (2024 to 2034) |
---|---|
China | 20.40% |
The United States | 18.30% |
Australia and New Zealand | 14.40% |
Japan | 13.80% |
Germany | 12.60% |
The Chinese digital marketing analytics market is a promising one. It is slated to grow at a CAGR of 20.40% through 2034.
Various social media platforms such as Instagram, Meta, Twitter, etc., are still banned in China. This is why digital marketing analytics solutions providers in the country have to target their audiences on Xiaohongshu, a Chinese lifestyle application that is not only gaining prominence among domestic consumers but also among the Chinese diaspora situated abroad.
Numerous international brands, such as Louis Vuitton, Dior, Gucci, Prada, Celine, and Balenciaga, have also turned to digital marketing platforms to make their presence stand out on Xiaohongshu.
The United States is a lucrative country in this market. The market is penned in to grow at a CAGR of 18.30% through 2034.
The United States is blessed with a multitude of social media and IT companies that provide digital marketing analytics such as Google Analytics, Adobe Analytics, HubSpot Analytics, etc. These companies already have a strong consumer base due to their prolonged presence in the industry. Besides this, the United States population is very tech-savvy and consumers are influenced by virtual marketing, which is in turn leveraged by these platforms.
The future of the Australian and New Zealand digital marketing analytics market also looks very bright. The market is slated to grow at a CAGR of 14.40% through 2034 in the countries.
Companies in Australia are using artificial intelligence to increase the overall efficiency of marketing analytics. For instance, in November 2023, Ground Control Data unveiled Mevo, an AI tool for media buying, in partnership with Marketing Evolution. Phil Zohrab, the managing director, emphasized its potential to disrupt the field. Mevo promises quicker model building and improved campaign effectiveness, with significant reductions in cost per conversion.
The Japanese digital marketing analytics market is slated to grow at a CAGR of 13.80% for the forecasted period.
Japan has always been welcoming new technologies. Japanese companies were also one of the very first to have implemented digital marketing platforms for expanding their consumer base not just within the country but also internationally. The adoption of digital marketing platforms by businesses in Japan is also attributed to the humongous number of tech-savvy consumers in the country.
The German market is also very likely to flourish in the coming years. It is slated to grow at a CAGR of 12.60% through 2034.
Just like other European economies, Germany, in the last few years, has also been going through a period of increased digitization. Businesses are increasingly shifting toward digital platforms and channels. This has created a conducive environment for digital marketing analytics providers in Germany.
The market is still in its nascent stages, with a very nominal number of market players dominating globally. The majority share of market valuation is shared among the top few. With time and tide, the market is expected to become more mature. It has also been observed that mergers and acquisitions in this market are quite common as brands try to take advantage of each other’s expertise.
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The digital marketing analytics market is expected to be worth US$ 6,979.7 million in 2024.
The market is expected to reach US$ 37,470.04 million by 2034.
The digital marketing analytics market is in line to grow at a CAGR of 18.30% from 2024 to 2034.
Google Analytics, Adobe Analytics, HubSpot Analytics, IBM Digital Analytics, and Salesforce Marketing Cloud are some of the major players in the market.
The valuation for the market in 2023 was US$ 5,900 million.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034 5.3.1. Software 5.3.2. Services 5.3.2.1. Consulting 5.3.2.2. Design & Implementation 5.3.2.3. Support & Maintenance Services 5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization Size 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2024 to 2034 6.3.1. Small & Medium Enterprises 6.3.2. Large Enterprises 6.4. Y-o-Y Growth Trend Analysis By Organization Size, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Organization Size, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034 7.3.1. Social Media Marketing 7.3.2. Email Marketing 7.3.3. Content Marketing 7.3.4. SEO Marketing 7.3.5. Pay Per Click Marketing 7.3.6. Video Marketing 7.3.7. Display Marketing 7.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Solution 9.2.3. By Organization Size 9.2.4. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Solution 9.3.3. By Organization Size 9.3.4. By Application 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Solution 10.2.3. By Organization Size 10.2.4. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Solution 10.3.3. By Organization Size 10.3.4. By Application 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Solution 11.2.3. By Organization Size 11.2.4. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Solution 11.3.3. By Organization Size 11.3.4. By Application 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Solution 12.2.3. By Organization Size 12.2.4. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Solution 12.3.3. By Organization Size 12.3.4. By Application 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Solution 13.2.3. By Organization Size 13.2.4. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Solution 13.3.3. By Organization Size 13.3.4. By Application 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Solution 14.2.3. By Organization Size 14.2.4. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Solution 14.3.3. By Organization Size 14.3.4. By Application 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Solution 15.2.3. By Organization Size 15.2.4. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Solution 15.3.3. By Organization Size 15.3.4. By Application 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Solution 16.1.2.2. By Organization Size 16.1.2.3. By Application 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Solution 16.2.2.2. By Organization Size 16.2.2.3. By Application 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Solution 16.3.2.2. By Organization Size 16.3.2.3. By Application 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Solution 16.4.2.2. By Organization Size 16.4.2.3. By Application 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Solution 16.5.2.2. By Organization Size 16.5.2.3. By Application 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Solution 16.6.2.2. By Organization Size 16.6.2.3. By Application 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Solution 16.7.2.2. By Organization Size 16.7.2.3. By Application 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Solution 16.8.2.2. By Organization Size 16.8.2.3. By Application 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Solution 16.9.2.2. By Organization Size 16.9.2.3. By Application 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Solution 16.10.2.2. By Organization Size 16.10.2.3. By Application 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Solution 16.11.2.2. By Organization Size 16.11.2.3. By Application 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Solution 16.12.2.2. By Organization Size 16.12.2.3. By Application 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Solution 16.13.2.2. By Organization Size 16.13.2.3. By Application 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Solution 16.14.2.2. By Organization Size 16.14.2.3. By Application 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Solution 16.15.2.2. By Organization Size 16.15.2.3. By Application 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Solution 16.16.2.2. By Organization Size 16.16.2.3. By Application 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Solution 16.17.2.2. By Organization Size 16.17.2.3. By Application 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Solution 16.18.2.2. By Organization Size 16.18.2.3. By Application 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Solution 16.19.2.2. By Organization Size 16.19.2.3. By Application 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Solution 16.20.2.2. By Organization Size 16.20.2.3. By Application 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Solution 16.21.2.2. By Organization Size 16.21.2.3. By Application 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Solution 16.22.2.2. By Organization Size 16.22.2.3. By Application 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Solution 16.23.2.2. By Organization Size 16.23.2.3. By Application 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Solution 17.3.3. By Organization Size 17.3.4. By Application 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Adobe Systems Inc. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Pega-Systems 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Teradata Corporation 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. HubSpot 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Resultics 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. UAWC Agency 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. INGENIA AGENCY 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Sherlock Communications 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Punto Rojo 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Digital Consulting Group 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
Technology
February 2024
REP-GB-19150
246 pages
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