The global digital health tracking apps market size reached a valuation of US$ 13,943.7 million in 2022. It is expected to be valued at US$ 15,904.1 million in 2023.
The global market is projected to reach US$ 77,489.3 million by the end of 2033. It is estimated to flourish at a CAGR of 15.6% during the forecast period.
Digital health tracking apps range from those that provide a platform for services such as virtual medical consultations and chronic illness management. These services are offered so that they could help people to manage their own health via keeping track of daily steps and accessing exercise & nutrition programs.
Digital health tracking apps have become increasingly popular due to their convenience and accessibility. These allow individuals to take control of their daily physical activities, heart rate monitoring, and sleeping pattern recognition from the comfort of their own devices.
The medical ecosystem could be levitating its market position by health applications, thereby improving user health outcomes. Penetration into new geographies is also expected to contribute to increasing digital health tracking app demand in the next ten years.
Growth can also be linked to rising in-app purchase demand and dependency of global virtual lifestyles on mobile app adoption. Demand for fitness applications is also driven by the emphasis on keeping a healthy lifestyle.
The market is elevating as a result of rising smartphone usage worldwide and quickening technological development. The sector is also expanding as a result of increased data usage, wide internet use, and availability of promotional offers such as subscription discounts. Operational models of the fitness business are set to undergo a significant transformation in the assessment period as a result of advancements in information technology.
Fitness apps follow users' daily routines and offer them personalized nutrition, exercise, strolling, and sleep schedule plans devoid of any machinery or equipment. They also leverage recent developments, including neural networks, data mining, and other new innovative technologies. These applications monitor human activity round-the-clock, which is why they are considered to be an ideal method for monitoring health issues without a lot of human involvement.
| Attributes | Key Insights |
|---|---|
| Digital Health Tracking Apps Market Estimated Size (2023E) | US$ 15,904.1 million |
| Projected Market Valuation (2033F) | US$ 77,489.3 million |
| Value-based CAGR (2023 to 2033) | 15.6% |
| Android-based Health Apps Segment Share (2022) | 55.8% |
| iOS-based Health Apps Value-based CAGR (2023 to 2033) | 11.0% |
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A basic fitness application collects data from numerous wearable device sensors. While a few sensors fit in the user's pocket, others can be lightweight and placed around the user's wrist.
The fitness app's developer also gives users the option to manually add information to the app. If hackers gain access to the device, they might be able to obtain private data such as debit or credit card details.
Currently, people all across the world are much more concerned with their health, especially in light of the pandemic that emerged back in 2020. Millennial and gen Z populations are also concerned about obesity and weight surge due to poor eating practices, consumption of junk food, and negative work-life stress.
The focus of recently released fitness applications is on tracking weight loss progress and offering mental health remedies. Owing to this, fitness applications are widely used throughout the world, and market expansion is anticipated over the next ten years. Future Market Insights (FMI) mentions that the global digital health tracking apps industry is set to witness a CAGR of 15.6% from 2023 to 2033.
Principal Consultant
Demand for Apps for Tracking Health Symptoms to Surge in the United States with Government Interventions
The United States has a massive user base that has utilized a healthcare app or website to track their health data, refill prescriptions, or make appointments with healthcare providers. The most common uses of digital health tracking apps in the country are tracking symptoms or health indicators, scheduling appointments, and viewing test results. Other key uses include step tracking, calorie counts, sleep pattern tracking, and heart rate monitoring.
The United States also has one leading area of focus for health awareness and its preventative care. Several government organizations in the country are working toward education of a healthy lifestyle that is set to compel numerous users to take benefit from these digital health tracking applications. This would allow the United States market for digital health tracking apps to hold an exponential share of around 67.8% in 2023.
Awareness of Self-care in India to Boost Adoption of Digital Health Planners by 2033
In several areas of South Asia and the Pacific, particularly in India, smartphones have become ubiquitous. With more people owning smartphones, there has been a significant increase in terms of adoption of health applications for self-disease management. Rising awareness of the importance of self-care and disease prevention has also contributed to the adoption of these applications.
The use of health applications for self-disease management is likely to continue to surge in the country. Hence, it is expected to create new opportunities in India digital health tracking apps industry.
As people become increasingly health-conscious, they are looking for tools that can help them achieve their fitness goals and track their progress. Backed by these factors, India is set to be a fast-growing country and exhibit a CAGR of 21.1% over the estimated period.
Increasing Prevalence of Diabetes in the United Kingdom to Propel Demand for Digital Health Trackers
Increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity in the United Kingdom is projected to fuel digital health tracking app sales by 2033. These diseases are likely to push the need for self-management tools and personalized health monitoring.
As per the JDRF, a non-profit organization, in the United Kingdom, at present, around 400,000 people are suffering from type 1 diabetes. The incidence of type 1 diabetes among children under five years is escalating by 5% every year in the country.
It has further compelled leading companies to come up with advanced data analytics and artificial intelligence (AI) technologies. These have enabled the development of more sophisticated health tracking apps. These can offer personalized health insights and predictions for early diagnosis.
Demand for Health and Wellness Apps to Surge for Fitness Tracking Purposes
Fitness management currently holds the leading share of 55.8% in the global digital health tracking apps market. It provides the user with detailed information about their physical activity and exercise goals as per their given personal data. Users can also set their own exercise goals to achieve, and the tracking application will keep track of their activity.
Several fitness management apps allow users to track their physical activity such as steps taken, distance traveled, and calories burned. This data can be further synced with other features of the health tracking app.
It can be used with those apps that can track sleep and nutrition, to provide a more comprehensive view of overall health. Considering growth in the fitness management segment, it is likely to hold a market share of 19.1% in 2023.
Health App Developers to Focus on Providing In-app Purchases to Create New Revenue Sources
In-app purchases (Freemium) can provide app developers with an additional source of revenue beyond the initial purchase price of the app. This can help generate ongoing revenue for developers, and allow them to continue to invest in development & improvement of the app. It produces an undeniably win-win situation for the company and the user.
In-app purchases can also offer users the opportunity to try out premium features or content before committing to a purchase. This can help them make more informed purchasing decisions and feel more confident in their investment. Due to these reasons, the in-app purchase segment is estimated to expand at a CAGR of 17.6% in the forecast period.
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The global market for digital health tracking apps is highly competitive. More specifically, China-based companies offer different features with health tracking tool such as medical services, online consultation, and prescription delivery.
The mental health category witnessed significant growth in recent years. Hence, it is likely to be a tug of war between these companies to acquire the market in this segment
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 15,904.1 million |
| Projected Market Valuation (2033) | US$ 77,489.3 million |
| Value-based CAGR (2023 to 2033) | 15.6% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ million) |
| Key Countries Covered |
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| Key Market Segments Covered |
|
| Key Companies Profiled |
|
| Report Coverage |
|
The market is valued at US$ 15,904.1 million in 2023.
The United States holds a notable share of 67.8% in the market.
The India market is expected to assume a CAGR of 21.1% through 2033.
Digital health tracking apps help provide precise medical information and enables real-time monitoring, thus fueling its demand.
The leading competitors in the digital health tracking apps market are Eative, MyNetDiary, and MyFitnessPal.
1. Executive Summary | Digital Health Tracking Apps Market
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Pricing Analysis
4.1. Pricing Analysis, By Digital Health Tracking Apps
4.1.1. Subscription Pricing Analysis
4.1.2. Perpetual Licensing
4.2. Average Pricing Analysis Benchmark
5. Global Market Demand (Value in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
5.1. Historical Market Value (US$ million) Analysis, 2018 to 2022
5.2. Current and Future Market Value (US$ million) Projections, 2023 to 2033
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Market Background
6.1. Macro-Economic Factors
6.2. Forecast Factors - Relevance & Impact
6.3. Value Chain
6.4. COVID-19 Crisis – Impact Assessment
6.4.1. Current Statistics
6.4.2. Short-Mid-Long Term Outlook
6.4.3. Likely Rebound
6.5. Market Dynamics
6.5.1. Drivers
6.5.2. Restraints
6.5.3. Opportunities
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Platform
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ million) Analysis By Platform, 2018 to 2022
7.3. Current and Future Market Size (US$ million) Analysis and Forecast By Platform, 2023 to 2033
7.3.1. Android-based Health App
7.3.2. iOS-based Health App
7.4. Market Attractiveness Analysis By Platform
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By App Category
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ million) Analysis By App Category, 2018 to 2022
8.3. Current and Future Market Size (US$ million) Analysis and Forecast By App Category, 2023 to 2033
8.3.1. Fitness Management
8.3.2. Nutrition & Diet
8.3.3. Menstrual Tracking
8.3.4. Fertility Tracking
8.3.5. Sexual Self Care
8.3.6. Mental Health
8.3.7. Remote Patient Monitoring
8.3.8. Chronic Disease Monitoring
8.3.9. Medication Reminder
8.3.10. Others
8.4. Market Attractiveness Analysis By App Category
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Revenue Model
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ million) Analysis By Revenue Model, 2018 to 2022
9.3. Current and Future Market Size (US$ million) Analysis and Forecast By Revenue Model, 2023 to 2033
9.3.1. Subscription Model
9.3.2. In-app Purchase (Freemium)
9.3.3. One Time Purchase
9.4. Market Attractiveness Analysis By Revenue Model
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ million) Analysis By End User, 2018 – 2022
10.3. Current and Future Market Size (US$ million) Analysis and Forecast By End User, 2023 – 2033
10.3.1. Men
10.3.2. Women
10.4. Market Attractiveness Analysis By End User
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ million) Analysis By Region, 2018 to 2022
11.3. Current and Future Market Size (US$ million) Analysis and Forecast By Region, 2023 to 2033
11.3.1. North America
11.3.2. Latin America
11.3.3. Europe
11.3.4. East Asia
11.3.5. South Asia Pacific
11.3.6. Middle East and Africa
11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
12.3.1. By Platform
12.3.2. By App Category
12.3.3. By Revenue Model
12.3.4. By End User
12.3.5. By Country
12.3.5.1. United States
12.3.5.2. Canada
12.4. Market Attractiveness Analysis
12.4.1. By Platform
12.4.2. By App Category
12.4.3. By Revenue Model
12.4.4. By End User
12.4.5. By Country
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
13.3.1. By Platform
13.3.2. By App Category
13.3.3. By Revenue Model
13.3.4. By End User
13.3.5. By Country
13.3.5.1. Brazil
13.3.5.2. Mexico
13.3.5.3. Rest of Latin America
13.4. Market Attractiveness Analysis
13.4.1. By Platform
13.4.2. By App Category
13.4.3. By Revenue Model
13.4.4. By End User
13.4.5. By Country
14. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
14.3.1. By Platform
14.3.2. By App Category
14.3.3. By Revenue Model
14.3.4. By End User
14.3.5. By Country
14.3.5.1. Germany
14.3.5.2. Italy
14.3.5.3. France
14.3.5.4. United Kingdom
14.3.5.5. Spain
14.3.5.6. BENELUX
14.3.5.7. Russia
14.3.5.8. Rest of Europe
14.4. Market Attractiveness Analysis
14.4.1. By Platform
14.4.2. By App Category
14.4.3. By Revenue Model
14.4.4. By End User
14.4.5. By Country
15. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
15.3.1. By Platform
15.3.2. By App Category
15.3.3. By Revenue Model
15.3.4. By End User
15.3.5. By Country
15.3.5.1. India
15.3.5.2. Indonesia
15.3.5.3. Malaysia
15.3.5.4. Singapore
15.3.5.5. Australia & New Zealand
15.3.5.6. Rest of South Asia and Pacific
15.4. Market Attractiveness Analysis
15.4.1. By Platform
15.4.2. By App Category
15.4.3. By Revenue Model
15.4.4. By End User
15.4.5. By Country
16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
16.3.1. By Platform
16.3.2. By App Category
16.3.3. By Revenue Model
16.3.4. By End User
16.3.5. By Country
16.3.5.1. China
16.3.5.2. Japan
16.3.5.3. South Korea
16.4. Market Attractiveness Analysis
16.4.1. By Platform
16.4.2. By App Category
16.4.3. By Revenue Model
16.4.4. By End User
16.4.5. By Country
17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033
17.3.1. By Platform
17.3.2. By App Category
17.3.3. By Revenue Model
17.3.4. By End User
17.3.5. By Country
17.3.5.1. Gulf Cooperation Council Countries
17.3.5.2. Türkiye
17.3.5.3. South Africa
17.3.5.4. Rest of Middle East and Africa
17.4. Market Attractiveness Analysis
17.4.1. By Platform
17.4.2. By App Category
17.4.3. By Revenue Model
17.4.4. By End User
17.4.5. By Country
18. Key Countries Analysis- Market
18.1. United States Market Analysis
18.1.1. By Platform
18.1.2. By App Category
18.1.3. By Revenue Model
18.1.4. By End User
18.2. Canada Market Analysis
18.2.1. By Platform
18.2.2. By App Category
18.2.3. By Revenue Model
18.2.4. By End User
18.3. Germany Market Analysis
18.3.1. By Platform
18.3.2. By App Category
18.3.3. By Revenue Model
18.3.4. By End User
18.4. United Kingdom Market Analysis
18.4.1. By Platform
18.4.2. By App Category
18.4.3. By Revenue Model
18.4.4. By End User
18.5. France Market Analysis
18.5.1. By Platform
18.5.2. By App Category
18.5.3. By Revenue Model
18.5.4. By End User
18.6. Italy Market Analysis
18.6.1. By Platform
18.6.2. By App Category
18.6.3. By Revenue Model
18.6.4. By End User
18.7. Spain Market Analysis
18.7.1. By Platform
18.7.2. By App Category
18.7.3. By Revenue Model
18.7.4. By End User
18.8. Russia Market Analysis
18.8.1. By Platform
18.8.2. By App Category
18.8.3. By Revenue Model
18.8.4. By End User
18.9. China Market Analysis
18.9.1. By Platform
18.9.2. By App Category
18.9.3. By Revenue Model
18.9.4. By End User
18.10. Japan Market Analysis
18.10.1. By Platform
18.10.2. By App Category
18.10.3. By Revenue Model
18.10.4. By End User
18.11. South Korea Market Analysis
18.11.1. By Platform
18.11.2. By App Category
18.11.3. By Revenue Model
18.11.4. By End User
18.12. India Market Analysis
18.12.1. By Platform
18.12.2. By App Category
18.12.3. By Revenue Model
18.12.4. By End User
18.13. Indonesia Market Analysis
18.13.1. By Platform
18.13.2. By App Category
18.13.3. By Revenue Model
18.13.4. By End User
18.14. Malaysia Market Analysis
18.14.1. By Platform
18.14.2. By App Category
18.14.3. By Revenue Model
18.14.4. By End User
18.15. Australia & New Zealand Market Analysis
18.15.1. By Platform
18.15.2. By App Category
18.15.3. By Revenue Model
18.15.4. By End User
18.16. Gulf Cooperation Council Countries Market Analysis
18.16.1. By Platform
18.16.2. By App Category
18.16.3. By Revenue Model
18.16.4. By End User
18.17. Türkiye Market Analysis
18.17.1. By Platform
18.17.2. By App Category
18.17.3. By Revenue Model
18.17.4. By End User
18.18. Northern Africa Market Analysis
18.18.1. By Platform
18.18.2. By App Category
18.18.3. By Revenue Model
18.18.4. By End User
18.19. South Africa Market Analysis
18.19.1. By Platform
18.19.2. By App Category
18.19.3. By Revenue Model
18.19.4. By End User
19. Market Structure Analysis
19.1. Market Analysis by Tier of Companies
19.2. Market Share Analysis of Top Players
19.3. Market Presence Analysis
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. Eative
20.3.1.1. Business Overview
20.3.1.2. Solution Portfolio
20.3.1.3. Profitability by Market Segments (Business Segments/Region)
20.3.1.4. Key Strategy & Developments
20.3.2. MyNetDairy
20.3.2.1. Business Overview
20.3.2.2. Solution Portfolio
20.3.2.3. Profitability by Market Segments (Business Segments/Region)
20.3.2.4. Key Strategy & Developments
20.3.3. MyFitnessPal
20.3.3.1. Business Overview
20.3.3.2. Solution Portfolio
20.3.3.3. Profitability by Market Segments (Business Segments/Region)
20.3.3.4. Key Strategy & Developments
20.3.4. C25K
20.3.4.1. Business Overview
20.3.4.2. Solution Portfolio
20.3.4.3. Profitability by Market Segments (Business Segments/Region)
20.3.4.4. Key Strategy & Developments
20.3.5. Pear
20.3.5.1. Business Overview
20.3.5.2. Solution Portfolio
20.3.5.3. Profitability by Market Segments (Business Segments/Region)
20.3.5.4. Key Strategy & Developments
20.3.6. Fooducate
20.3.6.1. Business Overview
20.3.6.2. Solution Portfolio
20.3.6.3. Profitability by Market Segments (Business Segments/Region)
20.3.6.4. Key Strategy & Development
20.3.7. HealthyWage
20.3.7.1. Business Overview
20.3.7.2. Solution Portfolio
20.3.7.3. Profitability by Market Segments (Business Segments/Region)
20.3.7.4. Key Strategy & Developments
20.3.8. Healthy Diet
20.3.8.1. Business Overview
20.3.8.2. Solution Portfolio
20.3.8.3. Profitability by Market Segments (Business Segments/Region)
20.3.8.4. Key Strategy & Developments
20.3.9. Flo
20.3.9.1. Business Overview
20.3.9.2. Solution Portfolio
20.3.9.3. Profitability by Market Segments (Business Segments/Region)
20.3.9.4. Key Strategy & Developments
20.3.10. FitrWoman
20.3.10.1. Business Overview
20.3.10.2. Solution Portfolio
20.3.10.3. Profitability by Market Segments (Business Segments/Region)
20.3.10.4. Key Strategy & Developments
20.3.11. Cycles
20.3.11.1. Business Overview
20.3.11.2. Solution Portfolio
20.3.11.3. Profitability by Market Segments (Business Segments/Region)
20.3.11.4. Key Strategy & Developments
20.3.12. Kindara
20.3.12.1. Business Overview
20.3.12.2. Solution Portfolio
20.3.12.3. Profitability by Market Segments (Business Segments/Region)
20.3.12.4. Key Strategy & Developments
20.3.13. Nurx
20.3.13.1. Business Overview
20.3.13.2. Solution Portfolio
20.3.13.3. Profitability by Market Segments (Business Segments/Region)
20.3.13.4. Key Strategy & Developments
20.3.14. Rosy
20.3.14.1. Business Overview
20.3.14.2. Solution Portfolio
20.3.14.3. Profitability by Market Segments (Business Segments/Region)
20.3.14.4. Key Strategy & Developments
20.3.15. Ferly
20.3.15.1. Business Overview
20.3.15.2. Solution Portfolio
20.3.15.3. Profitability by Market Segments (Business Segments/Region)
20.3.15.4. Key Strategy & Developments
20.3.16. MediSafe
20.3.16.1. Business Overview
20.3.16.2. Solution Portfolio
20.3.16.3. Profitability by Market Segments (Business Segments/Region)
20.3.16.4. Key Strategy & Developments
20.3.17. Dosecast
20.3.17.1. Business Overview
20.3.17.2. Solution Portfolio
20.3.17.3. Profitability by Market Segments (Business Segments/Region)
20.3.17.4. Key Strategy & Developments
20.3.18. PainScale
20.3.18.1. Business Overview
20.3.18.2. Solution Portfolio
20.3.18.3. Profitability by Market Segments (Business Segments/Region)
20.3.18.4. Key Strategy & Developments
20.3.19. CipherHealth
20.3.19.1. Business Overview
20.3.19.2. Solution Portfolio
20.3.19.3. Profitability by Market Segments (Business Segments/Region)
20.3.19.4. Key Strategy & Developments
21. Assumptions and Acronyms Used
22. Research Methodology
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Digital Health Tracking Apps Market
