The global digestive health supplements market size is estimated to reach USD 17,160 million in 2023. With demand expanding at a 6% CAGR, the market size is projected to reach USD 29,648.6 million over the forecast period.
| Attribute | Details |
|---|---|
| Digestive Health Supplements Market Size in 2022 | USD 16,500 million |
| Digestive Health Supplements Market Size in 2023 | USD 17,160 million |
| Digestive Health Supplements Market Forecast in 2033 | USD 29,648.6 million |
| Digestive Health Supplements Market Growth Rate (2023 to 2033) | 6% |
| Digestive Health Supplements Industry Growth Rate (2018 to 2022) | 2.3% |
| Digestive Health Supplements Industry Share of the United States (2022) | 29.8% |
Increasing focus on weight reduction due to physical inactivity and a sedentary lifestyle is expected to boost sales of digestive health supplements. Lack of physical activity or prolonged sitting hours can lead to indigestion, constipation, bloating, and other health problems.
Millennials who are workaholics are struggling to manage an exercise routine with extensive working hours, due to which they face digestive issues. To tackle these problems, the consumption of digestive health supplements is increasing across the globe.
Various electronic wearables such as smartwatches are being adopted to keep track of nutrition intake and physical activities. Further, consumers are seeking solutions that are expected to improve their digestion and help to combat the effects of being overweight or obese. Due to this, the demand for digestive health supplements is projected to escalate during the forecast period.
The Market is Projected to be Steered Forward by:
Conflict over Company’s Claim May Hinder Market Growth
Regulatory authorities require scientific evidence and recorded health effects before the approval of the company’s claim. From past records, there have been incidences of conflicts between regulatory agencies and industry participants over such claims. In addition to this, the requirement for different claim approvals for diverse countries is also projected to restrict market development over the estimated period.
New Trends Running in the Market:
Key Opportunities for the Manufacturers to Scale their Business:
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Future Market Insights (FMI) projects the digestive health supplements industry to remain steady. The market is projected to exhibit growth at a 6% CAGR between 2023 and 2033, in comparison to the CAGR of 2.3% registered from 2018 to 2022.
Growing focus on nutrition and rising digestive issues among individuals are expected to spur demand in the market. New product launches that are inclusive of all age groups, and cater to specific needs, are also expected to create opportunities for growth in the market.
The rising consumption of food with high sodium content leads to gastrointestinal issues. Increasing awareness regarding the benefits of probiotics and prebiotics that help in curing digestive problems and gastric issues is expected to drive sales in the forthcoming years.
fitness activities, which might lead to unhealthy BMI (Body Mass Index) and obesity. This is compelling them to invest in nutritional food supplements that align with a balanced diet and weight management programs.
The consumption of dietary supplements and prebiotics is increasing as probiotics promote good bacteria in the digestive system, creating an ideal environment that helps the bacteria to derive nutrition to survive. Driven by these trends, the digestive health supplements industry is expanding.
Consumers are Investing in Probiotics for Digestive Health
| Country | Market Share % (2022) |
|---|---|
| The United States | 29.8% |
As per FMI, total sales in the United States market are expected to account for 78% of North America’s digestive health supplements industry by the end of 2033. On a global scale, the United States market is projected to share 29.8% market share in 2022. Growth can be attributed to the rising number of health-conscious consumers and the subsequent increase in the consumption of dietary supplements.
Surging Demand for Digestion Support Supplements in the United Kingdom is Projected to Fuel Growth
| Country | CAGR % (2023 to 2033) |
|---|---|
| The United Kingdom | 3.4% |
Consumers in the United Kingdom are investing in products that improve gut health to tackle digestive issues. In response to this, manufacturers are incorporating probiotics and prebiotics in digestive health supplements, with enhanced sensitivity, efficacy, and stability of probiotics. Such developments are expected to bode well for the market, with total sales in the United Kingdom accounting for more than 20% of Europe’s digestive health supplements industry share in 2023.
A Rising Preference for Functional Foods is Expected to Boost Sales of Digestive Health Supplements
| Country | CAGR % (2023 to 2033) |
|---|---|
| India | 4.5% |
The growing focus on maintaining a healthy lifestyle and the high prevalence of obesity among consumers due to physical inactivity is leading to weight gain and other digestive problems. Driven by this, consumers are investing in digestive health supplements for bloating and constipation issues and promoting healthy living. As a result, sales in India are projected to remain high over the forecast period.
Demand for prebiotics is on the rise and is likely to account for the maximum market share of the global market by the end of 2023, which can be attributed to its ability of mineral absorption and microbiota modulation. Probiotics have shown an increased consumption over the past few years and are expected to continue to rise in the coming years.
Drug Store Segment to Acquire Significant Market Share
| Segment | Drug Store |
|---|---|
| Market Share % (2022) | 32.5% |
Based on the distribution channel, the drug store segment acquired a share of 32.5% in 2022. A surge in the prescribed supplements by healthcare professionals and an increase in the geriatric population are expected to develop profitable prospects for drug stores in the coming years.
Betterment of the healthcare infrastructure and supportive government policies are expected to be favorable for drug store growth.
Even though modern trade is expected to account for a high market value share than online, online retailers are predicted to expand their operations and show a magnificent CAGR in the coming decade.
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The global digestive health supplements market is a highly competitive market that includes top digestive health supplement players such as Pfizer, Bayer AG, Herbalife, Alimentary Health Limited, DSM NV, and others. Other players in the digestive health supplements industry are Lonza Group Ltd, Hamari Chemicals Ltd., Amway, and others.
These players focus on expansion strategies and product innovation to cater to the needs of consumers across different regions. Alongside, many companies follow different approaches such as mergers, acquisitions, collaborations, alliances, and adoption of new technologies to launch new products, and enlargement of sales channels, thus creating a large customer base.
Key Developments in the Digestive Health Supplements Market:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | MT for Volume and USD million/ billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Market Segments Covered | Product Types, Forms, Distribution Channels, and Region |
| Key Companies Profiled | Nestec S.A.; Hamari Chemicals Ltd.; Amway; Bayer; Herbalife; Nature’s Bounty; Garden of Life; Zenwise; HealthForce; Nutricia NV; Alimentary Health Limited; Lonza Group Ltd; NOW Foods; Olly; Other Players |
| Pricing | Available upon Request |
The digestive health supplements market holds a valuation of USD 17,160 million in 2023.
The projected value of the digestive health supplements market is anticipated to attain USD 29,648.6 million by 2033.
The digestive health supplements market is anticipated to register a CAGR of 6% through 2033.
The United States emerges as a lucrative digestive health supplements market, driven by advanced healthcare infrastructure and the prevalence of digestive health issues.
| Estimated Market Size (2024E) | USD 7,524.6 million |
|---|---|
| Projected Market Value (2034F) | USD 23,874.5 million |
| Value-based CAGR (2024 to 2034) | 11.2% |
| Estimated Market Size (2024E) | USD 74.3 billion |
|---|---|
| Projected Market Valuation (2034F) | USD 170.1 billion |
| Value-based CAGR (2024 to 2034) | 9.5% |
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