The global digestive health drinks market is expected to reach USD 26 Billion by 2022, with sales increasing at a CAGR of 6.09% over the assessment period. As per the report, the market valuation is forecast to reach USD 47 Billion by 2032.
| Attribute | Details |
|---|---|
| Digestive Health Drinks Market Estimated Size (2022E) | USD 26 billion |
| Projected Market Valuation (2032F) | USD 47 billion |
| Value-based CAGR (2022 to 2032) | 6.09% |
| Top 3 Countries Market Share | 37% |
Digestive health drinks market is expected to represent 20% of the total drinks market globally in 2022.
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Sales of digestive health drinks are forecast to surge at a 6.09% CAGR over the assessment period, in comparison to the 5.5% CAGR registered between 2017 to 2021.
It is crucial to maintain gut health as it affects mental health, body immunity and skin condition of an individual. There are trillions of micro-organisms and bacteria in a digestive track which control the overall health of body. Hence dieticians suggest to include fibres, probiotics, and prebiotics to maintain gut health.
Digestive health drinks speed up the digestion process and hence are being preferred by health-conscious consumers. Some of the common digestive drinks are Kombucha which is made by fermenting yeast and bacteria with tea. It is rich in probiotics that improve body immunity, blood sugar level and overall gut health.
Other natural health drink is ginger tea that is generally consumed after a heavy meal to prevent indigestion and heartburn. Ginger is said to stimulate saliva flow, bile and gastric juice secretion that helps in digestive of food particles. Lemon grass is a tasty health drink which is a part of Chinese medicine that helps to reduce different stomach issues like bloating and constipation. It also has anti-inflammatory properties and is often consumed before sleep.
Easy availability of different types of digestive health drinks in the market and rising inclination towards health and wellness is expected to create opportunities for growth in the digestive health drinks market.
Consumers are emphasizing on maintain good health and are focusing on consuming food and beverages that help in building body immunity, which is expected to spur demand in the market. Digestive health drinks contain functional ingredients that have multiple health benefits.
Rising number of cases relate to lifestyle illness has pushed consumers to buy healthy food products that help to maintain gut health. As consumers are aware about the benefits of including probiotic drinks to prevent gastro-intestinal conditions like constipation, the demand for healthy drinks is expected to rise.
Manufacturers are focusing on labelling and packaging of products as consumers have become label conscious and are buying products that are portable and have longer shelf life.
“Consumers in the USA are Preferring Gut Health Drinks”
The demand or digestive health drinks is rising in the USA as consumers are focusing on maintaining good gut health. Key players in the country are developing different flavors suitable for their taste pallets. Younger generation is more conscious about the food they eat and focus on exercising daily which in turn is expected to impact the demand for digestive health drinks.
The older generation is facing numerous digestive problems and are on lookout for products that will prevent any severe effect on health. All these factors are expected to push the demand for digestive health drinks in the country. As per FMI, the USA digestive health drinks market is expected to reach about USD 6,240.0 Million in 2022, which is approximately 24% of the global digestive health drinks market.
“Increasing Sales of Probiotics Drinks in China will Augment Growth”
The demand for digestive health drinks is rising due to adoption of western food products in everyday breakfast. Key players are launching innovative beverages that suite local taste and flavor preference.
In China, millennials are focused on maintaining good health. As a result, they are willing to try different beverages that contain functional ingredients that will enhance their overall health. Many foreign players have entered the market and are spending on adverting and marketing products in order to generate awareness about these drinks and their benefits to health in long term.
Digestive drinks are gaining popularity as consumers are showing interest in different flavors and products contain organic ingredients.
“Popularity Probiotic-based Digestive Health Drinks Will Gain Traction”
Based in ingredient, probiotics are anticipated to hold the maximum share in the global digestive health drinks market. They are good micro-organisms that help in digestion and absorption of essential nutrients in the body. Including probiotics in daily diet can help to minimize digestive problems related to constipation, lactose intolerance, and irritable bowel movements.
Owing to these benefits the demand for probiotic health drinks is expected to rise in near future. Many people suffer indigestion due to presence of certain bacteria in their intestine. Probiotics change the eco system and speed up the breakdown of food particles. They are also said to lower the PH level in colon that helps in the formation of stool.
“Sales of Digestive Health Drinks Through Online Channels to Remain High”
From 2022 to 2023, sales through online distribution channels are predicted to grow at a 5.2% CAGR, holding 60% of the total market share. Key players are collaborating with different online marketplaces such as Amazon and Flipkart to offer doorstep delivery to customers.
Different schemes and discounts by eCommerce platforms are successful in convincing consumers to buy from online channels. Many companies are also focusing on providing better buying experience on their platforms using artificial intelligence and machine learning capabilities.
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Key companies are launching new products in digestive health drinks segment to fulfil the consumer demand for healthy products. They are also investing in technological advancements packaging to improve sales.
For instance:
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 26 Billion |
| Projected Market Valuation (2032) | USD 47 Billion |
| Value-based CAGR (2022-2032) | 6.09% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Billion for Value and lts for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | The USA, Brazil, Mexico, Germany, the UK, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Ingredient Type, Sales Channel and Region |
| Key Companies Profiled | Danisco A/S; Danone SA; Lifeway foods Inc; Nestle SA; Yakult Honsha Pvt Ltd; Arla Foods Inc.; Clover Industries Ltd; General Mills Inc.; Probi AB; Biogaia AB |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global digestive health drinks market is estimated to be worth over USD 26 Billion by 2022.
The global digestive health drinks market is forecast to surpass USD 47 Billion by the end of 2032.
Between 2017 and 2021, sales in the digestive health drinks grew at a 5.5% CAGR.
The demand for digestive health drinks ins Europe is expected to grow at a 6.1% CAGR between 2022 and 2032.
The North America digestive health drinks market will expand at a 5.6% CAGR between 2022 and 2032.
| Estimated Market Size (2024E) | USD 7,524.6 million |
|---|---|
| Projected Market Value (2034F) | USD 23,874.5 million |
| Value-based CAGR (2024 to 2034) | 11.2% |
| Market Size in 2023 | USD 17,160 million |
|---|---|
| Market Forecast in 2033 | USD 29,648.6 million |
| Market CAGR (2023 to 2033) | 6% |
| Estimated Market Value (2023) | USD 112.1 billion |
|---|---|
| Projected Market Value (2033) | USD 184.6 billion |
| Value-based CAGR (2023 to 2033) | 5.1% |
| Market Estimated Size (2023) | USD 1.9 Billion |
|---|---|
| Market Forecasted Size (2033) | USD 3.5 Billion |
| Market CAGR (2023 to 2033) | 6.1% |
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