Digestive Health Drinks Market Outlook (2022-2032)

[300 Pages Report] The global digestive health drinks market is expected to reach US$ 26 Bn by 2022, with sales increasing at a CAGR of 6.09% over the assessment period. As per the report, the market valuation is forecast to reach US$ 47 Bn by 2032.

Attribute Details
Digestive Health Drinks Market Estimated Size (2022E) US$ 26 billion
Projected Market Valuation (2032F) US$ 47 billion
Value-based CAGR (2022-2032) 6.09%
Top 3 Countries Market Share 37%

Digestive health drinks market is expected to represent 20% of the total drinks market globally in 2022.

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2017-2021 Digestive Health Drinks Market Historic Outlook Vs 2022-2032 Forecast

Sales of digestive health drinks are forecast to surge at a 6.09% CAGR over the assessment period, in comparison to the 5.5% CAGR registered between 2017 to 2021.

It is crucial to maintain gut health as it affects mental health, body immunity and skin condition of an individual. There are trillions of micro-organisms and bacteria in a digestive track which control the overall health of body. Hence dieticians suggest to include fibres, probiotics, and prebiotics to maintain gut health.

Digestive health drinks speed up the digestion process and hence are being preferred by health-conscious consumers. Some of the common digestive drinks are Kombucha which is made by fermenting yeast and bacteria with tea. It is rich in probiotics that improve body immunity, blood sugar level and overall gut health.

Other natural health drink is ginger tea that is generally consumed after a heavy meal to prevent indigestion and heartburn. Ginger is said to stimulate saliva flow, bile and gastric juice secretion that helps in digestive of food particles. Lemon grass is a tasty health drink which is a part of Chinese medicine that helps to reduce different stomach issues like bloating and constipation. It also has anti-inflammatory properties and is often consumed before sleep.

Easy availability of different types of digestive health drinks in the market and rising inclination towards health and wellness is expected to create opportunities for growth in the digestive health drinks market.

Digestive Health Drinks Market

Which Factors Are Fueling The Demand For Digestive Health Drinks?

Consumers are emphasizing on maintain good health and are focusing on consuming food and beverages that help in building body immunity, which is expected to spur demand in the market. Digestive health drinks contain functional ingredients that have multiple health benefits.

Rising number of cases relate to lifestyle illness has pushed consumers to buy healthy food products that help to maintain gut health. As consumers are aware about the benefits of including probiotic drinks to prevent gastro-intestinal conditions like constipation, the demand for healthy drinks is expected to rise.

Manufacturers are focusing on labelling and packaging of products as consumers have become label conscious and are buying products that are portable and have longer shelf life.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-Wise Insights

What Will be the U.S. Digestive Health Drinks Market Outlook?

“Consumers in the U.S. are Preferring Gut Health Drinks”

The demand or digestive health drinks is rising in the U.S. as consumers are focusing on maintaining good gut health. Key players in the country are developing different flavors suitable for their taste pallets. Younger generation is more conscious about the food they eat and focus on exercising daily which in turn is expected to impact the demand for digestive health drinks.

The older generation is facing numerous digestive problems and are on lookout for products that will prevent any severe effect on health. All these factors are expected to push the demand for digestive health drinks in the country. As per FMI, the U.S. digestive health drinks market is expected to reach about US$ 6,240.0 Mn in 2022, which is approximately 24% of the global digestive health drinks market.

Why is Asia-Pacific Considered a Promising Market for Digestive Health Drinks?

“Increasing Sales of Probiotics Drinks in China will Augment Growth”

The demand for digestive health drinks is rising due to adoption of western food products in everyday breakfast. Key players are launching innovative beverages that suite local taste and flavor preference.

In China, millennials are focused on maintaining good health. As a result, they are willing to try different beverages that contain functional ingredients that will enhance their overall health. Many foreign players have entered the market and are spending on adverting and marketing products in order to generate awareness about these drinks and their benefits to health in long term.

Digestive drinks are gaining popularity as consumers are showing interest in different flavors and products contain organic ingredients.

Category-Wise Insights

Which is the Leading Ingredient in Digestive Health Drinks?

“Popularity Probiotic-based Digestive Health Drinks Will Gain Traction”

Based in ingredient, probiotics are anticipated to hold the maximum share in the global digestive health drinks market. They are good micro-organisms that help in digestion and absorption of essential nutrients in the body. Including probiotics in daily diet can help to minimize digestive problems related to constipation, lactose intolerance, and irritable bowel movements.

Owing to these benefits the demand for probiotic health drinks is expected to rise in near future. Many people suffer indigestion due to presence of certain bacteria in their intestine. Probiotics change the eco system and speed up the breakdown of food particles. They are also said to lower the PH level in colon that helps in the formation of stool.

Which Sales Channel is Gaining Eminence in the Digestive Health Drinks Market?

“Sales of Digestive Health Drinks Through Online Channels to Remain High”

From 2022 to 2023, sales through online distribution channels are predicted to grow at a 5.2% CAGR, holding 60% of the total market share. Key players are collaborating with different online marketplaces such as Amazon and Flipkart to offer doorstep delivery to customers.

Different schemes and discounts by eCommerce platforms are successful in convincing consumers to buy from online channels. Many companies are also focusing on providing better buying experience on their platforms using artificial intelligence and machine learning capabilities.

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Competitive Landscape

Key companies are launching new products in digestive health drinks segment to fulfil the consumer demand for healthy products. They are also investing in technological advancements packaging to improve sales.

For instance:

  • In June 2021, Premier Nutraceutical Manufacturer Fermentis Life Sciences brand under its family nutrition brand BillionCheers, launched an Immunity boosting Probiotic drink for youngsters called Junior Immunity Booster Probiotic.

Scope Of The Report

Attribute Details
Estimated Market Size (2022) US$ 26 Billion
Projected Market Valuation (2032) US$ 47 Billion
Value-based CAGR (2022-2032) 6.09%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Billion for Value and lts for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered The USA, Brazil, Mexico, Germany, the UK, China, India, Japan, Australia, and GCC Countries
Key Segments Covered Ingredient Type, Sales Channel and Region
Key Companies Profiled Danisco A/S; Danone SA; Lifeway foods Inc; Nestle SA; Yakult Honsha Pvt Ltd; Arla Foods Inc.; Clover Industries Ltd; General Mills Inc.; Probi AB; Biogaia AB
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Digestive Health Drinks Market By Category

By Ingredient Type:

  • Probiotic
  • Prebiotic
  • Food Enzymes

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

How much is the global digestive health drinks market worth?

The global digestive health drinks market is estimated to be worth over US$ 26 Bn by 2022.

What is the demand outlook for the digestive health drinks market?

The global digestive health drinks market is forecast to surpass US$ 47 Bn by the end of 2032.

At what rate did the demand for digestive health drinks grew between 2017 to 2021?

Between 2017 and 2021, sales in the digestive health drinks grew at a 5.5% CAGR.

At what rate will the digestive health drinks demand grow in Europe?

The demand for digestive health drinks ins Europe is expected to grow at a 6.1% CAGR between 2022 and 2032.

What is the North America Digestive Health Drinks Market Outlook?

The North America digestive health drinks market will expand at a 5.6% CAGR between 2022 and 2032.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Product launches & Recent Developments

    3.4. Product Life Cycle Analysis

    3.5. Value Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. % of Operating Margin Analysis

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Global Digestive Health Drinks Market - Pricing Analysis

        3.6.1. Price Point Assessment by Region

        3.6.2. Price Point Assessment by Ingredient Type

        3.6.3. Price Forecast till 2032

        3.6.4. Factors affecting Pricing

    3.7. Forecast Factors - Relevance & Impact

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. Packaging & Labelling Regulations

        3.9.2. Certifications and Certifying Agency Overview

        3.9.3. Import/Export Policies

    3.10. Regional Parent Market Outlook

    3.11. Consumers Survey Analysis

    3.12. Macro-Economic Factors

    3.13. Product Claims & Nutritional Information Scan by Buyers

4. Global Digestive Health Drinks Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Bn) & Volume (MT) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Bn) & Volume (MT) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Ingredient Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Bn) & Volume (MT) Analysis By Ingredient Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Bn) & Volume (MT) Analysis and Forecast By Ingredient Type, 2022-2032

        5.3.1. Probiotic

        5.3.2. Prebiotic

        5.3.3. Food Enzymes

    5.4. Y-o-Y Growth Trend Analysis By Ingredient Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Ingredient Type, 2022-2032

6. Global Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Bn) & Volume (MT) Analysis By Sales Channel, 2017-2021

    6.3. Current and Future Market Size Value (US$ Bn) & Volume (MT) Analysis and Forecast By Sales Channel, 2022-2032

        6.3.1. Offline Sales Channel

            6.3.1.1. Supermarkets/Hypermarkets

            6.3.1.2. Departmental Stores

            6.3.1.3. Convenience Store

            6.3.1.4. Other Sales Channel

        6.3.2. Online Sales Channel

            6.3.2.1. Company Website

            6.3.2.2. E-commerce Platform

    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032

7. Global Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Bn) & Volume (MT) Analysis By Region, 2017-2021

    7.3. Current Market Size Value (US$ Bn) & Volume (MT) Analysis and Forecast By Region, 2022-2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia

        7.3.6. Oceania

        7.3.7. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    8.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    8.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Ingredient Type

        8.2.3. By Sales Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Ingredient Type

        8.3.3. By Sales Channel

    8.4. Key Takeaways

9. Latin America Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Chile

            9.2.1.5. Peru

            9.2.1.6. Rest of Latin America

        9.2.2. By Ingredient Type

        9.2.3. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Ingredient Type

        9.3.3. By Sales Channel

    9.4. Key Takeaways

10. Europe Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. U.K.

            10.2.1.5. Spain

            10.2.1.6. Russia

            10.2.1.7. BENELUX

            10.2.1.8. Poland

            10.2.1.9. Nordic Countries

            10.2.1.10. Rest of Europe

        10.2.2. By Ingredient Type

        10.2.3. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Ingredient Type

        10.3.3. By Sales Channel

    10.4. Key Takeaways

11. East Asia Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Ingredient Type

        11.2.3. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Ingredient Type

        11.3.3. By Sales Channel

    11.4. Key Takeaways

12. South Asia Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Thailand

            12.2.1.3. Malaysia

            12.2.1.4. Indonesia

            12.2.1.5. Rest of South Asia

        12.2.2. By Ingredient Type

        12.2.3. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Ingredient Type

        12.3.3. By Sales Channel

    12.4. Key Takeaways

13. Oceania Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Ingredient Type

        13.2.3. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Ingredient Type

        13.3.3. By Sales Channel

    13.4. Key Takeaways

14. MEA Digestive Health Drinks Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Bn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Bn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Central Africa

            14.2.1.4. North Africa

        14.2.2. By Ingredient Type

        14.2.3. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Ingredient Type

        14.3.3. By Sales Channel

    14.4. Key Takeaways

15. Key Countries Digestive Health Drinks Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Ingredient Type

            15.1.2.2. By Sales Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Ingredient Type

            15.2.2.2. By Sales Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Ingredient Type

            15.3.2.2. By Sales Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Ingredient Type

            15.4.2.2. By Sales Channel

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Ingredient Type

            15.5.2.2. By Sales Channel

    15.6. Chile

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Ingredient Type

            15.6.2.2. By Sales Channel

    15.7. Peru

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Ingredient Type

            15.7.2.2. By Sales Channel

    15.8. Germany

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Ingredient Type

            15.8.2.2. By Sales Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Ingredient Type

            15.9.2.2. By Sales Channel

    15.10. France

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Ingredient Type

            15.10.2.2. By Sales Channel

    15.11. Spain

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Ingredient Type

            15.11.2.2. By Sales Channel

    15.12. U.K.

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Ingredient Type

            15.12.2.2. By Sales Channel

    15.13. Russia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Ingredient Type

            15.13.2.2. By Sales Channel

    15.14. Poland

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Ingredient Type

            15.14.2.2. By Sales Channel

    15.15. BENELUX

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Ingredient Type

            15.15.2.2. By Sales Channel

    15.16. Nordic Countries

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Ingredient Type

            15.16.2.2. By Sales Channel

    15.17. China

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Ingredient Type

            15.17.2.2. By Sales Channel

    15.18. Japan

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Ingredient Type

            15.18.2.2. By Sales Channel

    15.19. South Korea

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Ingredient Type

            15.19.2.2. By Sales Channel

    15.20. India

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Ingredient Type

            15.20.2.2. By Sales Channel

    15.21. Thailand

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2021

            15.21.2.1. By Ingredient Type

            15.21.2.2. By Sales Channel

    15.22. Indonesia

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2021

            15.22.2.1. By Ingredient Type

            15.22.2.2. By Sales Channel

    15.23. Malaysia

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2021

            15.23.2.1. By Ingredient Type

            15.23.2.2. By Sales Channel

    15.24. Singapore

        15.24.1. Pricing Analysis

        15.24.2. Market Share Analysis, 2021

            15.24.2.1. By Ingredient Type

            15.24.2.2. By Sales Channel

    15.25. GCC Countries

        15.25.1. Pricing Analysis

        15.25.2. Market Share Analysis, 2021

            15.25.2.1. By Ingredient Type

            15.25.2.2. By Sales Channel

    15.26. South Africa

        15.26.1. Pricing Analysis

        15.26.2. Market Share Analysis, 2021

            15.26.2.1. By Ingredient Type

            15.26.2.2. By Sales Channel

    15.27. Central Africa

        15.27.1. Pricing Analysis

        15.27.2. Market Share Analysis, 2021

            15.27.2.1. By Ingredient Type

            15.27.2.2. By Sales Channel

    15.28. North Africa

        15.28.1. Pricing Analysis

        15.28.2. Market Share Analysis, 2021

            15.28.2.1. By Ingredient Type

            15.28.2.2. By Sales Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Ingredient Type

        16.3.3. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Danisco A/S

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Danone SA

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Lifeway foods Inc

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Nestle SA

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Yakult Honsha Pvt Ltd

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Arla Foods Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Clover Industries Ltd

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. General Mills Inc.,

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Probi AB 

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Biogaia AB

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Dupont

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Fonterra Co-Operative Group Ltd.

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Seven Seas Ireland Ltd

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. Chr. Hansen Holding A/S

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments (Product/Age /Sales Channel/Region)

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

        17.1.15. Others(on additional request)

18. Assumptions & Acronyms Used

19. Research Methodology

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