Dietary Supplement Market Outlook from 2024 to 2034

The global dietary supplement market size is expected to attain a valuation of around US$ 170.1 billion by 2034. The market is anticipated to witness a steady CAGR of 9.5% in the assessment period 2024 to 2034. By the end of 2024, the market for dietary supplements is projected to reach a total valuation of US$ 74.3 billion.

Key Trends in Dietary Supplement Market

  • Increasing demand for probiotics and prebiotics to enhance one’s digestive health is a leading trend.
  • Government agencies are expected to focus on changing their food laws, which will likely influence product claims and labels.
  • Growing demand for sports nutrition supplements amid surging need to improve the endurance and strength of bodybuilders & athletes is a key trend.
  • Government NGOs and private organizations are expected to create awareness among consumers about the nutritional benefits of vitamin and mineral supplements.
  • Demand for natural health supplements is estimated to rise among sports enthusiasts to reduce wear & tear, enhance their muscular strength, and restore energy.
Attributes Key Insights
Estimated Dietary Supplement Market Size (2024E) US$ 74.3 billion
Projected Dietary Supplement Market Valuation (2034F) US$ 170.1 billion
Value-based CAGR (2024 to 2034) 9.5%

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Herbal Supplement Market and Industry Insights

  • The rising use of dietary supplements among young athletes to decrease body fat, enhance muscle tone, and gain/lose weight is projected to accelerate growth.
  • Multivitamin and mineral supplements are gaining traction due to the growing need for essential nutrients among athletes as they engage in rigorous exercise.
  • Sometimes, young athletes suffer from nutrient deficiencies as they have certain dietary preferences, food allergies, or restrictive diets. The consumption of multivitamin supplements is projected to help safeguard their health and fill the gap in their nutrition.
  • Vitamin B-based products are gaining impetus in the liquid dietary supplement market as these are projected to help produce more energy in athletes during their performance.
  • Sportspersons who mainly engage in weight-bearing activities are likely to look for bone-supporting supplements such as those with vitamin D and calcium.
  • The e-commerce boom in both developed and developing countries is projected to enable sports enthusiasts to purchase their supplements from the convenience of their homes.

Semi-annual Market Update

The table provides information about significant variations in growth rates and dynamic trends in the dietary supplement market. Readers can gain insights into changing consumer tastes and evolving market dynamics throughout an array of different periods. The table offers an explanation of growth potential, scrutinizing the role that actual numbers and predictions have in determining the future path of the market.

Details CAGR
Jan to Jun (H1), 2023 (P) 9.1%
Jan to Jun (H1), 2023 (A) 8.9%
Jul to Dec (H2), 2023 (P) 8.7%
Jul to Dec (H2), 2023 (A) 8.4%
Jan to Jun (H1), 2024 (P) 8.1%
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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2019 to 2023 Analysis of Dietary Supplement Market Vs. 2024 to 2034 Forecast

Sales of dietary supplements grew at a CAGR of 7.1% from 2019 to 2023. In the next ten years, the global market for dietary supplement formulations is expected to rise at a 9.5% CAGR.

Historical CAGR (2019 to 2023) 7.1%
Forecast CAGR (2024 to 2034) 9.5%

There has been a significant surge in the sales of vitamins, minerals, nutritional and herbal supplements. This surge has been accompanied by the entry of several new companies into this field, along with established ones. All of these producers are actively exploring new opportunities to tap into wide consumer bases.

In July 2023, for instance, Henry Blooms, a reputed health supplement company based in Australia, introduced its VitaQIK liposomals range in the United States. The company’s products were made available in renowned health food retail stores such as UNFI and Lotus Light.

Kourtney Kardashian Barker, on the other hand, launched Lemme, her new vitamin and supplement brand, at Target, in January 2024. The company’s bestselling products, namely, Lemme Chill, Lemme Glow, Lemme DeBloat, and Lemme Purr, are available on Target’s official website and outlets.

Key Factors Propelling Dietary Supplement Sales

  • Emergence of Female-focused Health and Wellness Supplements

The demand for dietary supplements, with health claims revolving around women, is expected to rise significantly in the forecast period. Health and wellness supplements aimed at enhancing the varying needs of women at different stages of their lives are projected to gain traction.

Key players are constantly launching health supplements catering to women to support their menopause phase, maternal health, and menstruation cycles. They provide a wide range of supplements infused with essential ingredients, including calcium and iron, to help reduce pain and discomfort.

A handful of start-ups and well-established companies are launching innovative products with protein, green tea extract, royal jelly, collagen, mushroom extract, and vitamin E. These are projected to help lower inflammation, improve sleep, and enhance mood.

In December 2023, for instance, a leading supplement brand named O Positiv expanded its presence by introducing its products in Target Online and more than 250 Target stores across the United States. The company launched URO Vaginal Probiotic Capsules, MENO Menopause Capsules & Gummies, and FLO PMS Capsules & Gummies.

  • Innovations in Microencapsulation and Nanoencapsulation Technologies

The emergence of microencapsulation and nanoencapsulation technologies is projected to augur well for the global dietary supplement industry. Key manufacturers are focusing on adding specialty ingredients to their products to cater to the rising demand for scientifically proven products. They are striving to help support prenatal, liver, bone, and cognitive health.

With the utilization of microencapsulation technology, companies are set to ensure a proper supply of vitamins and minerals in one’s diet. They are looking to fortify staple food items across developing countries where not many people can afford supplements owing to their high cost.

Renowned companies, including BASF, conduct microencapsulation of vitamins to infuse sugar and flour with vitamins D and A. BASF operates from its facility in Denmark and aims to enhance the properties of vitamin powders. It showcases high demand from fortified staple food manufacturers and the pharmaceutical industry.

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Country-wise Insights

The section below highlights the CAGRs of the leading countries in the dietary supplement market. The three main countries pushing dietary supplement demand include Australia, China, and the United States.

According to the analysis, Australia is set to lead the dietary supplement market by showcasing a CAGR of 8.4% in the forecast period. The country is anticipated to be followed by China and the United States, with CAGRs of 7.8% and 6.7%, respectively.

Countries CAGR
United States 6.7%
Germany 5.6%
China 7.8%
Australia 8.4%

Holistic Wellness in the United States Spurs Nutritional Supplement Industry

Dietary supplement manufacturers in the United States are projected to gain new opportunities as the country is set to witness a CAGR of 6.7% through 2034. The United States will likely generate a dietary supplement market share of 34% in 2024. Key factors attributed to this growth include:

  • In the United States, the prioritization of holistic wellness is rising as more consumers realize the importance of both physical and mental wellness.
  • Wanting to ‘feel healthy’ is the key driver for end-users to seek a healthier lifestyle.
  • Consumers are showing an interest in supplements that can help support their all-inclusive wellness journey.
  • The move concerning holistic wellness embraces a return to old-style, natural medications such as botanical supplements, which appeal as a no harm choice with negligible risk of negative health impacts.
  • As per the report, around 43% of consumers in the United States think botanical ingredients are effective, with about one in three consumers interested in botanicals for enhancing their mood and mental health.
  • As consumers become more knowledgeable, their appetite for modified dietary supplements has improved. It has led to inventive personalized product improvements in the dietary supplement market in the United States.
  • A significant number of new dietary supplement products have appeared in the country’s market.
  • Over the last several years, the United States Food and Drug Administration (FDA) has become strict with safety standards.
  • It has witnessed a surge in the number of labelling harms related to dietary supplements. This is projected to augment the position of the United States in North America’s dietary supplement market.

Dietary Supplement Market Forecast Predicts China to be a Hotbed for Firms

China is expected to showcase a considerable CAGR of around 7.8% in the evaluation period in Asia Pacific dietary supplement market. Key drivers pushing the country include:

  • China is set to be mainly driven by government regulations, growing consumer awareness, and e-commerce platforms.
  • The surging awareness among consumers about the crucial role of dietary supplements in promoting their well-being is set to aid demand.
  • Increasing geriatric population in the country suffering from several age-related health problems will likely create new opportunities.
  • The rising shift of modern customers toward preventing healthcare to prevent future health problems is expected to drive the need for nutritional supplements.
  • Consumers are projected to gain access to a wide range of dietary supplements through online platforms, which is set to expand demand.
  • The country’s government is anticipated to take new initiatives to surge the confidence of consumers in the safety of sports nutrition supplements.

Consumers in Australia Look for Herbal Dietary Supplement Formulations

Australia’s dietary supplement market will likely expand at a steady CAGR of 8.4% from 2024 to 2034. The country is estimated to remain at the forefront of the health supplement market owing to the following factors:

  • The high influx of tourists from other countries in Australia is expected to expose its citizens to novel health & wellness trends. The availability of herbal supplements and international practices in the country will likely push growth.
  • The growing practice of a wellness-focused culture in the country is projected to incline consumers toward holistic health approaches. They are set to perceive health supplements as a clean and organic method to enhance their wellbeing.
  • As Australia is considered a home to unique plant species and diverse ecosystems, the demand for health supplements made of native plants and herbs is anticipated to expand.
  • The growing demand for environmentally friendly products and the increasing shift from supplements that include synthetic ingredients are projected to drive demand.
  • With the rising healthcare costs in Australia, several individuals are projected to move toward herbal supplements as these help provide natural remedies.

Category-wise Insights

The below section shows the global trends in the dietary supplement industry in terms of form, ingredients, sales channel, and application. The soft gel segment is expected to lead the dietary supplement market based on form. It is set to hold a share of around 35.8% in 2024. Based on the application, the immune & digestive health segment is anticipated to hold a dominant share of 28.50% through 2024. By ingredients, the amino acid segment is expected to generate a share of 23.2% in 2024 in the dietary supplement market.

Segment Market Share (2024)
Soft Gel (Form) 35.8%
Amino Acid (Ingredients) 23.2%
Store-based Retailing (Sales Channel) 87.0%
Immune & Digestive Health (Application) 28.50%

Nutritional Supplement Industry to Exhibit High Demand for Soft Gel

The market for dietary supplements is analyzed based on form, with soft gel daily supplements accounting for 35.8% of the share in 2024. Soft gels have several advantages and desirable properties over tablets and hard capsules.

Soft gelatin capsules are expected to significantly increase the absorption rate of active substances as they are simple to swallow and dissolve fast. Additionally, these capsules are estimated to be tailored for certain purposes.

The exceptional adaptability of soft gels is an additional advantage. To differentiate products in the market, a wide variety of shell colors, forms, and sizes are available.

The increased demand for soft gel supplements can further be attributed to their convenient packaging and cost-effectiveness. Their advantage lies in precisely defined dosages, a feature not present in liquid or alternative forms. This differentiation has made soft gels more popular than liquid supplements.

Amino Acid-based Liquid Dietary Supplements to Gain Impetus

Based on ingredients, the demand for amino acids will likely expand in the dietary supplement market. It is projected to showcase a share of about 23.2% in 2024.

Amino acid supplements are considered safe for consumption by people of all ages. For instance, athletes often take them to enhance exercise performance and recovery.

Amino acids are expected to be in high demand from nutritional supplement manufacturers. This is attributed to the increasing consumer purchasing power and surging awareness of healthy lifestyles & preventive measures.

It is anticipated that dietary supplements containing amino acids would be utilized to lessen tiredness, ease muscle aches, and minimize the risk of coronary artery disease. It is also becoming more and more well-liked as a nutritional supplement for sports.

Competitive Landscape

Key players in the dietary supplement market are BASF SE, Abbott Laboratories, Bayer AG, Glanbia Plc, Royal DSM N.V., Now Health Group, Inc., Herbalife International, Amway Corp., ADM, Arkopharma, GlaxoSmithKline plc, and Ayanda.

Leading manufacturers are focused on developing high-quality dietary supplements, coupled with offering gluten-free products with high nutritional value. The increasing demand for value-added products in several countries is expected to create new opportunities.

It is anticipated to prompt manufacturers to shift their focus from high-volume production to the manufacturing of high-quality immune health supplements. They are set to offer multifunctional ingredients with several health benefits.

Governments are further supporting manufacturers by promoting the health benefits of dietary supplements. Government support for fiber ingredients in food products has induced an inclination among manufacturers toward fiber-based food supplements.

Recent Dietary Supplement Market Developments

  • In January 2024, BioAdaptives Inc., a prominent manufacturer and supplier of innovative, all-natural dietary supplements, announced the launch of a specialized research and development Food Lab. It is dedicated to the development of natural powder products and treats for animal and human consumption.
  • In January 2024, Smart Protein, which is part of The Original Fit Factory’s wellness chain of products and services, announced the launch of an all-new, high-quality active wellness supplement across 142 Tesco stores in the United Kingdom.

Scope of the Report

Attribute Details
Dietary Supplement Market Value in 2024 US$ 74.3 billion
Dietary Supplement Market Value in 2034 US$ 170.1 billion
Anticipated Growth Rate (2024 to 2034) 9.5% CAGR
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Volume (MT) and Value (US$ billion)
Key Regions Covered Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Dietary Supplement Market Segments Covered Form, Ingredient, Application, End-user, Sales Channel, and Region
Key Companies Profiled BASF SE; Abbott Laboratories; Bayer AG; Glanbia Plc; Royal DSM N.V.; Now Health Group, Inc.; Herbalife International; Amway Corp.; ADM; Arkopharma; GlaxoSmithKline plc; Nu Skin Enterprises, Inc.; Ayanda; Other Key Players

Dietary Supplement Market Outlook by Category

By Form:

  • Soft Gel (Capsule)
  • Gummies
  • Powders
  • Liquid
  • Bars
  • Others

By Ingredients:

  • Vitamin
  • Minerals
  • Botanical Supplements
  • Amino Acid
  • Others

By Application:

  • Weight Management
  • Immune & Digestive Health
  • General Health
  • Heart Health
  • Sports Nutrition
  • Brain/Mental Health
  • Bone & Joint Health
  • Others

By End-user:

  • Children
  • Women
  • Men

By Sales Channel:

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Conventional Stores
    • Drug Stores & Pharmacies
    • Other Retailers
  • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How big is the dietary supplement market?

The dietary supplement market is projected to reach US$ 170.1 billion by 2034.

What is the size of the dietary supplement market in China?

China’s dietary supplement market is anticipated to witness a 7.8% through 2034.

How big will the dietary supplement market be in 2024?

The dietary supplement market is set to reach US$ 74.3 billion by 2024.

What is the most sold dietary supplement?

Dietary supplements infused with vitamin D are the most sold product.

What is the largest category of dietary supplements?

Vitamins and mineral supplements are projected to be the largest category.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Wheel Of Fortune
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition
3. Market Dynamics
    3.1. Drivers
        3.1.1. Supply Side Drivers
        3.1.2. Demand Side drivers
        3.1.3. Economic Side Drivers
    3.2. Restraints
    3.3. Opportunity
    3.4. Market trends By Region
    3.5. Forecast Factors - Relevance & Impact
    3.6. Packaging & Labelling Regulations
    3.7. Regulatory Landscape
4. Value Chain Analysis
    4.1. Operating margins at each node of the supply chain
    4.2. List of Active Market Participants
5. Global Market- Pricing Analysis
    5.1. Price Point Assessment by Region
        5.1.1. Manufacturer-Level Pricing
        5.1.2. Distributor Level Pricing
    5.2. Price Point Assessment By Product
    5.3. Price Forecast till 2034
6. Global Market Size (in Value (US$ billion) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034
    6.1. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2019 to 2023
    6.2. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis, 2024 to 2034
        6.2.1. Y-o-Y Growth Trend Analysis
        6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form
    7.1. Introduction / Key Findings
    7.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Form, 2019 to 2023
    7.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Form, 2024 to 2034
        7.3.1. Soft Gel (Capsule)
        7.3.2. Gummies
        7.3.3. Powders
        7.3.4. Liquid
        7.3.5. Bars
        7.3.6. Others
    7.4. Market Attractiveness Analysis By Form
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredients
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Ingredients, 2019 to 2023
    8.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Ingredients, 2024 to 2034
        8.3.1. Vitamin
        8.3.2. Minerals
        8.3.3. Botanical Supplements
        8.3.4. Amino Acid
        8.3.5. Others
        8.3.6. Market Attractiveness Analysis By Ingredients
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Application, 2019 to 2023
    9.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Application, 2024 to 2034
        9.3.1. Weight Management
        9.3.2. Immune & Digestive Health
        9.3.3. General Health
        9.3.4. Heart Health
        9.3.5. Sports Nutrition
        9.3.6. Brain/Mental Health
        9.3.7. Bone & Joint Health
        9.3.8. Others
    9.4. Market Attractiveness Analysis By Application
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-user
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By End-user, 2019 to 2023
    10.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By End-user, 2024 to 2034
        10.3.1. Children
        10.3.2. Women
        10.3.3. Men
    10.4. Market Attractiveness Analysis By End-user
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Sales Channel, 2019 to 2023
    11.3. Current and Future Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Sales Channel, 2024 to 2034
        11.3.1. Store-based Retailing
            11.3.1.1. Hypermarkets/Supermarkets
            11.3.1.2. Conventional Stores
            11.3.1.3. Drug Stores & Pharmacies
            11.3.1.4. Other Retailers
        11.3.2. Online Retailing
    11.4. Market Attractiveness Analysis By Sales Channel
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
    12.1. Introduction
    12.2. Historical Market Size (in Value (US$ billion) and Volume (MT) Analysis By Region, 2019 to 2023
    12.3. Current Market Size (in Value (US$ billion) and Volume (MT) Analysis and Forecast By Region, 2024 to 2034
        12.3.1. North America
        12.3.2. Latin America
        12.3.3. Europe
        12.3.4. East Asia
        12.3.5. South Asia
        12.3.6. Oceania
        12.3.7. Middle East & Africa
    12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    13.1. Introduction
    13.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    13.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        13.3.1. By Country
            13.3.1.1. United States
            13.3.1.2. Canada
        13.3.2. By Form
        13.3.3. By Ingredients
        13.3.4. By Application
        13.3.5. By End-user
        13.3.6. By Sales Channel
    13.4. Market Attractiveness Analysis
        13.4.1. By Country
        13.4.2. By Form
        13.4.3. By Ingredients
        13.4.4. By Application
        13.4.5. By End-user
        13.4.6. By Sales Channel
    13.5. Key Takeaways
14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    14.1. Introduction
    14.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    14.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        14.3.1. By Country
            14.3.1.1. Brazil
            14.3.1.2. Mexico
            14.3.1.3. Argentina
            14.3.1.4. Rest of Latin America
        14.3.2. By Form
        14.3.3. By Ingredients
        14.3.4. By Application
        14.3.5. By End-user
        14.3.6. By Sales Channel
    14.4. Market Attractiveness Analysis
        14.4.1. By Country
        14.4.2. By Form
        14.4.3. By Ingredients
        14.4.4. By Application
        14.4.5. By End-user
        14.4.6. By Sales Channel
    14.5. Key Takeaways
15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    15.1. Introduction
    15.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    15.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        15.3.1. By Country
            15.3.1.1. Germany
            15.3.1.2. United Kingdom
            15.3.1.3. France
            15.3.1.4. Italy
            15.3.1.5. Spain
            15.3.1.6. BENELUX
            15.3.1.7. Nordic
            15.3.1.8. Russia
            15.3.1.9. Poland
            15.3.1.10. Rest of Europe
        15.3.2. By Form
        15.3.3. By Ingredients
        15.3.4. By Application
        15.3.5. By End-user
        15.3.6. By Sales Channel
    15.4. Market Attractiveness Analysis
        15.4.1. By Country
        15.4.2. By Form
        15.4.3. By Ingredients
        15.4.4. By Application
        15.4.5. By End-user
        15.4.6. By Sales Channel
    15.5. Key Takeaways
16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    16.1. Introduction
    16.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    16.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        16.3.1. By Country
            16.3.1.1. China
            16.3.1.2. Japan
            16.3.1.3. South Korea
        16.3.2. By Form
        16.3.3. By Ingredients
        16.3.4. By Application
        16.3.5. By End-user
        16.3.6. By Sales Channel
    16.4. Market Attractiveness Analysis
        16.4.1. By Country
        16.4.2. By Form
        16.4.3. By Ingredients
        16.4.4. By Application
        16.4.5. By End-user
        16.4.6. By Sales Channel
    16.5. Key Takeaways
17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    17.1. Introduction
    17.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    17.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        17.3.1. By Country
            17.3.1.1. India
            17.3.1.2. Thailand
            17.3.1.3. Malaysia
            17.3.1.4. Indonesia
            17.3.1.5. Singapore
            17.3.1.6. Vietnam
            17.3.1.7. Philippines
            17.3.1.8. Rest of South Asia
        17.3.2. By Form
        17.3.3. By Ingredients
        17.3.4. By Application
        17.3.5. By End-user
        17.3.6. By Sales Channel
    17.4. Market Attractiveness Analysis
        17.4.1. By Country
        17.4.2. By Form
        17.4.3. By Ingredients
        17.4.4. By Application
        17.4.5. By End-user
        17.4.6. By Sales Channel
    17.5. Key Takeaways
18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    18.1. Introduction
    18.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    18.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        18.3.1. By Country
            18.3.1.1. Australia
            18.3.1.2. New Zealand
        18.3.2. By Form
        18.3.3. By Ingredients
        18.3.4. By Application
        18.3.5. By End-user
        18.3.6. By Sales Channel
    18.4. Market Attractiveness Analysis
        18.4.1. By Country
        18.4.2. By Form
        18.4.3. By Ingredients
        18.4.4. By Application
        18.4.5. By End-user
        18.4.6. By Sales Channel
    18.5. Key Takeaways
19. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    19.1. Introduction
    19.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
    19.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2024 to 2034
        19.3.1. By Country
            19.3.1.1. GCC Countries
            19.3.1.2. Türkiye
            19.3.1.3. Egypt
            19.3.1.4. South Africa
            19.3.1.5. Rest of Middle East and Africa
        19.3.2. By Form
        19.3.3. By Ingredients
        19.3.4. By Application
        19.3.5. By End-user
        19.3.6. By Sales Channel
    19.4. Market Attractiveness Analysis
        19.4.1. By Country
        19.4.2. By Form
        19.4.3. By Ingredients
        19.4.4. By Application
        19.4.5. By End-user
        19.4.6. By Sales Channel
    19.5. Key Takeaways
20. Country-level Market Analysis, 2022
    20.1. The United States Market Analysis
        20.1.1. By Form
        20.1.2. By Ingredients
        20.1.3. By Application
        20.1.4. By End-user
        20.1.5. By Sales Channel
    20.2. Canada Market Analysis
        20.2.1. By Form
        20.2.2. By Ingredients
        20.2.3. By Application
        20.2.4. By End-user
        20.2.5. By Sales Channel
    20.3. Brazil Market Analysis
        20.3.1. By Form
        20.3.2. By Ingredients
        20.3.3. By Application
        20.3.4. By End-user
        20.3.5. By Sales Channel
    20.4. Mexico Market Analysis
        20.4.1. By Form
        20.4.2. By Ingredients
        20.4.3. By Application
        20.4.4. By End-user
        20.4.5. By Sales Channel
    20.5. Argentina Market Analysis
        20.5.1. By Form
        20.5.2. By Ingredients
        20.5.3. By Application
        20.5.4. By End-user
        20.5.5. By Sales Channel
    20.6. Germany Market Analysis
        20.6.1. By Form
        20.6.2. By Ingredients
        20.6.3. By Application
        20.6.4. By End-user
        20.6.5. By Sales Channel
    20.7. United Kingdom Market Analysis
        20.7.1. By Form
        20.7.2. By Ingredients
        20.7.3. By Application
        20.7.4. By End-user
        20.7.5. By Sales Channel
    20.8. France Market Analysis
        20.8.1. By Form
        20.8.2. By Ingredients
        20.8.3. By Application
        20.8.4. By End-user
        20.8.5. By Sales Channel
    20.9. Italy Market Analysis
        20.9.1. By Form
        20.9.2. By Ingredients
        20.9.3. By Application
        20.9.4. By End-user
        20.9.5. By Sales Channel
    20.10. Spain Market Analysis
        20.10.1. By Form
        20.10.2. By Ingredients
        20.10.3. By Application
        20.10.4. By End-user
        20.10.5. By Sales Channel
    20.11. Nordic Market Analysis
        20.11.1. By Form
        20.11.2. By Ingredients
        20.11.3. By Application
        20.11.4. By End-user
        20.11.5. By Sales Channel
    20.12. Russia Market Analysis
        20.12.1. By Form
        20.12.2. By Ingredients
        20.12.3. By Application
        20.12.4. By End-user
        20.12.5. By Sales Channel
    20.13. Poland Market Analysis
        20.13.1. By Form
        20.13.2. By Ingredients
        20.13.3. By Application
        20.13.4. By End-user
        20.13.5. By Sales Channel
    20.14. China Market Analysis
        20.14.1. By Form
        20.14.2. By Ingredients
        20.14.3. By Application
        20.14.4. By End-user
        20.14.5. By Sales Channel
    20.15. Japan Market Analysis
        20.15.1. By Form
        20.15.2. By Ingredients
        20.15.3. By Application
        20.15.4. By End-user
        20.15.5. By Sales Channel
    20.16. South Korea Market Analysis
        20.16.1. By Form
        20.16.2. By Ingredients
        20.16.3. By Application
        20.16.4. By End-user
        20.16.5. By Sales Channel
    20.17. India Market Analysis
        20.17.1. By Form
        20.17.2. By Ingredients
        20.17.3. By Application
        20.17.4. By End-user
        20.17.5. By Sales Channel
    20.18. Thailand Market Analysis
        20.18.1. By Form
        20.18.2. By Ingredients
        20.18.3. By Application
        20.18.4. By End-user
        20.18.5. By Sales Channel
    20.19. Malaysia Market Analysis
        20.19.1. By Form
        20.19.2. By Ingredients
        20.19.3. By Application
        20.19.4. By End-user
        20.19.5. By Sales Channel
    20.20. Vietnam Market Analysis
        20.20.1. By Form
        20.20.2. By Ingredients
        20.20.3. By Application
        20.20.4. By End-user
        20.20.5. By Sales Channel
    20.21. Philippines Market Analysis
        20.21.1. By Form
        20.21.2. By Ingredients
        20.21.3. By Application
        20.21.4. By End-user
        20.21.5. By Sales Channel
    20.22. Indonesia Market Analysis
        20.22.1. By Form
        20.22.2. By Ingredients
        20.22.3. By Application
        20.22.4. By End-user
        20.22.5. By Sales Channel
    20.23. Singapore Market Analysis
        20.23.1. By Form
        20.23.2. By Ingredients
        20.23.3. By Application
        20.23.4. By End-user
        20.23.5. By Sales Channel
    20.24. Australia Market Analysis
        20.24.1. By Form
        20.24.2. By Ingredients
        20.24.3. By Application
        20.24.4. By End-user
        20.24.5. By Sales Channel
    20.25. New Zealand Market Analysis
        20.25.1. By Form
        20.25.2. By Ingredients
        20.25.3. By Application
        20.25.4. By End-user
        20.25.5. By Sales Channel
    20.26. GCC Countries Market Analysis
        20.26.1. By Form
        20.26.2. By Ingredients
        20.26.3. By Application
        20.26.4. By End-user
        20.26.5. By Sales Channel
    20.27. Türkiye Market Analysis
        20.27.1. By Form
        20.27.2. By Ingredients
        20.27.3. By Application
        20.27.4. By End-user
        20.27.5. By Sales Channel
    20.28. Egypt Market Analysis
        20.28.1. By Form
        20.28.2. By Ingredients
        20.28.3. By Application
        20.28.4. By End-user
        20.28.5. By Sales Channel
    20.29. South Africa Market Analysis
        20.29.1. By Form
        20.29.2. By Ingredients
        20.29.3. By Application
        20.29.4. By End-user
        20.29.5. By Sales Channel
21. Market Structure Analysis
    21.1. Global Competition - a Dashboard View
    21.2. Industry Structure Analysis
        21.2.1. % tier 1 market players
        21.2.2. % tier 2 market players
        21.2.3. % tier 3 market players
    21.3. Global Market Company Share Analysis
        21.3.1. For Tier 1 Market Players, 2023
        21.3.2. Company Market Share Analysis of Top 5 Players, By Region
    21.4. Key Participants Market Presence (Intensity Mapping) by Region
22. Competition Analysis
    22.1. Competition Dashboard
    22.2. Competition Benchmarking
    22.3. Competition Deep Dive
        22.3.1. BASF SE
            22.3.1.1. Product Portfolio
            22.3.1.2. Product Claim
            22.3.1.3. Revenue by Market Segments (Product /Channel /Region)
            22.3.1.4. Sales Footprint
            22.3.1.5. Strategy Overview
                22.3.1.5.1. Marketing Strategy
                22.3.1.5.2. Product Strategy
                22.3.1.5.3. Channel Strategy
            22.3.1.6. SWOT Analysis
        22.3.2. Abbott Laboratories
        22.3.3. Bayer AG
        22.3.4. Glanbia Plc
        22.3.5. Royal DSM N.V.
        22.3.6. Now Health Group, Inc
        22.3.7. Herbalife International
        22.3.8. Amway Corp.
        22.3.9. ADM
        22.3.10. Arkopharma
        22.3.11. GlaxoSmithKline plc
        22.3.12. Nu Skin Enterprises, Inc.
        22.3.13. Ayanda
        22.3.14. Others Players (On Additional Requests)
23. Assumptions and Acronyms Used
24. Research Methodology
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