The diapers market is expected to increase from USD 63.21 billion in 2023 to USD 110.03 billion in 2033. The market is likely to capture a 5.7% CAGR during the forecast period.
Increasing Demand for Eco-friendly Diapers Aids Market Growth
A nappy is an absorbent undergarment used by infants, the elderly, and people with disabilities to control their urine and bowel movements. It is made by stacking numerous layers of cloth, such as hemp, cotton, bamboo, plastic, and polyethylene, with a polypropylene inner lining. It helps to improve fluid absorption and retention. As a result, it is widely available in a wide range of sizes, shapes, and weights.
The diapers market in India is surging due to rising customer demand for diapers that are customized to their specific needs and are environmentally friendly. Top manufacturers are building on these variables in order to better serve their target clients. Manufacturers are also offering diapers with improved qualities such as skin-friendliness, ultra-thinness, increased absorbency, and ease of use, which is driving the India diaper industry.
With the increased prevalence of urine incontinence among the geriatric population, the demand for adult diapers is increasing. Although, the market is experiencing challenges such as environmental contamination caused by incorrect disposal and littering of disposable diapers made of non-biodegradable materials.
| Report Attribute | Details |
|---|---|
| Diapers Market Value (2023) | USD 63.21 billion |
| Diapers Market Anticipated Value (2033) | USD 110.03 billion |
| Diapers Market Growth Rate (2023 to 2033) | 5.7% CAGR |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The diapers market accounted for USD 60.50 billion in 2022, expanding at a 5.4% CAGR from 2018 to 2022.
One of the key factors for market expansion is the rising population, which is accompanied by an increasingly urban population. Furthermore, rising disposable income, a growing female labor force, improving literacy rates, and so on are some elements that influence family living standards and spending habits. In the approaching years, the industry is likely to be driven by consumers' increased health and hygiene concerns.
Furthermore, as parents have become more conscious of the need for child hygiene, they have embraced the use of baby diapers. Diaper fabric advances, absorption capabilities, and specific user-friendly features have resulted in competitors earning a massive market share. Manufacturers are developing bio-based disposable diapers in response to the rising demand for natural and sanitary products, which is expected to drive market demand.
| Historical CAGR (2018 to 2022) | 5.4% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.7% |
As per the FMI analysts, a valuation of USD 110.03 billion by 2033 end is estimated for the market.
| 2016 | USD 42.88 billion |
|---|---|
| 2021 | USD 56.58 billion |
| 2022 | USD 60.50 billion |
| 2023 | USD 63.21 billion |
Parents are increasingly using baby diapers as a result of increased awareness about infant cleanliness. Diapers and baby wipes are crucial newborn daily care supplies that assist prevent bacterial illness and give comfort.
The increased worry over diaper rashes, which are commonly caused by damp or infrequently changed diapers, is increasing the demand for baby diapers globally. Huggies and Pampers provide a variety of rash-free diapers with special technology to reduce leaking and discomfort.
A baby consumes around 7-8 diapers every day and a diaper is worn for about 24 hours per day. As a result, more people are switching to cotton diapers to avoid skin sensitivities caused by synthetic diapers. Super Bottoms, India's cloth diaper business, release the UNO 2.0 for new parents to use on their kids in July 2021.
All cloth diapers include organic cotton pads and are made entirely of cloth. Several government entities have also started health awareness initiatives geared primarily at promoting awareness among young parents regarding the health and cleanliness of their children.
For example, in February 2022, the Pan American Health Organization (PAHO) initiated a campaign to raise awareness about infants and encourage excellent care practices in the first 28 days of life through its Latin American Centre for Perinatology (CLAP). Among these behaviors include skin-to-skin contact, exclusive nursing, and keeping the newborn clean and dry.
Principal Consultant
An increase in bedridden adults, who have a variety of medical issues, such as urine or fecal incontinence, or have limited mobility. In addition, rising rates of urinary tract infections (UTIs) and functional and cognitive impairment have increased the need for diapers.
Furthermore, as people become more concerned about the environmental impact of diaper disposal, there has been a huge trend towards diapers produced from plant-based and eco-friendly materials that do not include dangerous chemicals, poisonous skincare products, or artificial perfumes. In accordance with this, the widespread adoption of nanotechnology and the introduction of novel product variants, such as smart diapers fitted with sensors to detect leaks automatically, have fuelled market expansion.
Moreover, rising consumer preferences for bio-degradable diapers, significant investments in celebrity endorsements, and social media promotions. Similarly, the rapid expansion of organized distribution channels, and easy product availability via online and offline channels, are expected to boost the market growth.
Bloggers and influencers market diapers online through commercials and promotional videos on social media and video channels. Other promotional activities, such as discounts, combo packs, and gifts, are also gaining popularity.
Several firms are creating new items, collaborating with research and development departments, and actively listening to client recommendations. New technologies are being developed and used in diapers, ranging from their outward appearance to absorbent pads.
To prevent irritation and rashes on newborn skin, the makers use moisturizers and skin-friendly materials. Manufacturers are always developing new designs and technologies to stay ahead of the competition.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The main issues with diapers are the usage of chemical substances in manufacturing.
Chemical compounds and synthetic components in diapers absorb liquids and produce a solid gel. Certain chemical compounds can be dangerous to babies, as scientific studies have linked several of them to skin problems in babies, mild dermatitis, carcinogenic chemicals, and other potentially harmful health impacts.
Chemical chemicals such as phthalates, which can damage the endocrine system and cause hypertension, are routinely utilized in the manufacture of diapers.
Another issue for diaper disposal is the growing diaper users in various countries. Diapers are single-use goods that must be discarded after usage. They are usually disposed of in landfills since they cannot be reprocessed.
The remaining trash is mostly chemicals that are bad for the environment and can cause several difficulties in the future. Those that care about the environment are limiting the use of diapers and raising awareness about the negative consequences of diapers. These forces are weighing heavily on the nappy market.
One of the key factors driving market expansion in the baby care category is the growing working women in the region. According to World Bank data, female workforce participation in East Asia Pacific has increased dramatically from 43.7% in 2016 to 43.94% in 2021.
Furthermore, the digital revolution has played a significant role in helping the industry to flourish at a rapid pace. According to the National Family Health Survey of India, internet connectivity be available to 33% of women (urban + rural) and 52% of urban women by 2021.
Along with multinational manufacturers such as Uni Charm and Procter & Gamble, numerous Indian players like Godrej and Himalaya are introducing new infant nappy variants. Product developments are also taking place in the market to meet changing customer demands
Cloth diapers have two key advantages over disposable diapers: cost-effectiveness and sustainability. Cloth diapers are also more environmentally friendly, reusable, and washable than disposable diapers. Most of the fabrics are natural, biodegradable, and chemical-free, making them appropriate for use on children's skin.
Unlike disposable diapers, the organic cotton or woolen fabric of cloth diapers is chemical-free. Cloth diapers, which are changed more frequently than synthetic diapers, may help prevent the frequency of diaper rash.
When washed by a competent provider, cloth diapers are almost always less expensive than disposable diapers. When compared to disposable diapers, cloth diapers significantly reduce landfill area, raw material use, energy use, and water consumption.
Cloth diapers are now simple to use thanks to newer, improved, and more pleasant designs made by several current companies. For example, Super Bottoms just released UNO 2.0, the most advanced cloth diaper ever made for babies.
The smart strategy is about to make UNO 2.0 the top diapering choice for new parents due to its simple design and effective attributes such as 12-hour absorbency, all-night dry sensation, and ultra-trim ease.
Consumers are flocking to e-commerce websites to make purchases from a wide variety of options and take advantage of offers and discounts to avoid the inconvenience of physical shopping. E-commerce websites have several advantages over traditional sales platforms.
Even though convenience stores and modern commerce continue to drive sales, the sale of infant training nappy diapers is expected to grow during the forecast period.
The market under consideration is highly competitive, with numerous regional and global participants. These companies' key tactics include product innovations, expansions, and mergers and acquisitions. The inclusion of private-label brands is expected to boost competition.
Furthermore, over the years, Procter & Gamble and Kimberly-Clark Corporation have used product innovation as a fundamental approach to enhance their market share and category growth. The companies spent substantially in their R&D sectors to put novel items onto the market and capitalize on consumers' ongoing interest in sustainable baby products, such as baby diapers. ?
Some key players in the market are:
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 63.21 billion |
| Market Size Value at End of Forecast (2033) | USD 110.03 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Europe; Asia Pacific; Latin America; The Middle East & Africa |
| Key Segments | By Product Type, By Distribution Channel, By Style, By Fragrance, By Consumer Operation, By Region |
| Key Companies Profiled | Babyganics; Bambino Mio; Bambo Nature USA; Bumkins; C. R. Bard, Inc.; Charlie Banana USA LLC; Conva Tec Inc.; Kimberly-Clark Corporation; Uni charm Corporation; R for Rabbit; Procter & Gamble Company; The Honest Company; Abena Group; Aleva Naturals; B. Braun Melsungen AG; Kao Corporation; Fujian Yifa Healthcare Products Co., Ltd.; Medline Industries; Svenska Cellulosa AB; Earth's Best; Flip Diapers |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at USD 63.21 billion in 2023.
Babyganics and Bumkins are the key market players.
Online store are likely to remain preferred through 2033.
Players opt for collaborations, mergers and partnerships.
India and China dominate the diapers market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Disposable 5.2. Training 5.3. Cloth 5.4. Swim Pants 5.5. Biodegradable 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Supermarkets and Hypermarkets 6.2. Pharmacies 6.3. Convenience Stores 6.4. Online Stores 6.5. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Style 7.1. Tape 7.2. Pant 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Fragrance 8.1. Scented 8.2. Unscented 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Operation 9.1. Babies 9.2. Adult 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. MEA 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Bumkins Finer Baby Products Inc. 18.2. Domtar Corporation 18.3. Essity Aktiebolag 18.4. Hengan International Group Limited 18.5. Johnson & Johnson 18.6. Svenska Cellulosa Aktiebolaget 18.7. Kao Corporation 18.8. Nobel Hygiene Private Limited 18.9. Oji Holdings Corporation 18.10. The Proctor & Gamble Company 18.11. Kimberly-Clark Corporation 18.12. Unicharm Corporation 18.13. Ontex BVBA 18.14. Vivia International Private Limited 18.15. Turkosan Hijyen Ltd. 18.16. Bumpadum Manufacturing and Traders Private Limited 18.17. Nile Converting Co. 18.18. Avgol Ltd. 18.19. TRADIS INC. 18.20. Hunan Kings Diaper Co. Ltd. 19. Assumptions & Acronyms Used 20. Research Methodology
Explore Consumer Product Insights
View Reports
Diapers Market
