The diabetic food market is anticipated to record a value of USD 12,000 million in 2024. The industry is projected to witness a CAGR of 8.3% in the ten-year time frame. The revenue forecast for diabetic food is going to be USD 17,891 million by 2034.
Demand for diabetic food is rising due to the prevalence of diabetes. This disease is rampantly expanding worldwide, affecting an individual’s metabolic activities. The International Diabetes Federation reported in 2021 that 10.5% of the adult population, i.e., 20 to 79 years, are suspected of diabetes.
The federation further projected that this number is expected to catapult, with an increase of 46% by 2045. To manage diabetes effectively, players are launching diabetic food offerings that contain low-calorie dietary ingredients, zero sugar, and no preservatives.
Recently, food retailers have been seen connecting their stores’ value propositions to health and well-being. For this purpose, they are focusing on offerings and programs that promote people’s health.
In the competition to win over customers’ loyalty, this is acting as a foolproof strategy, as consumers frequently visit stores that make choosing healthy easy. Seeing the significant business growth in health-conscious offerings, retailers are expected to continue their efforts.
Corporates have started employing registered dieticians, including diabetes health educators, virtually or in the office to improve employee health. These health-conscious efforts are expected to boost the diabetic food market over the upcoming years. Albertsons Companies, Inc., a United States-based grocery company, brought on board local dieticians to conduct tours for patients overcoming prediabetes and diabetes. These tours usually take place during the months of March/April.
The grocery store tour, named Eating Healthy with Diabetes, offers 0 cost tours to local communities. These tours are led by in-store pharmacists and locally registered dietitians to empower the attendees.
Players are further expected to focus on improving the accessibility of diabetic and dietary food. This can be done by strengthening networks and partnering with distributors.
Manufacturers are also penetrating different segments by launching products like diabetic baked products, low-calorie sugar jellies, and low-fat dairy products. Players are practicing mergers and acquisitions to expand their product portfolio and boost their presence.
| Attributes | Description |
|---|---|
| Estimated Diabetic Food Market Size (2024E) | USD 12,000 million |
| Projected Diabetic Food Market Value (2034F) | USD 17,891 million |
| Value-based CAGR (2024 to 2034) | 8.3% |
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Latest in Technology Improving the Market Share
Advancements in food technology as well as food production and processing are critical in empowering the diabetic food players. These modern technologies help players develop diabetic-friendly foods that have improved taste, texture, and nutritional value. These latest innovations contain sugar alternatives like erythritol, xylitol, and stevia. These alternatives are used to add sweetness without causing any negative effects like high blood sugar levels.
Advanced food processing technologies have enabled the maintenance of the texture and flavor of food products. Nanotechnology is used in food packaging, to extend the shelf life of diabetic foods. Thus, raising their accessibility and convenience among target customers. These factors are positively impacting the diabetic food market.
Government Support Instrumental in the Diabetic Food Market Growth
Government bodies across the globe are showing concerns about the climbing numbers of diabetic population and the financial burden associated with it. As a result, they are proceeding with initiatives that raise awareness about diabetes management. This includes spreading knowledge about dietary guidelines and recommendations. Government initiatives usually highlight the importance of adopting a balanced diet and reducing sugar intake. This is expected to improve diabetic-friendly food sales.
In many countries, regulations and labeling are also being introduced, which involve food products that showcase nutritional details, like sugar content. The transparent labelling requires individuals to make informed food decisions, particularly those looking for diabetic-friendly food options.
Challenges that Impinge the Diabetic Food Market
Various challenges that restrict industry growth include regulatory compliance, competition from standard health food products, and serving regional food palates. These challenges are expected to be overcome by robust expansion into new regions and the creation of varied and palatable products.
The global diabetic food market expanded at a CAGR of 6.2% in the historical period. Over the forecast period, the industry is projected to expand at an 8.3% CAGR. The industry has experienced steady growth over the recent years, driven by cautionary measures undertaken to prevent diabetes.
Health consciousness is a chief influencer of the demand for diabetic food products. Rising health complexities, especially among the aging population due to spikes in blood glucose, are pushing the sales of diabetic meal plans. This will likely boost the diabetic food market.
People susceptible to diabetes are advised to lose weight to prevent the development of this condition. Moreover, weight loss is considered extremely crucial to manage the symptoms of diabetes. These aspects are raising the demand for a low-sugar diet for diabetics to keep weight in check.
Awareness campaigns are going a long way in educating people about the proliferating diabetic population. Not only that, these campaigns also share the new labels and products released in this space. This way, consumers become aware of the choices they have, either to avoid diabetes or to reverse diabetes.
Knowing the long-term impact of diabetes on an individual’s overall well-being also prompts individuals to take quick, proactive actions. This will likely create new growth avenues for the global diabetic food market.
According to the latest research, the sales of diabetic-friendly food are expected to rise rapidly in the United States. Demand for diabetic foods is moderate in European nations like Germany and the United Kingdom. Asia Pacific offers profitable prospects for players, especially in India and China.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 7.8% |
| Germany | 4.7% |
| The United Kingdom | 4.5% |
| China | 6.2% |
| India | 4.9% |
In the United States, the sales prospects for diabetic food are quite promising. The industry is projected to expand at a 7.8% CAGR over the forecast period. The market is expanding due to the widespread prevalence of diabetes. Further, growing dietary awareness and health awareness is crucial for market growth.
The continuously expanding food sector that quickly responds to shifting dietary requirements and preferences is further increasing access to a wide array of diabetic-friendly products. The country further hosts some top diabetic food manufacturers and brands. The United States has a robust healthcare infrastructure that launches initiatives to manage diabetes. These factors are expected to strengthen the demand for diabetic food across the country.
The diabetic food market is forecast to rise at 4.7% CAGR in Germany. The increasing diabetic population in the country is a primary driver. Rising emphasis on preventative healthcare, such as dietary management of diabetes, is further expected to improve product sales.
Healthcare professionals are stressing the importance of balancing diet to manage diabetes as poor diet exacerbates the situation. Awareness campaigns on social media regarding the same are fueling the consumption of diabetic foods. Key players in the country are thus providing expansive product portfolios customized to health-conscious German consumers.
Sales of diabetic-friendly food in China are expected to surge at a 6.2% CAGR over the estimated period. Growth factors influencing the diabetic food industry in China include the rising prevalence of diabetes and the expanding middle class with inflating disposable incomes.
The cultural shift toward Western dietary patterns, lifestyle changes, and urbanization are increasing the risks of acquiring diabetes. Similarly, favorable government support benefits the industry.
The increasing health-conscious population and surging prevalence of lifestyle-related diseases, such as diabetes, are projected to fuel product sales. Players in the country are also innovating specialized food products to meet the demand of consumers. This will further boost growth of the diabetic food market.
Under this division, key segments are highlighted. Presently, confectionery in the product type category is enjoying massive popularity, representing a share of 28.4% in 2024. Under the distribution channel category, the super and hypermarkets segment is projected to account for 32% of diabetic food market in 2024.
| Segment | Confectionery (Product Type) |
|---|---|
| Value Share (2024) | 28.4% |
The confectionery segment is projected to generate massive revenue for players. Manufacturers in this sector are increasing their share by consistently releasing new offerings such as sugar-free and low-sugar chocolates, candies, and other sweet treats in this category.
The increasing popularity of diabetic-friendly confectionery products is enabling diabetic individuals to consume sweets without impacting their blood sugar levels. Moreover, recent advancements in sweetener technologies permit the production of confectionery that mimics the texture and taste of conventional sugary treats.
| Segment | Supermarkets and Hypermarkets (Distribution Channel) |
|---|---|
| Value Share (2024) | 32% |
Significant sales of diabetic-friendly foods occur in super and hypermarkets. These stores provide an extensive range of diabetic-friendly food solutions under a single roof. Furthermore, these stores stock products, like specialized diabetic snacks and bakery items, to cater to different consumer preferences.
Supermarkets have dedicated compartments that contain health and wellness products, where diabetic-friendly foods are also found. Extensive reach and accessibility, along with competitively priced products due to larger volumes, are expanding the segment’s size.
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Key players in the diabetic food market are presented with ample opportunities to innovate product formations and packaging. Players are leveraging advancements in food science and ingredient sourcing to develop diabetic-friendly products that provide nutritional value, superior taste, and convenience.
Players are further launching natural sweeteners, novel food formats, and functional ingredients to attract discerning customers seeking healthier substitutes. Companies are building consumer loyalty by developing diabetic food solutions that empower consumers to make healthier choices.
Players are also offering subscription-based meal plans and diabetic meal delivery services to raise product sales. Manufacturers are further capitalizing on eCommerce surge, specialty health food stores, and direct-to-consumer models to increase their reach. Companies can increase the accessibility of diabetic-friendly options by diversifying their distribution channels.
Diabetic food players are partnering with digital health-tracking apps and wearables to help people with diabetes manage their symptoms. Players are also taking into consideration environmental sustainability while developing diabetic food packaging. In the same vein, they are making waste reduction efforts to propel sustainability.
Industry Updates
Based on product type, the sector is divided into dietary beverages, dairy products, baked products, ice cream and jellies, and confectionery, among others.
Various distribution channels for diabetic food include supermarkets and hypermarkets, specialty stores, grocery stores, online stores, and others.
The diabetic food is sold across North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
The market is estimated to be worth USD 12,000 Million in 2024.
The market will grow at a CAGR of 8.3% through 2034.
The market is projected to reach USD 17,891 Million by 2034.
Confectionery is expected to have a large share of the market.
The United States is expected to lead the market.
Unilever and Nestlé are among the influential players.
| Market Size in 2023 | USD 40,79,495 million |
|---|---|
| Market Size by 2033 | USD 62,11,619.50 million |
| Value CAGR (2023 to 2033) | 4.3% |
| Market Value for 2023 | USD 1,453.2 million |
|---|---|
| Market Value for 2033 | USD 1,863.40 million |
| Market CAGR (2023 to 2033) | 2.5% |
| Estimated Market Size (2023E) | USD 12,837.6 million |
|---|---|
| Projected Market Value (2033F) | USD 22,012.5 million |
| Value CAGR (2023 to 2033) | 5.5% |
| Market Value (2023) | USD 124.12 billion |
|---|---|
| Market Expected Value (2033) | USD 212.01 billion |
| Market Projected CAGR (2023 to 2033) | 5.5% |
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