The destination wedding market growth is predicted to surge at a CAGR of 13.3% during the forecast period. The industry is standing at USD 34,163 million as of 2024 and is on its way forward to cross USD 119,084.4 million by 2034.
Couples like smaller gatherings more than big weddings. Destination weddings allow for exclusive guest lists, making the experience more personal. Many couples pick getaway weddings for special experiences.
Beautiful places with unique cultures create memorable adventures for them and their guests. Newlyweds often add local events, tours, outdoor activities, or wine tastings to their multi-day plans. Couples want their guests to have an amazing time, even better than they expected. The most favored international destination for weddings this year is Mexico, followed by European countries, Caribbean islands, and Costa Rica.
The pandemic made many couples plan small weddings in special places. Now, with fewer social distancing rules and travel limits, more couples and guests are excited about destination marriage ceremonies. Some couples want to have a getaway wedding for a much-needed vacation for themselves and their guests.
Destination Wedding Market Size & Growth Statistics
| Attributes | Description |
|---|---|
| Estimated Global Destination Wedding Market Size (2024E) | USD 34,163 million |
| Projected Global Destination Wedding Industry Value (2034F) | USD 119,084.4 million |
| Value-based CAGR (2024 to 2034) | 13.3% |
Destination marriage ceremony venues and planners give couples the freedom to create their dream weddings. They offer packages that can be personalized according to the couple's preferences and style. This customization allows for unique experiences, making each wedding special and memorable.
Cultural attitudes have changed, leading couples to rethink their wedding plans. There's now a focus on experiences rather than tradition. Couples may choose getaway weddings to prioritize a beautiful location, its culture, and a new experience.
With the world becoming more interconnected, international and cross-cultural marriages are on the rise. This trend increases the demand for convenient locations where families from different parts of the world can gather. Destination marriage ceremonies become ideal choices, offering accessible and easy-to-reach locations for everyone involved.
Destination marriage ceremonies can be cheaper than regular weddings, especially in pricey areas. Couples might choose places with good exchange rates, low venue costs, and package deals from resorts or planners. Many couples are opting for getaway weddings in places like Talloires, France, Santorini in Greece, Fiji, or Bora Bora.
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The table shows the growth potential of destination wedding market from 2024 to 2034 on a semiannual basis. It also compares these new predictions with the old ones from 2023 to 2033.
| Particular | Value CAGR |
|---|---|
| H1 | 12.4% (2023 to 2033) |
| H2 | 12.9% (2023 to 2033) |
| H1 | 13.7% (2024 to 2034) |
| H2 | 12.8% (2024 to 2034) |
The industry is expected to take its pace at a CAGR of 12.4% in the first half of the previous forecast decade, from 2023 to 2033. This rate is foreseen to go up slightly to 12.9% in the second half of this period. From 2024 to 2034, the growth rate of destination weddings is ready to take off at 13.7% and then projected to decline again to 12.8% in the second half of this period.
Social Media Platforms Shape Modern Wedding Trends
One of the growth factors influencing the destination wedding market is that people are more connected now, and there's a high demand for destination weddings. Almost 20% of couples had getaway weddings last year. Social media includes platforms for communication, sharing, and collaboration like Snapchat, Instagram, and Facebook, which are hard to avoid even during important events like weddings.
Couples often get inspired by posts and ideas shared on these platforms, influencing their wedding planning decisions. The visual appeal and accessibility of these platforms make them popular choices for gathering ideas and inspiration for weddings. Couples often use social media to share their wedding preparations and experiences as well.
Latest Technologies Bring Creativity to Destination Marriages
Impact of latest trends on the destination wedding market is very high, like using technology more. In today's digital world, it's easier for couples to plan weddings from afar. Technology helps keep everyone in the loop and involved.
Everything like RSVPs, registry links, location FAQs, transport details, schedules, menus, packing tips, dress code, and more can be shared in one place, reducing texts and calls for the couple. Virtual invites can replace physical save-the-dates and invitations.
Using the latest technologies like photo booths and drones at weddings is more common now. Virtual wedding planners help make getaway weddings more creative and grow the industry.
Celebrity-inspired Glamour Meets Eco-conscious Choices in Wedding Trends
Eco-friendly weddings in natural places are becoming popular in the industry. People want to be more eco-conscious, so they choose eco-friendly weddings in natural settings. Couples often opt for venues for instance beaches, forests, or gardens to create a sustainable and scenic backdrop for their wedding celebrations.
Eco-friendly weddings typically involve using biodegradable materials, minimizing waste, and supporting local eco-friendly vendors and practices. Even with emotional ties and eco-friendly trends, lavish weddings inspired by celebrities are still popular.
Personalized Services Elevate Destination Marriage Ceremony Experiences
Attractive prospects of destination wedding market include a diverse range of venue options, personalized services, and the potential for memorable experiences in picturesque locations. Partnerships in getaway weddings are boosting their popularity. Hotels, resorts, and wedding planners team up, offering a range of services and options. These collaborations help grow the global retreat wedding industry.
Principal Consultant
The market size of destination weddings was USD 18,757.1 million in 2019 and USD 30,259.5 million in 2023. Taking into account the CAGR of 12.7% from 2019 to 2023, it can be inferred that the destination wedding industry investment and development opportunities are set to stay highly promising.
Destination marriages have become more popular globally in recent years due to growth and opportunities. While most couples in 2023 are marrying nearby, getaway weddings are becoming popular again post-pandemic. A decade ago, destination marriage ceremonies might have included a small brunch the day after and maybe a welcome party. They now prefer luxurious weddings but smaller and intimate, away from home, and lasting multiple days.
Now, couples want their guests to enjoy every bit of their time off, so they plan multi-day celebrations. People focus more on unique experiences now, choosing unusual venues like ranches or vineyards and lesser-known international spots. All these activities help guests bond, making the wedding day feel more intimate.
According to the Group Travel Organization report, one out of every four weddings is a destination wedding. Many expensive getaway weddings happen in New York City, with hotel prices between USD 300 and USD 400, leading to an average wedding cost of over USD 70,000. Florida, California, and Nevada are also popular for destination marriage ceremonies in the United States.
The gross booking for destination marriages depends on factors like service type, booking channel, target market, guest capacity, season, and organization of stay. These factors align with consumer preferences, driving increased sales of destination weddings.
Tier 1 companies lead the industry with big names like Marriott International, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, AccorHotels, and InterContinental Hotels Group controlling it. They bring in about USD 16,642.7 million, which is 55% of the global industry share. These companies are famous for their wide-ranging services and locations.
Tier 2 companies like Four Seasons Hotels and Resorts, Sandals Resorts International, Wyndham Hotels & Resorts, Belmond Ltd., and Karisma Hotels & Resorts hold about 30% of the global industry value share, worth USD 9,077.9 million. While not as large as Tier 1, Tier 2 companies are liked by budget-conscious customers because of their competitive pricing.
Tier 3 companies like AMResorts, Playa Hotels & Resorts, Palladium Hotel Group, Riu Hotels & Resorts, and Melia Hotels International. These brands are less prominent than Tier 1 and Tier 2 companies, yet they still bring in a considerable revenue of about USD 4,538.9 million, accounting for roughly 15% of the industry. What sets them apart is their unique offerings.
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The following section discusses the recent consumer trends of destination wedding market in different regions. The report gives details about important economies in Europe, Asia Pacific, and North America.
In North America, the United States is the prominent destination marriage market and is on its way to surge at 6.1% CAGR through 2034. In Europe, Italy tops the chart and is set to make its progression at a 7.2% CAGR through 2034.
In Asia Pacific, India is evolving as a leading industry for destination marriage ceremonies. It is on track to develop more promptly than China, with a yearly growth rate of 23.1% compared to China's 19.4% through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 6.1% |
| Canada | 16.1% |
| China | 19.4% |
| Italy | 7.2% |
| India | 23.1% |
There are many lovely places for destination marriage ceremonies in the United States, so it's no surprise they're popular. Also, social media plays an important role in this industry. In 2021, more than 70% of individuals used social media for their wedding purposes. Plus, more than 80% of wedding planning now happens online, with many couples using wedding sites, apps, and hashtags on social media. This increased use of social media is driving the growth of destination marriage ceremonies.
The 6.1% CAGR for the industry in the United States shows it's growing at a steady pace. However, this growth also indicates that it's becoming more saturated, meaning there are many options for couples to choose from. With more venues and services available, competition in the industry is increasing. This can be good for couples as they have more choices, but it also means businesses need to work harder to stand out.
Italy is not just known for its culture but also for romance. It is a popular choice for destination marriage ceremonies, with Tuscany being the top pick for foreign couples at 21%. Other favored regions include Lombardy, Campania, Puglia, Sicily, and Lazio. Couples from the United States are the largest group choosing Italy for weddings, making up 29.2% of ceremonies in 2022.
American interest in Italian weddings has been strong for a long time. The United Kingdom and Germany also have significant numbers of weddings in Italy. Also, Italian couples are increasingly choosing to wed outside their home region, with around 7,160 such weddings in 2022. As a result, the future projection of destination wedding market in Italy indicates a moderate CAGR of 7.2%.
The India destination wedding market outlook looks bright as it is forecasted to expand at a CAGR of 23.1%. This is set to offer great opportunities for hotels and other hospitality businesses. This industry has shown that it can withstand economic downturns globally. More Indians are choosing getaway weddings to create memorable celebrations, boosting the wedding tourism sector in the Indian hospitality industry. Udaipur, Jodhpur, and Goa are top wedding destinations in the country.
The Confederation of All India Traders (CAIT) predicted a huge spending on weddings from November 23 to December 15, 2023, a 25% increase from last year. Luxury hotels in India have wedding packages that cost several crores. This higher spending could translate into more elaborate and luxurious destination marriage ceremonies, boosting the demand for premium wedding services and venues.
Wedding professionals saw a 15-22% increase in their business from 2022 to 2023 because of more getaway weddings. Many financially independent millennials are helping pay for their destination marriage ceremonies. This trend is expected to continue in 2024. This demographic’s willingness to invest in memorable experiences and personalized weddings will contribute to industry growth.
The government is taking initiatives to attract couples and families from all over the world. Following the Prime Minister's call for more weddings in India, the Union Tourism Ministry plans to launch a new campaign called "India Says I do." This campaign aims to encourage wealthy Indian families to host weddings in India and attract foreign couples to get married here.
This section of the destination wedding market size, shares projections for the whole story about the industry's top segments. In terms of wedding type, the castle wedding segment is estimated to dominate by holding a share of 20.5% in 2024. By service type, the wedding planning category is projected to fortify its position as the champion by obtaining a share of 38.3% in 2024.
Getting married in a castle is like a dream come true for many people. The grandeur and history of a castle create a romantic atmosphere. Castles have beautiful surroundings, grand staircases, and fancy interiors, making them perfect for creating unforgettable memories. Most castle venues offer everything individuals need for their wedding, from saying vows to partying at the reception, all in one place. This makes planning easier and less stressful.
| Segment | Castle Wedding (Wedding Type) |
|---|---|
| Value Share (2024) | 20.5% |
For couples seeking a traditional or fantasy-themed wedding, a castle provides the perfect backdrop. Castle Ladyhawke, for instance, is a stunning wedding venue with a mix of old charm and modern comforts. Situated in a scenic location surrounded by mountains, it offers breathtaking views and luxurious amenities. The exclusivity and luxury associated with castle weddings also appeal to many couples looking for an elegant and prestigious celebration.
Wedding planning dominates because it offers couples a convenient and stress-free way to organize their special day. Destination marriage ceremony packages often include everything from venue rental to catering and decorations, saving couples time and effort. These packages also allow couples to choose from a variety of options, like beach weddings, mountain retreats, or exotic destinations, to suit their preferences.
| Segment | Wedding Planning (Service Type) |
|---|---|
| Value Share (2024) | 38.3% |
Many destination marriage ceremony venues offer breathtaking backdrops and unique settings, adding to the appeal of getting married away from home. Resorts and hotels are also getting involved in wedding planning services. They collaborate with professional wedding planners to make sure everything runs smoothly. This partnership benefits both businesses and consumers, providing a seamless experience from planning to execution.
Destination wedding market statistics report indicates that companies compete based on the quality and variety of services they offer. They always strive to improve their services and offer more options, making the industry competitive. This competition is good for customers because they have more choices and can enjoy better quality experiences.
The industry is growing fast, and it's speeding up with unique destination wedding digital marketing strategies. These strategies involve using social media, online ads, and targeted content to reach couples planning their weddings.
To stay ahead in the game, the key players in the destination wedding industry are focusing heavily on highlighting the unique features of their services. They showcase things like picturesque locations, personalized experiences, and top-notch amenities to attract couples planning their dream weddings.
The competitive landscape of the destination wedding industry shows that top companies are also concentrating on the affordability aspect. They understand that not all couples have a large budget. So, they offer packages and deals that cater to different price points. This makes overseas weddings more accessible and appealing to a wider range of customers.
Global destination wedding market scenario dynamics show that top players are engaging in mergers and acquisitions. This means big companies are joining forces or buying smaller ones to strengthen their positions and offer more services to customers. It's a strategy to expand their reach and capabilities in the market.
Industry Updates
In terms of wedding type, the industry is categorized into beach wedding, mountain wedding, vineyard wedding, castle wedding, city wedding, island wedding, and cultural wedding.
Based on service planning, the industry is divided into wedding planning, venue selection, catering, photography, décor, entertainment, and transportation.
Depending on season, the industry is segmented into high season, mid-season, low season, and mid-peak season.
When it comes to organization of stay, the industry is bifurcated into package and non-package.
Based on guest capacity, the industry is branched into above 100 and below 100.
A regional analysis of the industry is conducted across North America, Europe, the Middle East and Africa, East Asia, South Asia, Oceania, and Latin America.
The industry is set to reach a valuation of USD 34,163 million in 2024.
A CAGR of 13.3% is projected for the industry through 2034.
Destination wedding market future forecast suggests opportunities worth USD 119,084.4 million by 2034.
Castle wedding to account for a significant industry share in 2024.
India is predicted to be an investment hotspot for investors and stakeholders.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 5.1. Wedding Type 5.2. Service Planning 5.3. Season 5.4. Organization of Stay 5.5. Guest Capacity 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Wedding Type 6.1. Beach Wedding 6.2. Mountain Wedding 6.3. Vineyard Wedding 6.4. Castle Wedding 6.5. City Wedding 6.6. Island Wedding 6.7. Cultural Wedding 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Planning 7.1. Wedding Planning 7.2. Venue Selection 7.3. Catering 7.4. Photography 7.5. Décor 7.6. Entertainment 7.7. Transportation 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Season 8.1. High Season 8.2. Mid-Season 8.3. Low Season 8.4. Mid-Peak Season 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Organization of Stay 9.1. Package 9.2. Non Package 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Guest Capacity 10.1. Above 100 10.2. Below 100 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 11.1. North America 11.2. Latin America 11.3. Western Europe 11.4. Eastern Europe 11.5. South Asia 11.6. East Asia 11.7. Middle East and Africa 12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Sales Forecast 2024 to 2034 by Wedding Type, Service Planning, Season, Organization of Stay, and Guest Capacity for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. Sandals Resorts International 21.2. Tamarind Global Weddings 21.3. Dreams Resorts & Spas 21.4. The Little Nell 21.5. Amangani 21.6. Four Seasons Resort 21.7. The Ritz-Carlton 21.8. Waldorf Astoria 21.9. Amanpulo 21.10. Belmond 21.11. Hotel Caruso 21.12. Hotel Santa Caterina
Travel and Tourism
January 2024
REP-GB-18812
120 pages
Travel and Tourism
November 2023
REP-GB-18129
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Destination Wedding Market
