Desiccant Wheel Market Outlook (2023 to 2033)

The global desiccant wheel market is expected to record a CAGR of 4.3% during the forecast period. The market is anticipated to be valued at US$ 448.4 million in 2023 and is projected to reach US$ 683.2 million by 2033.

Several companies in electronics, pharmaceuticals, chemicals, food and beverage, and other industries are exclusively presenting a tremendous increase in sales of desiccant wheels and infrastructure development. In the forecasted period, the rise of these industries resulted in a significant demand for desiccant wheels.

The demand for desiccant wheels is anticipated to rise as they can be reused after moisture is removed from the desiccant, lowering overall operating costs and making this method cost-effective for a variety of industries. As a result, the desiccant wheel market is expected to grow during the forecast period.

The demand for desiccant wheels is rising as they are effective and fast compared to compressor-based dehumidifiers, boosting the desiccant wheel market growth. Furthermore, increasing electricity costs and the portability of desiccant dehumidifiers are expected to boost the sales of desiccant wheels.

The rapid expansion rate in infrastructure displayed by several industry verticals around the world is the main driver of the global desiccant wheel market share. Several companies in electronics, pharmaceuticals, chemicals, food and beverage, and other sectors are exhibiting a significant increase in demand for desiccant wheels. In the anticipated period, the rise of these industries increases the sales of desiccant wheels.

Desiccant wheels can also absorb atmospheric moisture in considerably short periods, which has boosted the global market share. Increased awareness of the advantages of preserving indoor air quality in commercial sectors such as workplaces and malls is expected to drive market expansion. However, the high cost of dehumidifiers and the product's seasonality are the market's significant limitations. Market opportunities are projected to be attractive as consumers' living standards improve and their disposable income rises.

Attributes Details
Global Market Valuation in 2022 US$ 431.2 million
Estimated Global Market Share in 2023 US$ 448.4 million
Forecasted Global Market Size by 2033 US$ 683.2 million
Projected Global Market Growth Rate from 2023 to 2033 4.3% CAGR

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Global Desiccant Wheel Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

COVID-19 had a negative impact on the overall market worldwide. The sales of desiccant wheels also declined due to severe disruptions in respective manufacturing and supply-chain operations. Furthermore, due to various precautionary lockdowns and other limitations imposed by the government, the demand for desiccant wheels saw a key setback.

The aforementioned factors are likely to affect the sales of desiccant wheels and overall market revenue growth over the forecast period. The global market is likely to recover as regional government bodies have lifted the lockdowns and limitations.

What are the Key Dynamics Governing the Growth of the Desiccant Wheel Market?

The demand for desiccant wheels is growing in various industries as they capture water vapor or moisture using desiccant materials. The sales of desiccant wheels are rising as they are a good alternative for maintaining humidity levels at sub-zero temperatures because the process does not create water.

The demand for desiccant wheels is growing in multiple industries like the food and beverage sector, medical centers, commercial buildings, hotels, and manufacturing sites. The sales of desiccant wheels and the global market for desiccant wheels are expected to grow as a result of:

  • Increased industrialization
  • Technological advancements
  • The implementation of severe requirements to promote energy savings and reduce climate change.

Due to the growing use of these devices in a variety of settings to maintain occupant health and comfort, the market is gaining traction. Factors including expanding urbanization, rising disposable income, and changing climatic conditions are significant factors propelling the sales of desiccant wheels. The demand for desiccant wheels is rising as they are becoming popular in industrial settings that require precise humidity and temperature levels.

Packaging, food, operating rooms, storage, and clean rooms are a few of the sectors and industries that contribute greatly to increased sales of desiccant wheels to maintain optimum humidity levels. The market is likely to benefit from the implementation of severe energy and sustainability criteria in several nations. Many nations are developing new energy-saving regulations for domestic dehumidifier appliances.

Food and beverage, pharmaceutical, chemical, and electronics industries, among others, have recently been subjected to stringent government and legal regulations. All of the aforementioned industries have witnessed high demand for desiccant wheels in recent years, as they are widely used to achieve the required humidity level. The sales of desiccant wheels are rising as they have many advantages over traditional dehumidification methods such as thermal wheels and compressor-driven dehumidifiers.

After the moisture from the desiccant has been removed, the desiccant wheel can be reused. This feature of the desiccant wheel helps to reduce overall operating costs, making this method suitable for a variety of industries. As a result, the market share is expected to grow significantly in the forecast period.

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Nikhil Kaitwade

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What is the Segmentation Outlook for the Desiccant Wheel Market?

During the forecast period, silica gel dominated the global market. Silica gel is predicted to dominate the market with a CAGR of 4.8% due to the low cost of silica gel compared to other options. Silica gel desiccant wheels are also recognized for having excellent moisture adsorption characteristics, resulting in dry air production.

Several regulatory agencies consider silica gel desiccants to be safe for use in the food and beverage industry. Also, because silica gel is non-flammable and has a long shelf life, it makes for long-lasting desiccant wheels.

Category By Product Type
Top Segment Silica Gel
Market Share in Percentage 41%
Category By Application
Top Segment Pharmaceuticals
Market Share in Percentage 35.2%

Which Segment is Likely to Lead the Desiccant Wheel Market by Application?

Based on application, the pharmaceutical industry dominated the market with a CAGR of 4.5%. The demand for desiccant wheels in the pharmaceutical industry dominated the overall market in 2019, owing to the notable expansion in infrastructure in the pharmaceutical sector.

Chemical companies, including pharmaceutical businesses, use desiccant wheels on a wide scale to control humidity levels within the production plant and maintain the best possible environment. As a result of this, the desiccant wheel market is projected to grow steadily during the forecast period.

In the pharmaceutical industry, tablet surfaces are designed to be exceptionally hygroscopic, as well as in the chemical industry, where the surface or area does not need to be humidified.

What is the Regional Analysis for the Desiccant Wheel Market?

Regions CAGR (2023 to 2033)
The United States of America Market 4.3%
The United Kingdom Market 3.8%
China Market 5.2%
Germany Market 4.5%
India Market 5.8%

During the forecast period, the desiccant wheels market in North America is anticipated to be most prominent. The United States of America market is anticipated to expand with a CAGR of 4.3%.

In recent years, the pharmaceutical and chemical industries have used desiccant wheels for dehumidification, helping North America’s desiccant wheels market to stay ahead of other regional markets. Pharmaceutical manufacturing units require a regulated atmosphere because these compounds are highly reactive to moisture.

The raw ingredients used to make tablets are particularly hygroscopic, meaning they absorb moisture quickly. Moisture can alter the final product's weight, quality, and hardness. Chemical production businesses, meanwhile, must maintain certain humidity levels within their facilities, as various compounds have negative reactions when exposed to moisture.

Regional Market Comparison Global Market Share in Percentage
The United States 15.1%
Germany 5.5%
Japan 6.2%
Australia 0.9%

Asia Pacific’s desiccant wheels market is expected to outpace North America, expanding at a CAGR of 6.2 percent during the forecast period, owing to the factors such as

  • Growing needs from the flourishing manufacturing sector.
  • Expanding heating, ventilation, and air conditioning (HVAC) needs from the expanding infrastructure.

The manufacturing sector in growing economies such as China and India is expected to drive the desiccant wheel market in Asia Pacific. These countries have a large number of manufacturing plants, which are predicted to increase in number over the projection period. Moreover, during the forecast period, the market is likely to be driven by a growing concentration of desiccant wheel manufacturers and product variants with comparatively cheap pricing.

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How is the Competition in the Desiccant Wheel Market?

The market is highly fragmented, with numerous desiccant wheel manufacturers. These businesses endure fierce competition and must keep up with current market events to maintain their market position. One of the principal techniques used by market leaders to maintain their dominance is to form strategic alliances with end-use industries for supply.

Recent Developments in the Desiccant Wheel Market:

  • Climatix is a heating, ventilation, and air conditioning (HVAC) solution that is both cost-effective and efficient (HVAC). It's designed to serve as a source of heating or cooling that may be connected to building automation systems. Munters, for example, employs Climatix for their dehumidifiers.
  • Interex Inc., a manufacturer of high-quality air movement equipment, was bought by Lasko, a company based in the United States that specializes in Home Comfort Products. Lasko might be able to increase their product options in B-Air as a result of this acquisition. B-Air is a manufacturer of air movers, dehumidifiers, air scrubbers, inflatable blowers, and other similar products.
  • On May 21, 2021, HXPN, Inc., an emerging technologies and natural resources development business, stated that it has purchased 100% of H2O EMC2, a development stage company. H2O produces an Atmospheric Water Generator (AWG) that runs on hydrogen-powered clean energy.

Key Players Operating in the Desiccant Wheel Market

  • Munters
  • NovelAire Technologies
  • DRI
  • Trane
  • Rotor Source Inc.

Key Segments

By Type:

  • Silica Gel
  • Molecular Sieve
  • Activated Alumina
  • Others

By Application:

  • Pharmaceutical
  • Food Industries
  • Chemical
  • Electronics
  • Warehousing
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • South America

Frequently Asked Questions

How Big is the Worldwide Desiccant Wheel Market by the end of 2023?

The market is valued at US$ 448.4 million by the end of 2023.

Who are the Three Leading Desiccant Wheel Industry Players?

Munters, NovelAire Technologies, and DRI, are leading industry players.

What is the Growth Forecast for Global Desiccant Wheel Industry until 2033?

The desiccant wheel industry is set to surge at a CAGR of 4.3% from 2023 to 2033.

Which is the Key Segment by Product Type in the Desiccant Wheel Market until 2033?

Silica Gel segment is likely to lead the market during the forecast period.

Which is the Top Trend in the Desiccant Wheel Market?

Stringent regulations drive the demand in food, pharmaceuticals, and electronics industry.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Silica Gel

        5.3.2. Molecular Sieve

        5.3.3. Activated Alumina

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033

        6.3.1. Pharmaceutical

        6.3.2. Food Industries

        6.3.3. Chemical

        6.3.4. Electronics

        6.3.5. Warehousing

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Type

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Type

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Type

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Type

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Type

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Type

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. U.S.

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Type

            13.1.2.2. By Application

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Type

            13.2.2.2. By Application

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Type

            13.3.2.2. By Application

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Type

            13.4.2.2. By Application

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Type

            13.5.2.2. By Application

    13.6. U.K.

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Type

            13.6.2.2. By Application

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Type

            13.7.2.2. By Application

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Type

            13.8.2.2. By Application

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Type

            13.9.2.2. By Application

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Type

            13.10.2.2. By Application

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Type

            13.11.2.2. By Application

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Type

            13.12.2.2. By Application

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Type

            13.13.2.2. By Application

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Type

            13.14.2.2. By Application

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Type

            13.15.2.2. By Application

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Type

            13.16.2.2. By Application

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Type

            13.17.2.2. By Application

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Type

            13.18.2.2. By Application

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Type

            13.19.2.2. By Application

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Type

            13.20.2.2. By Application

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Type

        14.3.3. By Application

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Munters AB

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Rotor Source, Inc.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Seibu Giken DST AB

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. FläktGroup Holding GmbH

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. NovelAire Technologies, LLC

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Trane Technologies plc

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Greenheck Fan Corporation

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Bry-Air (Asia) Pvt. Ltd.

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Trotec GmbH

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Munters Corporation

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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