The desert air cooler market is likely to record a CAGR of 10.2% during the forecast period. As per FMI analysis, the market is anticipated to hold a share of USD 1.47 billion in 2023 while it is expected to cross a value of USD 3.90 billion by 2033.
The research report on the desert air cooler market explains that the expansion of urban settings, rising temperatures, and increased options for efficient motor engineering are flourishing the market growth. Furthermore, the standard efficiency rating that saves electricity consumption is also revolutionizing the desert air cooler market. The new mini air coolers are gaining traction while the classic desert air cooler with honeycomb pads is the basic formula. Working on the principle of evaporation, the desert air cooler drenches the honeycomb pads with water while converting the warm air into cold air. In addition to that, the integration of AI and smart sensors in desert air coolers is also attracting consumers. This has happened due to the increasing penetration of automation in consumer electrical products.
Rapid urbanization has also triggered the demand for room air coolers that work on the same principle but are compact. New brands introducing innovative air coolers are anticipated to fuel the demand for advanced air coolers. Increasing consumer preference for smart, efficient, and multifunctional appliances is anticipated to garner the demand for desert air coolers further.
| Attributes | Details |
|---|---|
| Desert Air Cooler Market CAGR (2023 to 2033) | 10.2% |
| Desert Air Cooler Market Size (2023) | USD 1.47 billion |
| Desert Air Cooler Market Size (2033) | USD 3.90 billion |
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Short-term Growth (2023 to 2026): During this period, aftereffects of COVID-19 spread are likely to increase in closed spaces with poor ventilation. This is expected to compel consumers to switch to desert air coolers instead of air conditioners as air conditioners circulate the same air. This factor is leading to innovative product developments in the market.
Mid-term Growth (2026 to 2029): The affordable stainless steel desert air cooler is expected to shape the market during this period. Post-pandemic, consumers prefer to shop online, resulting in the high availability of heating and cooling products on online platforms, therefore, manufacturers are focused on promoting their products in the online store. This is expected to drive sales in the market. Furthermore, AI-integrated desert air coolers are expected to change the market dynamics.
Long-term Growth (2029 to 2033): Brands are increasing the size of fans in desert coolers to offer high-air delivery. The launch of energy-efficient products to comply with regulations imposed to regulate energy consumption in the commercial and residential sectors, further drive the market during the forecast period.
For instance, Crompton has launched Optimus Air Coolers that come with an 18-inch fan and high-density honeycomb pads that deliver better cooling and maintain superior ventilation. These coolers also come with mosquito nets that prevent dust and insects from contaminating the equipment. Driven by these developments, the desert air cooler market is anticipated to thrive at a healthy CAGR of 10.2% between 2023 and 2033.
Growing focus on product innovation among consumers and desert air cooler manufacturers is complementing the growth in the market. The rising popularity of the concept of minimalistic spaces and the multi-functionality of home appliances is further driving the introduction of desert air coolers with advanced features.
Desert air coolers with remotes are being launched in the market that offer quick and convenient access to settings such as cooling, air purification, and adjusting the fan speed. In addition to this, innovative honeycomb cooling pads are being installed in desert air coolers that reduce maintenance costs and improve cooling capacity.
Besides this, the integration of the internet of things (IoT) in desert coolers is fueling applications of artificial intelligence (AI) and smart sensors to enable consumers to remotely operate these coolers. For instance, in March 2021, Hindware Appliances launched a disruptive range of IoT-enabled air coolers called 'i-Fold’. The new range is developed to tackle the issue of space in smart homes and off-season storage. These coolers can be easily folded in less than 5 minutes and require less storage space.
The company has also launched two IoT-enabled air coolers known as Spectra i-Pro 36L personal air cooler and Acura i-Pro 70 L desert air cooler. These coolers are equipped with Amazon Alexa and can be managed remotely through the Hindware Appliances app, which enables consumers to operate, monitor, and control these products remotely.
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High energy consumption in desert air coolers, along with noise pollution generated while they are constantly running are some factors restricting the adoption of desert air coolers in commercial and residential spaces, especially in offices and smart homes.
Desert air coolers require frequent replacement of filters and other equipment as they collect dust and impurities. This adds to the maintenance cost of heavy coolers. Increasing sales of cost-effective air conditioners and fans are also expected to hinder the growth in the market over the forecast period.
| Region | Market Share, 2022 |
|---|---|
| United States | 83.4% |
| India | 45.2% |
| China | 41.5% |
| Germany | 22.2% |
| Japan | 29.7% |
| Australia | 54.4% |
Increasing Demand for Mini Dessert Coolers in the United States is likely to Fuel Growth in the Market
| United States Market Share (2022) | 83.4% |
|---|
As per FMI’s analysis, the United States desert air cooler market is thriving at a steady CAGR between 2023 and 2033. The market held 83.2% of the global market share in 2022. The growing adoption of mini desert air coolers for personal usage in the United States is expected to drive sales in the forthcoming years. The advent of the COVID-19 pandemic has resulted in increasing demand for desert air coolers as air conditioners circulate the same air in the environment.
The growing focus on achieving a healthy and hygienic environment in closed spaces is boosting sales of desert air coolers in the United States. Moreover, the introduction of IoT-enabled desert air coolers that enable remote access, and their other features like monitoring, and troubleshooting are all anticipated to create opportunities for growth in the United States desert air cooler market.
The Availability of Portable Desert Coolers on Online Platforms is estimated to Boost Sales in India
| Indian Market CAGR (2022) | 45.2% |
|---|
Demand for desert air coolers in India is expected to gain traction at a robust pace amid the increasing establishment of commercial and residential spaces, along with growing applications of HVAC products. South Asia desert air cooler market is anticipated to account for 13.8% of the total market share in 2022. While India held a share of 45.2% of the global desert air cooler market in 2022.
Desert air coolers are one of the primary modes of cooling applications in India, and the trend is expected to continue over the forecast period. To capitalize on this trend, manufacturers are launching a wide range of products on online platforms. The expansion of the e-commerce sector in India is expected to boost the market in the forthcoming years. For instance, Thompson, a European home appliance brand that retails in India through Noida-based Super Plastronics Private Ltd. launched its range of desert air coolers on an online platform like Flipkart in 2021. Such developments are anticipated to bode well for the India market.
High Demand for Eco-friendly Desert Air Coolers Might Bolsters Growth in the United Kingdom Market
The surging adoption of desert air coolers in outdoor kitchens and restaurants in the United Kingdom is expected to push sales in the market over the assessment period. Further, the Europe desert air cooler market commanded a dominant share of 26% of the global desert air cooler market in 2022.
Increasing demand for portable desert air coolers in the United Kingdom driven by growing interest in outdoor recreational activities among tourists and residents is expected to continue fueling sales in the market. Moreover, the rising adoption of portable and IoT-enabled coolers in restaurants and cafes across the United Kingdom might augment the growth in the market in the forthcoming years.
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| Segment | Top Water Capacity |
|---|---|
| Top Sub-segment | 50-60 Lt |
| Market Share (2022) | 39.2% |
| Segment | Top Application |
|---|---|
| Top Sub-segment | Indoor |
| Market Share (2022) | 58.1% |
Based on water capacity, demand in the 50-60 Lt segment is expected to increase at a robust pace over the forecast period. Increasing adoption of these coolers in commercial spaces such as offices, clinics, restaurants, and other public places is expected to continue pushing sales in this segment. The segment held a share of 39.2% in 2022.
The tank capacity of desert air coolers determines the cooling effect. Manufacturers are launching coolers with big fan sizes and great water capacity to offer effective cooling without excessive energy consumption. Such developments are expected to boost growth in this segment through 2033.
Based on application type, the indoor segment leads the market. The segment covered 58.1% of the global market share in 2022. The growth is attributed to the rapid construction and urbanization of semi-urban cities. Additionally, the increased income of the middle-class population is contributing to the segment’s growth. Personal air coolers along with the mini air cooler are in high demand for the segment.
Leading players operating in the global desert air cooler market are launching innovative products enabled by IoT that provide effective cooling with less water consumption. Stringent regulations regarding energy consumption in home appliances are compelling manufacturers to launch energy-efficient variants, which is expected to augment the growth in the market. Some recent developments include:
Market Developments:
The market is forecast to register a CAGR of 10.2% through 2033.
Electrolux AB, LG Electronics Inc., and Havells India Ltd. are key market players.
The United States, India, and China dominate the global market.
50-60 Lt capacity air coolers are likely to lead the market.
The increasing establishment of commercial and residential spaces, along with growing applications of HVAC products, is driving growth.
1. Executive Summary | Desert Air Cooler Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Water Capacity 5.1. 30-40 Lt 5.2. 40-50 Lt 5.3. 50-60 Lt 5.4. 60-70 Lt 5.5. Above 70 Lt 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Indoor 6.2. Outdoor 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Residential 7.2. Commercial 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Wholesale/Distributors 8.2. Specialty Stores 8.3. Supermarkets 8.4. Multi-Brand Stores 8.5. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Olimpia Splendid S.p.A. 17.2. Electrolux AB 17.3. LG Electronics Inc. 17.4. Havells India Ltd. 17.5. Symphony Limited 17.6. Phillips 17.7. Daikin Industries 17.8. Honeywell International Inc. 17.9. Bajaj Electricals Limited 17.10. Fujian Jinghui Environmental Technology Co., Ltd. 17.11. Seeley International Pty Ltd. 18. Assumptions & Acronyms Used 19. Research Methodology
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Desert Air Cooler Market
