The global dental bleaching agent market size is expected to rise at a CAGR of 3.3% in the anticipated time frame. The market value is projected to increase from USD 1,166.3 million in 2023 to USD 1,608.9 million by 2033. The dental bleaching agent market was valued at USD 1,129.3 million at the end of 2022 and is expected to exhibit a y-o-y growth of 3.3% in 2023.
| Attributes | Details |
|---|---|
| Dental Bleaching Agent Market Size (2022A) | USD 1,129.3 million |
| Dental Bleaching Agent Market Estimated Size (2023E) | USD 1,166.3 million |
| Projected Dental Bleaching Agent Market Valuation (2033F) | USD 1,608.9 million |
| Value-based CAGR (2023 to 2033) | 3.3% |
In the field of cosmetic dentistry, dental bleaching agents are projected to deliver a transformative solution for addressing tooth discoloration and stains resulting from multiple factors. These treatments are expected to be tailored to enhance the whiteness of teeth by effectively breaking down or oxidizing the chromogens in the tooth enamel.
Individuals seeking a brighter smile can trust in the power of dental bleaching to bring about a noticeable change in their teeth's appearance. The market for dental bleaching agents continues to be driven by the need for better dental aesthetics and a brighter smile.
With the surging population choosing to improve their oral aesthetics, the market has made great progress. Emerging countries have created significant disposable income, which is the key reason why the marketplace is expanding strongly.
The general geriatric population has fueled the development of this market with age-related oral diseases. Aspects such as the growing popularity of cosmetic dentistry, rising medical dental tourism, and the overview of countless government initiatives toward public oral well-being care are a handful of the factors.
According to a survey conducted in the United Kingdom in 2018, more people are choosing cosmetic surgery due to motivating factors such as life satisfaction, self-esteem, and physical attractiveness. All of these people had one thing in common: they had been exposed to a lot of media.
Such aspects have led individuals to elect for beauty and restorative measures such as teeth whitening, which is probable to fuel market expansion. Social media alone has played a significant role in endorsing at-home dental whitening procedures.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global dental bleaching agent market recorded a decent CAGR of 2.2% in the last five years, from 2018 to 2022. The market value for dental bleaching agents was around 17.0% of the total USD 6,643.0 million of the global teeth whitening market.
| Historical CAGR (2018 to 2022) | 2.2% |
|---|---|
| Forecast CAGR (2023 to 2033) | 17.0% |
As awareness of aesthetics grows, more and more people want a brighter and whiter smile to improve their appearance. Teeth whitening is a non-invasive and cost-effective way to achieve this. Images of celebrities, influencers, and peers with bright white smiles on social media and in the media are encouraging people to undergo teeth whitening treatment to meet prevailing beauty standards.
Aesthetic issues are also often about self-confidence. A whiter smile can boost self-esteem and self-confidence, which encourages people to undergo teeth whitening. In competitive job markets, a confident and appealing appearance can give job applicants an edge.
A bright smile can make a positive impression during job interviews and motivate people to invest in teeth whitening. For special occasions such as weddings, reunions, or anniversary celebrations, several people value aesthetics. They seek teeth whitening treatments to look good on these occasions.
Certain dietary habits such as coffee, tea, wine, and specific foods can lead to tooth discoloration over time. People with aesthetic concerns are more likely to seek teeth whitening to remove stains and restore their smile.
Over time, more and more emphasis has been placed on creating bleaching agents that are both operative and safe. Several efforts have also been made to reduce tooth sensitivity, a mutual side effect of teeth whitening.
Teeth whitening has become an indispensable part of the cosmetic dentistry procedure. It is repeatedly combined with other treatments such as veneers, bonding, and gum contouring for a complete smile. To meet the growing demand for organic and natural products, manufacturers have begun incorporating these elements into bleaches.
| Attributes | Key Factors |
|---|---|
| Dental Bleaching Agent Market Trends |
|
| Growth Hindrances |
|
| Upcoming Opportunities |
|
Principal Consultant
In the table below, the CAGRs of the top 5 countries are given for the review period 2023 to 2033. China and India are expected to remain dominant by exhibiting CAGRs of 6.7% and 6.8%, respectively. Japan and the United Kingdom are expected to follow with CAGRs of 3.0% and 2.0%, respectively.
Market Growth Outlook by Key Countries
| Country | Value CAGR |
|---|---|
| United States | 1.6% |
| Germany | 1.5% |
| United Kingdom | 2.0% |
| Japan | 3.0% |
| China | 6.7% |
| India | 6.8% |
The United States held around 31.6% of the dental bleaching agent market share in 2022. It is projected to continue experiencing high growth throughout the forecast period.
Over the past few years, there has been a steady increase in demand for cosmetic dentistry in the United States. The most popular cosmetic goods include veneers, dental crowns, and bonding agents, even though tooth-whitening procedures have shown a high demand. The American Academy of Cosmetic Dentistry (AACD) estimates that cosmetic dentistry costs the country’s economy over USD 2.75 billion annually.
Celebrities and influencers often promote teeth whitening products, generating awareness and impelling consumer preferences. There is a trend toward natural and safe designs of teeth whitening agents, in line with broader customer preferences for organic and environmentally friendly products.
Dental clinics in the United States often bid personalized treatment plans, including teeth whitening, customized to each patient's needs and preferences. There is a growing market for goods designed to help patients uphold the results of teeth whitening treatments, such as special toothpaste and mouthwashes.
China is projected to continue experiencing high growth throughout the forecast period. The country held a share of around 2.3% in 2022.
The healthcare system in China has continued to include an independent and separate area for dental care. In contrast to other fields of study, hospitals and independent clinics both offer dental care services in China.
Around 20 years ago, when establishing privately or socially supported healthcare organizations became legal, the private dental business in China started to surge. Particularly in locations where the private sector is more supported by the government and tolerated by the populace, the number of private clinics has rapidly expanded.
Germany held about 2.2% of the share in the global dental bleaching agent market in 2022. In Germany, dental bleaching is often carried out by dentists in a professional setting or at home with over-the-counter materials. Although OTC treatments are also available, professional teeth whitening is typically regarded as safer and more effective.
One often used active component in tooth whitening products is hydrogen peroxide. The maximum amount of hydrogen peroxide that can be used in such items has been specified by Germany. For over-the-counter products, this restriction is often around 0.1%.
Only dental experts would have access to higher concentrations. Dental bleaching chemicals are being influenced by the inclination toward natural and organic goods in the beauty and cosmetics sector.
Japan's dental bleaching agent market is projected to expand at a CAGR of 3.0% by 2033. Japan is famous for its beauty and skincare industry. This trend also extends to cosmetic dentistry.
Demand for teeth whitening is increasing among customers who want to improve their smiles. Japan has stable economic development, leading to increased disposable income. This has helped motivate consumers to capitalize on cosmetic procedures, including teeth whitening.
In Japan, professional dental treatment performed in a clinic is preferred. Several consumers also prefer in-office teeth whitening procedures over at-home kits as they find them more effective and safer under professional supervision.
Japan is also known for its technological advancements and innovations. This comprises the dental industry, where current and effective teeth whitening agents and technologies are readily available in clinics.
India’s dental bleaching agent market is estimated to surge at a CAGR of 6.8% by 2033. The dental care market in India is very competitive, with domestic and global companies offering a wide range of tooth whiteners and related goods.
India attaches great importance to compliance with regulations and safety standards for medical products, including teeth-whitening agents. Products must meet robust quality and safety requirements.
Increased customer awareness of oral aesthetics and accessibility of dental treatments, counting teeth whitening, have contributed to growth. Recommendations from dental specialists and influencer marketing also play an important role in inducing customer choices regarding dental products and procedures, including fillers.
There is currently a trend toward natural and safe preparations of tooth whiteners, meeting growing consumer demand for natural and environmentally friendly products. The concentration of dental hospitals in urban areas, combined with better access to healthcare services, has enabled the dental bleaching agent market in India to expand.
The table below signifies leading sub-categories under product, form, and active ingredients categories in the dental bleaching agent market. The syringe is expected to dominate the market for dental bleaching agents by exhibiting a 1.7% CAGR in the evaluation period. Under the form category, the gel segment is projected to lead the dental bleaching agent industry at a 1.6% CAGR.
Market Growth Outlook by Key Segments
| Segment | Value CAGR |
|---|---|
| Syringes (Product) | 1.7% |
| Hydrogen Peroxide (Active Ingredients) | 1.4% |
| Gel (Form) | 1.6% |
| Retail Sales (Distribution Channel) | 2.2% |
The syringe segment under the product category held a share of 40.6% in 2022. Dental whitening procedures frequently involve the use of syringes. Syringes are set to be used to administer dental bleaching agents such as hydrogen peroxide or carbamide peroxide gels.
The ability of syringes to make it possible to apply bleaching agents to the teeth in a precise and controlled manner would drive demand. These are estimated to be used by dentists or other dental experts to apply the bleaching gel directly to the teeth, ensuring equal coverage and reducing contact with delicate gum tissues.
The hydrogen peroxide segment is expected to dominate the global dental bleaching agent market in terms of active ingredients through 2033. It generated a share of about 43.2% in 2022. The ability of hydrogen peroxide to effectively reduce tooth stains brought on by red wine, coffee, tea, smoking, and other sources of discoloration would drive demand.
For dental use, hydrogen peroxide is set to be available in a range of concentrations, from as little as 3% in OTC preparations to greater concentrations in specialist dentistry procedures. Hydrogen peroxide is also considered safe for dental bleaching when used as recommended.
Although hydrogen peroxide is safe for dental use when made as directed, high concentrations or improper use can lead to potential side effects. A handful of them include tooth sensitivity, gum irritation, and soft tissue damage.
The gel segment held a share of around 46.2% in 2022 based on form. Gel-based teeth whitening products usually include a bleaching ingredient, such as carbamide or hydrogen peroxide.
Using over-the-counter kits that come with pre-filled trays or specially manufactured trays, these gels can be administered directly to the teeth. For a predetermined amount of time, the gel is in contact with the teeth, enabling the bleaching agent to remove stains and brighten the teeth. Controlled administration, which reduces contact with delicate gum tissues, and the option to tailor therapies based on patient requirements are two benefits of gel-based dental bleaching solutions.
The retail sales segment based on distribution channels generated a share of around 57.6% in 2022. Drug stores and retail pharmacies are widely located and easily accessible. They are typically present in both rural and urban regions. This facilitates easy access to healthcare items, over-the-counter pharmaceuticals, and prescription drugs.
Retail pharmacies also provide services such as prescription synchronization, blister packaging, and automatic refills. These would help to enhance adherence to prescribed treatments, helping patients manage their drugs.
Retail channels further provide the key distribution platform for over-the-counter teeth whitening products. These also offer easy access to tooth whiteners, making it easy for customers to browse and buy products. This accessibility underwrites the acceptance of at-home teeth whitening.
Retailers often offer a variety of teeth whitening products, comprising strips, toothpaste, gels, pens, and teeth whitening kits. This variety allows customers to choose goods that suit their preferences and requirements.
Manufacturers of teeth whitening products often use strong marketing and branding approaches to promote their goods in retail stores. This can include packaging design, publicity campaigns, and in-store promotions.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Collaboration and geographic expansions are a priority for leading dental bleaching agent companies as they work to create new product lines and expand their global consumer base. Expansion and partnership is the key strategy of leading manufacturers, such as Koninklijke Philips N.V. and Ultradent Products Inc. They aim to enhance their presence in the market and compete with other players during the assessment period.
For instance,
| Attribute | Details |
|---|---|
| Estimated Dental Bleaching Agent Market Size (2023) | USD 1,166.3 million |
| Projected Dental Bleaching Agent (2033) | USD 1,608.9 million |
| Value-based Industrial Tape Market CAGR (2023 to 2033) | 3.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Regions Covered | North America; Latin America; East Asia; South Asia & Pacific; Western Europe; Eastern Europe; Middle East & Africa |
| Key Countries Covered | United States, Canada, Mexico, Brazil, Chile, China, Japan, South Korea, India, Association of Southeast Asian Nations Countries, Australia and New Zealand, Germany, Italy, France, United Kingdom, Spain, BENELUX, Nordic Countries, Russia, Hungary, Poland, Saudi Arabia, Türkiye, South Africa, and Other African Union |
| Key Market Segments Covered | Product, Active Ingredients, Form, Distribution Channel, and Region |
| Key Companies Profiled |
Koninklijke Philips N.V.; Dentsply Sirona; Ivoclar Vivadent; Ultradent Products Inc.; SDI Pola; VOCO GmbH; OraTech; BIOLASE, Inc.; FGM Dental Group; MYEZGOSMILE;Laser Glow Spa; Beyond International Inc. |
| Report Coverage | Market Forecast, Competition Intelligence, Market Dynamics and Challenges, Strategic Growth Initiatives |
The global market was valued at around USD 1,129.3 million in 2022.
The global market is set to reach USD 1,608.9 million by 2033.
The syringe segment is set to lead the dental bleaching agent market.
The dental bleaching agent market surged at a 2.2% CAGR from 2018 to 2022.
The dental bleaching agent market is set to reach USD 1,166.3 million by 2023.
The United States generated around 31.6% share of the global market in 2022.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Value-Added Insights 5. Market Background 6. Global Market Demand (in Volume) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market - Pricing Assessment 8. Global Market Demand (in Value or Size in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 9.1. Syringes 9.2. Strips 9.3. Tubes 9.4. Bottles 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Active Ingredients 10.1. Carbamide Peroxide with Potassium Nitrate and Fluoride 10.2. Carbamide Peroxide 10.3. Hydrogen Peroxide 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 11.1. Liquid 11.2. Gel 11.3. Powder 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 12.1. Institutional Sales 12.1.1. Dental Hospitals 12.1.2. Dental Clinics 12.1.3. Group Dental Practices 12.2. Retail Sales 12.2.1. Retail Pharmacies 12.2.2. Drug Stores 12.2.3. Hypermarkets and Supermarkets 12.2.4. Online Sales 13. Global Market Analysis - Cross-Sectional Assessment By Product vs Distribution Channel 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 14.1. North America 14.2. Latin America 14.3. East Asia 14.4. South Asia and Pacific 14.5. Western Europe 14.6. Eastern Europe 14.7. Middle East and Africa 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 21. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 22. Market Structure Analysis 23. Competition Analysis 23.1. Koninklijke Philips N.V. 23.2. Dentsply Sirona 23.3. Ivoclar Vivadent 23.4. Ultradent Products Inc. 23.5. SDI Pola 23.6. VOCO GmbH 23.7. OraTech 23.8. BIOLASE, Inc. 23.9. FGM Dental Group 23.10. MYEZGOSMILE 23.11. Laser Glow Spa 23.12. Beyond International Inc. 24. Assumptions and Acronyms Used 25. Research Methodology
Explore Healthcare Insights
View Reports
Dental Bleaching Agent Market
