Demand and Trends Analysis of Stevia in Western Europe

A Complete Industry Analysis of Stevia in Western Europe from 2023 to 2033

Demand for stevia in Western Europe is anticipated to exhibit a promising CAGR of 7.5% through 2033. Stevia sales in this region is expected to grow considerably, from USD 157.4 million in 2023 to around USD 324.5 million by 2033.

The growing awareness of health and wellness, coupled with the rising prevalence of diabetes and obesity concerns, is propelling the stevia industry forward in Western Europe. Consumers are actively seeking a natural, zero-calorie sugar substitute in response to these trends.

Attributes	Key Statistics
Expected Base Year Value (2023)	USD 157.4 million
Anticipated Forecast Value (2033)	USD 324.5 million
Estimated Growth (2023 to 2033)	7.5% CAGR

Key Highlights

Growing Demand for Clean-labelled Products fuels Stevia Industry Expansion in Western Europe

According to World Heart Foundation, 13% of the global adult population is living with obesity and diseases associated with them. This has significantly increased the demand for healthy alternatives for sugar in the global landscape. Stevia, derived from the leaves of the Stevia rebaudiana plant, has emerged as a preferred sweetening agent due to its natural origin and the absence of synthetic additives.

The demand for stevia in Western Europe is also experiencing a substantial surge due to its natural and untreated form. With the rise in health conscious population around the world, there has been an exponential growth in the consumption of organic and natural food products. With its ability to provide sweetness without contributing to calorie intake or affecting blood sugar levels, stevia becomes an attractive alternative. Health-conscious individuals aiming to manage their weight are increasingly drawn to this natural sweetener.

Adoption Analysis of Stevia in Western Europe

• Health-conscious individuals trying to maintain a healthy diet form a significant consumer group for stevia. With its low-calorie nature, stevia attracts those seeking sugar alternatives to manage weight and blood sugar levels.
• With the global push toward plant-based food products, vegan and vegetarian consumers in this region are actively seeking food products made with stevia. They consume stevia as a perfect substitute for sugar.
• Consumers with dietary restrictions, such as those following gluten-free or KETO diets, often turn to stevia as a safe and versatile sweetener.
• As health concerns become more pronounced with age, seniors in Western Europe often choose stevia as part of their dietary habits, especially if they are managing conditions like obesity or diabetes.
• Stevia is also considered a very healthy dietary option for children in their tender ages. Stevia-infused protein shakes and ready-to-serve drinks are a good source of protein, vitamins, and minerals, including vitamin B12, phosphorus, and selenium, making it a healthy food item for children.

Category-wise Insights

Powdered Form of Stevia Retains its Popularity in the Western European Countries

On the basis of form, the stevia industry can be segmented into powdered and liquid extract, with the former dominating the Western European landscape with a whopping share of 75.40%.

The demand for the powdered form of stevia has been following an upward trajectory as it is highly versatile and dissolves easily in both hot and cold liquids. This makes it convenient for various culinary applications and can be easily incorporated into numerous delicacies, especially in the baking industry.

Households can easily measure and adjust the amount of powdered stevia to achieve the desired sweetness without compromising the overall texture or structure of the final product.

Attributes	Details
Form	Powdered
Value Share in 2023	75.40%

Conventional Stevia Emerges as the Unrivaled Leader in Western Europe

Based on the product type, conventional stevia dominates the Western European landscape, holding an industry share of 70.50%.

Conventional stevia has gained popularity in the Western European region as it is perceived as a more natural sweetening option compared to some of its counterparts, such as highly refined or chemically modified stevia extracts.

Clean-label trends and the emphasis on transparency and simplicity in food and beverage ingredient lists have also elevated the preference for conventional stevia. Being minimally processed makes conventional stevia the perfect choice for health-literate consumers.

Attributes	Details
Product-type	Conventional
Value Share in 2023	70.50%

Country-wise Insights

Countries	Value CAGR from 2023 to 2033
Netherlands	6.30%
France	5.60%
Italy	4.80%
Germany	3.50%
The United Kingdom	2.80%

Stevia Industry in the Netherlands

The stevia industry in the Netherlands is anticipated to develop at a significant rate of 6.30% CAGR for the forecast period of 2023 to 2033. The Netherlands has witnessed a growing trend of health-conscious consumers seeking alternatives to traditional sweeteners. Stevia's natural origin, low-calorie profile, and diabetic-friendly attributes make it an appealing choice for individuals striving for healthier dietary options.

Stevia Industry in France

The France stevia industry is expected to showcase remarkable growth during the forecast period from 2023 to 2033, with a rate of 5.60% CAGR. The consumer base in France places significant emphasis on natural and clean label products. Stevia, being a plant-derived sweetener, suits their demand for ingredients perceived as wholesome and minimally processed. This contributes to its increased acceptance in the industry.

Stevia Industry in Italy

The stevia industry in Italy is anticipated to inflate at a significant rate of 4.80% CAGR for the forecast period of 2023 to 2033. Italy, like many other Western countries, is part of the global health and wellness movement. As consumers become more health-conscious and informed about the impact of their dietary choices, the demand for healthier sweetening options, such as stevia, has seen a notable increase.

Stevia Industry in Germany

The Germany stevia industry is expected to showcase remarkable growth during the forecast period from 2023 to 2033, with a rate of 3.50% CAGR. The influence of global culinary trends, including a move toward reduced sugar consumption, has substantially impacted the industry in Germany. Stevia, as a sweetening option, allows for sugar reduction without sacrificing overall sweetness.

Stevia Industry in the United Kingdom

The stevia industry in the United Kingdom is anticipated to develop at a significant rate of 2.80% CAGR for the forecast period of 2023 to 2033. As consumers become more educated about the benefits of stevia, including its natural origin and low-calorie properties, there is a growing willingness to choose stevia-sweetened products over those containing traditional sugars or artificial sweeteners.

Competitive Landscape

The competitive landscape for stevia in Western Europe is filled with numerous players, and their consumer base is spread across the continent. There are still some concerns regarding the aftertaste and texture of stevia compared to traditional sugars. Despite these challenges, key players in the industry have been successful in promoting their products to a wider consumer base. Small-sized companies also exist in this ecosystem, catering to the demands of local consumers and businesses.

Recent Developments in the Stevia Industry in Western Europe

• In October 2023, Carlsberg announced that it is going to be using steviol glycosides as a sweetener in its new zero-sugar beer. The company is the first key brewer to use stevia in its products.
• In April 2023, Nestlé also announced that it is aiming to use steviol glycosides as a sweetener in its new Nescafé Gold Stevia instant coffee.
• In January 2023, Danone partnered with Ingredion to develop a new stevia-based sweetener blend. The new blend is going to be used in a variety of Danone's products.

Some of the Key Players Offering Stevia in Western Europe

• Cargill
• Ingredion
• Tate & Lyle
• Archer Daniels Midland (ADM)
• Südzucker
• Givaudan
• PureCircle
• Evolva
• Stevia Natura (France)
• OVIATIS (France)
• Biostevera (Spain)

Scope of the Report

Attribute	Details
Estimated Valuation (2023)	USD 157.4 million
Projected Valuation (2033 )	USD 324.5 million
Anticipated CAGR (2023 to 2033 )	7.5% CAGR
Historical Analysis of Demand for Stevia in Western Europe	2018 to 2022
Demand Forecast for Stevia in Western Europe	2023 to 2033
Quantitative Units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Countries Analyzed While Studying the Opportunity Aspects of Stevia in Western Europe	United Kingdom, Germany, France, BENELUX, Sweden, Norway, Denmark, Italy, Spain
Key Companies Profiled in the Analysis of Stevia in Western Europe	Cargill; Ingredion; Tate & Lyle; Archer Daniels Midland (ADM); Südzucker; Givaudan; PureCircle; Evolva; Stevia Natura (France); OVIATIS (France); Biostevera (Spain)

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
• 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Extract
  • 5.1. Liquid
    • 5.1.1. Clear
    • 5.1.2. Dark
  • 5.2. Powdered
    • 5.2.1. Blends
    • 5.2.2. Sweet Glycosides (40-50%)
    • 5.2.3. Sweet Glycosides (80-95%)
  • 5.3. Leaves
• 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry
  • 6.1. Dairy Foods
    • 6.1.1. Ice cream
    • 6.1.2. Yogurt
    • 6.1.3. Flavoured Milk
  • 6.2. Packaged Food
    • 6.2.1. Pickle
    • 6.2.2. Jam
    • 6.2.3. Sauce
    • 6.2.4. Nutritional products
    • 6.2.5. Chilled
    • 6.2.6. Frozen
  • 6.3. Beverages
    • 6.3.1. Energy Drinks
    • 6.3.2. Soft Drinks
    • 6.3.3. Hot Drinks
    • 6.3.4. Flavoured Drinks
    • 6.3.5. Naturally sweetened water
  • 6.4. Bakery
    • 6.4.1. Bread & Roll
    • 6.4.2. Biscuit
    • 6.4.3. Cakes
    • 6.4.4. Others
  • 6.5. Dietary Supplements
  • 6.6. Confectionary
  • 6.7. Snacks
    • 6.7.1. Potato Chips
    • 6.7.2. Processed Snacks
    • 6.7.3. Others
  • 6.8. Table Top Sweeteners
  • 6.9. Others
• 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 7.1. UK
  • 7.2. Germany
  • 7.3. Italy
  • 7.4. France
  • 7.5. Spain
  • 7.6. Rest of Western Europe
• 8. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 9. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 10. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 11. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 12. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 14. Market Structure Analysis
• 15. Competition Analysis
  • 15.1. Koninklijke DSM NV
  • 15.2. Natura
  • 15.3. Tate and Lyle Plc.
  • 15.4. SAS
  • 15.5. Evolva Holding SA Nemours & Co
  • 15.6. Cargill Incorporated
  • 15.7. Ingredion Incorporated
  • 15.8. Sunwin International, Inc.
  • 15.9. GLG Life Tech Corp
  • 15.10. Archer Daniels Midland Company
• 16. Assumptions & Acronyms Used
• 17. Research Methodology