Demand and Trends Analysis of Stevia in Japan

Analytical Study of Stevia in Japan from 2023 to 2033

Increasing demand for a non-calorie sweetener among diabetes and high blood pressure patients is driving the adoption of stevia. Patients prefer stevia as a substitute for sugar, which helps them manage obesity and other complications, fueling the industry in Japan. Demand for stevia in Japan is estimated to be valued at USD 18.6 million in 2023 and is expected to reach up to USD 19.1 million by 2033, with a projected CAGR of 8.3% during the forecast period.

Consumers are increasingly seeking stevia to improve their health and digestive systems, incorporating stevia products into their daily dietary supplements in Japan. The rising demand for natural sweeteners and stevia-based products enhances consumers' taste preferences and advances Japan's stevia industry.

Attributes	Details
Industry Size of Japan in 2023	USD 18.6 million
Expected Industry Size of Japan by 2033	USD 19.1 million
Forecasted CAGR between 2023 to 2033	8.3%

Adoption Analysis of Stevia in Japan

Increasing demand for vegan, sugar-free, and high-quality diets among consumers is driving the stevia adoption in Japan. The growing preference for stevia to enhance weight management, promote health, and reduce health conditions contributes to Japan's revenue growth.

The rising wellness trends and the adoption of non-toxic stevia are capturing consumers' attention towards healthier lifestyles, propelling Japan's industry. The food & beverage sector is increasingly incorporating stevia leaf into their meals to enhance consumers' taste and maintain their digestive systems. Key companies are offering organic stevia to bring a natural flavor and taste to consumers' meals, contributing to the growth of Japan's industry share.

Key Trends Influencing the Demand for Stevia in Japan 

• Rising consumer concerns toward health are driving the demand for low-calorie food, natural sweeteners, and better supplements, which is surging the adoption of stevia. The increasing adoption of stevia-based products and eco-friendly stevia as a healthier substitute than other sweeteners is shaping industry trends in Japan.
• Key companies offering high standards and premium quality stevia products, along with clean-label items, significantly drive the industry in Japan. Manufacturers are increasingly adopting stevia for healthy and non-alcoholic beverages with quality taste in Japan's food & beverages sector. The growing popularity of stevia tea is leading to an increased adoption of natural stevia products among end users.
• The rising demand for organic sweeteners during cultural ceremonies and for medical purposes is contributing to Japan's industry share. Growing awareness and consumer education about the benefits of stevia leaf through various initiatives and programs are contributing to substantial revenue capture in Japan. Key players developing allergy-free products, along with nutritional stevia-labeled items, are gaining widespread acceptance among consumers.

Category wise insights

Powder Extract Enhances Consumers' Taste and Reduces Obesity

Based on form, powder extract is likely to lead the Japanese industry by contributing a share of 74.40% in 2023. Manufacturers develop diverse forms of stevia, including liquid, powder, and granules. Increasing consumer preferences towards natural and sustainable products are driving the adoption of stevia powder. Changing lifestyles, busy schedules, and the preference for easy-to-cook food are contributing to the increased adoption of stevia powder in Japan.

Other stevia forms, such as liquid and granules, are also gaining vast popularity among consumers in Japan. Liquid stevia is highly preferred among end users for making natural and soft drinks, non-alcoholic beverages, and tea, capturing significant revenue in the country. The rising demand for granule stevia is widely preferred among fitness-conscious consumers as a dietary supplement to maintain natural sweetness and boost the immune system.

Conventional Stevia is Highly Sought-after in Japan

Based on product type, conventional stevia is estimated to dominate by capturing a share of 73.50% in 2023. Increasing consumer demand for natural and traditional stevia is driving the adoption of conventional stevia in Japan. Manufacturers present various conventional stevia products widely used for baking and cooking to enhance the taste profile and offer exotic flavors.

The rising adoption of sustainable and clean-label stevia products is increasing the demand for conventional products in Japan. The popularity of herbal tea, due to its natural sweeteners and taste, is contributing to the adoption of conventional stevia among consumers in Japan. End users are choosing this stevia for exotic dishes, promoting healthy natural ingredients, and enhancing sustainability to reduce carbon footprints.

Competitive Landscape

The industry landscape of stevia in Japan is highly consolidated among crucial players who significantly develop organic, plant-based, and natural products to attract fitness-conscious consumers. These players focus on promoting healthy lifestyles among consumers through innovative products by investing in research and development activities. They adopt several tactics to fuel Japan's industry, including collaborations, agreements, and mergers.

Recent Developments in Japan Stevia Industry

• In 2022, Sweegen launched its new product, liquid stevia. This product is widely used for beverages, non-alcoholic drinks, and stevia tea.
• In 2022, Cargill announced the launch of its new product with ClearFlo technology. The newly launched stevia product enhances consumers' desire with stable taste and formulations that replace toxic and artificial sweeteners.
• In 2021, Layn invested USD 148 million to develop its new manufacturing plant for stevia. The company enhance their production by processing 4,000 tons of stevia extracts yearly.

Scope of the Report

Attributes	Details
Estimated Industry Size in 2023	USD 18.6 million
Projected Industry Valuation by 2033	USD 19.1 million
Value-based CAGR 2023 to 2033	8.3%
Historical Analysis of Stevia in Japan	2018 to 2022
Demand Forecast for Stevia in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Stevia in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed While Studying Opportunities in Stevia in Japan	Kanto, Chubu, Kinki, Kyushu and Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Cargill Incorporated; Ingredion Incorporated; Koninklijke DSM NV; Tate and Lyle Plc.; Sunwin Stevia International, Inc.; GLG Life Tech Corp; Evolva Holding SA Nemours & Co; Archer Daniels Midland Company; Stevia Nutra Corp.

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
• 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Extract
  • 5.1. Liquid
    • 5.1.1. Clear
    • 5.1.2. Dark
  • 5.2. Powdered
    • 5.2.1. Blends
    • 5.2.2. Sweet Glycosides (40-50%)
    • 5.2.3. Sweet Glycosides (80-95%)
  • 5.3. Leaves
• 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry
  • 6.1. Dairy Foods
    • 6.1.1. Ice cream
    • 6.1.2. Yogurt
    • 6.1.3. Flavoured Milk
  • 6.2. Packaged Food
    • 6.2.1. Pickle
    • 6.2.2. Jam
    • 6.2.3. Sauce
    • 6.2.4. Nutritional products
    • 6.2.5. Chilled
    • 6.2.6. Frozen
  • 6.3. Beverages
    • 6.3.1. Energy Drinks
    • 6.3.2. Soft Drinks
    • 6.3.3. Hot Drinks
    • 6.3.4. Flavoured Drinks
    • 6.3.5. Naturally sweetened water
  • 6.4. Bakery
    • 6.4.1. Bread & Roll
    • 6.4.2. Biscuit
    • 6.4.3. Cakes
    • 6.4.4. Others
  • 6.5. Dietary Supplements
  • 6.6. Confectionary
  • 6.7. Snacks
    • 6.7.1. Potato Chips
    • 6.7.2. Processed Snacks
    • 6.7.3. Others
  • 6.8. Table Top Sweeteners
  • 6.9. Others
• 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 7.1. Kanto
  • 7.2. Chubu
  • 7.3. Kinki
  • 7.4. Kyushu & Okinawa
  • 7.5. Tohoku
  • 7.6. Rest of Japan
• 8. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 9. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 10. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 11. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 12. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 14. Market Structure Analysis
• 15. Competition Analysis
  • 15.1. Morita Kagaku Kogyo Co., Ltd.
  • 15.2. Nippon Paper Group
  • 15.3. Toyo Sugar Refining Co., Ltd.
  • 15.4. Cargill Incorporated
  • 15.5. Ingredion Incorporated
  • 15.6. Koninklijke DSM NV
  • 15.7. Tate and Lyle Plc.
  • 15.8. Sunwin International, Inc.
  • 15.9. GLG Life Tech Corp
  • 15.10. Evolva Holding SA Nemours & Co
  • 15.11. Archer Daniels Midland Company
• 16. Assumptions & Acronyms Used
• 17. Research Methodology