Increasing demand for a non-calorie sweetener among diabetes and high blood pressure patients is driving the adoption of stevia. Patients prefer stevia as a substitute for sugar, which helps them manage obesity and other complications, fueling the industry in Japan. Demand for stevia in Japan is estimated to be valued at US$ 18.6 million in 2023 and is expected to reach up to US$ 19.1 million by 2033, with a projected CAGR of 8.3% during the forecast period.
Consumers are increasingly seeking stevia to improve their health and digestive systems, incorporating stevia products into their daily dietary supplements in Japan. The rising demand for natural sweeteners and stevia-based products enhances consumers' taste preferences and advances Japan's stevia industry.
| Attributes | Details |
|---|---|
| Industry Size of Japan in 2023 | US$ 18.6 million |
| Expected Industry Size of Japan by 2033 | US$ 19.1 million |
| Forecasted CAGR between 2023 to 2033 | 8.3% |
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Increasing demand for vegan, sugar-free, and high-quality diets among consumers is driving the stevia adoption in Japan. The growing preference for stevia to enhance weight management, promote health, and reduce health conditions contributes to Japan's revenue growth.
The rising wellness trends and the adoption of non-toxic stevia are capturing consumers' attention towards healthier lifestyles, propelling Japan's industry. The food & beverage sector is increasingly incorporating stevia leaf into their meals to enhance consumers' taste and maintain their digestive systems. Key companies are offering organic stevia to bring a natural flavor and taste to consumers' meals, contributing to the growth of Japan's industry share.
Principal Consultant
Based on form, powder extract is likely to lead the Japanese industry by contributing a share of 74.40% in 2023. Manufacturers develop diverse forms of stevia, including liquid, powder, and granules. Increasing consumer preferences towards natural and sustainable products are driving the adoption of stevia powder. Changing lifestyles, busy schedules, and the preference for easy-to-cook food are contributing to the increased adoption of stevia powder in Japan.
Other stevia forms, such as liquid and granules, are also gaining vast popularity among consumers in Japan. Liquid stevia is highly preferred among end users for making natural and soft drinks, non-alcoholic beverages, and tea, capturing significant revenue in the country. The rising demand for granule stevia is widely preferred among fitness-conscious consumers as a dietary supplement to maintain natural sweetness and boost the immune system.
Based on product type, conventional stevia is estimated to dominate by capturing a share of 73.50% in 2023. Increasing consumer demand for natural and traditional stevia is driving the adoption of conventional stevia in Japan. Manufacturers present various conventional stevia products widely used for baking and cooking to enhance the taste profile and offer exotic flavors.
The rising adoption of sustainable and clean-label stevia products is increasing the demand for conventional products in Japan. The popularity of herbal tea, due to its natural sweeteners and taste, is contributing to the adoption of conventional stevia among consumers in Japan. End users are choosing this stevia for exotic dishes, promoting healthy natural ingredients, and enhancing sustainability to reduce carbon footprints.
The industry landscape of stevia in Japan is highly consolidated among crucial players who significantly develop organic, plant-based, and natural products to attract fitness-conscious consumers. These players focus on promoting healthy lifestyles among consumers through innovative products by investing in research and development activities. They adopt several tactics to fuel Japan's industry, including collaborations, agreements, and mergers.
Recent Developments in Japan Stevia Industry
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| Attributes | Details |
|---|---|
| Estimated Industry Size in 2023 | US$ 18.6 million |
| Projected Industry Valuation by 2033 | US$ 19.1 million |
| Value-based CAGR 2023 to 2033 | 8.3% |
| Historical Analysis of Stevia in Japan | 2018 to 2022 |
| Demand Forecast for Stevia in Japan | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing Stevia in Japan Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers |
| Key Cities Analyzed While Studying Opportunities in Stevia in Japan | Kanto, Chubu, Kinki, Kyushu and Okinawa, Tohoku, Rest of Japan |
| Key Companies Profiled | Cargill Incorporated; Ingredion Incorporated; Koninklijke DSM NV; Tate and Lyle Plc.; Sunwin Stevia International, Inc.; GLG Life Tech Corp; Evolva Holding SA Nemours & Co; Archer Daniels Midland Company; Stevia Nutra Corp. |
The sales of stevia in Japan are valued at US$ 18.6 million in 2023.
The adoption of stevia in Japan is likely to surpass US$ 19.1 million by 2033.
The demand for stevia in Japan is likely to rise at a CAGR of 8.3% from 2023 to 2033.
Companies in Japan's stevia industry are innovating, collaborating, and expanding to meet consumer demands.
Tokyo witnesses rapid growth in stevia demand as of 2023.
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Extract 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Extract, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Extract, 2023 to 2033 5.3.1. Liquid 5.3.1.1. Clear 5.3.1.2. Dark 5.3.2. Powdered 5.3.2.1. Blends 5.3.2.2. Sweet Glycosides (40-50%) 5.3.2.3. Sweet Glycosides (80-95%) 5.3.3. Leaves 5.4. Y-o-Y Growth Trend Analysis By Extract, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Extract, 2023 to 2033 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use Industry, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use Industry, 2023 to 2033 6.3.1. Dairy Foods 6.3.1.1. Ice cream 6.3.1.2. Yogurt 6.3.1.3. Flavoured Milk 6.3.2. Packaged Food 6.3.2.1. Pickle 6.3.2.2. Jam 6.3.2.3. Sauce 6.3.2.4. Nutritional products 6.3.2.5. Chilled 6.3.2.6. Frozen 6.3.3. Beverages 6.3.3.1. Energy Drinks 6.3.3.2. Soft Drinks 6.3.3.3. Hot Drinks 6.3.3.4. Flavoured Drinks 6.3.3.5. Naturally sweetened water 6.3.4. Bakery 6.3.4.1. Bread & Roll 6.3.4.2. Biscuit 6.3.4.3. Cakes 6.3.4.4. Others 6.3.5. Dietary Supplements 6.3.6. Confectionary 6.3.7. Snacks 6.3.7.1. Potato Chips 6.3.7.2. Processed Snacks 6.3.7.3. Others 6.3.8. Table Top Sweeteners 6.3.9. Others 6.4. Y-o-Y Growth Trend Analysis By End-use Industry, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End-use Industry, 2023 to 2033 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 7.3.1. Kanto 7.3.2. Chubu 7.3.3. Kinki 7.3.4. Kyushu & Okinawa 7.3.5. Tohoku 7.3.6. Rest of Japan 7.4. Market Attractiveness Analysis By Region 8. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Extract 8.2.2. By End-use Industry 8.3. Market Attractiveness Analysis 8.3.1. By Extract 8.3.2. By End-use Industry 8.4. Key Takeaways 9. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Extract 9.2.2. By End-use Industry 9.3. Market Attractiveness Analysis 9.3.1. By Extract 9.3.2. By End-use Industry 9.4. Key Takeaways 10. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Extract 10.2.2. By End-use Industry 10.3. Market Attractiveness Analysis 10.3.1. By Extract 10.3.2. By End-use Industry 10.4. Key Takeaways 11. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Extract 11.2.2. By End-use Industry 11.3. Market Attractiveness Analysis 11.3.1. By Extract 11.3.2. By End-use Industry 11.4. Key Takeaways 12. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Extract 12.2.2. By End-use Industry 12.3. Market Attractiveness Analysis 12.3.1. By Extract 12.3.2. By End-use Industry 12.4. Key Takeaways 13. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Extract 13.2.2. By End-use Industry 13.3. Market Attractiveness Analysis 13.3.1. By Extract 13.3.2. By End-use Industry 13.4. Key Takeaways 14. Market Structure Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Market Share Analysis of Top Players 14.3.1. By Regional 14.3.2. By Extract 14.3.3. By End-use Industry 15. Competition Analysis 15.1. Competition Deep Dive 15.1.1. Morita Kagaku Kogyo Co., Ltd. 15.1.1.1. Overview 15.1.1.2. Product Portfolio 15.1.1.3. Profitability by Market Segments 15.1.1.4. Sales Footprint 15.1.1.5. Strategy Overview 15.1.1.5.1. Marketing Strategy 15.1.1.5.2. Product Strategy 15.1.1.5.3. Channel Strategy 15.1.2. Nippon Paper Group 15.1.2.1. Overview 15.1.2.2. Product Portfolio 15.1.2.3. Profitability by Market Segments 15.1.2.4. Sales Footprint 15.1.2.5. Strategy Overview 15.1.2.5.1. Marketing Strategy 15.1.2.5.2. Product Strategy 15.1.2.5.3. Channel Strategy 15.1.3. Toyo Sugar Refining Co., Ltd. 15.1.3.1. Overview 15.1.3.2. Product Portfolio 15.1.3.3. Profitability by Market Segments 15.1.3.4. Sales Footprint 15.1.3.5. Strategy Overview 15.1.3.5.1. Marketing Strategy 15.1.3.5.2. Product Strategy 15.1.3.5.3. Channel Strategy 15.1.4. Cargill Incorporated 15.1.4.1. Overview 15.1.4.2. Product Portfolio 15.1.4.3. Profitability by Market Segments 15.1.4.4. Sales Footprint 15.1.4.5. Strategy Overview 15.1.4.5.1. Marketing Strategy 15.1.4.5.2. Product Strategy 15.1.4.5.3. Channel Strategy 15.1.5. Ingredion Incorporated 15.1.5.1. Overview 15.1.5.2. Product Portfolio 15.1.5.3. Profitability by Market Segments 15.1.5.4. Sales Footprint 15.1.5.5. Strategy Overview 15.1.5.5.1. Marketing Strategy 15.1.5.5.2. Product Strategy 15.1.5.5.3. Channel Strategy 15.1.6. Koninklijke DSM NV 15.1.6.1. Overview 15.1.6.2. Product Portfolio 15.1.6.3. Profitability by Market Segments 15.1.6.4. Sales Footprint 15.1.6.5. Strategy Overview 15.1.6.5.1. Marketing Strategy 15.1.6.5.2. Product Strategy 15.1.6.5.3. Channel Strategy 15.1.7. Tate and Lyle Plc. 15.1.7.1. Overview 15.1.7.2. Product Portfolio 15.1.7.3. Profitability by Market Segments 15.1.7.4. Sales Footprint 15.1.7.5. Strategy Overview 15.1.7.5.1. Marketing Strategy 15.1.7.5.2. Product Strategy 15.1.7.5.3. Channel Strategy 15.1.8. Sunwin International, Inc. 15.1.8.1. Overview 15.1.8.2. Product Portfolio 15.1.8.3. Profitability by Market Segments 15.1.8.4. Sales Footprint 15.1.8.5. Strategy Overview 15.1.8.5.1. Marketing Strategy 15.1.8.5.2. Product Strategy 15.1.8.5.3. Channel Strategy 15.1.9. GLG Life Tech Corp 15.1.9.1. Overview 15.1.9.2. Product Portfolio 15.1.9.3. Profitability by Market Segments 15.1.9.4. Sales Footprint 15.1.9.5. Strategy Overview 15.1.9.5.1. Marketing Strategy 15.1.9.5.2. Product Strategy 15.1.9.5.3. Channel Strategy 15.1.10. Evolva Holding SA Nemours & Co 15.1.10.1. Overview 15.1.10.2. Product Portfolio 15.1.10.3. Profitability by Market Segments 15.1.10.4. Sales Footprint 15.1.10.5. Strategy Overview 15.1.10.5.1. Marketing Strategy 15.1.10.5.2. Product Strategy 15.1.10.5.3. Channel Strategy 15.1.11. Archer Daniels Midland Company 15.1.11.1. Overview 15.1.11.2. Product Portfolio 15.1.11.3. Profitability by Market Segments 15.1.11.4. Sales Footprint 15.1.11.5. Strategy Overview 15.1.11.5.1. Marketing Strategy 15.1.11.5.2. Product Strategy 15.1.11.5.3. Channel Strategy 16. Assumptions & Acronyms Used 17. Research Methodology
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Demand and Trends Analysis of Stevia in Japan
