Analytical Study of Shrimp in Western Europe from 2023 to 2033

The shrimp industry in Western Europe is expected to be valued at around US$ 7,922.63 million in 2023. Including domestic sales, the overall shrimp business in the region is forecasted to advance at an impressive 8.1% CAGR between 2023 and 2033. Our forecast report further predicts that the sales of shrimp in Western Europe could reach US$ 17,276.34 million by the end of 2033.

Key Trends behind the Surge in Revenues of Shrimp Industry in Western Europe

  • Between 2018 and 2022, the sales of shrimp developed at a 7% compound annual growth rate, and the industry acquired a revenue of US$ 7,369.97 million in 2022.
  • Favorable climatic conditions and a vast stretch of sea coast ecosystem have provided many Western European countries with sustainable shrimp sources.
  • The production of shrimp in Western Europe is anticipated to expand due to the availability of shrimp products and the rising demand for seafood worldwide.
Attributes Details
Industry Size of Western Europe in 2023 US$ 7,922.63 million
Expected Industry Size of Western Europe by 2033 US$ 17,276.34 million
Forecasted CAGR between 2023 to 2033 8.1%

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Key Insights – Highlights on the Emerging Opportunities in the Western Europe Shrimp Industry

  • Changing dynamics in global trade have reduced the supply of seafood, including shrimp, in the region from Asian and Pacific countries. This, in turn, has created greater opportunities for shrimp producers and suppliers in all Western European countries.
  • As eCommerce and online retailing of seafood are rapidly developing in Western European countries, shrimp producers are experiencing a greater chance to expand their consumer base and improve their distribution networks.
  • A considerable share of the shrimp business in Western Europe depends on exports to other parts of the world. A wide selection of goods, such as cooked, frozen, peeled, and fresh shrimp products, has popularized this seafood from the region.

Category-wise insights

Whiteleg Shrimps are Ruling the Seafood Trends in Western Europe

Among the various edible species of shrimps farmed in Western Europe, whiteleg shrimps are expected to contribute to around 42.5% of total sales.

Leading Shrimp Species for Sales in Western Europe Farmed Whiteleg Shrimps
Total Value Share (2023) 42.8%

The dominance of this segment is typically due to European consumers' inclination toward whiteleg shrimps. However, seasonal variations and changing living conditions of shrimp farmers are causing frequent interruptions in whiteleg shrimp supply chains.

Conventional Sources Supply the Bulk of Shrimp in Western Europe

In 2023, over 85% of the shrimp consumed in all Western European countries are likely to be obtained from conventional sources on average.

Leading Source Type for Shrimp in Western Europe Conventional
Total Value Share (2023) 85.7%

The conventional shrimp industry has concentrated in Western Europe as many small-scale producers face difficulties adhering to strict rules and obtaining organic certificates. However, appropriate steps by regional governments to streamline the certification process are anticipated to strengthen the organic shrimp segment in the coming days.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-wise Insights

Key Countries in Western Europe Value CAGR (2023 to 2033)
Germany 8.4%
United Kingdom 10.2%
France 9.3%

Future Prospects for Shrimp Business in Germany Remains Ambiguous

Germany holds a sizable share of the total shrimp produced in Western Europe and it is likely to expand at 8.4% during the projected years.

Germany is known for its inland aquaculture and seafood processing industries, which are expected to retain the dominance of the regional shrimp suppliers to some extent. However, ethical concerns regarding shrimp farming that can have adverse impacts like habitat destruction and water pollution have reduced shrimp sources to a large extent.

Shrimp Traders in the United Kingdom are in a Favorable Environment

Shrimp production in the United Kingdom is poised to advance at a robust 10.2% CAGR over the projected years. Shrimp is very popular in the United Kingdom since it is low in calories and high in vital elements, besides being a good source of protein. To meet changing consumer tastes and convenience-driven demand, shrimp sellers in the country have introduced value-added ready-to-cook or ready-to-eat shrimp product lines.

Food Tourism Sector to Drive Shrimp Consumption in France

Though the shrimp industry in France is relatively new, it is projected to rise at an impressive 9.3% CAGR over the next ten years. Shrimp suppliers in France are at the forefront of embracing ethical aquaculture methods, acquiring certifications, and advancing supply chain transparency. Additionally, the growing demand for seafood in restaurants and hotels, coupled with the expansion of the food tourism sector, could boost shrimp production here.

Competitive Landscape

The presence of bigger enterprises supplying shrimp globally, as well as small-scale local producers, has made the Western European shrimp industry fiercely competitive. Maximum companies in Western Europe are among the top providers of shrimp worldwide and are vying for industry dominance in the fiercely competitive industry. Leading suppliers of shrimp in the region are scaling up their business by adopting modern industrial facilities for packaging and value-added processing.

Recent Developments Observed in the Shrimp Industry in Western Europe

  • In May 2022, Royal Greenland of Denmark formed a new partnership with Royal Fresh Fish GmbH to expand its distribution channels in Western European countries. It has manufacturing facilities in Cuxhaven and Neufelder Strasse that are anticipated to boost the sourcing and distribution channels of Royal Greenland. Later, in June 2022, it collaborated with Espersen for the sustained strong expansion of its seafood production in the Koszalin facility.
  • In July 2020, Urner Barry Company announced the expansion of its shrimp trading business in Western Europe. Its key focus was on value-added imports from South Asia and Southeast Asia, as well as whole and headless items from Latin America. It now provides imported Vannamei White shrimp and Black Tiger shrimp, along with its existing supply of Coldwater and Red Argentine shrimps.

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Some of the Key Players Offering Shrimp in Western Europe

  • Atlantic Seafoods (United Kingdom)
  • Blue Skies Seafoods (United Kingdom)
  • Direct Seafood (United Kingdom)
  • Frulact (Portugal)
  • Grupo Nueva Pescanova (Spain)
  • Iceland Seafood (Iceland)
  • Royal Greenland (Denmark)
  • Marine Harvest (Norway)
  • Salmco (Norway)
  • Seafood Connections (Netherlands)
  • VAP (Spain)

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 7,922.63 million
Projected Industry Size by 2033 US$ 17,276.34 million
Anticipated CAGR between 2023 to 2033 8.1% CAGR
Historical Analysis of Demand for Shrimp in Western Europe 2018 to 2022
Demand Forecast for Shrimp in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Adoption of Shrimp in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Manufacturers
Key Countries Analyzed while Studying Opportunities in Shrimp in Western Europe Germany, Italy, France, Spain, United Kingdom, BENELUX, Rest of Western Europe
Key Companies Profiled in the Analysis of Shrimp in Western Europe Atlantic Seafoods (United Kingdom); Blue Skies Seafoods (United Kingdom); Direct Seafood (United Kingdom); Frulact (Portugal); Grupo Nueva Pescanova (Spain); Iceland Seafood (Iceland); Royal Greenland (Denmark); Marine Harvest (Norway); Salmco (Norway); Seafood Connections (Netherlands); VAP (Spain)

Key Segments Covered in Western Europe Shrimp Industry Survey

By Species Type:

  • Gulf Shrimps
  • Farmed Whiteleg Shrimps
  • Banded Coral Shrimps
  • Royal Red Shrimp
  • Giant Tiger Shrimps
  • Blue Shrimps
  • Ocean Shrimps

By Source Type:

  • Organic Sources
  • Conventional Sources

By Form Type:

  • Canned
  • Breaded
  • Peeled
  • Cooked & Peeled
  • Shell-on
  • Frozen

By Sales Channel Type:

  • Direct Sales Channel
  • Indirect Sales Channel
    • Modern Trade
    • Convenience Store
    • Specialty Store
    • E-retailers
    • Other Retail Formats

By Application Type:

  • Food Sector
  • Pharmaceutical Industries
  • Cosmetics Production
  • Industrial Applications
  • Biotechnology Research
  • Other Applications

By Country:

  • Germany
  • Italy
  • France
  • Spain
  • United Kingdom
  • BENELUX
  • Rest of Western Europe

Frequently Asked Questions

How Rapidly is the Western Europe Shrimp Industry likely to Grow?

The expected CAGR for the industry in Western Europe through 2033 is 8.1%.

What is the Demand Outlook for Shrimp in Western Europe?

Demand for shrimp in Western Europe is estimated to reach US$ 17,276.34 million by 2033.

Which Trends have influenced the Shrimp Business in the Region?

The rising popularity of organic shrimps has impacted the regional sales.

What Strategies are used by Shrimp Providers in Western Europe?

Shrimp suppliers are now emphasizing more on value addition and packaging.

Which Species Segment is Driving Shrimp Industry in Western Europe?

Farmed whiteleg shrimps are set to account for 42.8% of overall industry across Western Europe.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Species

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Species, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Species, 2023 to 2033

        5.3.1. Gulf Shrimps

        5.3.2. Farmed White leg Shrimps

        5.3.3. Banded Coral Shrimps

        5.3.4. Royal Red Shrimp

        5.3.5. Giant Tiger Shrimps

        5.3.6. Blue Shrimps

        5.3.7. Ocean Shrimps

    5.4. Y-o-Y Growth Trend Analysis By Species, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Species, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Source, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Source, 2023 to 2033

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033

        7.3.1. Canned

        7.3.2. Breaded

        7.3.3. Peeled

        7.3.4. Cooked & Peeled

        7.3.5. Shell-On

        7.3.6. Frozen

    7.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Direct

        8.3.2. Indirect

            8.3.2.1. Modern Trade

            8.3.2.2. Convenience Stores

            8.3.2.3. Specialty Food Stores

            8.3.2.4. Wholesale Stores

            8.3.2.5. Online Retail

            8.3.2.6. Other Retail Formats

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033

        9.3.1. Food

        9.3.2. Pharmaceutical

        9.3.3. Cosmetics

        9.3.4. Industrial

        9.3.5. Biotechnology

    9.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Country, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. UK

        10.3.2. Germany

        10.3.3. Italy

        10.3.4. France

        10.3.5. Spain

        10.3.6. Rest of

    10.4. Market Attractiveness Analysis By Country

11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. England

            11.2.1.2. Scotland

            11.2.1.3. Wales

            11.2.1.4. Northern Ireland

        11.2.2. By Species

        11.2.3. By Source

        11.2.4. By Form

        11.2.5. By Sales Channel

        11.2.6. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Species

        11.3.3. By Source

        11.3.4. By Form

        11.3.5. By Sales Channel

        11.3.6. By Application

    11.4. Key Takeaways

12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North-east (Germany)

            12.2.1.2. North-west (Germany)

            12.2.1.3. Central (Germany)

            12.2.1.4. South (Germany)

            12.2.1.5. Other(Germany)

        12.2.2. By Species

        12.2.3. By Source

        12.2.4. By Form

        12.2.5. By Sales Channel

        12.2.6. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Species

        12.3.3. By Source

        12.3.4. By Form

        12.3.5. By Sales Channel

        12.3.6. By Application

    12.4. Key Takeaways

13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. North (Italy)

            13.2.1.2. Central (Italy)

            13.2.1.3. South (Italy)

            13.2.1.4. Islands (Italy)

        13.2.2. By Species

        13.2.3. By Source

        13.2.4. By Form

        13.2.5. By Sales Channel

        13.2.6. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Species

        13.3.3. By Source

        13.3.4. By Form

        13.3.5. By Sales Channel

        13.3.6. By Application

    13.4. Key Takeaways

14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Northern (France)

            14.2.1.2. Central (France)

            14.2.1.3. Southern (France)

            14.2.1.4. Eastern (France)

        14.2.2. By Species

        14.2.3. By Source

        14.2.4. By Form

        14.2.5. By Sales Channel

        14.2.6. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Species

        14.3.3. By Source

        14.3.4. By Form

        14.3.5. By Sales Channel

        14.3.6. By Application

    14.4. Key Takeaways

15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Region

            15.2.1.1. Basque Country

            15.2.1.2. Andalusia

            15.2.1.3. Extremadura

            15.2.1.4. Catalonia

            15.2.1.5. Valencia

            15.2.1.6. Rest of Spain

        15.2.2. By Species

        15.2.3. By Source

        15.2.4. By Form

        15.2.5. By Sales Channel

        15.2.6. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Region

        15.3.2. By Species

        15.3.3. By Source

        15.3.4. By Form

        15.3.5. By Sales Channel

        15.3.6. By Application

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Species

        16.2.2. By Source

        16.2.3. By Form

        16.2.4. By Sales Channel

        16.2.5. By Application

    16.3. Market Attractiveness Analysis

        16.3.1. By Species

        16.3.2. By Source

        16.3.3. By Form

        16.3.4. By Sales Channel

        16.3.5. By Application

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Species

        17.3.3. By Source

        17.3.4. By Form

        17.3.5. By Sales Channel

        17.3.6. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Nordic Seafood A/S

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Heiploeg Group

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Vichiunai-RUS OOO

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Liveris Afentoulis & Co

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Sykes Seafood Ltd

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Aqua Star Corp.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Avanti Feeds Ltd.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Devi Fisheries Limited

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Falcon Marine Exports

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. BMR Groups

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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