Analytical Study of Shrimp in Western Europe from 2023 to 2033

The shrimp industry in Western Europe is expected to be valued at around US$ 7,922.63 million in 2023. Including domestic sales, the overall shrimp business in the region is forecasted to advance at an impressive 8.1% CAGR between 2023 and 2033. Our forecast report further predicts that the sales of shrimp in Western Europe could reach US$ 17,276.34 million by the end of 2033.

Key Trends behind the Surge in Revenues of Shrimp Industry in Western Europe

  • Between 2018 and 2022, the sales of shrimp developed at a 7% compound annual growth rate, and the industry acquired a revenue of US$ 7,369.97 million in 2022.
  • Favorable climatic conditions and a vast stretch of sea coast ecosystem have provided many Western European countries with sustainable shrimp sources.
  • The production of shrimp in Western Europe is anticipated to expand due to the availability of shrimp products and the rising demand for seafood worldwide.
Attributes Details
Industry Size of Western Europe in 2023 US$ 7,922.63 million
Expected Industry Size of Western Europe by 2033 US$ 17,276.34 million
Forecasted CAGR between 2023 to 2033 8.1%

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Key Insights – Highlights on the Emerging Opportunities in the Western Europe Shrimp Industry

  • Changing dynamics in global trade have reduced the supply of seafood, including shrimp, in the region from Asian and Pacific countries. This, in turn, has created greater opportunities for shrimp producers and suppliers in all Western European countries.
  • As eCommerce and online retailing of seafood are rapidly developing in Western European countries, shrimp producers are experiencing a greater chance to expand their consumer base and improve their distribution networks.
  • A considerable share of the shrimp business in Western Europe depends on exports to other parts of the world. A wide selection of goods, such as cooked, frozen, peeled, and fresh shrimp products, has popularized this seafood from the region.

Category-wise insights

Whiteleg Shrimps are Ruling the Seafood Trends in Western Europe

Among the various edible species of shrimps farmed in Western Europe, whiteleg shrimps are expected to contribute to around 42.5% of total sales.

Leading Shrimp Species for Sales in Western Europe Farmed Whiteleg Shrimps
Total Value Share (2023) 42.8%

The dominance of this segment is typically due to European consumers' inclination toward whiteleg shrimps. However, seasonal variations and changing living conditions of shrimp farmers are causing frequent interruptions in whiteleg shrimp supply chains.

Conventional Sources Supply the Bulk of Shrimp in Western Europe

In 2023, over 85% of the shrimp consumed in all Western European countries are likely to be obtained from conventional sources on average.

Leading Source Type for Shrimp in Western Europe Conventional
Total Value Share (2023) 85.7%

The conventional shrimp industry has concentrated in Western Europe as many small-scale producers face difficulties adhering to strict rules and obtaining organic certificates. However, appropriate steps by regional governments to streamline the certification process are anticipated to strengthen the organic shrimp segment in the coming days.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-wise Insights

Key Countries in Western Europe Value CAGR (2023 to 2033)
Germany 8.4%
United Kingdom 10.2%
France 9.3%

Future Prospects for Shrimp Business in Germany Remains Ambiguous

Germany holds a sizable share of the total shrimp produced in Western Europe and it is likely to expand at 8.4% during the projected years.

Germany is known for its inland aquaculture and seafood processing industries, which are expected to retain the dominance of the regional shrimp suppliers to some extent. However, ethical concerns regarding shrimp farming that can have adverse impacts like habitat destruction and water pollution have reduced shrimp sources to a large extent.

Shrimp Traders in the United Kingdom are in a Favorable Environment

Shrimp production in the United Kingdom is poised to advance at a robust 10.2% CAGR over the projected years. Shrimp is very popular in the United Kingdom since it is low in calories and high in vital elements, besides being a good source of protein. To meet changing consumer tastes and convenience-driven demand, shrimp sellers in the country have introduced value-added ready-to-cook or ready-to-eat shrimp product lines.

Food Tourism Sector to Drive Shrimp Consumption in France

Though the shrimp industry in France is relatively new, it is projected to rise at an impressive 9.3% CAGR over the next ten years. Shrimp suppliers in France are at the forefront of embracing ethical aquaculture methods, acquiring certifications, and advancing supply chain transparency. Additionally, the growing demand for seafood in restaurants and hotels, coupled with the expansion of the food tourism sector, could boost shrimp production here.

Competitive Landscape

The presence of bigger enterprises supplying shrimp globally, as well as small-scale local producers, has made the Western European shrimp industry fiercely competitive. Maximum companies in Western Europe are among the top providers of shrimp worldwide and are vying for industry dominance in the fiercely competitive industry. Leading suppliers of shrimp in the region are scaling up their business by adopting modern industrial facilities for packaging and value-added processing.

Recent Developments Observed in the Shrimp Industry in Western Europe

  • In May 2022, Royal Greenland of Denmark formed a new partnership with Royal Fresh Fish GmbH to expand its distribution channels in Western European countries. It has manufacturing facilities in Cuxhaven and Neufelder Strasse that are anticipated to boost the sourcing and distribution channels of Royal Greenland. Later, in June 2022, it collaborated with Espersen for the sustained strong expansion of its seafood production in the Koszalin facility.
  • In July 2020, Urner Barry Company announced the expansion of its shrimp trading business in Western Europe. Its key focus was on value-added imports from South Asia and Southeast Asia, as well as whole and headless items from Latin America. It now provides imported Vannamei White shrimp and Black Tiger shrimp, along with its existing supply of Coldwater and Red Argentine shrimps.

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Some of the Key Players Offering Shrimp in Western Europe

  • Atlantic Seafoods (United Kingdom)
  • Blue Skies Seafoods (United Kingdom)
  • Direct Seafood (United Kingdom)
  • Frulact (Portugal)
  • Grupo Nueva Pescanova (Spain)
  • Iceland Seafood (Iceland)
  • Royal Greenland (Denmark)
  • Marine Harvest (Norway)
  • Salmco (Norway)
  • Seafood Connections (Netherlands)
  • VAP (Spain)

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 7,922.63 million
Projected Industry Size by 2033 US$ 17,276.34 million
Anticipated CAGR between 2023 to 2033 8.1% CAGR
Historical Analysis of Demand for Shrimp in Western Europe 2018 to 2022
Demand Forecast for Shrimp in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Adoption of Shrimp in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Manufacturers
Key Countries Analyzed while Studying Opportunities in Shrimp in Western Europe Germany, Italy, France, Spain, United Kingdom, BENELUX, Rest of Western Europe
Key Companies Profiled in the Analysis of Shrimp in Western Europe Atlantic Seafoods (United Kingdom); Blue Skies Seafoods (United Kingdom); Direct Seafood (United Kingdom); Frulact (Portugal); Grupo Nueva Pescanova (Spain); Iceland Seafood (Iceland); Royal Greenland (Denmark); Marine Harvest (Norway); Salmco (Norway); Seafood Connections (Netherlands); VAP (Spain)

Key Segments Covered in Western Europe Shrimp Industry Survey

By Species Type:

  • Gulf Shrimps
  • Farmed Whiteleg Shrimps
  • Banded Coral Shrimps
  • Royal Red Shrimp
  • Giant Tiger Shrimps
  • Blue Shrimps
  • Ocean Shrimps

By Source Type:

  • Organic Sources
  • Conventional Sources

By Form Type:

  • Canned
  • Breaded
  • Peeled
  • Cooked & Peeled
  • Shell-on
  • Frozen

By Sales Channel Type:

  • Direct Sales Channel
  • Indirect Sales Channel
    • Modern Trade
    • Convenience Store
    • Specialty Store
    • E-retailers
    • Other Retail Formats

By Application Type:

  • Food Sector
  • Pharmaceutical Industries
  • Cosmetics Production
  • Industrial Applications
  • Biotechnology Research
  • Other Applications

By Country:

  • Germany
  • Italy
  • France
  • Spain
  • United Kingdom
  • BENELUX
  • Rest of Western Europe

Frequently Asked Questions

How Rapidly is the Western Europe Shrimp Industry likely to Grow?

The expected CAGR for the industry in Western Europe through 2033 is 8.1%.

What is the Demand Outlook for Shrimp in Western Europe?

Demand for shrimp in Western Europe is estimated to reach US$ 17,276.34 million by 2033.

Which Trends have influenced the Shrimp Business in the Region?

The rising popularity of organic shrimps has impacted the regional sales.

What Strategies are used by Shrimp Providers in Western Europe?

Shrimp suppliers are now emphasizing more on value addition and packaging.

Which Species Segment is Driving Shrimp Industry in Western Europe?

Farmed whiteleg shrimps are set to account for 42.8% of overall industry across Western Europe.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Species
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Species, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Species, 2023 to 2033
        5.3.1. Gulf Shrimps
        5.3.2. Farmed White leg Shrimps
        5.3.3. Banded Coral Shrimps
        5.3.4. Royal Red Shrimp
        5.3.5. Giant Tiger Shrimps
        5.3.6. Blue Shrimps
        5.3.7. Ocean Shrimps
    5.4. Y-o-Y Growth Trend Analysis By Species, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Species, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Source, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Source, 2023 to 2033
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Source, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Source, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033
        7.3.1. Canned
        7.3.2. Breaded
        7.3.3. Peeled
        7.3.4. Cooked & Peeled
        7.3.5. Shell-On
        7.3.6. Frozen
    7.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033
        8.3.1. Direct
        8.3.2. Indirect
            8.3.2.1. Modern Trade
            8.3.2.2. Convenience Stores
            8.3.2.3. Specialty Food Stores
            8.3.2.4. Wholesale Stores
            8.3.2.5. Online Retail
            8.3.2.6. Other Retail Formats
    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033
        9.3.1. Food
        9.3.2. Pharmaceutical
        9.3.3. Cosmetics
        9.3.4. Industrial
        9.3.5. Biotechnology
    9.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Country, 2018 to 2022
    10.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Country, 2023 to 2033
        10.3.1. UK
        10.3.2. Germany
        10.3.3. Italy
        10.3.4. France
        10.3.5. Spain
        10.3.6. Rest of
    10.4. Market Attractiveness Analysis By Country
11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Region
            11.2.1.1. England
            11.2.1.2. Scotland
            11.2.1.3. Wales
            11.2.1.4. Northern Ireland
        11.2.2. By Species
        11.2.3. By Source
        11.2.4. By Form
        11.2.5. By Sales Channel
        11.2.6. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Region
        11.3.2. By Species
        11.3.3. By Source
        11.3.4. By Form
        11.3.5. By Sales Channel
        11.3.6. By Application
    11.4. Key Takeaways
12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Region
            12.2.1.1. North-east (Germany)
            12.2.1.2. North-west (Germany)
            12.2.1.3. Central (Germany)
            12.2.1.4. South (Germany)
            12.2.1.5. Other(Germany)
        12.2.2. By Species
        12.2.3. By Source
        12.2.4. By Form
        12.2.5. By Sales Channel
        12.2.6. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Region
        12.3.2. By Species
        12.3.3. By Source
        12.3.4. By Form
        12.3.5. By Sales Channel
        12.3.6. By Application
    12.4. Key Takeaways
13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Region
            13.2.1.1. North (Italy)
            13.2.1.2. Central (Italy)
            13.2.1.3. South (Italy)
            13.2.1.4. Islands (Italy)
        13.2.2. By Species
        13.2.3. By Source
        13.2.4. By Form
        13.2.5. By Sales Channel
        13.2.6. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Region
        13.3.2. By Species
        13.3.3. By Source
        13.3.4. By Form
        13.3.5. By Sales Channel
        13.3.6. By Application
    13.4. Key Takeaways
14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Region
            14.2.1.1. Northern (France)
            14.2.1.2. Central (France)
            14.2.1.3. Southern (France)
            14.2.1.4. Eastern (France)
        14.2.2. By Species
        14.2.3. By Source
        14.2.4. By Form
        14.2.5. By Sales Channel
        14.2.6. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Region
        14.3.2. By Species
        14.3.3. By Source
        14.3.4. By Form
        14.3.5. By Sales Channel
        14.3.6. By Application
    14.4. Key Takeaways
15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Region
            15.2.1.1. Basque Country
            15.2.1.2. Andalusia
            15.2.1.3. Extremadura
            15.2.1.4. Catalonia
            15.2.1.5. Valencia
            15.2.1.6. Rest of Spain
        15.2.2. By Species
        15.2.3. By Source
        15.2.4. By Form
        15.2.5. By Sales Channel
        15.2.6. By Application
    15.3. Market Attractiveness Analysis
        15.3.1. By Region
        15.3.2. By Species
        15.3.3. By Source
        15.3.4. By Form
        15.3.5. By Sales Channel
        15.3.6. By Application
    15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Species
        16.2.2. By Source
        16.2.3. By Form
        16.2.4. By Sales Channel
        16.2.5. By Application
    16.3. Market Attractiveness Analysis
        16.3.1. By Species
        16.3.2. By Source
        16.3.3. By Form
        16.3.4. By Sales Channel
        16.3.5. By Application
    16.4. Key Takeaways
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Species
        17.3.3. By Source
        17.3.4. By Form
        17.3.5. By Sales Channel
        17.3.6. By Application
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Nordic Seafood A/S
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Heiploeg Group
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Vichiunai-RUS OOO
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Liveris Afentoulis & Co
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Sykes Seafood Ltd
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. Aqua Star Corp.
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. Avanti Feeds Ltd.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Devi Fisheries Limited
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. Falcon Marine Exports
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. BMR Groups
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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