Demand and Trends Analysis of Dietary Supplements in Western Europe

Analytical Study of Dietary Supplement in Western Europe from 2023 to 2033

The consumption of dietary supplement in Western Europe is estimated to expand at a promising CAGR of 8.2% through 2033. The sales of dietary supplement in Western Europe are expected to reach a valuation of USD 35,578.05 million by 2033, up from 16,185.60 in 2023.

Western Europe holds significant potential for manufacturers to expand their business operations. Consequently, they are diversifying their product lines, covering broader segment such as sports and energy, joint health, liver and detox, mental health, etc., to attract more customers. Additionally, leading competitors are fostering intense competition in the region by innovating more complex dietary supplement.

Attributes	Details
Industry Size of Dietary Supplement in Western Europe (2023)	USD 16,185.60 million
Expected Industry Size of Dietary Supplement in Western Europe (2033)	USD 35,578.05 million
Forecast CAGR between 2023 to 2033	8.2%

Top Trends Spurring Sales of Dietary Supplement in Western Europe

• A seismic shift in shopping trends across Western Europe, with the rise of online retail channels, is contributing to the sales of dietary supplement. The growing number of online consumers seeking an easy and convenient shopping experience, exclusive product availability, and discounts is expected to drive sales of dietary supplement in Western Europe.
• An increasing number of consumers are displaying a preference for customized and tailor-made offerings, including supplement, diet, and exercise. Dietary supplement are expected to play a critical role in furthering the concept of proactive and predictive health.
• The surging density of dietary supplement manufacturers is leading to the commencement of production of distinct sports nutrition drinks to capture the population of sportspeople and fitness enthusiasts. Product specialization and pervasive loyalty for regional brands in Western Europe are leading to mergers and acquisitions.

Country-wise Insights

Growing Importance and Consumption of Dietary Supplement among Individuals are Escalating the Industry Value in Italy

Country	Italy
Forecast CAGR % (2023 to 2033)	6.70%

Consumption rate of dietary supplement in Italy is predicted to register a CAGR of 6.70% through 2033. Following factors are appreciating the industry worth in Italy:

• The growing perception of functional foods as healthy products is propelling the demand for items enriched with functional properties at competitive prices.
• The expanding health-conscious population in the country, aware of the strong connection between health and diet, is increasing the consumption of dietary supplement to enhance the uptake of essential nutrients by individuals.

Increasing Expenditure on Healthcare is Casting a Brighter Light on the Business Prospects for Dietary Supplement in Germany

Country	Germany
Forecast CAGR % (2023 to 2033)	5.80%

The adoption of dietary supplement in Germany is increasing at a speed of 5.80 % CAGR through 2033. Given below are the leading factors that are pushing the sales of dietary supplement:

• Surging demand for vitamins, minerals, urogenital health, and probiotics is expanding the country’s industry size of dietary supplement.
• Increasing out-of-pocket expenses on healthcare are propelling demand for preventative supplement like these.

The United Kingdom is Set to Witness Robust Sales of Dietary Supplement

Country	United Kingdom
Forecast CAGR % (2023 to 2033)	7.90%

Sales of dietary supplement in the United Kingdom are predicted to expand at a CAGR of 7.90% through 2033. Following factors support product sales in this country:

• Increasing consumers in the United Kingdom are leaning toward personalized nutrition and technology. Thus, impelling sales of dietary supplement among consumers residing in the country.
• Improving knowledge about health and nutrition, owing to active lifestyle blogs, media telecasts, and social media, is expected to encourage sales of dietary supplement.

Emerging Beauty and Wellness Trends in the Netherlands are Pushing the Product Sales

Country	The Netherlands
Forecast CAGR % (2023 to 2033)	7.10%

Consumption of dietary supplement in the Netherlands is expected to surge at a CAGR of 7.10% through 2033. Mentioned below are the leading factors inducing sales of dietary supplement:

• The high potential of dietary supplement in the country is expected to drive industry growth.
• The surging value of beauty and wellness among consumers in the Netherlands is impacting the inclination toward dietary supplement.

Mounting Investment by Dietary Supplement’ Manufacturers in France to Boost Incremental Gains

Country	France
Forecast CAGR % (2023 to 2033)	6.30%

The adoption rate of dietary supplement in France is predicted to record a CAGR of 6.30% through 2033. The following factors augment the sales of dietary supplement:

• Starting in January 2023, the country joined a growing movement of nations permitting the use of the term 'probiotic' in food and food supplement.
• Increasing investment in the French dietary supplement industry are catalyzing industry growth. For instance, in October 2023, a France-based dietary supplement maker, NHCO Nutrition, partnered with Centric Software, a Product Lifecycle Management (PLM) expert, for data security, internationalization, and optimized communication.

Category-wise Insights

Demand for Soft Gel/ Pills Shaping the Dietary Supplement Industry in Western Europe

Leading Form	Soft Gel/ Pills
Value Share % (2023)	57.80%

The soft gels/pills segment accounts for a value share of 57.80% in 2023. The segment's growth is driven by the availability of a variety of multivitamin options in the form of soft gels and capsules. Their user-friendly format and easy consumption contribute to the increasing demand for soft gels and pills. Consumers, especially those with swallowing issues, favor soft gels and pills due to their effortless swallowability and gel-like consistency.

Cost-effectiveness, extended shelf life, and convenient packaging of soft gels and capsule supplement are also enhancing the segment's growth. Soft gels and capsules feature well-defined dosages, differentiating them from liquid dietary supplement and contributing to their greater prevalence in Europe.

Amino Acids are Tremendously Consumed Dietary Supplement in Western Europe

Leading Ingredient	Amino Acids
Value Share % (2023)	41.70%

As per our study, amino acids account for a share of 41.70% in 2023. Amino acids are recommended for patients suffering from chronic disorders like heart disease, diabetes, and cancer, as these diseases typically have a debilitating effect on the body’s ability to absorb and utilize amino acids. Additionally, the growing popularity of sports and fitness in Western Europe is fueling the consumption of amino acid supplement among athletes and gym-goers.

Roadmap to Secure Future Success in Dietary Supplement in Western Europe

Private enterprises, as well as public corporations in Western Europe, are intensifying their commitment to innovation and quality, both of which are crucial to ensuring brand reputation. Leading players are emphasizing the improvement of their product offerings. In addition to this, companies are dedicating their research and development efforts to seamlessly integrate cutting-edge technologies, reflecting their dedication to providing high-quality dietary supplement.

Key Development Spurring the Sales of Dietary Supplement in Western Europe

• Procter and Gamble, in November 2021, forayed into the vitamin C formulations category containing herbal ingredients and minerals by introducing products co-packaged with its well-known OTC drug brands, Vick’s DayQuil and NyQuil cold remedies. This move underscores the growing traction for merging conventional drugs with dietary supplement to develop new product offerings and serve the increasing demand for preventive healthcare measures.
• Bayer released Berocca ImmunoEffervescent Tablets in June 2022. This nutritional supplement is developed to boost immunity. As per company’s claims, the product consists of ten essential minerals and vitamins C, D, A, B9, B6, and B12.
• Nature's Bounty, in May 2021, introduced a marketing campaign in the United Kingdom and Ireland, meant to redefine its brand positioning. The campaign is intended to realign the firm’s message with its initial founding purpose to provide access to natural nutrition.
• Probi, a Swedish probiotics firm, and Perrigo, a leading provider of self-care products, entered a pan-European agreement in February 2021 to introduce probiotic concepts. The agreement includes the release of three probiotics by Perrigo as dietary supplement in the immune and digestive areas on the basis of Probi’s scientifically validated probiotic strains.

Key Players Providing Dietary Supplement in Western Europe

• GlaxoSmithKline plc
• Bayer AG
• Reckitt Benckiser Group PLC
• Amway Corporation
• Abbott Nutrition
• Others

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 16,185.60 million
Projected Industry Size by 2033	USD 35,578.05 million
Anticipated CAGR between 2023 to 2033	8.2% CAGR
Historical Analysis of Demand for Dietary Supplement in Western Europe	2018 to 2022
Demand Forecast for Dietary Supplement in Western Europe	2023 to 2033
Report Coverage of Dietary Supplement in Western Europe	Industry Size, Industry Trends, Analysis of Key Factors Influencing Dietary Supplement Adoption in Western Europe, Insights on Western Europe Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed While Studying Opportunities for Dietary Supplement in Western Europe	Germany, Italy, France, United Kingdom, Spain, The Netherlands, BENELUX, Rest of Western Europe
Key Companies Profiled for Dietary Supplement in Western Europe	GlaxoSmithKline plc; Bayer AG; Reckitt Benckiser Group PLC; Amway Corporation; Abbott Nutrition; Others

Segment Categorization of Dietary Supplement in Western Europe

By Form:

• Soft Gel or Capsules
  • Confectionary Products
    • Gummies
    • Chews
    • Others
  • Pharmaceutical Products
    • Chewable Pills and Pills
    • Soft Gel
• Powder
• Liquid

By Ingredient:

• Vitamins and Minerals
• Amino Acids
• Botanical Supplement
• Others

By End Use:

• Men
• Women
• Senior Citizen
• Others

By Application:

• Weight Loss
• Sports Nutrients
• General Well Being
• Immune Health and Digestive Health
• Bone and Joint Health
• Heart Health
• Others

By Distribution Channel:

• Pharmacies Drug Store
• Health and Beauty Stores
• Immune Health and Digestive Health
• Bone and Joint Health
• Heart Health
• Other

By Country:

• Germany
• Italy
• France
• United Kingdom
• Spain
• The Netherlands
• BENELUX
• Rest of Western Europe

Frequently Asked Questions

At What Rate is the Dietary Supplement Industry Growing in Western Europe?

The anticipated CAGR through 2033 is 8.2%.

How Big will the Dietary Supplement Industry be in Western Europe?

Demand for dietary supplement in Western Europe is expected to reach USD 35,578.05 million by 2033.

What is the Key Strategy that Manufacturers in Western Europe are Adopting?

Manufacturers are turning to investment strategy to compete in the region.

Which Form of Dietary Supplement is Extensively Used?

Soft gels/pills is prominently consumed by population in Western Europe.

Which Ingredients Take up a Significant Share?

Amino acids take a considerable share of the dietary supplement industry.