The Korea dietary supplements market is poised to exhibit USD 1.9 billion in 2025. The industry is slated to depict 10.2% CAGR from 2025 to 2035, witnessing USD 5.3 billion by 2035.
The industry for dietary supplements in Korea has been growing steadily on the back of a mix of demographic trends, increasing health awareness, and changing consumer behaviors. Perhaps the greatest driver of the growth in the industry has been the population in South Korea growing older.
Being one of the world's most rapidly aging populations, more demand is created for supplements aimed at treating age-related health issues including joint health, cognitive well-being, and bone health. Elderly consumers are also more likely to employ these supplements in order to prevent and treat long-term diseases, driving industry demand.
Additionally, South Koreans are growing health-aware and increasingly looking for methods to enhance their general well-being. This development has seen the increase in the number of supplements that one can consume, from vitamins and minerals to targeted supplements such as probiotics and herbal extracts.
Furthermore, the increased incidence of lifestyle-related diseases like diabetes, obesity, and high blood pressure is leading consumers to add supplements to their everyday diet as a means of prevention or for controlling an already-existing ailment. The ailments are becoming increasingly prevalent with changes in lifestyles, and this is driving demand for these supplements that help cope with such conditions.
E-commerce sites have also played a crucial part in this market's growth. Online shopping has increased the accessibility of dietary supplements to consumers throughout South Korea, enabling them to buy a vast array of products with ease. In addition, the government of South Korea has been actively supporting healthier lifestyles and functional foods, which has favorably influenced the dietary supplement industry.
With the combination of an aging population, heightened health awareness, government initiatives, and the accessibility offered by e-commerce, the dietary supplements market in Korea is expected to continue growing in the coming years, becoming a significant sector within the broader health and wellness industry.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 1.9 Billion |
| Industry Value (2035F) | USD 5.3 Billion |
| CAGR (2025 to 2035) | 10.2% |
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In the Korea dietary supplements industry, some major trends are influencing consumer patterns in different end-use segments. Consciousness towards health is a prevalent trend, particularly among the elderly, and is propelling demand for supplements that address joint health, cognitive well-being, and overall energy. Consumers are preferring natural, plant-based ingredients more and more, resulting in expansion in organic and vegan supplement segments.
In addition, there is a move towards personalized nutrition, with consumers turning to customized supplements to support specific health issues, including immunity and digestion. Online platforms are at the forefront of the industry by providing convenience and greater choice, especially to younger, tech-savvy consumers.
Purchase drivers for this industry are product effectiveness, natural content, and brand confidence since consumers increasingly make quality and safety-conscious purchasing decisions when it comes to diet supplements. Sensitivity to prices is also present in the form of cost savings particularly for frugal segments, and premium segments which address targeted health benefits or indulgent well-being experiences.
From 2020 to 2024, the Korea dietary supplements market underwent a strong trend towards the practice of personalized nutrition, as consumers became increasingly interested in products aimed at addressing specific health issues, such as immunity, anti-aging, and digestion. Clean-labeling was an especially strong trend during this time as consumers paid closer attention to what goes into their supplements and opted for natural, botanical ingredients.
E-commerce grew exponentially, especially among the youth, making dietary supplements more readily available than ever. In the next decade (2025 to 2035), the trend is likely to pick up further with increasingly sophisticated technologies like AI and DNA-based testing allowing for hyper-personalized supplementation. As demand for wellness and functional foods keeps on growing, firms will concentrate more on specialized, science-driven products that meet very specific consumer demands, for example, gut health and mental function.
Comparative Industry Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| Trends (2020 to 2024) | Trends (2025 to 2035) |
|---|---|
| Growth in personalized nutrition, with consumers targeting specific health concerns such as immunity, anti-aging, and digestion. | Further acceleration of personalized supplements driven by advancements in AI and DNA-based analysis. Greater focus on scientifically backed, niche supplements addressing specific health needs. |
| The rise of clean-label, natural, and plant-based products. | Expansion of wellness and functional foods, with a focus on science-backed formulations and specific health benefits (e.g., gut health, cognitive function). |
| E-commerce growth and convenience in purchasing dietary supplements. | The increase in online retail and direct-to-consumer models, making personalized and niche supplements more accessible. |
| Rising consumer awareness of ingredient transparency and natural ingredients. | Increased demand for supplements derived from natural and sustainable sources, with a shift towards fully traceable and ethical production practices. |
The Korea dietary supplements market is exposed to various risks that may interfere with its growth path. Regulatory uncertainty is one of the key risks. Although South Korea boasts a robust regulatory structure for dietary supplements, anticipated adjustments or strengthening of regulations would raise compliance expense or limit the access to certain ingredients. This risk is especially significant considering the growing consumer demand for natural and plant-based ingredients, which may come under scrutiny for health benefits claims.
The industry may also be affected by product safety and quality control issues. With the industry becoming more saturated, adulteration of products or poor manufacturing could become a reality, eroding customer confidence and resulting in legal consequences. In addition, economic conditions can be a threat as well, especially in times of recession when discretionary expenditure on non-essential items such as dietary supplements may come down.
Price sensitivity is also crucial, with customers opting for cheaper products when in financial difficulties. Finally, intensified competition from home and foreign brands is another threat. The entry of new companies into the industry can cause fragmentation of the industry, and the existing firms are unable to retain their industry share.
The amino acid segment is expected to see huge demand in the industry. Amino acid-based supplements are becoming increasingly popular in South Korea because of their many health benefits and growing awareness about health and wellness.
Amino acids are crucial protein building blocks and are responsible for muscle repair, immune system function, and overall body function. This makes them particularly popular among sportspersons, bodybuilders, and people who want to enhance their physical well-being.
In addition, amino acids are also frequently utilized to assist with numerous functions of the body, including increasing energy levels, boosting metabolism, and facilitating weight control. Their capacity to assist with muscle repair and growth, especially in active individuals, is yet another reason for their extensive application.
Moreover, amino acid supplements are usually preferred due to their ability to be absorbed by the body easily, resulting in faster and better effects compared to other supplements. With South Korea's health-conscious population expanding, amino acid supplements have become a popular choice for those looking to maximize their physical health and performance.
Soft gels and capsules are the most favored types of dietary supplements in Korea due to a number of compelling reasons which are in alignment with consumer sentiment and industry dynamics. One of the key reasons why they have become so widely accepted is on account of convenience. Soft gels and capsules are gentle on the throat, easy to swallow as opposed to powders or liquids, and are easy to carry around.
Their ease of use and portability also make them very attractive to individuals who are constantly on the move and on the go. Soft gel capsules are very efficient in encapsulating oil products, which are normally used in supplements such as omega-3 fatty acids, herbal oils, and fat-soluble vitamins.
The dietary supplement industry in South Korea is competitive, with leaders competing for industry share through the introduction of different functional, health-oriented, and natural offerings. More investment is being placed in advanced research and development to meet the trend for personalized nutrition and high-quality supplements.
Growth in health-conscious consumers, and the increased need for preventive medicine, drives the innovation in supplements. Companies are focusing on significant traits such as bioavailability, sustainability, and plant content to attract customers' attention in this competitive age.
Strategic alliances and partnerships are also crucial in facilitating industry presence growth. The majority of leading brands are partnering with local distributors, healthcare practitioners, and online stores in a bid to consolidate their distribution channels. With growing awareness of the value proposition of dietary supplements among consumers, online stores have become a significant channel for reaching customers, especially among the younger and more technologically sophisticated segments of the population.
Industry Share Analysis by Company
| Company Name | Estimated Industry Share (%) |
|---|---|
| Amway Corp. | 22-25% |
| Glanbia PLC | 18 to 20% |
| Abbott | 12-15% |
| Bayer AG | 8-10% |
| Pfizer Inc. | 5-7% |
| ADM | 5-7% |
| Nu Skin Enterprises, Inc. | 4-6% |
| GlaxoSmithKline plc | 4-6% |
| Bionova | 3-5% |
| Ayanda | 2-4% |
| Company Name | Key Offerings/Activities |
|---|---|
| Amway Corp. | Offers a broad portfolio of dietary supplements with focus on vitamins, minerals, and botanical ingredients. Leading player in customized nutrition and well-being solutions. |
| Glanbia PLC | Excels in sports and fitness protein supplements. Focuses on clean-label, sustainable, and high-protein products. |
| Abbott | Offers evidence-based products with emphasis on digestive health, immunity, and chronic disease management. Famous for a large portfolio of vitamins, minerals, and probiotics. |
| Bayer AG | Offers targeted nutrition solutions including supplements for joint health, heart health, and digestion. Heavy emphasis on scientific research and clinical proof. |
| Pfizer Inc. | Specializes in essential vitamins and minerals as well as specialty supplements. Famous for high-quality products and high brand recognition. |
| ADM | Offers plant-based supplements with an emphasis on organic and sustainable sourcing. Emphasizes clean-label and environmentally friendly products. |
| Nu Skin Enterprises, Inc. | Expertise in wellness and beauty supplements, with an emphasis on skin, aging, and overall well-being. Utilizes R&D for pinpoint formulations. |
| GlaxoSmithKline plc | Reputed for wellness and immunity-boosting supplements, with emphasis on scientifically backed formulations and high consumer trust. |
| Bionova | Expertise in natural and herbal supplements for weight management, digestive health, and overall well-being. Emphasizes ingredient transparency and sustainability. |
| Ayanda | Offers vegan and plant-based nutrition supplements, responding to the increasing need for ethical and green nutrition. |
The industry is expected to reach USD 1.9 billion in 2025.
The market is projected to witness USD 5.3 billion by 2035.
Amino acids are widely used.
Leading companies include Amway Corp., Glanbia PLC, Abbott, Bayer AG, Pfizer Inc., ADM, Nu Skin Enterprises, Inc., GlaxoSmithKline plc, Bionova, and Ayanda.
In terms of ingredients, the industry is divided into amino acid, animal extract, botanical extract, mineral, nucleotide, omega 3, probiotics, protein, sugar, vegetable oil & powder, vitamin, yeast extract.
With respect to form, the industry is divided into soft gel/pills, powder, and liquid.
In terms of application, the market is divided into weight loss, sports nutrition, general well-being, immune & digestive health, bone & joint health, heart health, and other specific requirements.
Regionally, the market is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.
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Korea Dietary Supplements Market
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