Demand and Trends Analysis of Dietary Supplements in Japan

Analytical Study of Dietary Supplement in Japan from 2023 to 2033

Sales of dietary supplement in Japan are estimated to rise at a 6.2% CAGR through 2033. The overall demand for dietary supplement in Japan is likely to surge considerably, crossing a valuation of USD 1,266.09 million in 2023. By 2033, sales projections for dietary supplement in Japan indicate attaining a valuation of USD 2,310.30 million.

Attributes	Details
Industry Size in Japanin 2023	USD 1,266.09 million
Expected Industry Size of Japan by 2033	USD 2,310.30 million
Forecasted CAGR between 2023 to 2033	6.2%

Key Trends to Boost Sales through 2033

• Tapping into the growing interest in mental wellness, there has been a rise in the market for nootropic supplements. These products, intended to improve concentration, memory, and general cognitive function, could develop into a lucrative niche.
• A deliberate shift is underway to include probiotics and prebiotics in dietary supplement in response to the global trend emphasizing gut health. This presents a significant opportunity for sales growth as it corresponds with increased consumer consciousness about digestive health.
• There has been a surge in the popularity of wellness and health, with individuals being more aware of their lifestyle and food choices. The use of dietary supplement to improve nutrition and encourage greater health is a common practice in this movement.
• Supplements that improve skin health, hair development, and general beauty could experience an increase in demand that coincides with the worldwide trend. Collagen supplements, for example, have gained popularity in Japan due to their alleged benefits for skin elasticity.
• Consumers are becoming more ecologically sensitive, which could mean an increase in demand for dietary supplement that emphasize sustainability, ethical sourcing, and clean-label components.

Key Insights - Highlights on the Emerging Opportunities in the Japan Dietary Supplement Industry

• Innovative delivery forms, such as soluble strips, gummies, or liquid mixtures, can help organizations stand out. Consumer preferences for easy and appealing supplement forms provide an opportunity for firms to differentiate their products in the market.
• Supplements meant to improve cognitive function, memory, and attention have the potential to target students and professionals. Addressing the needs of individuals seeking to improve mental performance in academic and professional contexts is a promising avenue.
• Subscription-based supplement distribution schemes emerge as a strategy to enhance customer convenience and loyalty. This approach not only ensures a consistent revenue stream but also enables firms to maintain direct interaction with their customer base.
• Smart packaging, incorporating QR codes for extensive product information, usage instructions, and authenticity verification, can substantially boost customer confidence. This technologically driven approach is in line with the digital era and offers a distinct selling characteristic.
• For businesses targeting the fitness-conscious crowd, providing supplements specifically developed for post-workout recovery presents a valuable opportunity. These products, enriched with ingredients promoting muscle repair, reducing inflammation, and replenishing nutrients, cater to the needs of health-conscious consumers.

Category-wise insights

Growing Popularity of Plant-based Diets Surges Demand for Amino Acids as Ingredients

Top Ingredient for Dietary Supplement in Japan	Amino Acids
Total Value Share (2023)	41.70%

With the growing popularity of vegan and plant-based diets, there is an increased need for supplements that deliver critical amino acids that may be lacking in plant-based meals. Amino acid supplements can assist people who live plant-based lifestyles in filling nutritional shortages. Some amino acids aid in maintaining digestive health and developing good gut bacteria. As people become more aware of the importance of gut health, amino acids can be incorporated into supplements that promote digestive health. Continuous research and innovation in supplement formulations can result in the creation of solutions with improved bioavailability and tailored amino acid delivery. Such developments are likely to increase the appeal of amino acid-based supplements.

Easy Consumption Aspects Boost Demand for Soft Gel/Pills

Leading Form for Dietary Supplement in Japan	Soft Gel/Pills
Total Value Share (2023)	57.80%

Since soft gels and tablets are portable, they are ideal for on-the-go ingestion. This aligns with the hectic lifestyles of many consumers who prefer items that they can easily transport wherever they go. Soft gels enable the encapsulation of a wide variety of components, such as oils, vitamins, and herbal extracts. Because of this adaptability, producers can offer a wide range of supplements in this convenient form. There is potential to design supplements targeted at individuals with specific medical issues by collaborating with healthcare providers. This strategy requires extensive research, adherence to rules, and collaboration with the healthcare industry.

Strategies for Key Players to Tap into Potential Growth Opportunities

• Invest in robust digital marketing techniques that leverage e-commerce platforms and social media to enhance online presence.
• Provide personalized supplement recommendations based on individual health profiles and preferences using data analytics.
• Identify and capitalize on supplement niches in the marketplace, such as cosmetic or cognitive health products.
• Launch comprehensive consumer education efforts that offer clear product information and usage recommendations to instill confidence.
• Recognize and adjust marketing techniques to align with Japanese cultural values and customer behavior.

Recent Developments in Dietary Supplement in Japan

• In April 2023, a prominent Japanese oyster brand entered the supplement industry with the launch of zinc-rich tablets produced from oyster ingredients, targeting beauty- and health-conscious women. The "8th Sea Oyster Supplement" was developed under the supervision of Professor Hitoshi Shirakawa of Tohoku University's Graduate School of Agricultural Science, specializing in nutritional science and molecular biology.
• In October 2022, Neopharma Japan introduced "WIZALA," the world's first 5-ALA supplement for puppies and kittens.

Some of the Key Players Offering Dietary Supplement in Japan

• Takeda Pharmaceutical Company Limited
• Otsuka Pharmaceutical Co., Ltd.
• Daiichi Sankyo Company, Limited
• Eisai Co., Ltd.
• Meiji Holdings Co., Ltd.

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 1,266.09 million
Projected Industry Size by 2033	USD 2,310.30 million
Anticipated CAGR between 2023 to 2033	6.2% CAGR
Historical Analysis of Demand for Dietary Supplement in Japan	2018 to 2022
Demand Forecast for Dietary Supplement in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Dietary Supplement adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities in Dietary Supplement in Japan	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Takeda Pharmaceutical Company Limited; Otsuka Pharmaceutical Co., Ltd.; Daiichi Sankyo Company, Limited; Eisai Co., Ltd.; Meiji Holdings Co., Ltd.

Key Segments

By Form:

• Soft Gel or Capsules
  • Confectionery Products
    • Gummies
    • Chews
    • Others
  • Pharmaceutical Products
    • Chewable Pills and Pills
    • Soft Gel
• Powder
• Liquid

By Ingredient:

• Vitamins & Minerals
• Amino Acids
• Botanical Supplements
• Others

By End Use:

• Men
• Women
• Senior Citizen
• Others

By Application:

• Weight Loss
• Sports Nutrients
• General Well Being
• Immune Health and Digestive Health
• Bone and Joint Health
• Heart Health
• Others

By Distribution Channel:

• Pharmacies Drug Store
• Health & Beauty Stores
• Others

By City:

• Kanto
• Chubu
• Kinki
• Kyushu & Okinawa
• Tohoku
• Rest of Japan

Frequently Asked Questions

How Rapidly is the Demand for Dietary Supplement in Japan Growing? 

The expected CAGR until 2033 stands at 6.2%. 

What is the Demand Outlook for Dietary Supplement in Japan? 

The demand for dietary supplement in Japan is projected to reach USD 2,310.30 million by 2033. 

Which Trends Influence the Demand for Dietary Supplement in Japan?

Health and wellness trends highly influence product demand in Japan.

What Strategies are used by Dietary Supplement Manufacturers in Japan?

Dietary supplement manufacturers emphasize continual advancements in product offerings.

What is the Leading Ingredient for Dietary Supplement in Japan?

Amino acids are highly popular in dietary supplement in Japan.