Analytical Study of Yogurt Powder in Korea from 2023 to 2033

Sales of yogurt powder in Korea are poised to surge at an 8.0% CAGR through 2033. The overall demand for yogurt powder in Korea is set to rise significantly, reaching a valuation of US$ 12.5 million in 2023. By 2033, sales projections for yogurt powder in Korea indicate an expected valuation of US$ 24.3 million.

Key Trends to Bolster Revenues through 2033

  • There is a global trend toward incorporating technology in wellness and health. Yogurt powder products that follow the latest trends in health monitoring and integrate features such as wearable devices or health app syncing are gaining traction in Korea.
  • Yogurt powder products that highlight environmentally friendly packaging, ethical sourcing, and minimal environmental impact are likely to become more popular as global society places more emphasis on sustainability, including the food sector.
  • Beauty and skincare have received a lot of attention in Korea. The idea of 'beauty from within' has made functional products with anti-aging qualities popular. Supplementing yogurt powder with nutrients that improve skin health or appearance could represent a novel trend.
  • Convenient and on-the-go snacks continue to be popular. Due to its versatility, yogurt powder can be used to create snack items that are easy to carry.
  • The growing popularity of plant-based diets and product preferences is impacting yogurt powder sales. Plant-based yogurt powder could become increasingly popular as a way to satisfy customers who are searching for sustainable solutions or who avoid dairy.
Attributes Details
Industry Size in Korea in 2023 US$ 12.5 million
Expected Industry Size of Korea by 2033 US$ 24.3 million
Forecasted CAGR between 2023 to 2033 8.0%

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Key Insights - Highlights on the Emerging Opportunities in the Korea Yogurt Powder Industry

  • Integrating skin-beneficial elements like collagen, antioxidants, or traditional Korean herbs into yogurt powder products will help them align with the K-Beauty trend. This strategy could be appealing to customers who value holistic well-being and attractiveness.
  • Creating yogurt powder products specifically designed for ingestion before or after exercise to explore prospects in the sports and fitness industry. Emphasize the product's advantages for muscle rehabilitation, energy-boosting qualities, or protein content.
  • Focusing on developing combinations of yogurt powder with distinctive hues, textures, or aesthetic appeal. Consider adding items like colored natural additives, frozen fruits, or crunchy toppings that offer a sensory experience.
  • Using smart packaging technologies, such as NFC tags or QR codes, to provide customers with additional details about the food, such as its origin, nutritional content, and how to use it.
  • Partnering with businesses in complementary sectors, including food, fitness, or hospitality, to develop co-branded goods or unique services. This can reach a wider audience and appeal to a variety of customer groups.

Category-wise insights

Rising Shift toward Healthy Eating Boosts Demand for Skimmed Yogurt Powder

Leading Product Type for Yogurt Powder in Korea Skimmed Yogurt Powder
Total Value Share (2023) 57.2%

The shift toward healthy eating options in Korea is supported by skimmed yogurt powder. Skimmed or low-fat dairy products are perceived as healthier alternatives by consumers who are becoming more conscious of their calorie and fat intake. Demand is rising, in part, because low-fat or skimmed dairy products are associated with fitness objectives and weight control. Moreover, the growing awareness of dietary preferences and limitations among consumers is driving up demand for skimmed yogurt powder among individuals on low-fat or low-calorie diets or those who may be subject to dietary restrictions regarding fat content.

Wide Accessibility Surges Demand for Regular-flavored Yogurt Powder

Leading Flavor for Yogurt Powder in Korea Regular
Total Value Share (2023) 75.7%

Regular-flavored yogurt powder is widely available and easy to obtain in a variety of physical and online retail channels, which adds to its appeal. Availability and accessibility are important variables affecting consumption choices. Yogurt powder with a regular flavor can be used in various culinary processes, such as baking, frying, and making savory and sweet meals. Customers like how versatile regular-flavored yogurt powder is since it can be used in various dishes. Yogurt powder with regular flavors can still provide probiotics and other vital nutrients, as well as the functional advantages of yogurt. It could draw in health-conscious customers if it is promoted as a product that improves digestive health and general well-being.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Competitive Landscape

The yogurt powder industry in Korea is driven by a thriving and competitive environment that includes established domestic firms and multinational brands striving for dominance. The industry dynamics are shaped by changing customer tastes, health and wellness trends, and the continuous appeal of dairy-based products in Korean cuisine. Local businesses use their extensive knowledge of the Korean consumer base and cultural subtleties to deliberately position their yogurt powder options in line with traditional flavor profiles and nutritional requirements. Concurrently, multinational players offer knowledge of product innovation and marketing tactics to acquire a varied consumer base.

Strategies for Key Players to Tap into Potential Growth Opportunities

  • Increase product offerings to include yogurt powder varieties catering to various customer categories and preferences.
  • In marketing, emphasize the health advantages of yogurt powder, leveraging on the growing demand for functional and wellness-oriented goods.
  • To appeal to environmentally sensitive consumers, prioritize ingredient sources and sustainable packaging transparency.
  • Enhance your online presence using e-commerce platforms and digital marketing methods to engage direct consumers.

Recent Developments

  • In September 2023, SIG and AnaBio Technologies announce the first global introduction of a long-life probiotic yogurt - a significant advance for probiotic drinks and aseptic packaging. This game-changing innovation introduces a new product category: probiotic drinks packaged in aseptic carton packs and spouted pouches that are shelf-stable for extended periods of time without refrigeration.
  • In February 2022, Starbucks introduced a vegan yogurt drink in Korea. Starbucks' 'Pine Coco Green Yogurt Blended' beverage is the first of its kind anywhere in the world.

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Some of the Key Players in Yogurt Powder in Korea

  • Binggrae Co., Ltd.
  • Namyang Dairy Products Co., Ltd.
  • Maeil Dairies Co., Ltd.
  • Seoul Dairy Cooperative
  • Lotte Confectionery Co., Ltd.
  • Ottogi Corporation
  • Yonsei Milk
  • Pulmuone Co., Ltd.
  • Dongwon F&B Co., Ltd.
  • Haitai Confectionery & Foods Co., Ltd.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 12.5 million
Projected Industry Size by 2033 US$ 24.3 million
Anticipated CAGR between 2023 to 2033 8.0% CAGR
Historical Analysis of Demand for Yogurt Powder in Korea 2018 to 2022
Demand Forecast for Yogurt Powder in Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Yogurt Powder Adoption in Korea, Insights on Global Players and their Industry Strategy in Korea, Ecosystem Analysis of Local and Regional Korean Manufacturers
Key Cities Analyzed While Studying Opportunities in Yogurt Powder in Korea South Gyeongsang, North Jeolla, South Jeolla, Jeju
Key Companies Profiled Binggrae Co., Ltd.; Namyang Dairy Products Co., Ltd.; Maeil Dairies Co., Ltd.; Seoul Dairy Cooperative; Lotte Confectionery Co., Ltd.; Ottogi Corporation; Yonsei Milk; Pulmuone Co., Ltd.; Dongwon F&B Co., Ltd.; Haitai Confectionery & Foods Co., Ltd.

Key Segments

By Product Type:

  • Skimmed Yogurt Powder
  • Semi-Skimmed Yogurt Powder
  • Whole Yogurt Powder

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Regular
  • Flavored
    • Berries
    • Vanilla
    • Chocolate
    • Peach
    • Mango
    • Banana
    • Apple
    • Others (Passion Fruit, Blends)

By Application:

  • Food Industry
    • Dips and Dressings
    • Fillings
    • Bakery
    • Nutrition and Snack Bar
    • Desserts
    • Frozen Novelties
    • Dry Mixes
    • Others (Meat Products, Cereals)
  • Beverages
  • Cosmetics and Personal Care

By End Use:

  • Household
  • HoReCa
  • Industrial
    • Food and Beverage Processors
    • Cosmetic Manufacturers

By Distribution Channel:

  • B2B
  • B2C
  • Store-Based Retail
    • Modern Grocery Retailers
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Food & Drink Specialty Stores
    • Independent Small Groceries
    • Online Retail

By City/Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju

Frequently Asked Questions

How Rapidly is the Demand for Yogurt Powder in Korea Growing?

The expected CAGR until 2033 stands at 8.0%.

What is the Demand Outlook for Yogurt Powder in Korea?

The demand for yogurt powder in Korea is projected to reach US$ 24.3 million by 2033.

Which Trends Influence the Demand for Yogurt Powder in Korea?

Health and wellness trends influence the demand for yogurt powder in Korea.

What Strategies are used by Key Players in the Yogurt Powder in Korea?

Yogurt powder businesses emphasize localized marketing strategies.

What is the Preferred Product Type for Yogurt Powder in Korea?

Skimmed yogurt powder is highly preferred in Korea.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product type, 2023 to 2033

        5.3.1. Skimmed

        5.3.2. Semi-Skimmed

        5.3.3. Whole

    5.4. Y-o-Y Growth Trend Analysis By Product type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavoured

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Flavoured, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Flavoured, 2023 to 2033

        7.3.1. Regular

        7.3.2. Flavoured

            7.3.2.1. Berries

            7.3.2.2. Vanilla

            7.3.2.3. Chocolate

            7.3.2.4. Peach

            7.3.2.5. Mango

            7.3.2.6. Banana

            7.3.2.7. Apple

            7.3.2.8. Others (Passion Fruit, Blends)

    7.4. Y-o-Y Growth Trend Analysis By Flavoured, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Flavoured, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Food Industry

            8.3.1.1. Dips and Dressings

            8.3.1.2. Fillings

            8.3.1.3. Bakery

            8.3.1.4. Nutrition and Snack Bar

            8.3.1.5. Desserts

            8.3.1.6. Frozen Novelties

            8.3.1.7. Dry Mixes

            8.3.1.8. Others (Meat Products, Cereals)

        8.3.2. Beverages

        8.3.3. Cosmetics and Personal Care

    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        9.3.1. Household

        9.3.2. HoReCa

        9.3.3. Industrial

            9.3.3.1. Food and Beverage Processors

            9.3.3.2. Cosmetic Manufacturers

    9.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033

        10.3.1. B2B

        10.3.2. B2C

        10.3.3. Store-Based Retail

            10.3.3.1. Modern Grocery Retailers

            10.3.3.2. Hypermarkets/Supermarkets

            10.3.3.3. Convenience Stores

            10.3.3.4. Food & Drink Specialty Stores

            10.3.3.5. Independent Small Groceries

        10.3.4. Online Retail

    10.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. South Gyeongsang

        11.3.2. North Jeolla

        11.3.3. South Jeolla

        11.3.4. Jeju

        11.3.5. Rest of

    11.4. Market Attractiveness Analysis By Region

12. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Product type

        12.2.2. By Nature

        12.2.3. By Flavoured

        12.2.4. By Application

        12.2.5. By End Use

        12.2.6. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Product type

        12.3.2. By Nature

        12.3.3. By Flavoured

        12.3.4. By Application

        12.3.5. By End Use

        12.3.6. By Distribution Channel

    12.4. Key Takeaways

13. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Product type

        13.2.2. By Nature

        13.2.3. By Flavoured

        13.2.4. By Application

        13.2.5. By End Use

        13.2.6. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Product type

        13.3.2. By Nature

        13.3.3. By Flavoured

        13.3.4. By Application

        13.3.5. By End Use

        13.3.6. By Distribution Channel

    13.4. Key Takeaways

14. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Product type

        14.2.2. By Nature

        14.2.3. By Flavoured

        14.2.4. By Application

        14.2.5. By End Use

        14.2.6. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Product type

        14.3.2. By Nature

        14.3.3. By Flavoured

        14.3.4. By Application

        14.3.5. By End Use

        14.3.6. By Distribution Channel

    14.4. Key Takeaways

15. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Product type

        15.2.2. By Nature

        15.2.3. By Flavoured

        15.2.4. By Application

        15.2.5. By End Use

        15.2.6. By Distribution Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Product type

        15.3.2. By Nature

        15.3.3. By Flavoured

        15.3.4. By Application

        15.3.5. By End Use

        15.3.6. By Distribution Channel

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Product type

        16.2.2. By Nature

        16.2.3. By Flavoured

        16.2.4. By Application

        16.2.5. By End Use

        16.2.6. By Distribution Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Product type

        16.3.2. By Nature

        16.3.3. By Flavoured

        16.3.4. By Application

        16.3.5. By End Use

        16.3.6. By Distribution Channel

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product type

        17.3.3. By Nature

        17.3.4. By Flavoured

        17.3.5. By Application

        17.3.6. By End Use

        17.3.7. By Distribution Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Pomona

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Ballantyne

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. BALTIMA Sp. z o.o.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Biogrowing

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Glanbia PLC

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Epi Ingredients SAS

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Bempresa Ltd.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Armor Protéines

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Döhler Dahlenburg

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. C.P. Ingredients Ltd

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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