An In-depth Look at Demand for Yogurt Powder in Japan from 2023 to 2033

Demand for yogurt powder in Japan is expected to be US$ 5.2 million in 2023. The 2022 industry value for Japan was pegged at US$ 4.8 million. Demand related to yogurt powder in Japan is expected to progress at a healthy pace over the period from 2023 to 2033, with a CAGR of 8.0%. Sale of yogurt powder in Japan is forecasted to have ballooned to US$ 11.3 million by 2033.

Key Insights for Yogurt Powder in Japan

  • Yogurt is steadily becoming a part of many consumers' daily diets in Japan. As a result, adjacent products like yogurt powder are also experiencing an uptick in demand.
  • Although not traditionally a yogurt powerhouse, companies in Japan have used advertising to propel the product in the country. These companies have focused on highlighting the health benefits of yogurt and yogurt powder to expand the scope of the industry.
  • A significant percentage of the Japanese population is lactose intolerant. However, yogurt powder is one of the products that is still acceptable for the lactose-intolerant population in Japan. Thus, yogurt powder is finding increasing adoption in the country.
Attributes Details
Industry size for Japan in 2023 US$ 5.2 million
Expected Industry Size for Japan by 2033 US$ 11.3 million
Forecasted CAGR between 2023 to 2033 8.0%

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Key Trends Shaping the Adoption of Yogurt Powder in Japan

  • Japan has earned the reputation of being a thriving country for sweets. Yogurt powder is increasingly being used in sweets, drinks, and other confectioneries. Thus, the Japanese population's inclination towards sweet products is beneficial to yogurt powder.
  • While yogurt has penetrated Japan and become a part of the diet, yogurt powder has not broken through to the same extent. A lack of awareness on the consumers' part is highlighted as the key reason for the growing pains of the industry in the country.
  • Yogurt powder is gaining a high reputation as an alternative to traditional yogurt in Japan. Among other advantages, the ability of yogurt powder to persevere for an increased amount of time is helping the product replace customary yogurt for many people in the country.
  • With the vegan trend growing strong in Japan, dairy-free yogurt powder is rising in popularity. The lactose-intolerant population of Japan is further reassured by dairy-free yogurt powder.
  • As yogurt powder producers look to expand further into Japan, innovations and variety are common considerations. Yogurt powders in various flavors, as well as with different properties, are being used to expand demand in the region.

Category-wise Insights

Health Benefits of Skimmed Yogurt Powder Make the Product the Highly Popular Type of Yogurt Powder in Japan

Consumers in Japan prefer yogurt powder made from skimmed milk. For 2023, skimmed yogurt powder is expected to account for 58.6% of the industry share by product type.

Yogurt powder made fully from skimmed milk contains a lower amount of fat compared to semi-skimmed and whole milk yogurt powders. As health and fitness trends grow in Japan, products that are mostly fat-free are increasingly sought after. Thus, skimmed yogurt powder is dominating the industry in Japan.

Demand for Yogurt Powder in Japan Based on Product Type Skimmed Yogurt Powder
Industry Share in 2023 58.6%

Regular Flavor Yogurt Powder is Still the King in Japan

Regular is still the preferred flavor type in Japan when it comes to yogurt powder. For 2023, regular is expected to be the dominant flavor for yogurt powder in Japan, with a projected 78.6% of the industry share.

Yogurt powder producers in Japan are experimenting with different flavors to capture the interest of the Japanese population. However, regular-flavored yogurt powder is still the predominant form in which Japanese consumers choose to consume yogurt powder.

Demand for Yogurt Powder in Japan Based on Flavor Regular
Industry Share in 2023 78.6%
Nandini Roy Choudhury
Nandini Roy Choudhury

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Competitive Landscape

Yogurt has become highly popular in Japan on the back of advertising campaigns highlighting the health benefits of the product. Yogurt powder manufacturers are using a similar strategy to expand the industry size in the country.

In addition to local producers, foreign players have also started to enter the country with yogurt powder. Thus, the competition in the yogurt powder landscape of Japan is not negligible. Unique products are being utilized by the industry players to expand the foothold in the country.

Recent Developments Observed in Yogurt Powder in Japan

  • In October 2022, the industry giant Meiji launched two new products related to yogurt. The company introduced a yogurt and a yogurt drink, both boasting the ability to reduce belly fat.
  • In 2019, on the occasion of its landmark treat Apollo's 50th anniversary, Meiji launched a yogurt-flavored version of the chocolate.

Some of the Key Players Offering Yogurt Powder in Japan

  • Meiji Holdings Co., Ltd.
  • Xi'an Xin Sheng Bio-Chem Co., Ltd.
  • Gramms International Trade Holding
  • T&P Limited Group
  • Kohsei Foods Co. Ltd.
  • Whostyle Co. Ltd.

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Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 5.2 million
Projected Industry Size by 2033 US$ 11.3 million
Anticipated CAGR between 2023 to 2033 8.0% CAGR
Historical Analysis of Demand for Yogurt Powder in Japan 2018 to 2022
Demand Forecast for Yogurt Powder in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Yogurt Powder in Japan, Insights on Global Players and Leading Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Companies Profiled
  • Meiji Holdings Co., Ltd.
  • Xi'an Xin Sheng Bio-Chem Co., Ltd.
  • Gramms International Trade Holding
  • T&P Limited Group
  • Kohsei Foods Co. Ltd.
  • Whostyle Co. Ltd.
Key Cities Profiled
  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Key Segments

By Product Type:

  • Skimmed Yogurt Powder
  • Semi-Skimmed Yogurt Powder
  • Whole Yogurt Powder

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Regular
  • Flavored
    • Berries
    • Vanilla
    • Chocolate
    • Peach
    • Mango
    • Banana
    • Apple
    • Others (Passion Fruit, Blends)

By Application:

  • Food Industry
    • Dips and Dressings
    • Fillings
    • Bakery
    • Nutrition and Snack Bar
    • Desserts
    • Frozen Novelties
    • Dry Mixes
    • Others (Meat Products, Cereals)
  • Beverages
  • Cosmetics and Personal Care

By End Use:

  • Household
  • HoReCa
  • Industrial
    • Food and Beverage Processors
    • Cosmetic Manufacturers

By Distribution Channel:

  • B2B
  • B2C
  • Store-Based Retail
    • Modern Grocery Retailers
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Food & Drink Specialty Stores
    • Independent Small Groceries
  • Online Retail

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Industry Size of Yogurt Powder in Japan?

The industry size of yogurt powder in Japan is valued at US$ 5.2 million in 2023.

At What Rate is the Demand for Yogurt Powder Growing in Japan?

Yogurt powder is expected to develop at an encouraging CAGR of 8.0% over the forecast period in Japan.

What will be the Industry Size of Yogurt Powder in Japan by 2033?

The industry size is forecasted to reach US$ 11.3 million in Japan by 2033.

Which is the Most Popular Product Type in Japan for Yogurt Powder?

Skimmed yogurt powder is the most popular product type in Japan, with an expected industry share of 58.6% in 2023.

What is Driving the Demand for Yogurt Powder in Japan?

Health benefits associated with the product and the popularity of yogurt are two of the reasons for increase in demand in Japan.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product type, 2023 to 2033

        5.3.1. Skimmed

        5.3.2. Semi-Skimmed

        5.3.3. Whole

    5.4. Y-o-Y Growth Trend Analysis By Product type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavoured

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Flavoured, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Flavoured, 2023 to 2033

        7.3.1. Regular

        7.3.2. Flavoured

            7.3.2.1. Berries

            7.3.2.2. Vanilla

            7.3.2.3. Chocolate

            7.3.2.4. Peach

            7.3.2.5. Mango

            7.3.2.6. Banana

            7.3.2.7. Apple

            7.3.2.8. Others (Passion Fruit, Blends)

    7.4. Y-o-Y Growth Trend Analysis By Flavoured, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Flavoured, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Food Industry

            8.3.1.1. Dips and Dressings

            8.3.1.2. Fillings

            8.3.1.3. Bakery

            8.3.1.4. Nutrition and Snack Bar

            8.3.1.5. Desserts

            8.3.1.6. Frozen Novelties

            8.3.1.7. Dry Mixes

            8.3.1.8. Others (Meat Products, Cereals)

        8.3.2. Beverages

        8.3.3. Cosmetics and Personal Care

    8.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End Use, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        9.3.1. Household

        9.3.2. HoReCa

        9.3.3. Industrial

            9.3.3.1. Food and Beverage Processors

            9.3.3.2. Cosmetic Manufacturers

    9.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033

        10.3.1. B2B

        10.3.2. B2C

        10.3.3. Store-Based Retail

            10.3.3.1. Modern Grocery Retailers

            10.3.3.2. Hypermarkets/Supermarkets

            10.3.3.3. Convenience Stores

            10.3.3.4. Food & Drink Specialty Stores

            10.3.3.5. Independent Small Groceries

        10.3.4. Online Retail

    10.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. Kanto

        11.3.2. Chubu

        11.3.3. Kinki

        11.3.4. Kyushu & Okinawa

        11.3.5. Tohoku

        11.3.6. Rest of

    11.4. Market Attractiveness Analysis By Region

12. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Product type

        12.2.2. By Nature

        12.2.3. By Flavoured

        12.2.4. By Application

        12.2.5. By End Use

        12.2.6. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Product type

        12.3.2. By Nature

        12.3.3. By Flavoured

        12.3.4. By Application

        12.3.5. By End Use

        12.3.6. By Distribution Channel

    12.4. Key Takeaways

13. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Product type

        13.2.2. By Nature

        13.2.3. By Flavoured

        13.2.4. By Application

        13.2.5. By End Use

        13.2.6. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Product type

        13.3.2. By Nature

        13.3.3. By Flavoured

        13.3.4. By Application

        13.3.5. By End Use

        13.3.6. By Distribution Channel

    13.4. Key Takeaways

14. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Product type

        14.2.2. By Nature

        14.2.3. By Flavoured

        14.2.4. By Application

        14.2.5. By End Use

        14.2.6. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Product type

        14.3.2. By Nature

        14.3.3. By Flavoured

        14.3.4. By Application

        14.3.5. By End Use

        14.3.6. By Distribution Channel

    14.4. Key Takeaways

15. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Product type

        15.2.2. By Nature

        15.2.3. By Flavoured

        15.2.4. By Application

        15.2.5. By End Use

        15.2.6. By Distribution Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Product type

        15.3.2. By Nature

        15.3.3. By Flavoured

        15.3.4. By Application

        15.3.5. By End Use

        15.3.6. By Distribution Channel

    15.4. Key Takeaways

16. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Product type

        16.2.2. By Nature

        16.2.3. By Flavoured

        16.2.4. By Application

        16.2.5. By End Use

        16.2.6. By Distribution Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Product type

        16.3.2. By Nature

        16.3.3. By Flavoured

        16.3.4. By Application

        16.3.5. By End Use

        16.3.6. By Distribution Channel

    16.4. Key Takeaways

17. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    17.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Product type

        17.2.2. By Nature

        17.2.3. By Flavoured

        17.2.4. By Application

        17.2.5. By End Use

        17.2.6. By Distribution Channel

    17.3. Market Attractiveness Analysis

        17.3.1. By Product type

        17.3.2. By Nature

        17.3.3. By Flavoured

        17.3.4. By Application

        17.3.5. By End Use

        17.3.6. By Distribution Channel

    17.4. Key Takeaways

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Product type

        18.3.3. By Nature

        18.3.4. By Flavoured

        18.3.5. By Application

        18.3.6. By End Use

        18.3.7. By Distribution Channel

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. Factory

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

                19.1.1.5.2. Product Strategy

                19.1.1.5.3. Channel Strategy

        19.1.2. Bluegrass Dairy & Food, Inc.

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

                19.1.2.5.2. Product Strategy

                19.1.2.5.3. Channel Strategy

        19.1.3. Dr. Suwelack

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

                19.1.3.5.2. Product Strategy

                19.1.3.5.3. Channel Strategy

        19.1.4. Kerry Group

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

                19.1.4.5.2. Product Strategy

                19.1.4.5.3. Channel Strategy

        19.1.5. Bayerische Milchindustrie eG

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

                19.1.5.5.2. Product Strategy

                19.1.5.5.3. Channel Strategy

        19.1.6. PreGel AMERICA, Inc.

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

                19.1.6.5.2. Product Strategy

                19.1.6.5.3. Channel Strategy

        19.1.7. ACE International LLP

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

                19.1.7.5.2. Product Strategy

                19.1.7.5.3. Channel Strategy

        19.1.8. Ballantyne

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

                19.1.8.5.2. Product Strategy

                19.1.8.5.3. Channel Strategy

        19.1.9. BALTIMA Sp. z o.o.

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

                19.1.9.5.2. Product Strategy

                19.1.9.5.3. Channel Strategy

        19.1.10. Biogrowing

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

                19.1.10.5.2. Product Strategy

                19.1.10.5.3. Channel Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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