Demand and Trend Analysis of Yogurt Powder in Japan

An In-depth Look at Demand for Yogurt Powder in Japan from 2023 to 2033

Demand for yogurt powder in Japan is expected to be USD 5.2 million in 2023. The 2022 industry value for Japan was pegged at USD 4.8 million. Demand related to yogurt powder in Japan is expected to progress at a healthy pace over the period from 2023 to 2033, with a CAGR of 8.0%. Sale of yogurt powder in Japan is forecasted to have ballooned to USD 11.3 million by 2033.

Key Insights for Yogurt Powder in Japan

• Yogurt is steadily becoming a part of many consumers' daily diets in Japan. As a result, adjacent products like yogurt powder are also experiencing an uptick in demand.
• Although not traditionally a yogurt powerhouse, companies in Japan have used advertising to propel the product in the country. These companies have focused on highlighting the health benefits of yogurt and yogurt powder to expand the scope of the industry.
• A significant percentage of the Japanese population is lactose intolerant. However, yogurt powder is one of the products that is still acceptable for the lactose-intolerant population in Japan. Thus, yogurt powder is finding increasing adoption in the country.

Attributes	Details
Industry size for Japan in 2023	USD 5.2 million
Expected Industry Size for Japan by 2033	USD 11.3 million
Forecasted CAGR between 2023 to 2033	8.0%

Key Trends Shaping the Adoption of Yogurt Powder in Japan

• Japan has earned the reputation of being a thriving country for sweets. Yogurt powder is increasingly being used in sweets, drinks, and other confectioneries. Thus, the Japanese population's inclination towards sweet products is beneficial to yogurt powder.
• While yogurt has penetrated Japan and become a part of the diet, yogurt powder has not broken through to the same extent. A lack of awareness on the consumers' part is highlighted as the key reason for the growing pains of the industry in the country.
• Yogurt powder is gaining a high reputation as an alternative to traditional yogurt in Japan. Among other advantages, the ability of yogurt powder to persevere for an increased amount of time is helping the product replace customary yogurt for many people in the country.
• With the vegan trend growing strong in Japan, dairy-free yogurt powder is rising in popularity. The lactose-intolerant population of Japan is further reassured by dairy-free yogurt powder.
• As yogurt powder producers look to expand further into Japan, innovations and variety are common considerations. Yogurt powders in various flavors, as well as with different properties, are being used to expand demand in the region.

Category-wise Insights

Health Benefits of Skimmed Yogurt Powder Make the Product the Highly Popular Type of Yogurt Powder in Japan

Consumers in Japan prefer yogurt powder made from skimmed milk. For 2023, skimmed yogurt powder is expected to account for 58.6% of the industry share by product type.

Yogurt powder made fully from skimmed milk contains a lower amount of fat compared to semi-skimmed and whole milk yogurt powders. As health and fitness trends grow in Japan, products that are mostly fat-free are increasingly sought after. Thus, skimmed yogurt powder is dominating the industry in Japan.

Demand for Yogurt Powder in Japan Based on Product Type	Skimmed Yogurt Powder
Industry Share in 2023	58.6%

Regular Flavor Yogurt Powder is Still the King in Japan

Regular is still the preferred flavor type in Japan when it comes to yogurt powder. For 2023, regular is expected to be the dominant flavor for yogurt powder in Japan, with a projected 78.6% of the industry share.

Yogurt powder producers in Japan are experimenting with different flavors to capture the interest of the Japanese population. However, regular-flavored yogurt powder is still the predominant form in which Japanese consumers choose to consume yogurt powder.

Demand for Yogurt Powder in Japan Based on Flavor	Regular
Industry Share in 2023	78.6%

Competitive Landscape

Yogurt has become highly popular in Japan on the back of advertising campaigns highlighting the health benefits of the product. Yogurt powder manufacturers are using a similar strategy to expand the industry size in the country.

In addition to local producers, foreign players have also started to enter the country with yogurt powder. Thus, the competition in the yogurt powder landscape of Japan is not negligible. Unique products are being utilized by the industry players to expand the foothold in the country.

Recent Developments Observed in Yogurt Powder in Japan

• In October 2022, the industry giant Meiji launched two new products related to yogurt. The company introduced a yogurt and a yogurt drink, both boasting the ability to reduce belly fat.
• In 2019, on the occasion of its landmark treat Apollo's 50th anniversary, Meiji launched a yogurt-flavored version of the chocolate.

Some of the Key Players Offering Yogurt Powder in Japan

• Meiji Holdings Co., Ltd.
• Xi'an Xin Sheng Bio-Chem Co., Ltd.
• Gramms International Trade Holding
• T&P Limited Group
• Kohsei Foods Co. Ltd.
• Whostyle Co. Ltd.

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 5.2 million
Projected Industry Size by 2033	USD 11.3 million
Anticipated CAGR between 2023 to 2033	8.0% CAGR
Historical Analysis of Demand for Yogurt Powder in Japan	2018 to 2022
Demand Forecast for Yogurt Powder in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Key Insights for Yogurt Powder in Japan, Insights on Global Players and Leading Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Companies Profiled	Meiji Holdings Co., Ltd.; Xi'an Xin Sheng Bio-Chem Co., Ltd.; Gramms International Trade Holding; T&P Limited Group; Kohsei Foods Co. Ltd.; Whostyle Co. Ltd.
Key Cities Profiled	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan

Key Segments

By Product Type:

• Skimmed Yogurt Powder
• Semi-Skimmed Yogurt Powder
• Whole Yogurt Powder

By Nature:

• Organic
• Conventional

By Flavor:

• Regular
• Flavored
  • Berries
  • Vanilla
  • Chocolate
  • Peach
  • Mango
  • Banana
  • Apple
  • Others (Passion Fruit, Blends)

By Application:

• Food Industry
  • Dips and Dressings
  • Fillings
  • Bakery
  • Nutrition and Snack Bar
  • Desserts
  • Frozen Novelties
  • Dry Mixes
  • Others (Meat Products, Cereals)
• Beverages
• Cosmetics and Personal Care

By End Use:

• Household
• HoReCa
• Industrial
  • Food and Beverage Processors
  • Cosmetic Manufacturers

By Distribution Channel:

• B2B
• B2C
• Store-Based Retail
  • Modern Grocery Retailers
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Food & Drink Specialty Stores
  • Independent Small Groceries
• Online Retail

By City:

• Kanto
• Chubu
• Kinki
• Kyushu & Okinawa
• Tohoku
• Rest of Japan

Frequently Asked Questions

What is the Industry Size of Yogurt Powder in Japan?

The industry size of yogurt powder in Japan is valued at USD 5.2 million in 2023.

At What Rate is the Demand for Yogurt Powder Growing in Japan?

Yogurt powder is expected to develop at an encouraging CAGR of 8.0% over the forecast period in Japan.

What will be the Industry Size of Yogurt Powder in Japan by 2033?

The industry size is forecasted to reach USD 11.3 million in Japan by 2033.

Which is the Most Popular Product Type in Japan for Yogurt Powder?

Skimmed yogurt powder is the most popular product type in Japan, with an expected industry share of 58.6% in 2023.

What is Driving the Demand for Yogurt Powder in Japan?

Health benefits associated with the product and the popularity of yogurt are two of the reasons for increase in demand in Japan.