In 2024, the women’s intimate care product industry in Korea is forecast to reach a value of USD 1,558.10 million. The industry is likely to garner a CAGR of 4.50% during the forecast period, 2024 to 2034. The industry is likely to reach USD 2,408.30 million by 2034.
Attributes | Details |
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Industry size in 2024 | USD 1,558.10 million |
Expected Industry size in 2034 | USD 2,408.30 million |
Forecasted CAGR between 2024 to 2034 | 4.50% |
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In 2024, the 41 to 50 years old women segment is likely to gain an industry share of 22.80% in Korea.
Age Group | 41 to 50 Years |
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Expected share in 2024 | 22.80% |
Women in this age range may go through hormonal changes as well as menopause, which can cause changes in vulvovaginal health. During this period of life, intimate care products like moisturizers and cleansers become vital for addressing particular issues such as dryness, irritation, or pain.
Women in their 40s and 50s frequently have a greater awareness of their health and self care. They may emphasize their own well being, choosing items that enhance hygiene, comfort, and general intimate health, which contributes to the increased demand for women's intimate care products.
By product type, the liners are likely to be a sought after product and gain an industry value of 6.40% in 2024.
Product Type | Liners |
---|---|
Expected share in 2024 | 6.40% |
Liners are becoming increasingly popular in the Korea women's intimate care industry due to their ease of usage. Liners are useful for protecting against unanticipated leaks for Korean women, who are impacted by changing lifestyles and a greater emphasis on hygiene.
Marketing methods emphasizing breathable fabrics, skin friendly characteristics, and adaptability for a variety of activities help to increase their appeal. The distinctive design of liners corresponds to the tastes of Korean consumers, supporting their expanding popularity and elevating them to a significant product category in the intimate care industry.
With the increasing demand of K beauty products, companies are now experimenting and venturing into different Korean regions to increase earnings through women's intimate care products. Below discussed are two prominent regions, Jeju and South Gyeongsang.
Regions Profiled
Companies in Jeju are focussing on using unique and natural ingredients, such indigenous plant extracts, in their women's intimate care products. This emphasis on locally obtained ingredients corresponds with the rising customer demand for safe, natural and hygienic products.
Jeju is a well known tourist destination. The inflow of tourists may assist the women's intimate care product business, with brands catering to both residents and visitors. Product customization to fit the tastes of varied customer populations, particularly visitors, can fuel industry growth.
In South Gyeongsang, increasing awareness of women's hygiene and health, along with educational programs, may stimulate demand for intimate care products. As people grow more aware of the need of personal hygiene, the demand for these products is forecast to rise.
Changes in lifestyle are frequently brought about by urbanization, including increased disposable income and changes in consumer tastes. Women's intimate care products may see greater demand as lifestyles change, driven by factors like convenience, comfort, and a desire for specialized and premium products.
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To accommodate changing customer expectations, companies in the Korea women's intimate care product industry are extending their product lines with innovations that use natural and sustainable components.
They concentrate on efficient marketing techniques, digital platforms, and collaborations in order to increase brand exposure, expand industry share, and generate revenue growth.
Women's intimate care product start ups in Korea are reshaping the industry with niche offers that emphasize organic as well as eco friendly alternatives. They want to develop brand loyalty by leveraging digital platforms along with influencer marketing to build direct customer ties. To acquire a competitive advantage, these companies stress on innovation, diversity, and sustainability.
Recent Developments Observed in Korea Women’s Intimate Care Product Ecosystem
Company | Developments or Initiatives |
---|---|
Redcliffe Hygiene Private Limited |
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Attribute | Details |
---|---|
Estimated Industry Size in 2024 | USD 1,558.10 million |
Projected Industry Size in 2034 | USD 2,408.30 million |
Attributed CAGR between 2024 and 2034 | 4.50% |
Historical Analysis of Demand for Women’s Intimate care Product in Korea Countries | 2019 to 2023 |
Forecast Period | 2024 to 2034 |
Report Coverage | Industry size, industry trends, analysis of key factors influencing women’s intimate care product in Korea, insights on global players and their industry strategy in Korea, ecosystem analysis of local and regional Korea providers |
Key Countries within Korea Analyzed while Studying Opportunities for Women’s Intimate Care Product in Korea |
South Gyeongsang, North Jeolla, South Jeolla, Jeju |
Key Companies Profiled | Korean Cosmetics Worldwide; Redcliffe Hygiene Private Limited; SANFE.IN; Joylux Inc.; Hindustan Unilever Limited; Procter & Gamble; Johnson & Johnson; QUEEN V; ALYK; Bodyform |
The value of the women’s intimate care product industry in Korea is poised to reach USD 1,558.10 million by 2024.
By 2034, the women’s intimate care product industry in Korea is predicted to reach USD 2,408.30 million.
From 2024 to 2034, the Korea women’s intimate care product industry is likely to garner a 4.50% CAGR.
The 41 to 50 years old women segment is likely to constitute 22.80% of intimate care products consumption in Korea.
Estimated Market Size (2024E) | USD 30,213.8 Million |
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Projected Market Valuation (2034F) | USD 44,355.0 Million |
Value-based CAGR (2024 to 2034) | 3.9% |
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