The adoption of wall décor in Western European countries is projected to exhibit a compound annual growth rate (CAGR) of 3.8% through 2033.
The wall décor industry in Western European countries is poised to witness significant opportunities with a valuation of US$ 6,199.4 million in 2023. This increasing demand for wall décor products is fueled by the transition in the lifestyle of consumers and changing tastes and preferences.
The growing proliferation of e-commerce is creating growth opportunities for industry players. By 2033, the adoption of wall décor in Western European countries is likely to reach a valuation of US$ 9,034.3 million.
Key Highlights to Understand Emerging and Fast-growing Opportunities
| Attributes | Details |
|---|---|
| Industry size of Western Europe in 2023 | US$ 6,199.4 million |
| Expected Industry Size of Western Europe by 2033 | US$ 9,034.3 million |
| Forecasted CAGR between 2023 to 2033 | 3.8% |
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| Wall Décor in Western Europe based on Country | CAGR % (2023 to 2033) |
|---|---|
| The United Kingdom | 3.1% |
| Germany | 2.6% |
| Italy | 4.0% |
A growing preference for a mix of traditional and contemporary styles of wall décor is gaining traction in the United Kingdom. Consumers in this country often prioritize high-quality and sustainable wall décor. The growing economic stability and disposable income levels have led to a surge in interior design trends in the United Kingdom.
The increasing urbanization and lifestyle changes have resulted in a greater demand for home decor. The rising interest in art and interior design is driving the demand for wall decor in the country. The increasing prevalence of online retail and cross-border eCommerce is contributing to industry expansion.
There is also a strong demand for innovative and creative wall art. Sustainability is a key concern, and consumers are actively seeking eco-friendly options. The industry in the United Kingdom is anticipated to experience an expansion at a CAGR of 3.1% through 2033.
Germany has a strong demand for wall décor, with a focus on high-quality products and customization options. The country also boasts a well-established eCommerce infrastructure, making it convenient for consumers to order wall décor products online. This ease of online ordering and home delivery has significantly boosted wall décor demand.
Germany's robust economy and rising disposable income levels have empowered consumers to allocate more of their budget to home decor, including wall art. People are willing to invest in high-quality and stylish wall decor to enhance their living spaces.
Personalized wallpaper printing is gaining traction in the country. Manufacturers in Germany are leveraging advanced digital printing technology to ensure high-resolution and detailed wallpaper designs. Additionally, digital wallpaper printing in Germany often comes with user-friendly installation guides, making it accessible for DIY enthusiasts.
Consumers are increasingly seeking a wide variety of wall decor products, including posters, art prints, and framed photographs. Hence, the industry in Germany is expected to witness an expansion at a CAGR of 2.6% through 2033.
A strong culture of art and design influences Italy's wall décor industry. The industry in Italy is estimated to expand at a CAGR of 4.0% through 2033.
Consumers prioritize high-quality décor items and seek creative customization options. Growing spending power and an increased interest in art and interior design are driving the demand for wall décor in Italy. The industry reflects Italian aesthetics and preferences for premium products. Personalized wall décor is gaining popularity in Italy for gifting and commemorating special occasions, including birthdays, weddings, anniversaries, and holidays.
Principal Consultant
| Category | Industry Share in 2023 |
|---|---|
| Mirror Works | 32.3% |
| Wood | 33.4% |
Based on products, the industry has been classified into wall shelves, stickers, hangings, frameworks, mirror works, and metal works. The mirror work segment is expected to dominate, projected to hold a share of 32.3% in 2023. In terms of revenue, mirror works are anticipated to lead the industry throughout the forecast period due to the higher price of such products. Wealthy art enthusiasts show significant interest in incorporating such art into their homes. With increasing disposable income among consumers, the demand for this wall décor category is expected to further intensify in the future.
The wood-based material is projected to hold an industry share of 33.4% in 2023, as customers highly value the product range. Wood-based products offer an enhanced and rich appearance to décor with a variety of types available. The wood segment is the key contributor to the overall revenue growth of the wall décor industry, owing to the affordability of such products. The product range is very customer-centric, and there is a growing demand for wood-based wall décors throughout Western Europe.
Acquisitions and mergers are the primary expansion strategies for players operating in the wall décor industry in Western Europe. Certain companies in Western Europe are adopting eco-friendly practices, offering products made from sustainable materials. Established brands and emerging start-ups offer a diverse range of products, from framed prints to 3D wall art, catering to varying consumer preferences. Key players focus on innovation, incorporating novel features and customization options to distinguish themselves.
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Developments Observed in the Wall Décor Industry in Western Europe
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2023 | US$ 6,199.4 million |
| Projected Industry Size in 2033 | US$ 9,034.3 million |
| Anticipated CAGR between 2023 to 2033 | 3.8% CAGR |
| Historical Analysis of Demand for Wall Décor in Western European | 2018 to 2022 |
| Demand Forecast for Wall Décor in Western European Countries | 2023 to 2033 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing wall décor adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Countries Analyzed while Studying Opportunities in Wall Décor in Western Europe Countries | Germany, Italy, France, Spain, The United Kingdom, BENELUX, Rest of Western Europe |
| Key Companies Profiled | IKEA; Zara Home; Oliver Bonas; Amazon; Etsy; Leroy Marlin; John Lewis & Partners; Maison du Monogram |
The wall décor industry in Western Europe is valued at US$ 6,199.4 million in 2023.
The anticipated CAGR for wall décor industry in Western Europe through 2033 is 3.8%.
Demand for wall décor in Western European countries is likely to be US$ 9,034.3 million by 2033.
Wood-based wall décor is highly preferred in Western Europe
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Base Material
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Base Material, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Base Material, 2023 to 2033
5.3.1. Fabric & Textile
5.3.2. Glass
5.3.3. Metal
5.3.4. Plastic
5.3.5. Wood
5.3.6. Others
5.4. Y-o-Y Growth Trend Analysis By Base Material, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Base Material, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033
6.3.1. Educational Institutes
6.3.2. Hospitality Industry
6.3.3. Household
6.3.4. Offices & Showrooms
6.3.5. Restaurants
6.3.6. Salon & Spa
6.3.7. Spiritual Institutes
6.3.8. Other End Users
6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
7.3.1. Frame Works
7.3.2. Hangings
7.3.3. Metal Works
7.3.4. Mirror Works
7.3.5. Shelves
7.3.6. Stickers
7.3.7. Other Product Type
7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Club Stores
8.3.2. E-Retailers
8.3.3. Gift Shoppe
8.3.4. Hypermarket/Supermarket
8.3.5. Specialty Store
8.3.6. Unorganised
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033
9.3.1. UK
9.3.2. Germany
9.3.3. Italy
9.3.4. France
9.3.5. Spain
9.3.6. Rest of Europe
9.4. Market Attractiveness Analysis By Country
10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Region
10.2.1.1. England
10.2.1.2. Scotland
10.2.1.3. Wales
10.2.1.4. Northern Ireland
10.2.2. By Base Material
10.2.3. By End Use
10.2.4. By Product Type
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Region
10.3.2. By Base Material
10.3.3. By End Use
10.3.4. By Product Type
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. North-east (Germany)
11.2.1.2. North-west (Germany)
11.2.1.3. Central (Germany)
11.2.1.4. South (Germany)
11.2.1.5. Other(Germany)
11.2.2. By Base Material
11.2.3. By End Use
11.2.4. By Product Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Base Material
11.3.3. By End Use
11.3.4. By Product Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North (Italy)
12.2.1.2. Central (Italy)
12.2.1.3. South (Italy)
12.2.1.4. Islands (Italy)
12.2.2. By Base Material
12.2.3. By End Use
12.2.4. By Product Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Base Material
12.3.3. By End Use
12.3.4. By Product Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. Northern (France)
13.2.1.2. Central (France)
13.2.1.3. Southern (France)
13.2.1.4. Eastern (France)
13.2.2. By Base Material
13.2.3. By End Use
13.2.4. By Product Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Base Material
13.3.3. By End Use
13.3.4. By Product Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Basque Country
14.2.1.2. Andalusia
14.2.1.3. Extremadura
14.2.1.4. Catalonia
14.2.1.5. Valencia
14.2.1.6. Rest of Spain
14.2.2. By Base Material
14.2.3. By End Use
14.2.4. By Product Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Base Material
14.3.3. By End Use
14.3.4. By Product Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Base Material
15.2.2. By End Use
15.2.3. By Product Type
15.2.4. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Base Material
15.3.2. By End Use
15.3.3. By Product Type
15.3.4. By Sales Channel
15.4. Key Takeaways
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Base Material
16.3.3. By End Use
16.3.4. By Product Type
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Desenio
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. MetalStudios
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. 3D Art Factory
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. de Gournay
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Mineheart
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Decowall
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. FabFunky
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Paragon Décor Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. PTM Images
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Neiman Marcus
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Studio McGee LLC
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Stratton Home Décor
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Northern Oaks Décor Co
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Bubola & Naibo s.r.l.
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Demand and Trend Analysis of Wall Décor in Western Europe
