Demand and Trend Analysis of Tortilla in Western Europe

Adoption Analysis of Tortilla in Western Europe from 2023 to 2033

The sales of tortilla in Western Europe are projected to reach USD 3,000 million in 2023, compared to USD 2,828 million in 2022. Over the forecast period from 2023 to 2033, the growth of the tortilla industry in Western Europe is expected to be a healthy 6.7%. By 2033, the demand for tortilla is anticipated to have reached USD 5,744 million.

Attributes	Details
Industry size for Western Europe in 2023	USD 3,000 million
Expected Industry Size for Western Europe by 2033	USD 5,744 million
Forecasted CAGR between 2023 to 2033	6.7%

Key Insights for Tortilla in Western Europe

• Western European foodies are increasingly accepting of tortilla. Not only is tortilla itself finding acceptance but snacks made from tortilla, such as tortilla chips and tacos are increasing in popularity in Western Europe.
• Health-conscious Western European consumers are looking for alternatives to traditional white bread. Tortilla has emerged as a significant alternative to white bread and is thus fast becoming a part of the eating habits of Western European people.
• Aside from the traditional Mexican tortilla, Western Europe has a tortilla of its own. The Spanish tortilla is, as the name suggests, native to Spain. Thus, sale of Mexican tortilla is augmented by Spanish tortilla.

Key Trends Shaping the Demand for Tortilla in Western Europe

• The popularity of street food made from tortilla is on the rise in Western Europe. Stalls offering tortilla-based dishes are gaining acclaim, with many people seeking out renowned stalls in cities like Copenhagen, Amsterdam, and London.
• Manufacturers in Western Europe are enhancing the health benefits of tortilla. Players in Europe have introduced innovations such as gluten-free and whole wheat tortilla.
• Producers are venturing beyond the traditional realm of tortilla by offering the product in various flavors. Examples like beetroot tortilla and spinach tortilla wraps showcase the diversity in demand for this product.
• Much like with many other food products, vegan and plant-based tortilla is also in trend. Therefore, tortilla is not excluded from the vegan section of the Western European population.
• Tortilla can sometimes be susceptible to subpar raw materials. Consequently, the risk of poor-quality tortilla exists in Western Europe.

Category-wise Insights

The Preferred Type of Tortilla in Western Europe is Primarily Flour-based

Flour tortilla is the most common in Western Europe. For 2023, the share of flour tortilla in the Western European industry by product type is predicted at 47.2%.

Demand for Tortilla in Western Europe Based on Product Type	Flour Tortilla
Industry Share in 2023	47.2%

Flour tortilla is part of the Spanish tortilla tradition. Thus, in its native Spain and the rest of Western Europe, flour tortilla has climbed in popularity.

Western European Consumers Prefer Freshly-made Tortilla

Fresh tortilla dominates the process type segment in Western Europe. For 2023, fresh processed tortilla is expected to account for 66.1% of the industry share.

Demand for Tortilla in Western Europe Based on Process Type	Fresh
Industry Share in 2023	66.1%

Fresh tortilla continues to win over consumers in Western Europe. Although the convenience of frozen tortilla is appreciated by Western European consumers, fresh tortilla is still the priority.

Country-wise Analysis

Countries	CAGR (2023 to 2033)
France	4.3%
United Kingdom	5.9%
Germany	6.8%
Netherlands	5.0%
Italy	7.5%

Tortilla with an Italian Twist is Attracting Consumers in Italy

Italy is predicted to be one of the fastest-growing countries in Western Europe for tortilla. The CAGR for tortilla in Italy over the forecast period from 2023 to 2033 is an encouraging 7.5%. Tortilla with a local twist is quite common in Italy. For example, tortilla prepared with parmesan cheese is a popular dish in Italy. Thus, there is a bright future for tortilla in Italy.

Corn Tortilla Growing in Popularity in Germany

Germany is another country anticipated to show significant growth in tortilla consumption. For the 2023 to 2033 period, the CAGR for Germany is anticipated to be a promising 6.8%. Germans favor corn in tortilla. Further, vegan and gluten-free tortilla is also gaining popularity among the increasingly health-conscious population of Germany.

Ever-increasing Number of Eating Places in the United Kingdom Serve Tortilla

From street food to premium dining, tortilla is becoming commonplace in the United Kingdom’s dishes. There is even a popular restaurant chain in the United Kingdom named simply Tortilla. For the forecast period, the CAGR for tortilla in the United Kingdom is a solid 5.9%.

Manufacturers in the Netherlands are Concentrating on Innovations to Appeal to Consumers

Brands in the Netherlands are striving to improve the quality of tortilla. For example, Royal DSM’s BakeZyme Fresh XL and BakeZyme Master enable tortilla to be prepared with a longer shelf life than normal. For the forecast period, the CAGR in the Netherlands is a sturdy 5.0%

Competitive Landscape

Manufacturers of tortilla in Western Europe are investing in improving the nutritional value of their products. With the rise of veganism and overall health-conscious trends in the region, there is a growing demand for healthy food options. Manufacturers are aiming to cater to the health-conscious preferences of consumers. In Western Europe, there are both big-name companies and small-scale vendors producing tortilla, providing consumers with a wide range of options to choose from.

Recent Developments Observed in Tortilla in Western Europe

• In March 2023, Old El Paso launched a new line of tortilla. The tortilla is made with organic products and come in a variety of flavors such as blue corn and whole wheat.
• In February 2023, Mission Foods introduced a line of tortilla made entirely with whole wheat.

Some of the Key Players with Tortilla in Western Europe

• Grupo Bimbo SAB de CV
• General Mills
• Aranda's Tortilla Company Inc.
• Ole Mexican Foods Inc
• Easy Foods Inc.
• Gruma SAB de CV
• GRUMA
• S.A.B. de C.V
• PepsiCo Inc.
• La Tortilla Factory
• Catallia Mexican Foods
• Liven S.A.
• Tyson Foods Inc.
• Azteca Foods Inc.

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 3,000 million
Projected Industry Size by 2033	USD 5,744 million
Anticipated CAGR between 2023 to 2033	6.7% CAGR
Historical Analysis of Demand for Tortilla in Western Europe	2018 to 2022
Demand Forecast for Tortilla in Western Europe	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Key Insights for Tortilla in Western Europe, Insights on Global Players and Leading Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western European Providers
Key Companies Profiled	Grupo Bimbo SAB de CV; General Mills; Aranda's Tortilla Company Inc.; Ole Mexican Foods Inc; Easy Foods Inc.; Gruma SAB de CV; GRUMA; S.A.B. de C.V; PepsiCo Inc.; La Tortilla Factory; Catallia Mexican Foods; Liven S.A.; Tyson Foods Inc.; Azteca Foods Inc.
Key Countries Analyzed	United Kingdom, Germany, France, BENELUX, Sweden, Norway, Denmark, Italy,Spain

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
• 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
  • 5.1. Corn
  • 5.2. Flour
  • 5.3. Tortilla Chips
  • 5.4. Wraps
  • 5.5. Soup
  • 5.6. Taco Shell
  • 5.7. Tostadas
• 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
  • 6.1. Organic
  • 6.2. Conventional
• 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source Type
  • 7.1. Corn
  • 7.2. Wheat
• 8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type
  • 8.1. Fresh
  • 8.2. Frozen
• 9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
  • 9.1. B2B
  • 9.2. Retail Sales
    • 9.2.1. Hypermarket/Supermarkets
    • 9.2.2. Convenience Stores
    • 9.2.3. Discount Stores
    • 9.2.4. Traditional Grocery Retailers
    • 9.2.5. Food & Drink Specialty Stores
    • 9.2.6. Independent Small Groceries
    • 9.2.7. Online Retailing
• 10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
  • 10.1. UK
  • 10.2. Germany
  • 10.3. Italy
  • 10.4. France
  • 10.5. Spain
  • 10.6. Rest of Western Europe
• 11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
• 16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 17. Market Structure Analysis
• 18. Competition Analysis
  • 18.1. Guanajuato
  • 18.2. Hola México
  • 18.3. La Factory
  • 18.4. Paulig
  • 18.5. Grupo Bimbo SAB de CV
  • 18.6. General Mills
  • 18.7. Aranda's Company Inc.
  • 18.8. Ole Mexican Foods Inc
  • 18.9. Easy Foods Inc.
  • 18.10. Tyson Foods Inc.
• 19. Assumptions & Acronyms Used
• 20. Research Methodology