Adoption Analysis of Tortilla in Western Europe from 2023 to 2033

The sales of tortilla in Western Europe are projected to reach US$ 3,000 million in 2023, compared to US$ 2,828 million in 2022. Over the forecast period from 2023 to 2033, the growth of the tortilla industry in Western Europe is expected to be a healthy 6.7%. By 2033, the demand for tortilla is anticipated to have reached US$ 5,744 million.

Attributes Details
Industry size for Western Europe in 2023 US$ 3,000 million
Expected Industry Size for Western Europe by 2033 US$ 5,744 million
Forecasted CAGR between 2023 to 2033 6.7%

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Key Insights for Tortilla in Western Europe

  • Western European foodies are increasingly accepting of tortilla. Not only is tortilla itself finding acceptance but snacks made from tortilla, such as tortilla chips and tacos are increasing in popularity in Western Europe.
  • Health-conscious Western European consumers are looking for alternatives to traditional white bread. Tortilla has emerged as a significant alternative to white bread and is thus fast becoming a part of the eating habits of Western European people.
  • Aside from the traditional Mexican tortilla, Western Europe has a tortilla of its own. The Spanish tortilla is, as the name suggests, native to Spain. Thus, sale of Mexican tortilla is augmented by Spanish tortilla.

Key Trends Shaping the Demand for Tortilla in Western Europe

  • The popularity of street food made from tortilla is on the rise in Western Europe. Stalls offering tortilla-based dishes are gaining acclaim, with many people seeking out renowned stalls in cities like Copenhagen, Amsterdam, and London.
  • Manufacturers in Western Europe are enhancing the health benefits of tortilla. Players in Europe have introduced innovations such as gluten-free and whole wheat tortilla.
  • Producers are venturing beyond the traditional realm of tortilla by offering the product in various flavors. Examples like beetroot tortilla and spinach tortilla wraps showcase the diversity in demand for this product.
  • Much like with many other food products, vegan and plant-based tortilla is also in trend. Therefore, tortilla is not excluded from the vegan section of the Western European population.
  • Tortilla can sometimes be susceptible to subpar raw materials. Consequently, the risk of poor-quality tortilla exists in Western Europe.
Nandini Roy Choudhury
Nandini Roy Choudhury

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Category-wise Insights

The Preferred Type of Tortilla in Western Europe is Primarily Flour-based

Flour tortilla is the most common in Western Europe. For 2023, the share of flour tortilla in the Western European industry by product type is predicted at 47.2%.

Demand for Tortilla in Western Europe Based on Product Type Flour Tortilla
Industry Share in 2023 47.2%

Flour tortilla is part of the Spanish tortilla tradition. Thus, in its native Spain and the rest of Western Europe, flour tortilla has climbed in popularity.

Western European Consumers Prefer Freshly-made Tortilla

Fresh tortilla dominates the process type segment in Western Europe. For 2023, fresh processed tortilla is expected to account for 66.1% of the industry share.

Demand for Tortilla in Western Europe Based on Process Type Fresh
Industry Share in 2023 66.1%

Fresh tortilla continues to win over consumers in Western Europe. Although the convenience of frozen tortilla is appreciated by Western European consumers, fresh tortilla is still the priority.

Country-wise Analysis

Countries CAGR (2023 to 2033)
France 4.3%
United Kingdom 5.9%
Germany 6.8%
Netherlands 5.0%
Italy 7.5%

Tortilla with an Italian Twist is Attracting Consumers in Italy

Italy is predicted to be one of the fastest-growing countries in Western Europe for tortilla. The CAGR for tortilla in Italy over the forecast period from 2023 to 2033 is an encouraging 7.5%. Tortilla with a local twist is quite common in Italy. For example, tortilla prepared with parmesan cheese is a popular dish in Italy. Thus, there is a bright future for tortilla in Italy.

Corn Tortilla Growing in Popularity in Germany

Germany is another country anticipated to show significant growth in tortilla consumption. For the 2023 to 2033 period, the CAGR for Germany is anticipated to be a promising 6.8%. Germans favor corn in tortilla. Further, vegan and gluten-free tortilla is also gaining popularity among the increasingly health-conscious population of Germany.

Ever-increasing Number of Eating Places in the United Kingdom Serve Tortilla

From street food to premium dining, tortilla is becoming commonplace in the United Kingdom’s dishes. There is even a popular restaurant chain in the United Kingdom named simply Tortilla. For the forecast period, the CAGR for tortilla in the United Kingdom is a solid 5.9%.

Manufacturers in the Netherlands are Concentrating on Innovations to Appeal to Consumers

Brands in the Netherlands are striving to improve the quality of tortilla. For example, Royal DSM’s BakeZyme Fresh XL and BakeZyme Master enable tortilla to be prepared with a longer shelf life than normal. For the forecast period, the CAGR in the Netherlands is a sturdy 5.0%

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Competitive Landscape

Manufacturers of tortilla in Western Europe are investing in improving the nutritional value of their products. With the rise of veganism and overall health-conscious trends in the region, there is a growing demand for healthy food options. Manufacturers are aiming to cater to the health-conscious preferences of consumers. In Western Europe, there are both big-name companies and small-scale vendors producing tortilla, providing consumers with a wide range of options to choose from.

Recent Developments Observed in Tortilla in Western Europe

  • In March 2023, Old El Paso launched a new line of tortilla. The tortilla is made with organic products and come in a variety of flavors such as blue corn and whole wheat.
  • In February 2023, Mission Foods introduced a line of tortilla made entirely with whole wheat.

Some of the Key Players with Tortilla in Western Europe

  • Grupo Bimbo SAB de CV
  • General Mills
  • Aranda's Tortilla Company Inc.
  • Ole Mexican Foods Inc
  • Easy Foods Inc.
  • Gruma SAB de CV
  • GRUMA
  • S.A.B. de C.V
  • PepsiCo Inc.
  • La Tortilla Factory
  • Catallia Mexican Foods
  • Liven S.A.
  • Tyson Foods Inc.
  • Azteca Foods Inc.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 3,000 million
Projected Industry Size by 2033 US$ 5,744 million
Anticipated CAGR between 2023 to 2033 6.7% CAGR
Historical Analysis of Demand for Tortilla in Western Europe 2018 to 2022
Demand Forecast for Tortilla in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Key Insights for Tortilla in Western Europe, Insights on Global Players and Leading Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western European Providers
Key Companies Profiled
  • Grupo Bimbo SAB de CV
  • General Mills
  • Aranda's Tortilla Company Inc.
  • Ole Mexican Foods Inc
  • Easy Foods Inc.
  • Gruma SAB de CV
  • GRUMA
  • S.A.B. de C.V
  • PepsiCo Inc.
  • La Tortilla Factory
  • Catallia Mexican Foods
  • Liven S.A.
  • Tyson Foods Inc.
  • Azteca Foods Inc.
Key Countries Analyzed
  • United Kingdom
  • Germany
  • France
  • BENELUX
  • Sweden
  • Norway
  • Denmark
  • Italy
  • Spain

Key Segments of Tortilla in Western Europe

By Product Type:

  • Tostadas
  • Taco Shells
  • Corn Tortilla
  • Flour Tortilla
  • Tortilla Chips

By Processing Type:

  • Fresh
  • Frozen

By Country:

  • United Kingdom
  • Germany
  • France
  • BENELUX
  • Sweden
  • Norway
  • Denmark
  • Italy
  • Spain

Frequently Asked Questions

What is the Industry Size of Tortilla in Western Europe?

The industry size of tortilla in Western Europe is valued at US$ 3,000 million in 2023.

At what Rate is Tortilla Growing in Western Europe?

Tortilla industry is expected to develop at a CAGR of 6.7% from 2023 to 2033 in Western Europe.

What is Driving the Demand for Tortilla in Western Europe?

Consumer preference for tortilla snacks and the health benefits of the product are two of the drivers for tortilla in Western Europe.

What is the Preferred Product Type in Tortilla in Western Europe?

Flour tortilla is the preferred product type in tortilla in Western Europe, with an anticipated 47.2% of the industry share in 2023.

What is the Most Common Process Type in Tortilla in Western Europe?

Fresh process tortilla is highly common in Europe, with an anticipated industry share of 66.1% in Western Europe.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Corn

        5.3.2. Flour

        5.3.3. Tortills Chips

        5.3.4. Wraps

        5.3.5. Soup

        5.3.6. Taco Shell

        5.3.7. Tostadas

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2023 to 2033

        6.3.1. Organic

        6.3.2. Conventional

    6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Source Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Source Type, 2023 to 2033

        7.3.1. Corn

        7.3.2. Wheat

    7.4. Y-o-Y Growth Trend Analysis By Source Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Source Type, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Process Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Process Type, 2023 to 2033

        8.3.1. Fresh

        8.3.2. Frozen

    8.4. Y-o-Y Growth Trend Analysis By Process Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Process Type, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. B2B

        9.3.2. Retail Sales

            9.3.2.1. Hypermarket/Supermarkets

            9.3.2.2. Convenience Stores

            9.3.2.3. Discount Stores

            9.3.2.4. Traditional Grocery Retailers

            9.3.2.5. Food & Drink Specialty Stores

            9.3.2.6. Independent Small Groceries

            9.3.2.7. Online Retailing

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Country, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. UK

        10.3.2. Germany

        10.3.3. Italy

        10.3.4. France

        10.3.5. Spain

        10.3.6. Rest of Western Europe

    10.4. Market Attractiveness Analysis By Country

11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. England

            11.2.1.2. Scotland

            11.2.1.3. Wales

            11.2.1.4. Northern Ireland

        11.2.2. By Product Type

        11.2.3. By Nature

        11.2.4. By Source Type

        11.2.5. By Process Type

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Product Type

        11.3.3. By Nature

        11.3.4. By Source Type

        11.3.5. By Process Type

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North-east (Germany)

            12.2.1.2. North-west (Germany)

            12.2.1.3. Central (Germany)

            12.2.1.4. South (Germany)

            12.2.1.5. Other(Germany)

        12.2.2. By Product Type

        12.2.3. By Nature

        12.2.4. By Source Type

        12.2.5. By Process Type

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Product Type

        12.3.3. By Nature

        12.3.4. By Source Type

        12.3.5. By Process Type

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. North (Italy)

            13.2.1.2. Central (Italy)

            13.2.1.3. South (Italy)

            13.2.1.4. Islands (Italy)

        13.2.2. By Product Type

        13.2.3. By Nature

        13.2.4. By Source Type

        13.2.5. By Process Type

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Product Type

        13.3.3. By Nature

        13.3.4. By Source Type

        13.3.5. By Process Type

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Northern (France)

            14.2.1.2. Central (France)

            14.2.1.3. Southern (France)

            14.2.1.4. Eastern (France)

        14.2.2. By Product Type

        14.2.3. By Nature

        14.2.4. By Source Type

        14.2.5. By Process Type

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Product Type

        14.3.3. By Nature

        14.3.4. By Source Type

        14.3.5. By Process Type

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Region

            15.2.1.1. Basque Country

            15.2.1.2. Andalusia

            15.2.1.3. Extremadura

            15.2.1.4. Catalonia

            15.2.1.5. Valencia

            15.2.1.6. Rest of Spain

        15.2.2. By Product Type

        15.2.3. By Nature

        15.2.4. By Source Type

        15.2.5. By Process Type

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Region

        15.3.2. By Product Type

        15.3.3. By Nature

        15.3.4. By Source Type

        15.3.5. By Process Type

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Product Type

        16.2.2. By Nature

        16.2.3. By Source Type

        16.2.4. By Process Type

        16.2.5. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Product Type

        16.3.2. By Nature

        16.3.3. By Source Type

        16.3.4. By Process Type

        16.3.5. By Sales Channel

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Nature

        17.3.4. By Source Type

        17.3.5. By Process Type

        17.3.6. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. s Guanajuato

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Hola México

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. La Factory

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Paulig

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Grupo Bimbo SAB de CV

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. General Mills

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Aranda's Company Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Ole Mexican Foods Inc

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Easy Foods Inc.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Tyson Foods Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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