Demand and Trend Analysis of Tortilla in Japan

Analytical Study of Tortilla in Japan from 2023 to 2033

The consumption of tortilla in Japan is estimated to display a healthy CAGR of 7.5% through 2033. The sales of tortilla in Japan are expected to jump from USD 422 million in 2023 to USD 867 million by 2033.

Currently, it is a golden age for the tortilla business in Japan. Japan-based snack food companies are experimenting with tortilla chips. This, in turn, has resulted in the emergence of different food items like Udon noodle-flavor tortilla chips.

In the upcoming years, the snack food industry in Japan is expected to be driven by factors like portability, convenience, safety, health, and category innovation. The growing interest in healthier diets is expected to provide opportunities in the special foods segment that are characterized by functional, health, indulgent, or organic aspects.

Busy lifestyles of consumers in Japan leave less spare time to prepare meals from scratch, owing to which the popularity of quick and convenient meal options is rising. This is pushing the consumption of takeaway, ready meals, delivery, and snack foods like tortilla chips, etc. Increasing attractiveness of snack foods among younger generations is expected to push the sales of tortilla in Japan. This is prevalent for millennials especially, who are seeking healthy varieties of snacking.

Attributes	Details
Industry size of Tortilla in Japan in 2023	USD 422 million
Expected Industry Size of Tortilla in Japan by 2033	USD 867 million
Forecast CAGR between 2023 to 2033	7.5%

Top Trends Giving Shape to the Demand for Tortilla in Japan

• Increasing experiments in the fusion food category are driving a positive shift in the tortilla industry in Japan. One such fusion combination involves the fusion of demanding standards of sushi culture with staple dishes from Latin America. The growing curiosity for fusion foods among the Japanese population is boosting tortilla sales.
• The emerging trend of a Japanified version of Mexican food is gaining momentum in convenience stores across Japan. An increasing number of limited-edition items are making their way into these stores. Key convenience store chains in Japan, such as Seven-Eleven Japan and FamilyMart, are introducing their own line of taco wraps, taking a small-scale step to familiarize Japanese consumers with Mexican cuisine.
• Tortilla is rich in folic acid, versatile, and cost-effective, making them ideal for use in various recipes. This eliminates any barriers to their widespread adoption in Japan as a healthy alternative to other food products that may contain chemicals and proteins unfit for human consumption.
• The surging demand for convenient snack alternatives in Japan, surpassing what is available in supermarkets, is creating a positive outlook for the tortilla business. With the increasing demand for quick food items, tortilla offers a unique snack option, aligning with the shifting consumption patterns toward cross-cultural cuisine.

Segment-wise Insights

Flour Tortilla Marks its Territory by Dominating the Tortilla Industry in Japan

Leading Product Type	Flour Tortilla
Value Share in % (2023)	45.60%

Flour tortilla segment is projected to acquire a value share of 45.60% in 2023. Following factors are backing the consumption of flour tortilla in Japan:

• The growing popularity of Westernized diets among the Japanese population, as they become more receptive to new food items like flour tortilla, is contributing to the segment's growth.
• The increasing preference for easy and quick meal options among the busy population in Japan is boosting the sales of flour tortilla.
• The rising availability of flour tortilla in convenience stores and supermarkets in Japan is driving the sales prospects of this food item.

Fresh Process Type Obtains the Leading Share

Leading Process Type	Fresh
Value Share in % (2023)	65.40%

Based on process type, the fresh tortilla segment takes the leading share. As per latest estimates, the fresh variant holds a 65.40% value share in the Japan industry. Mentioned below are the key factors that are contributing to this section growth:

• Fresh tortilla taste better and have a refined texture, making them pliable and soft. Additionally, fresh versions are more nutritious as they make use of simple ingredients and are free from additives and preservatives. These factors are driving the sales of fresh tortilla in Japan.
• The extensive use of fresh tortilla in multiple dishes like tacos, burritos, wraps, and quesadillas is propelling the sales of fresh tortilla.
• An increasing number of consumers in Japan are seeking out fresh tortilla at a premium, as they share the opinion that fresh tortilla are worth every extra penny.

Key Strategies of Tortilla Providers in Japan

Key players in Japan are introducing processed tortilla to enhance their availability in supermarkets and convenience stores across the country. Additionally, numerous startups and enterprises are entering the tortilla industry in Japan to tap into the potential within the Japanese food industry.

Companies are also introducing new innovations like flour tortilla, cauliflower-infused taco shell, and street taco-inspired sauce to add excitement to the tortilla industry in Japan. Furthermore, key tortilla providers in Japan are capitalizing on the eCommerce boom by offering their products on eCommerce portals, enabling them to reach a wider audience.

Key Developments Occurring in the Japan Tortilla Industry

• As reported in July 2023, Ebisu’s Tacos Bar sells sushi-inspired seafood tortilla.
• In January 2021, mini-Mexican food moment was observed in convenience stores in Japan.

Profiling of Leading Players of Tortilla in Japan

Company Name	Company Details
Yutaka Corporation	It is a Japanese food firm that is famous for its high-quality tortilla. The firm provides an extensive range of tortilla, such as corn tortilla, flour tortilla, and whole wheat tortilla.
Mitsui Food Systems	The company offers a wide variety of tortilla made of high-quality ingredients. The tortilla of Mitsui Food Systems are recognized for their pliable and soft texture.
El Gallo Tortilla	The Mexican tortilla company that has just forayed into the Japanese industry. The firm provides a wide variety of authentic Mexican tortilla that are made using traditional methods.
GormetTortilla	The Japanese company specialized in high-end tortilla. Tortilla is made using premium ingredients and are famous for its superior texture and taste.

Key Players Providing Tortilla in Japan

• Yutaka Corporation
• Mitsui Food Systems
• El Gallo Tortilla
• GourmetTortilla
• Others

Scope of Japan Tortilla Industry Report

Attribute	Details
Estimated Industry Size of Tortilla in Japan in 2023	USD 422 million
Projected Industry Size by 2033	USD 867 million
Anticipated CAGR between 2023 to 2033	7.5% CAGR
Historical Analysis of Demand for Tortilla in Japan	2018 to 2022
Demand Forecast for Tortilla in Japan	2023 to 2033
By Product Type	Tostadas, Taco Shells, Corn Tortilla, Flour Tortilla, Tortilla Chips
By Source	Corn, Wheat
By Processing Type	Fresh, Frozen
By Distribution Channel	Online, Offline, Supermarkets, Convenience Stores, Others
Report Coverage	Industry Size, Industry Trends, Analysis of Key Factors Influencing Tortilla Consumption in Japan, Insights on Japan Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers
Key Cities Analyzed	South Gyeongsang, North Jeolla, South Jeolla, Jeju
Key Companies Profiled	Yutaka Corporation; Mitsui Food Systems; El Gallo Tortilla; Gourmet Tortilla; Others

Industry Segments Covered in Japan Tortilla Industry Analysis

By Product Type:

• Tostadas
• Taco Shells
• Corn Tortilla
• Flour Tortilla
• Tortilla Chips

By Source:

• Corn
• Wheat

By Processing Type:

• Fresh
• Frozen

By Distribution Channel:

• Online
• Offline
• Supermarkets
• Convenience Stores
• Others

By City:

• Kanto
• Chubu
• Kinki
• Kyushu and Okinawa
• Tohoku
• Rest of Japan

Frequently Asked Questions

At What Rate Is the Tortilla Industry Growing in Japan?

The anticipated CAGR for tortilla industry in Japan through 2033 is 7.5%.

How Big Will the Tortilla Industry be in Japan?

Demand for tortilla in Japan is expected to surpass USD 867 million by 2033.

What is the Key Strategy that Providers in Japan Adopting?

New innovations in the industry are expected to be the go-to strategy of industry players.

Which Process Type is Highly Preferred in Japan’s Tortilla Industry?

Fresh process type is gaining prominence in the tortilla business in Japan.

Which Product Takes up Significant Share of Japan’s Tortilla Industry?

Flour tortilla takes a considerable share of the tortilla industry.