The consumption of tortilla in Japan is estimated to display a healthy CAGR of 7.5% through 2033. The sales of tortilla in Japan are expected to jump from US$ 422 million in 2023 to US$ 867 million by 2033.
Currently, it is a golden age for the tortilla business in Japan. Japan-based snack food companies are experimenting with tortilla chips. This, in turn, has resulted in the emergence of different food items like Udon noodle-flavor tortilla chips.
In the upcoming years, the snack food industry in Japan is expected to be driven by factors like portability, convenience, safety, health, and category innovation. The growing interest in healthier diets is expected to provide opportunities in the special foods segment that are characterized by functional, health, indulgent, or organic aspects.
Busy lifestyles of consumers in Japan leave less spare time to prepare meals from scratch, owing to which the popularity of quick and convenient meal options is rising. This is pushing the consumption of takeaway, ready meals, delivery, and snack foods like tortilla chips, etc. Increasing attractiveness of snack foods among younger generations is expected to push the sales of tortilla in Japan. This is prevalent for millennials especially, who are seeking healthy varieties of snacking.
| Attributes | Details |
|---|---|
| Industry size of Tortilla in Japan in 2023 | US$ 422 million |
| Expected Industry Size of Tortilla in Japan by 2033 | US$ 867 million |
| Forecast CAGR between 2023 to 2033 | 7.5% |
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| Leading Product Type | Flour Tortilla |
|---|---|
| Value Share in % (2023) | 45.60% |
Flour tortilla segment is projected to acquire a value share of 45.60% in 2023. Following factors are backing the consumption of flour tortilla in Japan:
| Leading Process Type | Fresh |
|---|---|
| Value Share in % (2023) | 65.40% |
Based on process type, the fresh tortilla segment takes the leading share. As per latest estimates, the fresh variant holds a 65.40% value share in the Japan industry. Mentioned below are the key factors that are contributing to this section growth:
Principal Consultant
Key players in Japan are introducing processed tortilla to enhance their availability in supermarkets and convenience stores across the country. Additionally, numerous startups and enterprises are entering the tortilla industry in Japan to tap into the potential within the Japanese food industry. Companies are also introducing new innovations like flour tortilla, cauliflower-infused taco shell, and street taco-inspired sauce to add excitement to the tortilla industry in Japan. Furthermore, key tortilla providers in Japan are capitalizing on the eCommerce boom by offering their products on eCommerce portals, enabling them to reach a wider audience.
Key Developments Occurring in the Japan Tortilla Industry
Profiling of Leading Players of Tortilla in Japan
| Company Name | Company Details |
|---|---|
| Yutaka Corporation | It is a Japanese food firm that is famous for its high-quality tortilla. The firm provides an extensive range of tortilla, such as corn tortilla, flour tortilla, and whole wheat tortilla. |
| Mitsui Food Systems | The company offers a wide variety of tortilla made of high-quality ingredients. The tortilla of Mitsui Food Systems are recognized for their pliable and soft texture. |
| El Gallo Tortilla | The Mexican tortilla company that has just forayed into the Japanese industry. The firm provides a wide variety of authentic Mexican tortilla that are made using traditional methods. |
| GormetTortilla | The Japanese company specialized in high-end tortilla. Tortilla is made using premium ingredients and are famous for its superior texture and taste. |
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| Attribute | Details |
|---|---|
| Estimated Industry Size of Tortilla in Japan in 2023 | US$ 422 million |
| Projected Industry Size by 2033 | US$ 867 million |
| Anticipated CAGR between 2023 to 2033 | 7.5% CAGR |
| Historical Analysis of Demand for Tortilla in Japan | 2018 to 2022 |
| Demand Forecast for Tortilla in Japan | 2023 to 2033 |
| By Product Type | Tostadas, Taco Shells, Corn Tortilla, Flour Tortilla, Tortilla Chips |
| By Source | Corn, Wheat |
| By Processing Type | Fresh, Frozen |
| By Distribution Channel | Online, Offline, Supermarkets, Convenience Stores, Others |
| Report Coverage | Industry Size, Industry Trends, Analysis of Key Factors Influencing Tortilla Consumption in Japan, Insights on Japan Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Providers |
| Key Cities Analyzed | South Gyeongsang, North Jeolla, South Jeolla, Jeju |
| Key Companies Profiled | Yutaka Corporation; Mitsui Food Systems; El Gallo Tortilla; Gourmet Tortilla; Others |
The anticipated CAGR for tortilla industry in Japan through 2033 is 7.5%.
Demand for tortilla in Japan is expected to surpass US$ 867 million by 2033.
New innovations in the industry are expected to be the go-to strategy of industry players.
Fresh process type is gaining prominence in the tortilla business in Japan.
Flour tortilla takes a considerable share of the tortilla industry.
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Corn
5.3.2. Flour
5.3.3. Tortills Chips
5.3.4. Wraps
5.3.5. Soup
5.3.6. Taco Shell
5.3.7. Tostadas
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2023 to 2033
6.3.1. Organic
6.3.2. Conventional
6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Source Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Source Type, 2023 to 2033
7.3.1. Corn
7.3.2. Wheat
7.4. Y-o-Y Growth Trend Analysis By Source Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Source Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Process Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Process Type, 2023 to 2033
8.3.1. Fresh
8.3.2. Frozen
8.4. Y-o-Y Growth Trend Analysis By Process Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Process Type, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. B2B
9.3.2. Retail Sales
9.3.2.1. Hypermarket/Supermarkets
9.3.2.2. Convenience Stores
9.3.2.3. Discount Stores
9.3.2.4. Traditional Grocery Retailers
9.3.2.5. Food & Drink Specialty Stores
9.3.2.6. Independent Small Groceries
9.3.2.7. Online Retailing
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2023 to 2033
10.3.1. Kanto
10.3.2. Chubu
10.3.3. Kinki
10.3.4. Kyushu & Okinawa
10.3.5. Tohoku
10.3.6. Rest of Japan
10.4. Market Attractiveness Analysis By Region
11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Product Type
11.2.2. By Nature
11.2.3. By Source Type
11.2.4. By Process Type
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product Type
11.3.2. By Nature
11.3.3. By Source Type
11.3.4. By Process Type
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Product Type
12.2.2. By Nature
12.2.3. By Source Type
12.2.4. By Process Type
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product Type
12.3.2. By Nature
12.3.3. By Source Type
12.3.4. By Process Type
12.3.5. By Sales Channel
12.4. Key Takeaways
13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By Nature
13.2.3. By Source Type
13.2.4. By Process Type
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By Nature
13.3.3. By Source Type
13.3.4. By Process Type
13.3.5. By Sales Channel
13.4. Key Takeaways
14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Product Type
14.2.2. By Nature
14.2.3. By Source Type
14.2.4. By Process Type
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product Type
14.3.2. By Nature
14.3.3. By Source Type
14.3.4. By Process Type
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Product Type
15.2.2. By Nature
15.2.3. By Source Type
15.2.4. By Process Type
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Product Type
15.3.2. By Nature
15.3.3. By Source Type
15.3.4. By Process Type
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Product Type
16.2.2. By Nature
16.2.3. By Source Type
16.2.4. By Process Type
16.2.5. By Sales Channel
16.3. Market Attractiveness Analysis
16.3.1. By Product Type
16.3.2. By Nature
16.3.3. By Source Type
16.3.4. By Process Type
16.3.5. By Sales Channel
16.4. Key Takeaways
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Nature
17.3.4. By Source Type
17.3.5. By Process Type
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Yamazaki Baking Co., Ltd.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Meiji Co., Ltd
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Japan Frito-Lay Ltd
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Grupo Bimbo SAB de CV
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. General Mills
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Aranda's Company Inc.
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Ole Mexican Foods Inc
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Easy Foods Inc.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Gruma SAB de CV
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. La Factory
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Demand and Trend Analysis of Tortilla in Japan
