Analytical Study of Texturized Vegetable Protein in Japan (2023 to 2033)

Demand for texturized vegetable protein in Japan is anticipated to rise at a CAGR of 8.6% through 2033. Consumers in Japan have become increasingly aware of their health and are looking for plant-based and protein-rich food alternatives. Sales of texturized vegetable protein are anticipated to grow considerably, surging from US$ 39 million in 2023 to around US$ 89 million by 2033.

Key Highlights

Changing Dietary Preferences Drives Demand for Texturized Vegetable Protein

Japan has seen a notable rise in the number of individuals following vegetarian or vegan diets. Texturized vegetable protein is an ideal choice for them due to its high protein content and meat-like texture. The demand for TVP is also increasing due to the rise in the number of flexitarian consumers. These individuals are incorporating more plant-based foods into their diets while occasionally consuming meat. TVP fits well within their dietary choices, offering a balance of nutrition and culinary versatility.

Attributes Key Statistics
Industry Size of Texturized Vegetable Protein in Japan (2023) US$ 39 million
Anticipated Industry Size of Texturized Vegetable Protein in Japan (2033) US$ 89 million
Expected CAGR (2023 to 2033) 8.6%

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Consumption Analysis of Texturized Vegetable Protein in Japan

  • Individuals who follow strict vegetarian or vegan diets rely on TVP as a primary source of plant-based protein in their meals.
  • Creative home cooks and chefs use TVP to experiment with various recipes, which can be molded into diverse textures and flavors to create a wide range of dishes.
  • Consumers seeking convenient, ready-to-eat, or quick-prep meals often choose TVP-based products found in supermarkets and convenience stores.
  • People concerned about the environmental impact of meat production and ethical considerations related to animal welfare may incorporate TVP into their diets as a sustainable and cruelty-free protein option.
  • Protein-conscious individuals, including athletes and those pursuing fitness goals, may use TVP as a protein supplement or ingredient in post-workout meals.
  • Parents may introduce TVP to their children as a nutritious and tasty meat substitute, especially if they are looking to reduce their family's meat consumption.

Historical Analysis of Sales of Texturized Vegetable Protein in Japan

The texturized vegetable protein industry is heavily reliant on changing trends in the dietary preferences of individuals. Japan is a country with a diverse culinary culture. The growing demand for texturized vegetable protein in recent times signifies its acceptance by the Japanese people in their day-to-day lives. During the COVID-19 outbreak, there was a spike in demand for TVP-induced products as people stocked up large quantities due to their long shelf-life and nutritional properties.

Following the same pattern, the demand for texturized vegetable protein in Japan is expected to continue its growth trajectory. The increasing consumer awareness of health and sustainability and the expanding popularity of plant-based diets are driving the industry growth.

Attributes Key Statistics
Industry Size of Texturized Vegetable Protein in Japan (2018) US$ 27 million
Industry Size of Texturized Vegetable Protein in Japan (2022) US$ 36 million
Historical CAGR (2018 to 2022) 7.5% CAGR
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Soy Protein Dominates Texturized Vegetable Protein Sales in Japan

Soy protein is rich in essential amino acids and has a high protein content, making it a preferred choice for plant-based protein sources, such as texturized vegetable protein. On the basis of product type, soy protein dominates the texturized vegetable protein sales in Japan, with a global revenue share of 67.4%. The demand for soy-infused TVP products is also rising due to their anti-allergic capabilities. With the aging Japanese population, the demand for texturized vegetable protein as a meat substitute is likely to foresee tremendous growth.

Top Product Type Soy Protein
Industry share 67.40%

Consumers Highly Prefer Vegan-protein Granules for Breakfast in Japan

Japanese cuisine is highly adaptable globally. Many individuals are turning toward vegan alternatives in breakfast options that don't just replicate meat but also have nutritional value. On the basis of form, granules hold a global share of 32.7% of the overall texturized vegetable protein industry. The demand for protein in granule form is also rising because it closely replicates the texture of ground meat, making it a popular choice for recipes such as chili, spaghetti sauce, and tacos.

Top Form Granules
Industry share 32.70%

Competitive Landscape

The demand for texturized vegetable protein (TVP) in Japan is still in its nascent phases, as there is still a lot of room for awareness among the people. While the industry is gradually gaining traction, it presents a significant opportunity for growth over the coming years. As consumers in Japan become more health-conscious and environmentally aware, the demand for plant-based protein alternatives, like TVP, is expected to rise. With the right marketing strategies, product innovations, and education campaigns, the future of Japan's TVP industry holds the potential for substantial development.

Recent Developments

  • In May 2022, Ingredion, a leading ingredient solutions provider, acquired DuPont's plant-based protein assets, including its texturized vegetable protein business. The acquisition strengthens Ingredion's position as a leading provider of plant-based protein ingredients and solutions.
  • In February 2022, Kellogg's, a leading food manufacturer, acquired MorningStar Farms, a plant-based meat company that uses texturized vegetable protein in its products. The acquisition gives Kellogg's a strong presence in the growing plant-based meat industry.

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Some of the Key Players of Texturized Vegetable Protein Industry in Japan

  • Archer Daniels Midland Company
  • CHS Inc.
  • Roquette Frères
  • Beneo GmbH
  • Danisco A/S
  • Vestkron A/S
  • Cargill Inc.
  • FUJI OIL CO., LTD.
  • Puris Proteins, LLC.
  • Ingredion Inc.

Scope of the Report

Attribute Details
Estimated Valuation (2023) US$ 39 million
Projected Valuation (2033) US$ 89 million
Anticipated CAGR (2023 to 2033) 8.6% CAGR
Historical Analysis of Demand for Texturized Vegetable Protein in Japan 2018 to 2022
Demand Forecast for Texturized Vegetable Protein in Japan 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Cities Analyzed while Studying Opportunities in Texturized Vegetable Protein in Japan Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Archer Daniels Midland Company; CHS Inc.; Roquette Frères; Beneo GmbH; Danisco A/S; Vestkron A/S; Cargill Inc.; FUJI OIL CO., LTD.; Puris Proteins, LLC.; Ingredion Inc.

Key Segments

Product Type:

  • Soy Protein
  • Wheat Protein
  • Pea Protein
  • Rice Protein

Nature:

  • Organic
  • Conventional

Form:

  • Chunks
  • Slice
  • Flakes
  • Granules

End Users:

  • Household
  • Commercial
    • Industry
    • Food Industry
    • Bakery
    • Snacks
    • Ready Meals
    • Sports Nutrition
    • Clinical Nutrition
    • Baby Food
    • Meat Analogues
    • Others
  • Animal Feed

Distribution Channel:

  • Direct
  • Indirect
    • Store Based
      • Hypermarket
      • Convenience Store
      • Traditional Store
    • Online Retail

By City:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

What is the Adoption Rate of Texturized Vegetable Protein in Japan?

The anticipated CAGR for texturized vegetable protein in Japan is 8.6% through 2033.

How Big will the Texturized Vegetable Protein Landscape be in Japan by 2033?

Demand for texturized vegetable protein in Japan is likely to be US$ 89 million by 2033.

Which is the Preferred Product Type for Texturized Vegetable Protein in Japan?

Soy protein is the preferred product type for texturized vegetable protein in Japan due to its high nutritional value and texture, similar to meat.

Which Form of Texturized Vegetable Protein is Widely Consumed in Japan?

Texturized vegetable protein granules are widely consumed by the Japanese population.

Which Trends Influence the Demand for Texturized Vegetable Protein in Japan?

Health awareness, environmental concerns, and shifting dietary preferences drive TVP demand in Japan.

Table of Content
1. Executive Summary
    1.1. Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033
        5.3.1. Organic
        5.3.2. Conventional
    5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033
        6.3.1. Soy Protein
            6.3.1.1. 10-40% Protein
            6.3.1.2. 40-50% Protein
            6.3.1.3. 50-65% Protein
            6.3.1.4. 70-90% Protein
        6.3.2. Wheat Protein
            6.3.2.1. 10-40% Protein
            6.3.2.2. 40-50% Protein
            6.3.2.3. 50-65% Protein
            6.3.2.4. 70-90% Protein
        6.3.3. Pea Protein
            6.3.3.1. 10-40% Protein
            6.3.3.2. 40-50% Protein
            6.3.3.3. 50-65% Protein
            6.3.3.4. 70-90% Protein
        6.3.4. Rice Protein
        6.3.5. Faba Bean Protein
        6.3.6. Lentil Protein
        6.3.7. Flax Protein
        6.3.8. Chia Protein
        6.3.9. Corn Protein
    6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2023 to 2033
        7.3.1. Chunks
        7.3.2. Slices
        7.3.3. Flakes
        7.3.4. Granules
    7.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End-Use
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By End-Use, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By End-Use, 2023 to 2033
        8.3.1. Household
        8.3.2. Industrial
            8.3.2.1. Bakery
            8.3.2.2. Snacks
            8.3.2.3. Ready Meals
            8.3.2.4. Sports Nutrition
            8.3.2.5. Clinical Nutrition
            8.3.2.6. Baby Food
            8.3.2.7. Meat Analogues
            8.3.2.8. Others
            8.3.2.9. Animal Feed & Pet Food
        8.3.3. Commercial
        8.3.4. Granules
    8.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Process Type, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Process Type, 2023 to 2033
        9.3.1. Dry TVP
        9.3.2. Wet TVP
    9.4. Y-o-Y Growth Trend Analysis By Process Type, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Process Type, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022
    10.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
        10.3.1. Direct
        10.3.2. Indirect
            10.3.2.1. Store Based Retailing
            10.3.2.2. Hypermarkets/Supermarket
            10.3.2.3. Convenience Stores
            10.3.2.4. Traditional Grocery Retailers
            10.3.2.5. Food & Drink Speciality
            10.3.2.6. Online Retail
    10.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    10.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
11. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Introduction
    11.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
    11.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
        11.3.1. Kanto
        11.3.2. Chubu
        11.3.3. Kinki
        11.3.4. Kyushu & Okinawa
        11.3.5. Tohoku
        11.3.6. Rest of Japan
    11.4. Market Attractiveness Analysis By Region
12. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Nature
        12.2.2. By Product Type
        12.2.3. By Form
        12.2.4. By End-Use
        12.2.5. By Process Type
        12.2.6. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Nature
        12.3.2. By Product Type
        12.3.3. By Form
        12.3.4. By End-Use
        12.3.5. By Process Type
        12.3.6. By Distribution Channel
    12.4. Key Takeaways
13. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Nature
        13.2.2. By Product Type
        13.2.3. By Form
        13.2.4. By End-Use
        13.2.5. By Process Type
        13.2.6. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Nature
        13.3.2. By Product Type
        13.3.3. By Form
        13.3.4. By End-Use
        13.3.5. By Process Type
        13.3.6. By Distribution Channel
    13.4. Key Takeaways
14. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Nature
        14.2.2. By Product Type
        14.2.3. By Form
        14.2.4. By End-Use
        14.2.5. By Process Type
        14.2.6. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Nature
        14.3.2. By Product Type
        14.3.3. By Form
        14.3.4. By End-Use
        14.3.5. By Process Type
        14.3.6. By Distribution Channel
    14.4. Key Takeaways
15. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Nature
        15.2.2. By Product Type
        15.2.3. By Form
        15.2.4. By End-Use
        15.2.5. By Process Type
        15.2.6. By Distribution Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Nature
        15.3.2. By Product Type
        15.3.3. By Form
        15.3.4. By End-Use
        15.3.5. By Process Type
        15.3.6. By Distribution Channel
    15.4. Key Takeaways
16. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    16.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Nature
        16.2.2. By Product Type
        16.2.3. By Form
        16.2.4. By End-Use
        16.2.5. By Process Type
        16.2.6. By Distribution Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Nature
        16.3.2. By Product Type
        16.3.3. By Form
        16.3.4. By End-Use
        16.3.5. By Process Type
        16.3.6. By Distribution Channel
    16.4. Key Takeaways
17. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    17.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Nature
        17.2.2. By Product Type
        17.2.3. By Form
        17.2.4. By End-Use
        17.2.5. By Process Type
        17.2.6. By Distribution Channel
    17.3. Market Attractiveness Analysis
        17.3.1. By Nature
        17.3.2. By Product Type
        17.3.3. By Form
        17.3.4. By End-Use
        17.3.5. By Process Type
        17.3.6. By Distribution Channel
    17.4. Key Takeaways
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Nature
        18.3.3. By Product Type
        18.3.4. By Form
        18.3.5. By End-Use
        18.3.6. By Process Type
        18.3.7. By Distribution Channel
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. Kurakon
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Cargill Inc.
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. Alishan Organic Textured Soy Protein
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Fuji Oil Company Limited
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Miracle Meats
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. Puris Proteins, LLC.
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. Rice protein-based meat analogues
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Archer Daniels Midland Company
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. CHS Inc.
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Roquette Frères
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
        19.1.11. Beneo GmbH
            19.1.11.1. Overview
            19.1.11.2. Product Portfolio
            19.1.11.3. Profitability by Market Segments
            19.1.11.4. Sales Footprint
            19.1.11.5. Strategy Overview
                19.1.11.5.1. Marketing Strategy
                19.1.11.5.2. Product Strategy
                19.1.11.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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