Demand and Trend Analysis of Texturized Vegetable Protein in Japan

Analytical Study of Texturized Vegetable Protein in Japan (2023 to 2033)

Demand for texturized vegetable protein in Japan is anticipated to rise at a CAGR of 8.6% through 2033. Consumers in Japan have become increasingly aware of their health and are looking for plant-based and protein-rich food alternatives. Sales of texturized vegetable protein are anticipated to grow considerably, surging from USD 39 million in 2023 to around USD 89 million by 2033.

Key Highlights

Changing Dietary Preferences Drives Demand for Texturized Vegetable Protein

Japan has seen a notable rise in the number of individuals following vegetarian or vegan diets. Texturized vegetable protein is an ideal choice for them due to its high protein content and meat-like texture. The demand for TVP is also increasing due to the rise in the number of flexitarian consumers.

These individuals are incorporating more plant-based foods into their diets while occasionally consuming meat. TVP fits well within their dietary choices, offering a balance of nutrition and culinary versatility.

Attributes	Key Statistics
Industry Size of Texturized Vegetable Protein in Japan (2023)	USD 39 million
Anticipated Industry Size of Texturized Vegetable Protein in Japan (2033)	USD 89 million
Expected CAGR (2023 to 2033)	8.6%

Consumption Analysis of Texturized Vegetable Protein in Japan

• Individuals who follow strict vegetarian or vegan diets rely on TVP as a primary source of plant-based protein in their meals.
• Creative home cooks and chefs use TVP to experiment with various recipes, which can be molded into diverse textures and flavors to create a wide range of dishes.
• Consumers seeking convenient, ready-to-eat, or quick-prep meals often choose TVP-based products found in supermarkets and convenience stores.
• People concerned about the environmental impact of meat production and ethical considerations related to animal welfare may incorporate TVP into their diets as a sustainable and cruelty-free protein option.
• Protein-conscious individuals, including athletes and those pursuing fitness goals, may use TVP as a protein supplement or ingredient in post-workout meals.
• Parents may introduce TVP to their children as a nutritious and tasty meat substitute, especially if they are looking to reduce their family's meat consumption.

Historical Analysis of Sales of Texturized Vegetable Protein in Japan

The texturized vegetable protein industry is heavily reliant on changing trends in the dietary preferences of individuals. Japan is a country with a diverse culinary culture. The growing demand for texturized vegetable protein in recent times signifies its acceptance by the Japanese people in their day-to-day lives.

During the COVID-19 outbreak, there was a spike in demand for TVP-induced products as people stocked up large quantities due to their long shelf-life and nutritional properties.

Following the same pattern, the demand for texturized vegetable protein in Japan is expected to continue its growth trajectory. The increasing consumer awareness of health and sustainability and the expanding popularity of plant-based diets are driving the industry growth.

Attributes	Key Statistics
Industry Size of Texturized Vegetable Protein in Japan (2018)	USD 27 million
Industry Size of Texturized Vegetable Protein in Japan (2022)	USD 36 million
Historical CAGR (2018 to 2022)	7.5% CAGR

Category-wise Insights

Soy Protein Dominates Texturized Vegetable Protein Sales in Japan

Soy protein is rich in essential amino acids and has a high protein content, making it a preferred choice for plant-based protein sources, such as texturized vegetable protein. On the basis of product type, soy protein dominates the texturized vegetable protein sales in Japan, with a global revenue share of 67.4%.

The demand for soy-infused TVP products is also rising due to their anti-allergic capabilities. With the aging Japanese population, the demand for texturized vegetable protein as a meat substitute is likely to foresee tremendous growth.

Top Product Type	Soy Protein
Industry share	67.40%

Consumers Highly Prefer Vegan-protein Granules for Breakfast in Japan

Japanese cuisine is highly adaptable globally. Many individuals are turning toward vegan alternatives in breakfast options that don't just replicate meat but also have nutritional value. On the basis of form, granules hold a global share of 32.7% of the overall texturized vegetable protein industry.

The demand for protein in granule form is also rising because it closely replicates the texture of ground meat, making it a popular choice for recipes such as chili, spaghetti sauce, and tacos.

Top Form	Granules
Industry share	32.70%

Competitive Landscape

The demand for texturized vegetable protein (TVP) in Japan is still in its nascent phases, as there is still a lot of room for awareness among the people. While the industry is gradually gaining traction, it presents a significant opportunity for growth over the coming years.

As consumers in Japan become more health-conscious and environmentally aware, the demand for plant-based protein alternatives, like TVP, is expected to rise. With the right marketing strategies, product innovations, and education campaigns, the future of Japan's TVP industry holds the potential for substantial development.

Recent Developments

• In May 2022, Ingredion, a leading ingredient solutions provider, acquired DuPont's plant-based protein assets, including its texturized vegetable protein business. The acquisition strengthens Ingredion's position as a leading provider of plant-based protein ingredients and solutions.

• In February 2022, Kellogg's, a leading food manufacturer, acquired MorningStar Farms, a plant-based meat company that uses texturized vegetable protein in its products. The acquisition gives Kellogg's a strong presence in the growing plant-based meat industry.

Some of the Key Players of Texturized Vegetable Protein Industry in Japan

• Archer Daniels Midland Company
• CHS Inc.
• Roquette Frères
• Beneo GmbH
• Danisco A/S
• Vestkron A/S
• Cargill Inc.
• FUJI OIL CO., LTD.
• Puris Proteins, LLC.
• Ingredion Inc.

Scope of the Report

Attribute	Details
Estimated Valuation (2023)	USD 39 million
Projected Valuation (2033)	USD 89 million
Anticipated CAGR (2023 to 2033)	8.6% CAGR
Historical Analysis of Demand for Texturized Vegetable Protein in Japan	2018 to 2022
Demand Forecast for Texturized Vegetable Protein in Japan	2023 to 2033
Quantitative Units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Cities Analyzed while Studying Opportunities in Texturized Vegetable Protein in Japan	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Archer Daniels Midland Company; CHS Inc.; Roquette Frères; Beneo GmbH; Danisco A/S; Vestkron A/S; Cargill Inc.; FUJI OIL CO., LTD.; Puris Proteins, LLC.; Ingredion Inc.

Key Segments

Product Type:

• Soy Protein
• Wheat Protein
• Pea Protein
• Rice Protein

Nature:

• Organic
• Conventional

Form:

• Chunks
• Slice
• Flakes
• Granules

End Users:

• Household
• Commercial
  • Industry
  • Food Industry
  • Bakery
  • Snacks
  • Ready Meals
  • Sports Nutrition
  • Clinical Nutrition
  • Baby Food
  • Meat Analogues
  • Others
• Animal Feed

Distribution Channel:

• Direct
• Indirect
  • Store Based
    • Hypermarket
    • Convenience Store
    • Traditional Store
  • Online Retail

By City:

• Kanto
• Chubu
• Kinki
• Kyushu & Okinawa
• Tohoku
• Rest of Japan

Frequently Asked Questions

What is the Adoption Rate of Texturized Vegetable Protein in Japan?

The anticipated CAGR for texturized vegetable protein in Japan is 8.6% through 2033.

How Big will the Texturized Vegetable Protein Landscape be in Japan by 2033?

Demand for texturized vegetable protein in Japan is likely to be USD 89 million by 2033.

Which is the Preferred Product Type for Texturized Vegetable Protein in Japan?

Soy protein is the preferred product type for texturized vegetable protein in Japan due to its high nutritional value and texture, similar to meat.

Which Form of Texturized Vegetable Protein is Widely Consumed in Japan?

Texturized vegetable protein granules are widely consumed by the Japanese population.

Which Trends Influence the Demand for Texturized Vegetable Protein in Japan?

Health awareness, environmental concerns, and shifting dietary preferences drive TVP demand in Japan.