Demand and Trend Analysis of Probiotic Yogurt in Japan

A Complete Study of Probiotic Yogurt in Japan from 2023 to 2033

The aggregate profit produced by Japan-based suppliers of probiotic yogurt is likely to amount to around USD 1,048.6 million as of 2023. The country-wide demand for probiotic yogurt is expected to develop at a compound annual growth rate (CAGR) of 8.2% between 2023 and 2033. The sales of probiotic yogurt in all forms in Japan is estimated to reach a value of USD 2,312 million by the end of 2033.

Key Insights on the Probiotic Yogurt Sector of Japan

• During the period from 2018 to 2022, the sales of probiotic yogurt surged at a rate of 7.2% per year, generating a revenue of around USD 969.2 million in 2022.
• Given its significant presence in the Asia Pacific probiotic yogurt industry, Japan has emerged as an important hub for beneficial bacteria culture.
• The sales volume of probiotic yogurt has increased in Japan because of the evolving lifestyles of citizens and their growing awareness of the manifold health benefits of yogurt.

Attributes	Details
Industry size of Japan in 2023	USD 1,048.6 million
Expected Industry Size of Japan by 2033	USD 2,312 million
Forecasted CAGR between 2023 to 2033	8.2%

Top Trends Influencing the Demand for Probiotic Yogurt in Japan

The domestic demand for food items infused with probiotic organisms in Japan is booming due to the growing percentage of elderly people suffering from digestive problems. In an effort to attract more consumers, traditional dairy product sellers in Japan are revitalizing their product lines to highlight the health benefits of yogurt.

The culture of new health-promoting bacteria strain lines, coupled with the improved natural advantages of yogurt, has contributed to the increased consumption of probiotic yogurt in Japan. To cater to health-conscious consumers in Japan, probiotic yogurt suppliers have reduced the amount of sugar, artificial additives, and preservatives.

The proliferation of online retail channels for specialty food items and packaged beverages has certainly increased the sales of probiotic yogurt in Japan in recent years. Many probiotic sellers in Japan have increased their presence on social media platforms and eCommerce websites to promote their products online.

Category-wise insights

Drinkable Probiotic Yogurt to Constitute a Dominant Segment in Japan

As per our findings, the drinkable probiotic yogurt segment could hold around one-fourth of the revenue share in Japan in 2023.

Probiotic Yogurt in Japan based on Product Type	Drinkable Probiotic Yogurt
Total Share (2023)	25%

In the coming years, drinkable probiotic yogurt sales are anticipated to stay high with the introduction of novel flavors and growing demand from commercial users. However, spoonable probiotic yogurt's enormous popularity in Japan is still held by consumers who favor the product's flavor, mouthfeel, and texture.

Plant-based Probiotic Yogurt Segment Promises Higher Growth in Japan

The demand for plant-based probiotic yogurt in Japan is picking up and is estimated to capture around 10% of the regional sales in 2023.

Probiotic Yogurt in Japan based on Source Type	Plant-based
Total Share (2023)	10%

Plant-based yogurt products came into the limelight only in the last decade, following the global movement for a vegan lifestyle and animal welfare. Not only have manufacturers improved the taste of plant-based probiotic yogurt, but there are now even more flavors to choose from in this category.

Competitive Landscape

Given the presence of both regional and prominent global competitors in probiotic yogurt, such as Yakult Honsha, Meiji, and Morinaga, the overall industry in Japan is highly competitive. Regional players have been consistently trying to expand their presence in the country by engaging in collaborations and forming partnerships with international players. For example, Danone Company currently owns 20% of the stock of Yakult, which is one of the top probiotic brands in Japan and other Asian countries.

Recent Developments in Probiotic Yogurt in Japan

• To increase customer convenience, Yakult Company in Japan introduced its initial lineup of shelf-stable probiotic supplement sachets in June 2020. It includes probiotic strains of Bifidobacteria and Lactic Acid Bacteria in powdered form, making the sachets easy to store.
• The Science of Probiotics department at TCI Japan disclosed in 2021 the development of a novel, patented procedure for probiotics. The process uses high-efficiency fermentation technology to infuse 100 billion live probiotics into each tiny glass container of the drink it supplies in the market. Additionally, state-of-the-art technology may be used to maintain the living bacteria at high levels, similar to those found in common lactic acid beverages.
• Meiji Co., Ltd., announced on April 1, 2021, its plans to expand its supply chain to China by introducing "Meiji Probio Yogurt R-1" and "Meiji Probio Yogurt LG21" in the country. These two product lines are currently the top-selling yogurt drinks in Japan and will be primarily available in the East China region.

Key Industry Players of Probiotic Yogurt in Japan

• Yakult Honsha Co., Ltd.
• Morinaga Milk Industry
• Meiji Co., Ltd.
• Danone Japan
• Nissin Food Products
• BioGaia Co., Ltd.
• Nestle Japan
• General Mills Japan
• Glac Biotech Inc.
• Asahi Holdings Group

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 1,048.6 million
Projected Industry Size by 2033	USD 2,312 million
Anticipated CAGR between 2023 to 2033	8.2% CAGR
Historical Analysis of Demand for Probiotic Yogurt in Japan	2018 to 2022
Demand Forecast for Probiotic Yogurt in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Probiotic Yogurt in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Japan Providers
Key Cities Analyzed while Studying Opportunities in Probiotic Yogurt in Japan	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Yakult Honsha Co., Ltd.; Morinaga Milk Industry; Meiji Co., Ltd.; Danone Japan; Nissin Food Products; BioGaia Co., Ltd.; Nestle Japan; General Mills Japan; Glac Biotech Inc.; Asahi Holdings Group

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
• 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
  • 5.1. Drinkable Probiotic Yogurt
  • 5.2. Spoonable Probiotic Yogurt
• 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavor
  • 6.1. Regular/Unflavoured
  • 6.2. Flavoured
    • 6.2.1. Vanilla
    • 6.2.2. Strawberry
    • 6.2.3. Blueberry
    • 6.2.4. Peach
    • 6.2.5. Others
• 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
  • 7.1. Hypermarkets/Supermarkets
  • 7.2. Convenience Stores
  • 7.3. Specialty Stores
  • 7.4. Online Retailers
  • 7.5. Wholesalers
  • 7.6. Grocery Stores
  • 7.7. Other Retail Formats
• 8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 8.1. Kanto
  • 8.2. Chubu
  • 8.3. Kinki
  • 8.4. Kyushu & Okinawa
  • 8.5. Tohoku
• 9. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 10. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 11. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 12. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 13. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 15. Market Structure Analysis
• 16. Competition Analysis
  • 16.1. Meiji
  • 16.2. Arla Foods, Inc.
  • 16.3. BioGaia AB
  • 16.4. Lallemand Inc.
  • 16.5. Danone
  • 16.6. Lifeway Foods, Inc.
  • 16.7. General Mills Inc.
  • 16.8. i-Health Inc.
  • 16.9. Chr. Hansen Holding A/S
  • 16.10. Danisco A/S
• 17. Assumptions & Acronyms Used
• 18. Research Methodology