Demand and Trend Analysis of Probiotic Yogurt in Japan 2033

A Complete Study of Probiotic Yogurt in Japan from 2023 to 2033

The aggregate profit produced by Japan-based suppliers of probiotic yogurt is likely to amount to around US$ 1,048.6 million as of 2023. The country-wide demand for probiotic yogurt is expected to develop at a compound annual growth rate (CAGR) of 8.2% between 2023 and 2033. The sales of probiotic yogurt in all forms in Japan is estimated to reach a value of US$ 2,312 million by the end of 2033.

Key Insights on the Probiotic Yogurt Sector of Japan

During the period from 2018 to 2022, the sales of probiotic yogurt surged at a rate of 7.2% per year, generating a revenue of around US$ 969.2 million in 2022.
Given its significant presence in the Asia Pacific probiotic yogurt industry, Japan has emerged as an important hub for beneficial bacteria culture.
The sales volume of probiotic yogurt has increased in Japan because of the evolving lifestyles of citizens and their growing awareness of the manifold health benefits of yogurt.

Attributes	Details
Industry size of Japan in 2023	US$ 1,048.6 million
Expected Industry Size of Japan by 2033	US$ 2,312 million
Forecasted CAGR between 2023 to 2033	8.2%

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Top Trends Influencing the Demand for Probiotic Yogurt in Japan

The domestic demand for food items infused with probiotic organisms in Japan is booming due to the growing percentage of elderly people suffering from digestive problems. In an effort to attract more consumers, traditional dairy product sellers in Japan are revitalizing their product lines to highlight the health benefits of yogurt.

The culture of new health-promoting bacteria strain lines, coupled with the improved natural advantages of yogurt, has contributed to the increased consumption of probiotic yogurt in Japan. To cater to health-conscious consumers in Japan, probiotic yogurt suppliers have reduced the amount of sugar, artificial additives, and preservatives.

The proliferation of online retail channels for specialty food items and packaged beverages has certainly increased the sales of probiotic yogurt in Japan in recent years. Many probiotic sellers in Japan have increased their presence on social media platforms and eCommerce websites to promote their products online.

Category-wise insights

Drinkable Probiotic Yogurt to Constitute a Dominant Segment in Japan

As per our findings, the drinkable probiotic yogurt segment could hold around one-fourth of the revenue share in Japan in 2023.

Probiotic Yogurt in Japan based on Product Type	Drinkable Probiotic Yogurt
Total Share (2023)	25%

In the coming years, drinkable probiotic yogurt sales are anticipated to stay high with the introduction of novel flavors and growing demand from commercial users. However, spoonable probiotic yogurt's enormous popularity in Japan is still held by consumers who favor the product's flavor, mouthfeel, and texture.

Plant-based Probiotic Yogurt Segment Promises Higher Growth in Japan

The demand for plant-based probiotic yogurt in Japan is picking up and is estimated to capture around 10% of the regional sales in 2023.

Probiotic Yogurt in Japan based on Source Type	Plant-based
Total Share (2023)	10%

Plant-based yogurt products came into the limelight only in the last decade, following the global movement for a vegan lifestyle and animal welfare. Not only have manufacturers improved the taste of plant-based probiotic yogurt, but there are now even more flavors to choose from in this category.

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Competitive Landscape

Given the presence of both regional and prominent global competitors in probiotic yogurt, such as Yakult Honsha, Meiji, and Morinaga, the overall industry in Japan is highly competitive. Regional players have been consistently trying to expand their presence in the country by engaging in collaborations and forming partnerships with international players. For example, Danone Company currently owns 20% of the stock of Yakult, which is one of the top probiotic brands in Japan and other Asian countries.

Recent Developments in Probiotic Yogurt in Japan

To increase customer convenience, Yakult Company in Japan introduced its initial lineup of shelf-stable probiotic supplement sachets in June 2020. It includes probiotic strains of Bifidobacteria and Lactic Acid Bacteria in powdered form, making the sachets easy to store.
The Science of Probiotics department at TCI Japan disclosed in 2021 the development of a novel, patented procedure for probiotics. The process uses high-efficiency fermentation technology to infuse 100 billion live probiotics into each tiny glass container of the drink it supplies in the market. Additionally, state-of-the-art technology may be used to maintain the living bacteria at high levels, similar to those found in common lactic acid beverages.
Meiji Co., Ltd., announced on April 1, 2021, its plans to expand its supply chain to China by introducing "Meiji Probio Yogurt R-1" and "Meiji Probio Yogurt LG21" in the country. These two product lines are currently the top-selling yogurt drinks in Japan and will be primarily available in the East China region.

Key Industry Players of Probiotic Yogurt in Japan

Yakult Honsha Co., Ltd.
Morinaga Milk Industry
Meiji Co., Ltd.
Danone Japan
Nissin Food Products
BioGaia Co., Ltd.
Nestle Japan
General Mills Japan
Glac Biotech Inc.
Asahi Holdings Group

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	US$ 1,048.6 million
Projected Industry Size by 2033	US$ 2,312 million
Anticipated CAGR between 2023 to 2033	8.2% CAGR
Historical Analysis of Demand for Probiotic Yogurt in Japan	2018 to 2022
Demand Forecast for Probiotic Yogurt in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Probiotic Yogurt in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Japan Providers
Key Cities Analyzed while Studying Opportunities in Probiotic Yogurt in Japan	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Yakult Honsha Co., Ltd.; Morinaga Milk Industry; Meiji Co., Ltd.; Danone Japan; Nissin Food Products; BioGaia Co., Ltd.; Nestle Japan; General Mills Japan; Glac Biotech Inc.; Asahi Holdings Group

Key Segments Covered in Japan Probiotic Yogurt Industry Survey

By Product Type:

Drinkable Probiotic Yogurt
Spoonable Probiotic Yogurt

By Source Type:

Animal-based
Plant-based
- Soy Milk
- Almond Milk
- Coconut Milk
- Others

By Nature Type:

Organic Probiotic Yogurt
Conventional Probiotic Yogurt

By Flavor Type:

Regular or Unflavored
Flavored
- Vanilla
- Strawberry
- Blueberry
- Peach
- Other Flavors

By Fat Content:

Regular or Whole Milk
Low-fat
Fat-free

By Sales Channel:

Hypermarkets or Supermarkets
Convenience Stores
Specialty Stores
Online Retailers
Wholesalers
Grocery Stores
Other Retail Formats

By Key City/Province:

Kanto
Chubu
Kinki
Kyushu & Okinawa
Tohoku
Rest of Japan

Frequently Asked Questions

At what Rate is the Probiotic Yogurt Growing in Japan?

The anticipated CAGR for probiotic yogurt in Japan through 2033 is 8.2%.

How big will the Probiotic Yogurt Business in Japan?

Demand for probiotic yogurt in Japan is likely to exceed US$ 2,312 million by 2033.

How Probiotic Yogurt in Japan are Driving Business?

Probiotic yogurt sellers in Japan are marketing over online platforms to boost sales.

Which is the Leading Product Type of Probiotic Yogurt in Japan?

The drinkable probiotic yogurt leads with one-fourth revenue share in 2023.

Which Source Type Creates the Maximum Demand for Probiotic Yogurt in Japan?

Plant-based probiotic yogurt segment creates 10% of the overall demand in Japan.

Table of Content

1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit pack) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit pack) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit pack) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Drinkable Probiotic Yogurt
5.3.2. Spoon able Probiotic Yogurt
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flavor
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit pack) Analysis By Flavor, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit pack) Analysis and Forecast By Flavor, 2023 to 2033
6.3.1. Regular/Unflavoured
6.3.2. Flavoured
6.3.2.1. Vanilla
6.3.2.2. Strawberry
6.3.2.3. Blueberry
6.3.2.4. Peach
6.3.2.5. Others
6.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit pack) Analysis By Sales Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit pack) Analysis and Forecast By Sales Channel, 2023 to 2033
7.3.1. Hypermarkets/Supermarkets
7.3.2. Convenience Stores
7.3.3. Specialty Stores
7.3.4. Online Retailers
7.3.5. Wholesalers
7.3.6. Grocery Stores
7.3.7. Other Retail Formats
7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Unit pack) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Unit pack) Analysis and Forecast By Region, 2023 to 2033
8.3.1. Kanto
8.3.2. Chubu
8.3.3. Kinki
8.3.4. Kyushu & Okinawa
8.3.5. Tohoku
8.3.6. Rest of
8.4. Market Attractiveness Analysis By Region
9. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
9.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Product Type
9.2.2. By Flavor
9.2.3. By Sales Channel
9.3. Market Attractiveness Analysis
9.3.1. By Product Type
9.3.2. By Flavor
9.3.3. By Sales Channel
9.4. Key Takeaways
10. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
10.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Product Type
10.2.2. By Flavor
10.2.3. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Product Type
10.3.2. By Flavor
10.3.3. By Sales Channel
10.4. Key Takeaways
11. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
11.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Product Type
11.2.2. By Flavor
11.2.3. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Product Type
11.3.2. By Flavor
11.3.3. By Sales Channel
11.4. Key Takeaways
12. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
12.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Product Type
12.2.2. By Flavor
12.2.3. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Product Type
12.3.2. By Flavor
12.3.3. By Sales Channel
12.4. Key Takeaways
13. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
13.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Product Type
13.2.2. By Flavor
13.2.3. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Product Type
13.3.2. By Flavor
13.3.3. By Sales Channel
13.4. Key Takeaways
14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
14.1. Historical Market Size Value (US$ Million) & Volume (Unit pack) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit pack) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Product Type
14.2.2. By Flavor
14.2.3. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Product Type
14.3.2. By Flavor
14.3.3. By Sales Channel
14.4. Key Takeaways
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Product Type
15.3.3. By Flavor
15.3.4. By Sales Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Meiji
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Arla Foods, Inc.
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. BioGaia AB
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Chr. Hansen Holding A/S
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Danone
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Danisco A/S
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. General Mills Inc.
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. i-Health Inc.
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Lallemand Inc.
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Lifeway Foods, Inc.
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology

Demand and Trend Analysis of Probiotic Yogurt in Japan

Demand Forecast for Probiotic Yogurt in Japan, by Animal-based and Plant-based Source, 2023 to 2033