Analytical Study of Probiotic Supplement in Western Europe from 2023 to 2033

The demand for probiotic supplement items in Western Europe is expected to generate a revenue of around USD 1,038.52 million in 2023. The regional demand for probiotic supplement derived from bacteria and fungi is poised to increase at a CAGR of 8.4% between 2023 and 2033. The total value of all probiotic supplement industries in Western Europe is expected to reach USD 2,327.12 million by 2033.

Key Trends behind the Surge in Revenues by Probiotic Supplement Industry

  • Between 2018 and 2022, the sales of the probiotic supplement industry developed at a 6.8% year-on-year growth rate and reached a valuation of USD 966.31 million in 2023.
  • In Western Europe, the prevalence of digestive diseases results in a considerable demand for probiotic supplement, and sales are increasing through online retail channels.
  • A proactive attitude toward health and an obsession with probiotic nutrients in tablets, capsules, or gummies can be attributed to the industry's explosive growth in Western Europe.
Attributes Details
Industry Size of Western Europe in 2023 USD 1,038.52 million
Expected Industry Size of Western Europe by 2033 USD 2,327.12 million
Forecasted CAGR between 2023 to 2033 8.4%

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Key Insights - Highlights on the Emerging Opportunities in the Western Europe Probiotic Supplement Industry

The vast culinary diversity and cultural acceptance of fermented foods in different Western European countries promote the recognition of probiotics in pure form. The growing practice of consuming probiotics supplement in simple and concentrated supplies to improve digestive health presents lucrative growth opportunities in the region.

In many Western European countries, the demand for different types of nutraceuticals and functional foods has increased significantly in recent years. The consumption of probiotic supplement is growing more swiftly as consumers recognize it to provide both nutritional and functional benefits.

Probiotic supplement are easily accessible in Western Europe due to the extensive use of eCommerce which also favors manufacturers for better reach and product visibility. By taking advantage of targeted marketing tactics and direct-to-consumer sales made possible by eCommerce websites, pharmaceutical companies have been able to develop quickly in this sector.

Category-wise insights

Women Rule the Probiotic Supplement Industry in Western Europe

The demand for probiotic supplement among women in Western Europe is estimated to make up 43.6% of the industry share in 2023.

Leading End User for Probiotic Supplement in Western Europe Women
Total Value Share (2023) 43.6%

Probiotic pills, as useful and health-improving goods, fit well into women's busy schedules and changing dietary choices during pregnancy. However, the growing adoption of probiotic supplement to help with age-related digestive problems and boost immunity is expected to drive demand in other end user segments.

Lactobacillus’ Sway over Probiotic Sphere in the Western Europe

According to the analysis report, the share of lactobacillus in the overall industry could be 37.9% in 2023.

Leading Bacteria Type for Probiotic Supplement in Western Europe Lactobacillus
Total Value Share (2023) 37.9%

Several advantages of lactobacillus for gut health are backed by scientific research, which has led to a strong demand for them in Western European countries. Since consumers consider the prevention of digestive problems as an integral element of maintaining good health, this segment has consistently retained its dominance in the region.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Country-wise Insights

Key Countries in Western Europe Value CAGR (2023 to 2033)
Netherlands 9.1%
United Kingdom 8.5%
France 7.9%

Favorable Regulatory Frameworks are Pacing up Probiotic Supplement Industries in the Netherlands

The demand for probiotic supplement in the Netherlands is forecasted to develop at 9.1% CAGR during the projected timeline.

The regulatory framework in place for the use of probiotic supplement by food and beverage industries fosters customer trust and is anticipated to promote and expedite the industry's growth. For example, the Netherlands Food and Drug Administration published guidelines in March 2021 to mention "probiotics" as essential data on food and supplement labels.

Well-Informed Consumers in the United Kingdom are Driving the Industry in the United Kingdom

Over the forecasted years, the sales of probiotic supplement in the United Kingdom are projected to rise at 8.5% CAGR.

Producers of probiotic supplement in the United Kingdom have the advantage of a consumer base with a better understanding of the unique health benefits of their goods. Moreover, many probiotic supplement have established international supply chains that could play a pivotal role in the further growth of the industry.

Probiotic Supplement Suppliers in France are Emphasizing Promotional Activities

The probiotic supplement industry in France is anticipated to expand at a 7.9% compound annual growth rate per year between 2023 and 2033.

In France, consumers are significantly influenced by the endorsements, testimonies, and suggestions of health experts regarding the use of supplement and functional foods. So, probiotic supplement suppliers in the country are using targeted advertisement and instructional initiatives to create an atmosphere that is favorable for their products.

Competitive Landscape

The probiotic supplement industry in Western Europe is highly concentrated, with a few dominant companies including Nestle, BioGaia, and Sinbiotic holding a significant revenue share. In recent years, these leading players have further solidified their places by releasing consumer-oriented products in packaged form. On the other hand, smaller companies in this sector have prioritized probiotic research and innovations to serve a diverse clientele and enhance their brand recognition.

Recent Developments by Probiotic Supplement Industries in Western Europe

In May 2023, Roquette expanded the health and nutrition industry toward a more flexible, reliable, and consumer-focused future for probiotic supplement with the introduction of PEARLITOL® ProTec. This new excipient is a novel plant-based co-processed combination of mannitol and maize starch which stabilizes and extends the shelf life of active probiotics that are sensitive to moisture.

In August 2022, BioGaia Campany declared to add new bacterial strains to its product lineup, which it would be developing in partnership with its subsidiary MetaboGen. The two companies are also working together to construct a fermentation pilot facility in Eslöv to develop these novel strains through clinical trials.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Some of the Key Players Offering Probiotic Supplement in Western Europe

  • Alphanova (France)
  • Altaïcare (France)
  • Arkopharma (France)
  • Arla Foods (Denmark)
  • Atida Sweden (Sweden)
  • BioGaia (Sweden)
  • Danone (France)
  • Dr. Willmar Schwabe (Germany)
  • Embark Holdings (United Kingdom)
  • Galderma (Switzerland)
  • GlaxoSmithKline (United Kingdom)
  • Herbapol (Poland)
  • Hero Group (Spain)
  • Holland & Barrett (United Kingdom)
  • Innova Biosciences (Spain)
  • Kerry Group (Ireland)
  • Nestlé (Switzerland)
  • New Nordic (Denmark)
  • Nutraingredients (United Kingdom)
  • Orkla Health (Norway)
  • Pharma Nord (Denmark)
  • Procter & Gamble (United States)
  • Proderna (Belgium)
  • Provita (Spain)
  • Qiagen (Germany)
  • Reckitt Benckiser (United Kingdom)
  • Synbiotic International (United Kingdom)
  • Valio (Finland)
  • Vitabiotics (United Kingdom)
  • Wessanen (Netherlands)

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 USD 1,038.52 million
Projected Industry Size by 2033 USD 2,327.12 million
Anticipated CAGR between 2023 to 2033 8.4% CAGR
Historical Analysis of Demand for Probiotic Supplement in Western Europe 2018 to 2022
Demand Forecast for Probiotic Supplement in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Probiotic Supplement Adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Manufacturers
Key Countries Analyzed while Studying Opportunities in Probiotic Supplement in Western Europe Germany, Italy, France, Spain, United Kingdom, BENELUX, Rest of Western Europe
Key Companies Profiled Alphanova (France); Altaïcare (France); Arkopharma (France); Arla Foods (Denmark); Atida Sweden (Sweden); BioGaia (Sweden); Danone (France); Dr. Willmar Schwabe (Germany); Embark Holdings (United Kingdom); Galderma (Switzerland); GlaxoSmithKline (United Kingdom); Herbapol (Poland); Hero Group (Spain); Holland & Barrett (United Kingdom); Innova Biosciences (Spain); Kerry Group (Ireland); Nestlé (Switzerland); New Nordic (Denmark); Nutraingredients (United Kingdom); Orkla Health (Norway); Pharma Nord (Denmark); Procter & Gamble (United States); Proderna (Belgium); Provita (Spain); Qiagen (Germany); Reckitt Benckiser (United Kingdom); Synbiotic International (United Kingdom); Valio (Finland); Vitabiotics (United Kingdom); Wessanen (Netherlands)

Key Segments Covered in Western Europe Probiotic Supplement Industry Survey

By Bacteria:

  • Lactobacillus
  • Streptococcus
  • Bifidobacterium

By Form:

  • Tablet
  • Capsules
  • Liquid
  • Powder Premixes
  • Gummies/Chewable
  • Lozenges
  • Liquid & Gels

By Function:

  • Immunity & Digestive Health
  • Urogenital Health
  • Vaginal Health
  • Urinary Tract Infections
  • Pregnancy
  • Weight Management

By Distribution Channel:

  • Hypermarket/ Supermarket
  • Specialty Stores
  • eCommerce
  • Pharmacy Stores

By End User:

  • Women
  • Seniors
  • Kids

By Country:

  • Germany
  • Italy
  • France
  • Spain
  • United Kingdom
  • BENELUX
  • Rest of Western Europe

Frequently Asked Questions

How Rapidly is the Western Europe Probiotic Supplement Industry likely to Grow?

The expected CAGR for the industry in Western Europe through 2033 is 8.4%.

What is the Demand Outlook for Probiotic Supplement in Western Europe?

The anticipated demand in Western Europe is likely to reach USD 2,327.12 million by 2033.

Which Trends have influenced the Probiotic Supplement Industry in the Region?

The rising popularity of supplement in chewable form has impacted the regional sales.

What Strategies are used by Probiotic Supplement Providers in Western Europe?

Probiotic supplement manufacturers are emphasizing more on promotional activities.

Which End User Segment is Driving Probiotic Supplement Industry in Western Europe?

Women are set to account for 43.6% of overall demand across Western Europe in 2023.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
	5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Bacteria
		5.1. Lactobacillus
		5.2. Streptococcus
		5.3. Bifid bacterium
	6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form
		6.1. Tablet
		6.2. Capsules
		6.3. Liquid
		6.4. Powder Premixes
		6.5. Gummies/Chewable
		6.6. Lozenges
		6.7. Liquid & Gels
	7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Function
		7.1. Immunity & Digestive Health
		7.2. Urogenital Health
		7.3. Vaginal Health
		7.4. Urinary Tract Infections
		7.5. Pregnancy
		7.6. Weight Management
	8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		8.1. Hypermarket/ Supermarket
		8.2. Specialty Stores
		8.3. E-Commerce
		8.4. Pharmacy Stores
	9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End User
		9.1. Women
		9.2. Seniors
		9.3. Kids
	10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
		10.1. UK
		10.2. Germany
		10.3. Italy
		10.4. France
		10.5. Spain
		10.6. Rest of Western Europe
	11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
	12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
	13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
	14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
	15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
	16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Bio-Kult
		18.2. Optibac Probiotics
		18.3. Symprove
		18.4. ProVen Probiotics
		18.5. Sanofi
		18.6. Jarrow Formulas
		18.7. NOVA Probiotics
		18.8. Lifeway Foods
		18.9. Total Nutrition, Inc.
		18.10. Pharma Care Laboratories
	19. Assumptions & Acronyms Used
	20. Research Methodology
Recommendations

Food and Beverage

Probiotic Supplement Market

March 2024

REP-GB-613

369 pages

Food and Beverage

Probiotic Yogurt Market

March 2023

REP-GB-3259

342 pages

Food and Beverage

Probiotic Fermented Milk Market

October 2022

REP-GB-3257

250 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Demand and Trend Analysis of Probiotic Supplement in Western Europe

Schedule a Call