Demand and Trend Analysis of Probiotic Supplement in Japan

An Evaluation of Probiotic Supplement in Japan from 2023 to 2033

The probiotic supplement industry is anticipated to be worth USD 500.2 million in 2023. The probiotic supplement sales in Japan are on track to reach USD 1,367.4 million by 2033. From 2023 to 2033, the probiotic supplement sector in Japan is anticipated to expand at a notable CAGR of 10.6%.

Demand for probiotic supplement in Japan has increased due to consumers' growing health consciousness and familiarity with their advantages. The probiotic supplement demand in Japan is driven by numerous studies demonstrating probiotic supplementation's beneficial effects on the host. In response to consumer demand, manufacturers of probiotic supplement in Japan are launching cutting-edge supplement.

Determinants of Growth in Japan's Probiotic Supplement Sector

• Awareness of the connection between digestive health and overall well-being is advancing. Consumers see probiotic supplement as a proactive and natural way to maintain a healthy gut, which boosts the sales of probiotic supplement in Japan.
• Due to Japan's aging population, people are more conscious of preserving their health as they age. Gut health is linked to probiotics, which is necessary for older people.
• In Japan, people are becoming increasingly interested in leading healthy lives. Probiotic supplement are seen as supporting digestive health by consumers who are actively searching for products that improve their health.
• Probiotics and other health supplement are more easily accessible to consumers because of the growth of eCommerce platforms. Probiotic products’ availability and awareness have grown due to the convenience of online shopping, surging the adoption of probiotic supplement in Japan.

Attributes	Details
Demand Analysis (2023)	USD 500.2 million
Demand Forecast (2033)	USD 1,367.4 million
CAGR Estimation (2023 to 2033)	10.6%

Limiting Factors for Probiotic Supplement Industry Expansion in Japan

• Strict guidelines and approval procedures for dietary supplement create a barrier to entry for newly released probiotic products.
• Market expansion for probiotic supplement is constrained by consumer skepticism or ignorance of the advantages of probiotics in traditional Japanese health practices.
• The market growth for non-essential health supplement could be impacted by consumer spending on probiotic supplement due to economic uncertainties and fluctuations in disposable income levels.
• Consumer access is hampered by ineffective distribution networks and the scarcity of probiotic supplement in retail establishments, which impacts market penetration.

Category-wise Insights

A thorough segmentation analysis of probiotic supplement in Japan is included in this section. The producers of probiotic supplement are closely monitoring market trends and the expanding demand in the women segment. Similarly, the lactobacillus segment outshines other bacteria type categories.

Women Segment Thrusts Probiotic Supplement Sales in Japan

• Women are the key end user segment in the Japanese probiotic supplement demand, accounting for maximum sales.
• A growing awareness of the benefits of gut health is evident in women, as evidenced by their increased interest in probiotics.
• The female aging population is becoming more health-conscious, and seniors comprise a sizeable portion of the probiotic supplement sector in Japan.

Segment	Women
Industry Share in 2023	43.6%

• As awareness grows, the kids' segment has potential for future growth, even though they need to catch up to women and seniors.
• Product preferences for probiotics catered to the unique health requirements of women are indicated by the segment's leadership in the women segment.
• To achieve maximum probiotic supplement sales, it is recommended by the industry dynamics that a strategic emphasis be placed on accommodating the preferences of the female demographic.

Lactobacillus Takes the Helm in Japanese Probiotic Supplement Sales

• The lactobacillus segment is the leading catalyst that stimulates probiotic supplement sales in Japan.
• Lactobacillus-based probiotic supplement are clearly in the top, as evidenced by the industry trend.
• Consumer preferences in Japan's probiotic supplement industry indicate a strong demand for lactobacillus strain of bacteria.

Segment	Lactobacillus
Industry Share in 2023	37.9%

• In the Japanese probiotic supplement sector, lactobacillus is the most popular bacterium, indicating a preference for streptococcus and bifidobacterium.
• The lactobacillus segment's sales leadership highlights the dominance of this bacterial strain in satisfying the changing health and wellness requirements of Japanese consumers.

Competitive Landscape

The probiotic supplement industry in Japan is staggeringly competitive. Emerging probiotic supplement manufacturers in Japan are expected to enter the probiotic sector as its popularity increases. Established probiotic supplement companies in Japan are likely to face fierce competition from this. Evolving Japanese probiotic supplement producers are trying to mimic the advertising and publicity campaigns carried out by industry titans.

Recent Developments Observed in Probiotic Supplement in Japan

• A Japanese multinational with operations in several industries, including food and pharmaceuticals, is Meiji Holdings Co., Ltd., which offers probiotic supplement among its many offerings.
• Probiotic dairy products, especially the renowned Yakult drink, are the specialty of the well-known Japanese company Yakult Honsha Co., Ltd., making them a significant player in the probiotics industry.
• Morinaga Milk Industry Co., Ltd., the leading dairy manufacturer in Japan, has a track record of producing dairy products, including probiotics.
• Even though Suntory Holdings Limited is better known for its beverages, the company has branched into probiotic supplement and other health and wellness goods.
• The pharmaceutical and healthcare company Eisai Co., Ltd., is likely to dominate Japan's probiotic supplement sector in the future.

Key Probiotic Supplement Manufacturers in Japan

• Meiji Holdings Co., Ltd.
• Yakult Honsha Co., Ltd.
• Morinaga Milk Industry Co., Ltd.
• Suntory Holdings Limited
• Eisai Co., Ltd.

Scope of the Report

Attribute	Details
Estimated Valuation (2023)	USD 500.2 million
Projected Valuation (2033)	USD 1,367.4 million
Anticipated CAGR (2023 to 2033)	10.6%
Historical Analysis of Probiotic Supplement in Japan	2018 to 2022
Demand Forecast for Probiotic Supplement in Japan	2023 to 2033
Quantitative Units	Revenue in USD million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Companies Profiled for Probiotic Supplement in Japan	Meiji Holdings Co., Ltd.; Yakult Honsha Co., Ltd.; Morinaga Milk Industry Co., Ltd.; Suntory Holdings Limited; Eisai Co., Ltd.

Key Segments

By Bacteria:

• Lactobacillus
• Streptococcus
• Bifidobacterium

By Form:

• Tablet
• Capsules
• Liquid
• Powder Premixes
• Gummies/Chewable
• Lozenges
• Liquid and Gels

By Function:

• Immunity and Digestive Health
• Urogenital Health
• Vaginal Health
• Urinary Tract Infections
• Pregnancy
• Weight Management

By Distribution Channel:

• Hypermarket/ Supermarket
• Specialty Stores
• eCommerce
• Pharmacy Stores

By End User:

• Women
• Seniors
• Kids

By City:

• Kanto
• Chubu
• Kinki
• Kyushu & Okinawa
• Tohoku
• Rest of Japan

Frequently Asked Questions

What Was the Value of the Sales of Probiotic Supplement in Japan in 2022?

The sales of probiotic supplement in Japan were valued at USD 453.4 million in 2022.

How Big is the Japan Probiotic Supplement Industry?

The market value of probiotic supplement in Japan is set to reach USD 500.2 million in 2023.

At What CAGR Can the Probiotic Supplement Demand in Japan Rise Through 2033?

The demand for probiotic supplement in Japan is anticipated to rise at 10.6% CAGR from 2023 to 2033.

What Is the Expected Market Size for Probiotic Supplement in Japan by 2033?

The Japan market size for probiotic supplement is set to reach USD 1,367.4 million by 2033.

Which End Use Segment to Lead the Probiotic Supplement Industry in Japan?

The women segment is expected to dominate the probiotic supplement industry with a share of 43.6% in 2023.

What was the Historical CAGR of Probiotic Supplement Sales in Japan from 2018 to 2022?

The HCAGR of sales of probiotic supplement in Japan was 9.4% between 2018 and 2022.