Japan Probiotic Supplement Market Demand Outlook 2023-2033

An Evaluation of Probiotic Supplement in Japan from 2023 to 2033

The probiotic supplement industry is anticipated to be worth US$ 500.2 million in 2023. The probiotic supplement sales in Japan are on track to reach US$ 1,367.4 million by 2033. From 2023 to 2033, the probiotic supplement sector in Japan is anticipated to expand at a notable CAGR of 10.6%.

Demand for probiotic supplement in Japan has increased due to consumers' growing health consciousness and familiarity with their advantages. The probiotic supplement demand in Japan is driven by numerous studies demonstrating probiotic supplementation's beneficial effects on the host. In response to consumer demand, manufacturers of probiotic supplement in Japan are launching cutting-edge supplement.

Determinants of Growth in Japan's Probiotic Supplement Sector

Awareness of the connection between digestive health and overall well-being is advancing. Consumers see probiotic supplement as a proactive and natural way to maintain a healthy gut, which boosts the sales of probiotic supplement in Japan.
Due to Japan's aging population, people are more conscious of preserving their health as they age. Gut health is linked to probiotics, which is necessary for older people.
In Japan, people are becoming increasingly interested in leading healthy lives. Probiotic supplement are seen as supporting digestive health by consumers who are actively searching for products that improve their health.
Probiotics and other health supplement are more easily accessible to consumers because of the growth of eCommerce platforms. Probiotic products’ availability and awareness have grown due to the convenience of online shopping, surging the adoption of probiotic supplement in Japan.

Attributes	Details
Demand Analysis (2023)	US$ 500.2 million
Demand Forecast (2033)	US$ 1,367.4 million
CAGR Estimation (2023 to 2033)	10.6%

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Limiting Factors for Probiotic Supplement Industry Expansion in Japan

Strict guidelines and approval procedures for dietary supplement create a barrier to entry for newly released probiotic products.
Market expansion for probiotic supplement is constrained by consumer skepticism or ignorance of the advantages of probiotics in traditional Japanese health practices.
The market growth for non-essential health supplement could be impacted by consumer spending on probiotic supplement due to economic uncertainties and fluctuations in disposable income levels.
Consumer access is hampered by ineffective distribution networks and the scarcity of probiotic supplement in retail establishments, which impacts market penetration.

Category-wise Insights

A thorough segmentation analysis of probiotic supplement in Japan is included in this section. The producers of probiotic supplement are closely monitoring market trends and the expanding demand in the women segment. Similarly, the lactobacillus segment outshines other bacteria type categories.

Women Segment Thrusts Probiotic Supplement Sales in Japan

Women are the key end user segment in the Japanese probiotic supplement demand, accounting for maximum sales.
A growing awareness of the benefits of gut health is evident in women, as evidenced by their increased interest in probiotics.
The female aging population is becoming more health-conscious, and seniors comprise a sizeable portion of the probiotic supplement sector in Japan.

Segment	Women
Industry Share in 2023	43.6%

As awareness grows, the kids' segment has potential for future growth, even though they need to catch up to women and seniors.
Product preferences for probiotics catered to the unique health requirements of women are indicated by the segment's leadership in the women segment.
To achieve maximum probiotic supplement sales, it is recommended by the industry dynamics that a strategic emphasis be placed on accommodating the preferences of the female demographic.

Lactobacillus Takes the Helm in Japanese Probiotic Supplement Sales

The lactobacillus segment is the leading catalyst that stimulates probiotic supplement sales in Japan.
Lactobacillus-based probiotic supplement are clearly in the top, as evidenced by the industry trend.
Consumer preferences in Japan's probiotic supplement industry indicate a strong demand for lactobacillus strain of bacteria.

Segment	Lactobacillus
Industry Share in 2023	37.9%

In the Japanese probiotic supplement sector, lactobacillus is the most popular bacterium, indicating a preference for streptococcus and bifidobacterium.
The lactobacillus segment's sales leadership highlights the dominance of this bacterial strain in satisfying the changing health and wellness requirements of Japanese consumers.

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Competitive Landscape

The probiotic supplement industry in Japan is staggeringly competitive. Emerging probiotic supplement manufacturers in Japan are expected to enter the probiotic sector as its popularity increases. Established probiotic supplement companies in Japan are likely to face fierce competition from this. Evolving Japanese probiotic supplement producers are trying to mimic the advertising and publicity campaigns carried out by industry titans.

Recent Developments Observed in Probiotic Supplement in Japan

A Japanese multinational with operations in several industries, including food and pharmaceuticals, is Meiji Holdings Co., Ltd., which offers probiotic supplement among its many offerings.
Probiotic dairy products, especially the renowned Yakult drink, are the specialty of the well-known Japanese company Yakult Honsha Co., Ltd., making them a significant player in the probiotics industry.
Morinaga Milk Industry Co., Ltd., the leading dairy manufacturer in Japan, has a track record of producing dairy products, including probiotics.
Even though Suntory Holdings Limited is better known for its beverages, the company has branched into probiotic supplement and other health and wellness goods.
The pharmaceutical and healthcare company Eisai Co., Ltd., is likely to dominate Japan's probiotic supplement sector in the future.

Key Probiotic Supplement Manufacturers in Japan

Meiji Holdings Co., Ltd.
Yakult Honsha Co., Ltd.
Morinaga Milk Industry Co., Ltd.
Suntory Holdings Limited
Eisai Co., Ltd.

Scope of the Report

Attribute	Details
Estimated Valuation (2023)	US$ 500.2 million
Projected Valuation (2033)	US$ 1,367.4 million
Anticipated CAGR (2023 to 2033)	10.6%
Historical Analysis of Probiotic Supplement in Japan	2018 to 2022
Demand Forecast for Probiotic Supplement in Japan	2023 to 2033
Quantitative Units	Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Companies Profiled for Probiotic Supplement in Japan	Meiji Holdings Co., Ltd.; Yakult Honsha Co., Ltd.; Morinaga Milk Industry Co., Ltd.; Suntory Holdings Limited; Eisai Co., Ltd.

Key Segments

By Bacteria:

Lactobacillus
Streptococcus
Bifidobacterium

By Form:

Tablet
Capsules
Liquid
Powder Premixes
Gummies/Chewable
Lozenges
Liquid and Gels

By Function:

Immunity and Digestive Health
Urogenital Health
Vaginal Health
Urinary Tract Infections
Pregnancy
Weight Management

By Distribution Channel:

Hypermarket/ Supermarket
Specialty Stores
eCommerce
Pharmacy Stores

By End User:

Women
Seniors
Kids

By City:

Kanto
Chubu
Kinki
Kyushu & Okinawa
Tohoku
Rest of Japan

Frequently Asked Questions

What Was the Value of the Sales of Probiotic Supplement in Japan in 2022?

The sales of probiotic supplement in Japan were valued at US$ 453.4 million in 2022.

How Big is the Japan Probiotic Supplement Industry?

The market value of probiotic supplement in Japan is set to reach US$ 500.2 million in 2023.

At What CAGR Can the Probiotic Supplement Demand in Japan Rise Through 2033?

The demand for probiotic supplement in Japan is anticipated to rise at 10.6% CAGR from 2023 to 2033.

What Is the Expected Market Size for Probiotic Supplement in Japan by 2033?

The Japan market size for probiotic supplement is set to reach US$ 1,367.4 million by 2033.

Which End Use Segment to Lead the Probiotic Supplement Industry in Japan?

The women segment is expected to dominate the probiotic supplement industry with a share of 43.6% in 2023.

What was the Historical CAGR of Probiotic Supplement Sales in Japan from 2018 to 2022?

The HCAGR of sales of probiotic supplement in Japan was 9.4% between 2018 and 2022.

Table of Content

1. Executive Summary

1.1. Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.1.1. Drivers

3.1.2. Restraints

3.1.3. Opportunity

3.1.4. Trends

3.2. Scenario Forecast

3.2.1. Demand in Optimistic Scenario

3.2.2. Demand in Likely Scenario

3.2.3. Demand in Conservative Scenario

3.3. Opportunity Map Analysis

3.4. Product Life Cycle Analysis

3.5. Supply Chain Analysis

3.5.1. Supply Side Participants and their Roles

3.5.1.1. Producers

3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

3.5.1.3. Wholesalers and Distributors

3.5.2. Value Added and Value Created at Node in the Supply Chain

3.5.3. List of Raw Material Suppliers

3.5.4. List of Existing and Potential Buyer’s

3.6. Investment Feasibility Matrix

3.7. Value Chain Analysis

3.7.1. Profit Margin Analysis

3.7.2. Wholesalers and Distributors

3.7.3. Retailers

3.8. PESTLE and Porter’s Analysis

3.9. Regulatory Landscape

3.9.1. By Key Regions

3.10. Regional Parent Market Outlook

3.11. Production and Consumption Statistics

3.12. Import and Export Statistics

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022

4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033

4.2.1. Y-o-Y Growth Trend Analysis

4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Bacteria

5.1. Introduction / Key Findings

5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Bacteria, 2018 to 2022

5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Bacteria, 2023 to 2033

5.3.1. Lactobacillus

5.3.2. Streptococcus

5.3.3. Bifid Bacterium

5.4. Y-o-Y Growth Trend Analysis By Bacteria, 2018 to 2022

5.5. Absolute $ Opportunity Analysis By Bacteria, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Form

6.1. Introduction / Key Findings

6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Form, 2018 to 2022

6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Form, 2023 to 2033

6.3.1. Tablet

6.3.2. Capsules

6.3.3. Liquid

6.3.4. Powder Premixes

6.3.5. Gummies/Chewable

6.3.6. Lozenges

6.3.7. Liquid & Gels

6.4. Y-o-Y Growth Trend Analysis By Form, 2018 to 2022

6.5. Absolute $ Opportunity Analysis By Form, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Function

7.1. Introduction / Key Findings

7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Function, 2018 to 2022

7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Function, 2023 to 2033

7.3.1. Immunity & Digestive Health

7.3.2. Urogenital Health

7.3.3. Vaginal Health

7.3.4. Urinary Tract Infections

7.3.5. Pregnancy

7.3.6. Weight Management

7.4. Y-o-Y Growth Trend Analysis By Function, 2018 to 2022

7.5. Absolute $ Opportunity Analysis By Function, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

8.1. Introduction / Key Findings

8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022

8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033

8.3.1. Hypermarket/ Supermarket

8.3.2. Specialty Stores

8.3.3. E-Commerce

8.3.4. Pharmacy Stores

8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End User

9.1. Introduction / Key Findings

9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End User, 2018 to 2022

9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End User, 2023 to 2033

9.3.1. Women

9.3.2. Seniors

9.3.3. Kids

9.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

9.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

10.1. Introduction

10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022

10.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

10.3.1. Kanto

10.3.2. Chubu

10.3.3. Kinki

10.3.4. Kyushu & Okinawa

10.3.5. Tohoku

10.3.6. Rest of Japan

10.4. Market Attractiveness Analysis By Region

11. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

11.2.1. By Bacteria

11.2.2. By Form

11.2.3. By Function

11.2.4. By Distribution Channel

11.2.5. By End User

11.3. Market Attractiveness Analysis

11.3.1. By Bacteria

11.3.2. By Form

11.3.3. By Function

11.3.4. By Distribution Channel

11.3.5. By End User

11.4. Key Takeaways

12. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

12.2.1. By Bacteria

12.2.2. By Form

12.2.3. By Function

12.2.4. By Distribution Channel

12.2.5. By End User

12.3. Market Attractiveness Analysis

12.3.1. By Bacteria

12.3.2. By Form

12.3.3. By Function

12.3.4. By Distribution Channel

12.3.5. By End User

12.4. Key Takeaways

13. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

13.2.1. By Bacteria

13.2.2. By Form

13.2.3. By Function

13.2.4. By Distribution Channel

13.2.5. By End User

13.3. Market Attractiveness Analysis

13.3.1. By Bacteria

13.3.2. By Form

13.3.3. By Function

13.3.4. By Distribution Channel

13.3.5. By End User

13.4. Key Takeaways

14. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

14.2.1. By Bacteria

14.2.2. By Form

14.2.3. By Function

14.2.4. By Distribution Channel

14.2.5. By End User

14.3. Market Attractiveness Analysis

14.3.1. By Bacteria

14.3.2. By Form

14.3.3. By Function

14.3.4. By Distribution Channel

14.3.5. By End User

14.4. Key Takeaways

15. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

15.2.1. By Bacteria

15.2.2. By Form

15.2.3. By Function

15.2.4. By Distribution Channel

15.2.5. By End User

15.3. Market Attractiveness Analysis

15.3.1. By Bacteria

15.3.2. By Form

15.3.3. By Function

15.3.4. By Distribution Channel

15.3.5. By End User

15.4. Key Takeaways

16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

16.2.1. By Bacteria

16.2.2. By Form

16.2.3. By Function

16.2.4. By Distribution Channel

16.2.5. By End User

16.3. Market Attractiveness Analysis

16.3.1. By Bacteria

16.3.2. By Form

16.3.3. By Function

16.3.4. By Distribution Channel

16.3.5. By End User

16.4. Key Takeaways

17. Market Structure Analysis

17.1. Competition Dashboard

17.2. Competition Benchmarking

17.3. Market Share Analysis of Top Players

17.3.1. By Regional

17.3.2. By Bacteria

17.3.3. By Form

17.3.4. By Function

17.3.5. By Distribution Channel

17.3.6. By End User

18. Competition Analysis

18.1. Competition Deep Dive

18.1.1. Yakult Honsha

18.1.1.1. Overview

18.1.1.2. Product Portfolio

18.1.1.3. Profitability by Market Segments

18.1.1.4. Sales Footprint

18.1.1.5. Strategy Overview

18.1.1.5.1. Marketing Strategy

18.1.1.5.2. Product Strategy

18.1.1.5.3. Channel Strategy

18.1.2. Moringa Milk

18.1.2.1. Overview

18.1.2.2. Product Portfolio

18.1.2.3. Profitability by Market Segments

18.1.2.4. Sales Footprint

18.1.2.5. Strategy Overview

18.1.2.5.1. Marketing Strategy

18.1.2.5.2. Product Strategy

18.1.2.5.3. Channel Strategy

18.1.3. Jarrow Formulas

18.1.3.1. Overview

18.1.3.2. Product Portfolio

18.1.3.3. Profitability by Market Segments

18.1.3.4. Sales Footprint

18.1.3.5. Strategy Overview

18.1.3.5.1. Marketing Strategy

18.1.3.5.2. Product Strategy

18.1.3.5.3. Channel Strategy

18.1.4. NOVA Probiotics

18.1.4.1. Overview

18.1.4.2. Product Portfolio

18.1.4.3. Profitability by Market Segments

18.1.4.4. Sales Footprint

18.1.4.5. Strategy Overview

18.1.4.5.1. Marketing Strategy

18.1.4.5.2. Product Strategy

18.1.4.5.3. Channel Strategy

18.1.5. Lifeway Foods, Inc.

18.1.5.1. Overview

18.1.5.2. Product Portfolio

18.1.5.3. Profitability by Market Segments

18.1.5.4. Sales Footprint

18.1.5.5. Strategy Overview

18.1.5.5.1. Marketing Strategy

18.1.5.5.2. Product Strategy

18.1.5.5.3. Channel Strategy

18.1.6. Church & Dwight Co.Inc.

18.1.6.1. Overview

18.1.6.2. Product Portfolio

18.1.6.3. Profitability by Market Segments

18.1.6.4. Sales Footprint

18.1.6.5. Strategy Overview

18.1.6.5.1. Marketing Strategy

18.1.6.5.2. Product Strategy

18.1.6.5.3. Channel Strategy

18.1.7. PharmaCare Laboratories

18.1.7.1. Overview

18.1.7.2. Product Portfolio

18.1.7.3. Profitability by Market Segments

18.1.7.4. Sales Footprint

18.1.7.5. Strategy Overview

18.1.7.5.1. Marketing Strategy

18.1.7.5.2. Product Strategy

18.1.7.5.3. Channel Strategy

18.1.8. Total Nutrition, Inc.

18.1.8.1. Overview

18.1.8.2. Product Portfolio

18.1.8.3. Profitability by Market Segments

18.1.8.4. Sales Footprint

18.1.8.5. Strategy Overview

18.1.8.5.1. Marketing Strategy

18.1.8.5.2. Product Strategy

18.1.8.5.3. Channel Strategy

18.1.9. Sanofi

18.1.9.1. Overview

18.1.9.2. Product Portfolio

18.1.9.3. Profitability by Market Segments

18.1.9.4. Sales Footprint

18.1.9.5. Strategy Overview

18.1.9.5.1. Marketing Strategy

18.1.9.5.2. Product Strategy

18.1.9.5.3. Channel Strategy

18.1.10. Goerlich Pharma

18.1.10.1. Overview

18.1.10.2. Product Portfolio

18.1.10.3. Profitability by Market Segments

18.1.10.4. Sales Footprint

18.1.10.5. Strategy Overview

18.1.10.5.1. Marketing Strategy

18.1.10.5.2. Product Strategy

18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

Demand and Trend Analysis of Probiotic Supplement in Japan

Sales Outlook of Probiotic Supplement in Japan, by Lactobacillus, Streptococcus, and Bifidobacterium, from 2023 to 2033